Cleburne Logo Design

Virtually every new Cleburne organization realizes that they require a logo, yet few new business owners thoroughly realize the vital role their logo will take in their financial success, or precisely why one business logo works better than another. A business logo has an instant and lasting impact on the growth of a business, pick the correct one and it can make the door swing and cash register ring, select the incorrect one and it can be an obstacle and an impediment for the life span of a business. The logos included in the ImageCo portfolio help Cleburne companies succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be understood in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will be legible and just as emotive at any dimension.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a company logo needs to be lasting and will feel relevant today, tomorrow, and forty years from today.

Retro logo layout of a bicycle produced for a Cleburne coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually opening up in an older part of the city and wanted to project a retro tone without appearing as boring or low energy. I fulfilled both jobs by designing a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo style with a microscope slide and also germs created for Cleburne medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and outcomes of diseases, mainly the field of healthcare that deals with the laboratory assessment of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the sole instance I recall where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be overly literal with a concept and to a degree, this design approaches the company it represents very literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more interest grabbing and more memorable.

logo design with a leaping eco-friendly frog designed for a family members fun center in Cleburne.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for physicians, dentists, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to integrate a couple springs into the design but Cool Springz is a fun location to go and spring does not really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo including a flock of birds, a hill, a route, a stream, and a tree - created for Cleburne traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession because travel photographers tend not to capture places or things but rather project emotional journeys through the images they capture. The thought behind this logo design was to utilize negative space to project more than what was visible upon initial glance, which I think is quintessential of most professional photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I attempted to do something very similar to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Cleburne logo design but also to reveal the depth of her art and in the way that she views the world through the lens of her camera.

 Cleburne logo style with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I truly take pleasure in and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the client, while he loved the concept, really did not care for my choice of birds. This particular guy truly despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his scorn for this specific type of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with friends and family members as well as with individuals that they don’t actually know so as to get unprejudiced assessments on the merit of a design concept. Fortunately, he shared it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Custom logo designs are a strange animal in the design world because the people that tend to hire an expert to design their logo design realize how essential a logo design is for their organization so they are much more invested in the outcome. Every logo job possesses it’s share of difficulties, but the biggest obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Cleburne book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, but it is the most critical part of a printed book considering that it is often the initial thing a person sees in the bookstore. Concerning a publishing company, it’s the optimal opportunity they will likely ever have to advertise their product and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems like that in many cases one of the aspects individuals often tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service located in LA and although I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a good sense of airline flight and it was surely a victory.

 Cleburne logo style utilized for marketing and also a label design for Vintage Instance includes an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, which looked to be vintage cases. For this brand design I tried to come up with a logo that possessed a fluid nostalgic feel to it and could be utilized for anything from a web site to a label on brand new cases that looked like they were from a different point in time.

Logo design created for an orthodontist in Cleburne, layout include an arc with lines converging with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging and difficult logo jobs due to the fact that it seems that every single dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to company advertising, if restaurants approached their advertising in the same way dental practitioners do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentist business logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo design includes 4 personalities surprised in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which conveyed that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain how people ought to think or feel they don’t understand the goal of a logo. If viewers have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that describes itself won’t have the opportunity to be comprehended.

Logo style produced for a hair style studio featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that related a spirit of tranquility and elegance for their new hair studio. I created a design which did not go the obvious path of crafting just a stylized orchid but instead created a company logo which implied a flower in the pattern of a swirl featured into the letter O in the title and by putting emphasis on the logo design with the figure of a hummingbird hovering above the logo design itself. The obvious path in creating a company logo is in most cases the wrong course and in this case, the design ended up not being about the orchid but alternately laid the importance on the perception that they wanted to forecast to their patrons.

Arabian steed logo design developed for a horse cattle ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct business logo design styled to display the unique physical traits of the Arabian pedigree of equines. With an unique head shape and very high tail carriage, the Arabian is one of the most quite easily identifiable horse types in the world.

Las Coffee shop logo design a little dining establishment, design consists of a modified manuscript font style which floats above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, style contains a modified script font which hovers over a team of elaborate lines as well as dots.

Logo layout for a software programmer the design features and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in many cases the meaning behind a logo design is just as important as how it serves the enterprise it represents.

Advance logo style developed for a Cleburne indoor designer, style attribute a series of red circles that intersect and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Cleburne interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, investigates, coordinates, and manages such ventures. Interior design is a diverse profession that consists of conceptual development, area planning, location inspections, programming, study, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Management Solutions, the personalities for letter V as well as A in middle of words progressed have actually been modified to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Cleburne logo design assignment was undertaken for a management advisor that helps business professionals to develop into more successful at handling people, expectations, and profitability.

A logo layout including an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was ready for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a location to sell off their secondhand items to other sports enthusiasts. I tailored their Cleburne logo dsign using a graphic that pulls in the attention of vehicles and projects an image that calls to mind the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo design has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really created for an Cleburne area farm it was really designed for a commodities broker, and this particular business logo was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to generate an identity that projects self-assurance, financial success, and opulence.
Logo made for making use of a sign for the dining establishment (Brewgrrs), it is an ornate script font that is evocative a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the business owner to create a logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very legible from over a block away.