Euless, Texas Logo Design

Every new Euless business professional knows they require a logo, however few new business owners fully understand the essential role their business logo will perform in their financial success, or the reason that one business logo performs better than another. A logo design has an instant and sustaining influence on the growth of a business, choose the right one and it will make the door swing and cash register ring, choose the incorrect one and it will be a barrier and a hindrance for the longevity of a business.

The logos presented in the ImageCo portfolio help Euless, Texas companies prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logo designs don’t demand scrutiny, they can be grasped in just a glimpse.
  2. Scalability: from labels to movie screens a scalable logo design will continue to be legible and just as emotive at virtually any size.
  3. Versatility: logos which operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a business logo should be lasting and will feel as relevant today, tomorrow, and forty years from today.
Retro logo layout of a bike developed for a Euless, Texas coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually opening in an old section of the town and really wanted to project an old-fashioned atmosphere without appearing as stodgy or low energy. I accomplished the two tasks by developing a trademark design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo layout with a microscopic lense slide and bacteria designed for Euless, Texas clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and consequences of diseases, especially the branch of medicine which deals with the laboratory examination of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the sole instance I call to mind in which I was able to integrate a bacteria-laden microscope slide within a business logo design.

Usually I attempt not to be excessively literal with a concept and to a point, this specific design approaches the company it represents rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more focus grabbing and a lot more unforgettable.

logo style with a jumping environment-friendly frog developed for a family fun facility in Euless, Texas.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for advertising and marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo including a flock of birds, a hill, a path, a stream, as well as a tree - designed for Euless, Texas travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality because travel photographers tend not to shoot locations or things but rather convey emotional journeys by means of the pictures they record. The idea behind this logo concept was to utilize negative space to communicate more than what was visible upon initial glance, which I think is quintessential of most professional photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness which can’t be revealed with just words. I made an effort to do something similar to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Euless logo design but also to show the depth in her art and in the way that she views the world through the lens of her camera.

 Euless logo style with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I honestly savor and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the customer, while he liked the concept, really did not care for my choice of birds. This guy seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his contempt for this specific type of sea bird.

When I turn a design over to a client I encourage all of them to discuss it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get unbiased opinions on the value of a concept. Fortunately, he discussed it with his whole family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a weird animal in the design world given that the people that are inclined to hire an expert to create their logo recognize how crucial a logo is for their business so they are much more invested in the end result. Every logo project has it’s allotment of difficulties, however the greatest challenge is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Euless, Texas book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, but it really is the most essential part of a printed book considering that it is usually the very first thing a person views in the book shop. With respect to a publishing company, it’s the best opportunity that they will ever have to publicize their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many cases one of the things consumers usually tend to remember the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline located in LA and although I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to conferring a feeling of flight and it was surely a winner.

 Euless logo design used for marketing and a label layout for Vintage Case includes an archaic font style design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that appeared to be much older cases. For this custom logo concept I strove to come up with a logo that provided a fluid retro feel to it and could be used for anything from a website to a label on brand new cases that appeared like they were from another point in time.

Logo produced for an orthodontist in Euless, Texas, design consist of an arc with lines converging via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging logo projects considering that it appears that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to company marketing, if dining establishments approached their branding in the exact same way dental professionals do every one of their logos would be a picture explaining anything they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a household not-for-profit, the logo includes 4 personalities startled in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that communicated that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to explain how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that describes itself won’t have the opportunity to be understood.

Logo design developed for a hair layout studio including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that conveyed a sense of tranquility and connection for their new hair salon. I came up with a concept that did not go the obvious direction of making merely a stylized orchid but alternatively created a logo design that suggested an orchid in the pattern of a swirl featured in to the letter O in the name and by putting emphasis on the logo design along with the figure of a hummingbird floating above the image itself. The obvious path in designing a logo is in most cases the incorrect direction and in this case, the design ended up not being about the orchid but instead put the attention on the perception that they really wanted to project to their customers.

Arabian equine logo style created for a steed ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed an original brand design styled to manifest the unique physical traits of the Arabian breed of horses. By having an identifiable head shape and high tail posture, the Arabian is one of the most immediately identifiable horse lineages in the whole world.

Las Cafe logo layout a small restaurant, style consists of a customized manuscript typeface which floats over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, design includes a customized manuscript typeface which hovers above a team of elaborate lines and also dots.

Logo layout for a software application programmer the layout attributes as well as famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However, it intimated something to the owner of the company and in quite a few cases the significance supporting a logo is just as important as how it brands the business it stands for.

Progress logo design developed for a Euless, Texas interior designer, design function a collection of red circles that converge and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Euless, Texas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, researches, collaborates, and manages such tasks. Interior design is a diverse profession that consists of conceptual development, area planning, site evaluations, programming, analysis, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V as well as A in middle of the word progressed have actually been changed to connect directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Euless, Texas logo design job was completed for a leadership expert that helps business professionals to develop into more effective at supervising people, expectations, and profitability.
A logo layout featuring a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a place to sell their secondhand equipment to other sports enthusiasts. I designed their Euless business logo dsign along with a graphic which garners the attention of traffic and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo style has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually created for an Euless, Texas area farm it was really developed for an investments broker, and this particular business logo was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to generate an identity that projects self-assurance, effectiveness, and opulence.

 Euless Logo design for a not-for-profit, Turning Factor Solutions - the logo style feature for outwardly encountering arrowhead and also the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to explore any concept that comes to mind, bad in that it’s challenging to hit a bullseye without recognizing where the target is. Luckily, in this particular case, I nailed a bullseye with the very first shot.

Logo design designed for making use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font style that is similar to a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked directly with the owner to produce a business logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.