Brownwood Logo Design

Virtually every new Brownwood organization understands that they require a logo, yet few entrepreneurs thoroughly comprehend the pivotal role their organization logo can perform in their success, or exactly why one business logo performs more effectively than another. A logo design has an instant and lasting influence on the growth of a business, choose the correct one and it will make the door swing and phone ring, choose the incorrect one and it will be a barrier and a hindrance for the life span of a business. The logos presented in the ImageCo portfolio help Brownwood companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos do not require scrutiny, they can be understood in merely a glance.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and equally emotive at every scale.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a business logo must be lasting and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo design of a bicycle created for a Brownwood coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually opening up in an old part of the community and wanted to project an old-fashioned tone without coming across as boring or low energy. I achieved the two jobs by means of designing a trademark concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo design with a microscopic lense slide and germs made for Brownwood medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and effects of diseases, especially the branch of healthcare that deals with the clinical examination of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the sole instance I recall where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it serves quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more attention grabbing and even more meaningful.

logo design with a jumping green frog developed for a household enjoyable center in Brownwood.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve done dozens of logo designs for physicians, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a path, a stream, and a tree - developed for Brownwood traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality because travel photographers don’t shoot places or things but instead convey emotional journeys by means of the pictures they capture. The thought behind this logo concept was to make use of negative space to reveal more than what was visible upon initial glance, which I think is representative of most professional photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I attempted to do something very similar to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Brownwood logo design but also to illustrate the depth to her work and in the way that she views the world through the lens of her camera.

 Brownwood logo style with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I genuinely relish and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however the customer, while he liked the concept, really did not care for my choice of birds. This guy seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his aversion for this specific type of sea bird.

When I turn a concept over to a client I urge them to discuss it with friends and colleagues and family as well as with people that they don’t even know so as to get honest viewpoints on the merit of a design. Fortunately, he shared it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a weird animal in the design world because the people that tend to hire an expert to design their logo design comprehend how important a logo design is for their organization so they are way more invested in the outcome. Every logo project possesses it’s portion of difficulties, but the most significant challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Brownwood book author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, yet it really is the most critical part of a published book since it is in most cases the very first thing a person sees in the book store. For a publisher, it’s the optimal opportunity that they will ever get to advertise their product and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems like that in many cases 1 of the traits folks tend to remember the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company based in LA and while I’m not certain it really “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a sense of airline flight and it was surely a winner.

 Brownwood logo style utilized for advertising and also a tag design for Vintage Situation includes an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that appeared to be older cases. For this logo design I sought to come up with a logo that had a fluid old style feel to it and could easily be used for anything from a web site to a label on brand new cases that appeared like they were from another era.

Logo design created for an orthodontist in Brownwood, layout include an arc with lines intersecting via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging and difficult logo projects due to the fact that it appears that almost every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to small business marketing, if dining establishments approached their advertising in the very same way dentists do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dental logo designs because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo features 4 personalities startled in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo design which conveyed that they were about families without being openly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to illustrate specifically how people should think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that describes itself will never have the chance to be comprehended.

Logo style produced for a hair layout workshop including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which projected a sense of peace and class for their new hair salon. I came up with a concept which did not go the obvious course of designing simply a stylized orchid but rather crafted a business logo which implied a flower in the pattern of a swirl blended in to the letter O in the name and by placing emphasis on the logo design along with the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a logo design is frequently the incorrect route and in this case, the design ended up not being about the orchid but alternately put the emphasis on the emotion that they wanted to forecast to their patrons.

Arabian horse logo style produced for an equine cattle ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind brand design styled to epitomize the unique physical traits of the Arabian kind of equines. With an identifiable head form and higher tail posture, the Arabian is one of the highly quite easily identifiable horse lineages in the world.

Las Coffee shop logo design a tiny dining establishment, style consists of a changed script font which floats above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, design contains a customized manuscript font style which hovers above a group of ornate lines as well as dots.

Logo layout for a software programmer the layout features and also legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. But it intimated something to the owner of the company and in quite a few cases the meaning behind a logo design is just as important as how it serves the enterprise it represents.

Develop logo layout created for a Brownwood interior developer, design function a collection of red circles that converge as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Brownwood interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, explores, coordinates, and oversees such tasks. Interior design is a diverse profession that involves conceptual development, area planning, site assessments, programming, analysis, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and also A in middle of words advanced have been changed to connect directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Brownwood logo design assignment was completed for a management coach that aids business professionals to develop into more successful at handling people, expectations, and profitability.

A logo design featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly knew the market place was ready for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a place to market their pre-owned goods to other sports enthusiasts. I designed their Brownwood logo design dsign along with an image that grabs the interest of vehicles and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo design has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually produced for an Brownwood regional farm it was in reality designed for a products broker, and this logo design was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to develop a graphic that projected self-assurance, financial success, and wealth.
Logo designed for the use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the proprietor to develop a logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very legible from over a block away.