Dallas, Texas Logo Design

Each and every new Dallas venture knows they are in need of a logo, but few entrepreneurs fully comprehend the key role their logo will perform in their becoming successful, or why one business logo functions better than another. A logo design has an instant and sustaining impact on the prosperity of a company, choose the correct one and it will make the door swing and cash register ring, choose the wrong one and it will be a barrier and an impediment for the life span of a business.

The logos featured in the ImageCo portfolio help Dallas, Texas businesses succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t require deliberation, they can be grasped in merely a look.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and just as emotive at any size.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design should be ageless and will feel relevant today, tomorrow, and 20 years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike produced for a Dallas, Texas coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were launching in an old part of town and wanted to cast a retro tone without appearing as boring or low energy. I fulfilled both tasks by means of designing a trademark concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo design with a microscope slide and also germs developed for Dallas, Texas medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the root causes and effects of diseases, especially the field of healthcare which deals with the clinical examination of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I remember in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I attempt not to be overly literal with a concept and to a degree, this design approaches the company it represents rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more interest grabbing and even more unforgettable.

logo design with a leaping eco-friendly frog made for a family enjoyable facility in Dallas, Texas.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for physicians, dental offices, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to feature a couple of springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a trail, a stream, and a tree - created for Dallas, Texas traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession because travel photographers don’t capture places or things but rather convey emotional journeys through the photos they capture. The idea behind this logo design was to use negative space to communicate more than what was visible upon first glance, which I think is representative of most professional photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I made an effort to do something very similar to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Dallas logo but also to illustrate the depth to her work and in the way that she sees the world through the lens of her camera.

 Dallas logo layout with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I truly take pleasure in and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the client, even though he liked the concept, really did not care for my choice of birds. This guy truly despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his contempt for this specific breed of sea bird.

When I turn a concept over to a client I encourage them to discuss it with colleagues and family members as well as with individuals that they don’t actually know so as to get unprejudiced judgements on the benefit of a design. Fortunately, he discussed it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a weird creature in the design world because the people that tend to hire a professional to design their logo realize how important a logo is for their business so they are way more invested in the final result. Every logo job possesses it’s portion of hurdles, however the biggest obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Dallas, Texas publication author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, but it is the most necessary part of a printed book because it is usually the initial thing a person sees in the book shop. For a publisher, it’s the best opportunity that they will likely ever have to spotlight their label and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many occurrences one of the items folks tend to recall the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline company based in LA and although I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a good sense of flight and it was surely a winner.

 Dallas logo style utilized for advertising as well as a label design for Vintage Instance features an antiquated font design.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that seemed to be antique cases. For this brand concept I sought to come up with a logo that provided a fluid nostalgic feel to it and could be utilized for anything from a website to a label on brand new cases that appeared like they were from another era.

Logo design created for an orthodontist in Dallas, Texas, design consist of an arc with lines intersecting via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging logo jobs because it appears that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to company advertising, if dining establishments approached their advertising in the same way dental practices do every one of their company logos would be a picture explaining anything they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually really love doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo features 4 characters surprised in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name offered a unique opportunity to do a logo which conveyed that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate precisely how individuals ought to think or feel they don’t understand the objective of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that describes itself won’t have the opportunity to be understood.

Logo design created for a hair design workshop featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which projected an atmosphere of calmness and connection for their new hair studio. I created a concept which did not go the obvious direction of designing merely a stylized orchid but instead designed a logo design that implied a flower in the pattern of a swirl incorporated in to the letter O in the title and by putting emphasis on the concept along with the figure of a hummingbird floating over the image itself. The obvious path in creating a logo is frequently the wrong course and in this case, the design ended up not being about the orchid but instead placed the main focus on the perception that they really wanted to transmit to their customers.

Arabian steed logo design developed for an equine ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct brand concept styled to embody the unique physical traits of the Arabian kind of equines. By having an unique head form and higher tail posture, the Arabian is one of the very most quite easily recognizable equine lineages in the entire world.

Las Coffee shop logo design a tiny restaurant, style includes a modified manuscript font which hovers above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, style contains a customized script font which hovers over a team of ornate lines and also dots.

Logo design for a software developer the style features as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the business and in many cases the meaning behind a business logo is just as important as how it brands the enterprise it represents.

Develop logo design created for a Dallas, Texas interior developer, design feature a collection of red circles that converge and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Dallas, Texas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, investigates, coordinates, and manages such ventures. Interior design is a multifaceted profession that consists of conceptual development, area planning, location evaluations, programming, research study, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words advanced have been customized to link directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Dallas, Texas logo design job was undertaken for a management expert that assists business professionals to become more effective at supervising people, expectations, and productivity.
A logo design featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly recognized the market was ready for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of interests, a spot to market their pre-owned equipment to other sports enthusiasts. I tailored their Dallas logo dsign along with a graphic which garners the interest of vehicles and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo style has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually developed for an Dallas, Texas regional farm it was in reality developed for an investments broker, and this brand was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to create a image that projected assurance, financial success, and affluence.

 Dallas Logo design for a nonprofit, Transforming Factor Solutions - the logo style attribute for ostensibly encountering arrowhead as well as the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they desired, this can be a good thing or a bad thing. Good in that it offers a designer the liberty to discover any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of realizing where the target is. Fortunately, in this particular case, I struck a bullseye with the first go.

Logo made for the use of an indication for the restaurant (Brewgrrs), it is an elaborate script typeface that is evocative a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the owner to develop a logo design that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very legible from over a block away.