Acute Care 360 ImageCo, Denison, Texas, TX,

ImageCo, Denison, Texas, TX,

Evolv Design logo designed by ImageCo, Denison, Texas, TX,

Red Panda Publishers logo designed by ImageCo, Denison, Texas, TX,

Denison, Texas, TX,

ImageCo, Denison, Texas, TX,
ImageCo, Denison, Texas, TX,

Mid Valley Pathology logo designed by ImageCo, Denison, Texas, TX,

FSA OK logo designed by ImageCo, Denison, Texas, TX,

Emerald Heights logo designed by ImageCo, Denison, Texas, TX,

Club Sapphire logo designed by ImageCo, Denison, Texas, TX,

Downtown Dogs logo designed by ImageCo, Denison, Texas, TX,

School board logo designed by ImageCo, Denison, Texas, TX,

Ferry Street Coffee Company logo designed by ImageCo, Denison, Texas, TX,

Stoney Forensic logo designed by ImageCo, Denison, Texas, TX,

Smart kernels logo designed by ImageCo, Denison, Texas, TX,

TIPS ON CHOOSING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so whenever a design firm offers a money back guarantee try to keep in mind that they simply cannot reimburse the amount of time you commit which is eminently more precious than your money is.

PORTFOLIO

Many designers talk a good game but in the end a design agency can only be evaluated from the quality of their design work, if the work in their design portfolio doesn’t contain real life samples odds are they will never be able to deliver a quality logo design.

VISION

A logo’s goal is to be understood and be unforgettable, and it’s objective is to mirror your personal vision for your company. If a logo designer is not focused on fulfilling your vision, the thing they are really focused on is how soon they will get paid.

Denison LOGO DESIGN​

For over 2 decades ImageCo has been helping entrepreneurs establish memorable brands. We’ve done brand identity design work for ranchers, schools, diamond miners, party planners, coffee roasters, retail stores, and just about every other kind of business you can imagine. What makes ImageCo unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every brand identity project as though it will be employed as an electrical sign. As a result of our sign first strategy our brand identity designs can, and have been employed in everything from fashion labels to neon signs. Our sign first method insures that our logo designs are equally successful whether they are used in TV commercials or website headers, they are consistently identifiable, comprehended, and always remembered irrespective of size or purpose.

American Made ★ Design

Something that really sets ImageCo apart from many of the design firms that you may have found online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are hired to do, we perform ourselves. Irrespective of the type of project we accept, logo, website, trade show exhibit, or electric sign, we do not, and never will farm-out our customer’s projects to companies based outside the USA. When you contact us at 1-855-IMAGECO the individual that picks up the telephone is ImageCo’s owner and designer, not a go-between that increases the price of your design project and dictates the terms of how my customers and I conduct business.

QUALITIES OF AN EFFECTIVE LOGO DESIGN

Nearly every new Denison business knows they require a logo, however few start-ups fully comprehend the crucial role their business logo will make in their becoming successful, or exactly why one logo design performs better than another. A company logo has an immediate and long-term impact on the financial success of a business, pick the right one and it can make the door swing and phone ring, choose the wrong one and it will be a barrier and a hindrance for the longevity of a company. The logos presented in the ImageCo portfolio help Denison companies prosper, they are effective in any given situation and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs don’t need consideration, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo will continue to be legible and equally emotive at any dimension.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or business they represent.
  5. Relevance: a logo must be lasting and will feel equally relevant today, tomorrow, and 20 years from now.

understanding branding

Brand – It is a verb and also a noun, it is an identifying mark as well as the process of marking something to ensure that it could be recognized, its foundation originates from the mark branded onto animals. These days a brand represents pretty much anything with an objective, regardless if it be earnings or government agencies, a brand is an intrinsic aspect of specifying the worth of something in the public’s mind.

Branding – Is kind of like advertising and marketing’s attractive sister, they are all from the exact same family, the distinction being that advertising and marketing are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition aimed at a target market, it’s goal is to produce a mental image that the audience can connect to.

Brand Image – An image planted and cultivated through advertising and marketing and also identity design. When someone states the brand names Ferrari or Mustang what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and exotic . That is brand image and brand image is what makes people purchase those products. Brand image is why people purchase specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Firms – If you look back at the history of most branding agencies you’ll discover that they are frequently re-branded advertising firms. When somebody claims they are in advertising and marketing the majority of people will likely have an idea about the type of work they do anything that can be seen, touched or heard become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that focuses on a type of visual design that helps form the image of a company, a product or a business organization. Brand identity designers create logo designs, sign designs, product packaging, and also collateral products such as business cards, stationery, as well as brochures. Some visual designers also develop sites and user interfaces. The necessary duty of a brand identity designer is to establish the visual cues as well as an emotional tone with the objective of influencing activities, outcomes and perceptions.

select SIGNS & LOGOS

Retro logo style of a bike created for a Denison coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually launching in an old part of town and wished to visualize a retro vibe without coming across as stodgy or low energy. I fulfilled both of these tasks by means of designing a trademark concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo design with a microscopic lense slide and germs designed for Denison medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and consequences of diseases, mainly the field of medicine that works with the laboratory assessment of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I recall in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be overly literal with a design and to a point, this design approaches the company it serves quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more attention grabbing and even more meaningful.

logo style with a jumping eco-friendly frog developed for a family members fun center in Denison.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to include a handful of springs into the design but Cool Springz is a fun place to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design featuring a group of birds, a mountain, a route, a stream, and also a tree - made for Denison travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche field due to the fact that travel photographers tend not to capture places or things but rather communicate emotional experiences through the images they capture. The thought behind this logo design was to make use of negative space to project more than what was visible upon first view, which I think is representative of almost all good photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I made an effort to do something comparable to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Denison logo but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 Denison logo style with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I really take pleasure in and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the customer, even though he liked the concept, didn’t care for my choice of birds. This man really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his scorn for this particular variety of sea bird.

When I turn a concept over to a customer I urge all of them to share it with colleagues and family members as well as with folks that they don’t actually know so as to get honest judgements on the value of a design. Fortunately, he talked about it with his whole family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world because the people that are inclined to hire an expert to create their business logo recognize how important a logo is for their business so they are way more invested in the outcome. Every logo job has it’s share of hurdles, however the largest obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Denison publication author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it is the most vital part of a published book because it is ordinarily the very first thing a person sees in the book store. With respect to a publisher, it’s the optimal opportunity that they will ever have to publicize their brand and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go however it looks like that in many instances 1 of the traits people usually tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company based in LA and while I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a sense of airline flight and it was undoubtedly a victory.

 Denison logo layout utilized for advertising and marketing and also a tag layout for Vintage Instance includes an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that appeared to be antique cases. For this custom logo concept I sought to come up with a logo that possessed a fluid nostalgic feel to it and could be used for every thing from a web site to a label on brand new cases that looked like they were from a different era.

Logo design developed for an orthodontist in Denison, layout consist of an arc with lines intersecting via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging and difficult logo design jobs due to the fact that it seems that almost every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to business branding, if restaurants approached their advertising in the same way dentists do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family not-for-profit, the logo features 4 personalities staggered in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo which conveyed that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to explain specifically how people ought to think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that illustrates itself will never have the likelihood to be comprehended.

Logo style developed for a Denison hair style workshop featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which communicated a sense of serenity and class for their new hair studio. I created a design which didn’t go the obvious path of creating just a stylized orchid but rather delivered a company logo which suggested a flower in the formation of a swirl integrated into the letter O in the name and by placing emphasis on the concept using the figure of a hummingbird floating over the image itself. The obvious path in creating a business logo is frequently the wrong direction and in this case, the design ended up not being about the orchid but alternately laid the focus on the feeling that they really wanted to transmit to their clients.

Arabian equine logo layout produced for an equine ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind creative logo design tailored to symbolize the unique physical traits of the Arabian pedigree of horses. By having a different head form and higher tail posture, the Arabian is one of the very most quite easily recognizable equine lineages in the whole world.

Las Cafe, A Denison restaurant logo style a little dining establishment, style contains a changed script font style which hovers above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, style consists of a customized script font style which floats over a group of luxuriant lines as well as dots.

Logo layout for a software developer the design functions as well as renowned Denison component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in many cases the substance supporting a logo design is just as important as how it brands the enterprise it stands for.

Evolve logo layout produced for a Denisoninterior designer, layout feature a collection of red circles that intersect and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Denison interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, investigates, collaborates, and oversees such ventures. Interior design is a multifaceted profession that consists of conceptual development, area planning, site assessments, programming, analysis, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions in Denison, the characters for letter V as well as A in center of the word progressed have been modified to tie directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Denison logo design job was performed for a leadership coach that helps business professionals to develop into more efficient at managing people, expectations, and profitability.

A Denison business logo design featuring an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was primed for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a spot to market their pre-owned equipment to other sports enthusiasts.

I tailored their Denison business logo design with an illustration that captures the interest of traffic and projects an image that arouses the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.

Logo layout MQ ranches, this Denison company logo style has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually composed for an Denison area farm it was actually designed for a products broker, and this particular company was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to create an identity that projects self-assurance, financial success, and luxury.

 Denison Logo design for a not-for-profit, Transforming Point Solutions - the logo style feature for outwardly encountering arrowhead and the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it provides a designer the opportunity to discover any concept that comes to mind, bad in that it’s challenging to hit a bullseye without realizing where the target is. Thankfully, in this instance, I hit a bullseye with the 1st go.

Logo made for making use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is similar to a renowned Denison sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked closely with the owner to develop a logo design that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Denison, Texas, TX,
Logo designed by ImageCo, Denison, Texas, TX,
Logo designed by ImageCo, Denison, Texas, TX,
Logo designed by ImageCo, Denison, Texas, TX,
Electrical sign design for Denison restaurnat designed by Denison Sign Shop
Denison logo design and brand identity design for Denison businesses
Logo designed by ImageCo, Denison, Texas, TX,
Logo designed by ImageCo, Denison, Texas, TX,
Logo designed by ImageCo, Denison, Texas, TX,
Logo designed by ImageCo, Denison, Texas, TX,
Logo designed by ImageCo, Denison, Texas, TX,

Logo designed by ImageCo, Denison, Texas, TX,

Logo designed by ImageCo, Denison, Texas, TX,

Logo designed by ImageCo, Denison, Texas, TX,

Logo designed by ImageCo, Denison, Texas, TX,

Logo designed by ImageCo, Denison, Texas, TX,
Logo designed by ImageCo, Denison, Texas, TX,
Logo designed by ImageCo, Denison, Texas, TX,
Logo designed by ImageCo, Denison, Texas, TX,
Logo designed by ImageCo, Denison, Texas, TX,
Logo designed by ImageCo, Denison, Texas, TX,
Logo designed by ImageCo, Denison, Texas, TX,
Logo designed by ImageCo, Denison, Texas, TX,
Logo designed by ImageCo, Denison, Texas, TX,
Logo designed by ImageCo, Denison, Texas, TX,