College Station Logo Design

Each and every new College Station business understands that they are in need of a logo, yet few entrepreneurs entirely grasp the key role their organization logo will play in their success, or exactly why one business logo works far better than another. A business logo has an immediate and lasting impact on the growth of a business, select the correct one and it will make the door swing and cash register ring, select the wrong one and it can be a barrier and a hindrance for the longevity of an organization. The logos presented in the ImageCo portfolio help College Station businesses succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be grasped in merely a look.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and just as emotive at every scale.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a logo design needs to be lasting and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo style of a bicycle developed for a College Station coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually launching in an old part of the town and wished to project a nostalgic tone without coming across as uninteresting or low energy. I fulfilled both of these jobs by creating a trademark design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo layout with a microscope slide and bacteria created for College Station medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the triggers and effects of diseases, especially the branch of healthcare that works with the clinical evaluation of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the sole instance I recall in which I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I try not to be extremely literal with a design and to a degree, this specific design approaches the company it serves rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more attention grabbing and even more meaningful.

logo layout with a jumping environment-friendly frog developed for a household enjoyable facility in College Station.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for health care providers, dental professionals, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to integrate a handful of springs into the design but Cool Springz is a fun place to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo featuring a flock of birds, a hill, a path, a stream, as well as a tree - developed for College Station travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area due to the fact that travel photographers don’t shoot places or things but instead reveal emotional journeys through the images they record. The thought behind this logo design was to make use of negative space to communicate more than what was visible upon first view, which I think is representative of most professional photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be conveyed with just words. I attempted to do something comparable to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  College Station logo but also to illustrate the depth in her art and in the way that she views the world through the lens of her camera.

 College Station logo layout with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I honestly enjoy and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my customer, even though he loved the concept, really did not care for my choice of birds. This man genuinely hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his aversion for this particular kind of sea bird.

When I turn a concept over to a customer I urge all of them to talk about it with friends and colleagues and family as well as with people that they don’t actually know so as to get unbiased assessments on the worthiness of a concept. Fortunately, he talked about it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a weird creature in the design world given that the people that have a tendency to hire a professional to design their logo design recognize how important a logo is for their company so they are way more invested in the result. Every logo design job has it’s allotment of obstacles, however the largest obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, style for College Station book publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, nevertheless it really is the most critical part of a printed book because it is in most cases the initial thing a person sees in the bookstore. With respect to a publishing company, it’s the most ideal opportunity they will ever get to advertise their product and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems that in many instances one of the items consumers tend to recollect the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company based in LA and although I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to conferring a feeling of airline flight and it was certainly a victory.

 College Station logo design used for advertising as well as a label style for Vintage Instance features an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that seemed to be antique cases. For this brand design I tried to come up with a logo that provided a fluid vintage feel to it and could be used for everything from a web page to a label on brand new cases that seemed like they were from a different generation.

Logo design developed for an orthodontist in College Station, design consist of an arc with lines intersecting through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo design jobs because it appears that every single dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to business advertising, if restaurants approached their branding in the very same way dental practices do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family nonprofit, the logo design includes 4 personalities startled in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which conveyed that they were about families without being openly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain precisely how people should think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that explains itself won’t have the chance to be comprehended.

Logo design developed for a hair style workshop including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which related a sense of calmness and class for their new hair studio. I created a design that did not go the obvious route of designing simply a stylized orchid but rather crafted a company logo which suggested a flower in the formation of a swirl incorporated into the letter O in the title and by placing attention on the concept along with the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a logo design is oftentimes the wrong direction and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the feeling that they wanted to transmit to their customers.

Arabian horse logo layout produced for a steed cattle ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct organization logo design customized to display the unique physical traits of the Arabian breed of horses. With a distinctive head form and very high tail posture, the Arabian is one of the very most immediately identifiable equine lineages in the entire world.

Las Coffee shop logo style a tiny restaurant, design includes a changed manuscript typeface which floats above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, style contains a changed script typeface which floats above a team of elaborate lines and dots.

Logo layout for a software program developer the design features and also renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in quite a few cases the substance supporting a business logo is equally as important as how it serves the enterprise it stands for.

Develop logo layout created for a College Station indoor designer, style function a collection of red circles that intersect as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a College Station interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, investigates, collaborates, and manages such tasks. Interior design is a diverse profession that consists of conceptual development, area planning, location inspections, programming, research study, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and A in center of words advanced have actually been changed to connect straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This College Station logo design assignment was carried out for a management consultant that helps business professionals to become more efficient at handling people, expectations, and productivity.

A logo design including an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly knew the market was prepared for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of interests, a spot to sell off their previously owned items to other sports enthusiasts. I created their College Station business logo dsign with an illustration that captures the interest of traffic and sends an image that arouses the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo style has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually developed for an College Station area farm it was really devised for a commodities broker, and this particular company logo was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to make a image that projected confidence, financial success, and prosperity.
Logo designed for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is similar to a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked closely with the owner to design a logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very legible from over a block away.