Dickinson Logo Design

Every new Dickinson business realizes that they need a logo, however few new business owners entirely understand the pivotal role their logo design will play in their success, or why one logo functions better than another. A company logo has an immediate and long-term effect on the success of a company, select the correct one and it will make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and a hindrance for the longevity of a business. The logos presented in the ImageCo portfolio help Dickinson companies succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs do not demand scrutiny, they can be comprehended in just a glance.
  2. Scalability: from business cards to billboards a scalable business logo will continue to be legible and equally emotive at any scale.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a business logo should be timeless and will feel relevant today, tomorrow, and thirty years from today.

Retro logo style of a bicycle produced for a Dickinson coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were opening up in an older section of the area and wanted to visualize a vintage atmosphere without appearing as boring or low energy. I achieved both of these jobs by means of designing a business logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo design with a microscopic lense slide and also germs designed for Dickinson clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the causes and consequences of diseases, especially the field of medicine which works with the clinical assessment of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the only instance I recollect where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I try not to be extremely literal with a design and to a point, this specific design approaches the company it represents very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more interest grabbing and more meaningful.

logo layout with a jumping eco-friendly frog created for a family enjoyable facility in Dickinson.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental practices, and legal professionals but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to feature a couple of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a flock of birds, a hill, a trail, a stream, as well as a tree - designed for Dickinson travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area because travel photographers don’t capture locations or things but instead communicate emotional experiences by means of the pictures they capture. The idea behind this logo concept was to make use of negative space to project more than what was visible upon first view, which I think is quintessential of the majority of good photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I made an effort to do something much the same to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Dickinson logo design but also to show the depth of her work and in the way that she perceives the world through the lens of her camera.

 Dickinson logo style with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I truly relish and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however the client, even though he liked the concept, didn’t care for my choice of birds. This particular guy truly disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his aversion for this particular kind of sea bird.

When I turn a design over to a customer I encourage them to share it with friends and colleagues and family as well as with people that they don’t even know so as to get impartial assessments on the merit of a design. Fortunately, he discussed it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logos are a weird creature in the design world because the people that are inclined to hire an expert to design their business logo understand how essential a logo is for their organization so they are way more vested in the end result. Every logo design job has it’s share of difficulties, but the most significant challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Dickinson book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, but it really is the most essential part of a published book considering that it is in most cases the initial thing a person views in the book shop. Regarding a publisher, it’s the absolute best opportunity that they will likely ever get to promote their label and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many cases 1 of the aspects folks usually tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company located in LA and although I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a good sense of flight and it was surely a success.

 Dickinson logo style made use of for advertising and marketing and also a tag style for Vintage Situation includes an old font design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which seemed to be antique cases. For this business logo concept I sought to come up with a logo that provided a fluid old-fashioned feel to it and could easily be utilized for anything from a web page to a label on brand new cases that seemed like they were from a different era.

Logo produced for an orthodontist in Dickinson, design include an arc with lines converging with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo design jobs because it seems that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to business advertising, if restaurants approached their advertising in the exact same way dental practitioners do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo features 4 characters staggered in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo which communicated that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe exactly how people ought to think or feel they don’t understand the mission of a logo. If you have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that explains itself will never have the chance to be comprehended.

Logo style created for a hair design studio including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which related an atmosphere of serenity and connection for their new hair studio. I created a concept that did not go the obvious course of creating merely a stylized orchid but rather delivered a company logo that implied a flower in the pattern of a swirl incorporated in to the letter O in the title and by putting emphasis on the concept along with the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a business logo is generally the incorrect path and in this case, the design ended up not being about the orchid but alternately laid the importance on the feeling that they really wanted to transmit to their clients.

Arabian steed logo style produced for a steed cattle ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created an original company logo design customized to epitomize the unique physical traits of the Arabian breed of horses. With an identifiable head form and high tail posture, the Arabian is one of the most immediately recognizable equine types in the entire world.

Las Cafe logo design a small dining establishment, layout consists of a customized script font which hovers over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, design contains a customized script font which hovers above a group of luxuriant lines and also dots.

Logo layout for a software program programmer the layout features and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. However it intimated something to the business owner of the company and in quite a few cases the significance supporting a logo design is equally as important as how it serves the business it stands for.

Develop logo design developed for a Dickinson indoor developer, style attribute a collection of red circles that converge and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Dickinson interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, researches, coordinates, and manages such projects. Interior design is a diverse profession that includes conceptual development, space planning, location examinations, programming, research, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V and also A in middle of the word progressed have been customized to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Dickinson logo design job was done for a management guide that aids business leaders to become more efficient at overseeing people, expectations, and profitability.

A logo design featuring an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market was ready for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a place to sell their used products to other sports enthusiasts. I designed their Dickinson logo dsign along with an image that captures the interest of vehicles and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo design has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really produced for an Dickinson regional farm it was actually designed for a products broker, and this company was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to generate a graphic that projected self-confidence, effectiveness, and luxury.
Logo designed for making use of a sign for the restaurant (Brewgrrs), it is an ornate script font that is evocative a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the owner to design a logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.