Cleburne, Texas Logo Design

Nearly every new Cleburne venture understands that they need a logo, yet few entrepreneurs fully recognize the pivotal role their logo can play in their success, or why one business logo functions more effectively than another. A business logo has an immediate and long term effect on the success of a company, pick the right one and it can make the door swing and phone ring, select the incorrect one and it will be an obstacle and an impediment for the longevity of an organization.

The logos featured in the ImageCo portfolio help Cleburne, Texas businesses prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logos don’t demand consideration, they can be realized in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will remain legible and equally emotive at any size.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo design needs to be lasting and will feel relevant today, tomorrow, and thirty years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle produced for a Cleburne, Texas coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually opening in an old part of the area and really wanted to cast a retro feel without coming across as boring or low energy. I accomplished the two jobs by creating a logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo style with a microscopic lense slide as well as bacteria designed for Cleburne, Texas clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the causes and effects of diseases, mainly the field of healthcare that deals with the clinical assessment of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be excessively literal with a concept and to a point, this design approaches the company it serves quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more attention grabbing and a lot more meaningful.

logo style with a leaping environment-friendly frog developed for a family fun center in Cleburne, Texas.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for health care providers, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design featuring a flock of birds, a hill, a trail, a stream, and also a tree - developed for Cleburne, Texas traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche sector because travel photographers don’t shoot locations or things but rather communicate emotional experiences by means of the images they capture. The idea behind this logo concept was to utilize negative space to communicate more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I tried to do something very similar to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Cleburne logo but also to show the depth of her work and in the way that she perceives the world through the lens of her camera.

 Cleburne logo style with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I seriously enjoy and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the client, even though he liked the concept, really did not care for my choice of birds. This man truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his contempt for this particular variety of sea bird.

When I turn a concept over to a client I encourage them to discuss it with friends and family as well as with individuals that they don’t actually know so as to get unprejudiced judgements on the benefit of a design concept. Fortunately, he shared it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world given that the people that tend to hire an expert to create their business logo understand how vital a logo is for their company so they are way more invested in the final result. Every logo design job has it’s allotment of challenges, however the most significant obstacle is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Cleburne, Texas book author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, but it is the most vital part of a printed book since it is in most cases the very first thing a person views in the book shop. Regarding a publisher, it’s the absolute best opportunity they will likely ever get to promote their product and get their logo design in front of the people that shop for actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems like that in many occurrences 1 of the aspects consumers tend to recollect the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline located in LA and although I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a feeling of airline flight and it was surely a success.

 Cleburne logo design used for marketing as well as a label layout for Vintage Case includes an antiquated typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that looked to be much older cases. For this custom logo design I strove to come up with a logo that possessed a fluid nostalgic feel to it and could be used for every thing from a web site to a label on brand new cases that seemed like they were from a different era.

Logo design created for an orthodontist in Cleburne, Texas, design consist of an arc with lines intersecting with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo design jobs considering that it seems that every single dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to small business marketing, if restaurants approached their advertising in the same way dental practices do every one of their logos would be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually enjoy doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo includes 4 characters surprised in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to relate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain specifically how people should think or feel they don’t understand the goal of a logo. If viewers have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that describes itself won’t have the opportunity to be comprehended.

Logo layout produced for a hair style workshop including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which carried a spirit of serenity and class for their new hair salon. I came up with a concept that did not go the obvious route of making simply a stylized orchid but alternatively crafted a logo that implied an orchid in the formation of a swirl incorporated into the letter O in the title and by putting attention on the concept using the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a logo is oftentimes the wrong course and in this case, the design ended up not being about the flower but instead laid the main focus on the feeling that they wanted to project to their patrons.

Arabian equine logo style developed for a steed ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created an original company logo concept tailored to exemplify the unique physical traits of the Arabian kind of horses. With a distinctive head form and higher tail posture, the Arabian is one of the most quite easily recognizable equine types in the whole world.

Las Cafe logo style a little restaurant, layout includes a changed manuscript typeface which hovers over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, design includes a modified manuscript font style which hovers over a team of ornate lines and dots.

Logo style for a software program developer the style functions as well as famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the business and in many cases the meaning supporting a business logo is just as important as how it serves the organization it stands for.

Develop logo style produced for a Cleburne, Texas interior developer, style function a collection of red circles that intersect and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Cleburne, Texas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, investigates, coordinates, and manages such ventures. Interior design is a diverse occupation that consists of conceptual development, space planning, location assessments, programming, study, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of the word progressed have actually been changed to connect straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Cleburne, Texas logo design job was carried out for a leadership expert that helps business leaders to become more effective at supervising people, expectations, and productivity.
A logo design featuring a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market was primed for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a spot to market their used products to other sports enthusiasts. I designed their Cleburne business logo dsign with an image that garners the interest of vehicles and sends an image that evokes the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo style MQ farms, this logo style has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really produced for an Cleburne, Texas area farm it was actually devised for an investments broker, and this company logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to generate a brand mark that projected self-confidence, effectiveness, and wealth.

 Cleburne Logo design for a not-for-profit, Turning Point Solutions - the logo layout attribute for outwardly encountering arrowhead as well as the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they desired, this can be a good thing or a bad thing. Good in that it provides a designer the opportunity to investigate any concept that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where the target is. Luckily, in this particular instance, I hit a bullseye with the first try.

Logo design developed for using an indicator for the restaurant (Brewgrrs), it is a luxuriant script font style that is reminiscent of a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the business owner to create a logo design which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.