Acute Care 360 ImageCo, Euless, Texas, TX,

ImageCo, Euless, Texas, TX,

Evolv Design logo designed by ImageCo, Euless, Texas, TX,

Red Panda Publishers logo designed by ImageCo, Euless, Texas, TX,

Euless, Texas, TX,

ImageCo, Euless, Texas, TX,

ImageCo, Euless, Texas, TX,
Mid Valley Pathology logo designed by ImageCo, Euless, Texas, TX,

FSA OK logo designed by ImageCo, Euless, Texas, TX,

Emerald Heights logo designed by ImageCo, Euless, Texas, TX,

Club Sapphire logo designed by ImageCo, Euless, Texas, TX,

Downtown Dogs logo designed by ImageCo, Euless, Texas, TX,

WSBA logo designed by ImageCo, Euless, Texas, TX,

Ferry Street Coffee Company logo designed by ImageCo, Euless, Texas, TX,

Stoney Forensic logo designed by ImageCo, Euless, Texas, TX,

Smart kernels logo designed by ImageCo, Euless, Texas, TX,

Memorable Logos That Tell Stories and Connect Emotionally

Designing a brand identity or a custom logo design that is both memorable and expresses the story about who you are or what you do is a massive endeavor. The difficulty is to make a design that is simplistic enough to be understood at a glimpse and transmits enough information that it can communicate who you are. However no logo can absolutely tell your story or explain your business, and going down that road usually produces a logo design that performs neither. But, in skilled hands, it is possible to strike a balance between the two and create a brand identity that both informs and emotes and reaching that sweet spot is what every business should hope for from their logo designer.

ImageCo is one person, Tim Garner, I am a free lance branding professional. For over 20 years I have been designing unforgettable logos and brand identity designs that tell stories and resonate with viewers. But don’t take my word for it, check out my portfolio and discover for yourself. I do not claim that I’m the greatest logo designer in the world, however, I do know what Iam doing and my clients are inclined to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often stated with such vehemence by individuals operating in the branding industry, that a person ought to question why so many people in branding agencies despise logos as much as they appear to. It is quite true that your logo is not your brand, but what does that mean for a brand that has no logo? One thing is quite certain, it guarantees that a brand with no logo will be faceless and quickly forgotten.

Without a logo, a business’s brand is really nothing more than a fading memory because people would have nothing to anchor their experiences too.

Some people compare a logo to a smile or a handshake which is slightly true, however it’s also a lot more than that. A logo is a brand’s anchor and it also functions as the cornerstone of a company’s brand image. A logo serves as an anchor since the entire brand experience is anchored to it. It is also a brand’s cornerstone, since a cornerstone is the first stone placed when constructing the foundation of the structure above it, and once laid it will be the guiding reference point for every thing that comes after it. A logo works in the same way, it is a foundational building block that supports the business it represents, and it continuously serves as a defining reference point that helps guide a brand as it develops.

ImageCo is a brand identity firm and our mission is to assist our customers lay that cornerstone and drop that anchor. We help businesses look more established, more refined, and more knowledgeable. This helps ensure that our clients will always stand out, and are not only deserving of a seat at the table, but look like they should be seated at the head of that table.

Euless LOGO DESIGN​

For over twenty years ImageCo has been helping entrepreneurs develop notable brands. We have performed branding work for mechanics, educational institutions, heart surgeons, party planners, coffee roasters, retailers, and practically every other kind of business you can envision. What makes ImageCo unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every design as though it will be utilized as an electrical sign. As a result of our sign first technique our logo designs can, and have been utilized in everything from clothing labels to billboards. Our sign first method guarantees that our logo designs are just as successful whether they are used in television commercials or web apps, they are consistently identifiable, understood, and remembered no matter of scale or use.

American Made ★ Design

The one difference that truly sets ImageCo apart from many of the design agencies that you probably have stumbled upon in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are brought on board to do, we perform in-house. No matter the type of project we undertake, logo, business website, trade show booth, or retail sign, we do not, and never will farm out our customer’s work to agencies based outside the USA. When you call us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not a middleman that increases the price of your design project and dictates the conditions of how you and I do business.

CHARACTERISTICS OF A GREAT LOGO DESIGN

Nearly every new Euless company knows they probably need a logo, however few start-ups entirely understand the key role their organization’s logo can play in their success, or the reason that one logo design works more effectively than another. A logo has an instant and long-term effect on the viability of a business, go with the right one and it will make the door swing and phone ring, select the wrong one and it will be an obstacle and a hindrance for the life of a company.

The logos featured in the ImageCo portfolio help Euless businesses succeed, they are effective in any given situation and the reason they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logos don’t need contemplation, they can be understood in just a look.
  2. Scalability: from clothing labels to billboards a scalable business logo will remain legible and equally emotive at any scale.
  3. Versatility: logos which function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or business they brand.
  5. Relevance: a company logo must be ageless and should feel equally relevant today, tomorrow, and twenty years from now.

understanding branding

Brand – It’s a verb and also a noun, it is an identifying mark as well as the process of denoting something to make sure that it could be identified, its genesis comes from the mark branded onto livestock. These days a brand indicates practically anything with an intention, regardless of whether it be profit or politics, a brand is an innate aspect of specifying the worth of a specific thing in the customer’s mind.

Branding – Is kind of like marketing and advertising’s attractive sister, they are each from the same family, the difference being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition directed at a target audience, it’s goal is to create an image that the target market will relate to.

Brand Image – An image planted and cultivated by advertising and marketing and also identity design. When someone says the names Ferrari or Mustang what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and sexy . That is brand image and brand image is what makes people purchase those brands. Brand image is why people identify with most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you reflect on the beginning of most branding firms you’ll find that they are often rebranded marketing and advertising companies. When a person states they are in advertising and marketing the majority of people will likely have an idea about the type of work they do anything that can be seen, touched or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that focuses on a kind of visual design which helps shape the perception of a company, a product or an organization. Brand identity designers develop logo designs, signage designs, packaging, and collateral products such as cards, stationery, and sales brochures. Some visual designers also design websites and also software interfaces. The important role of a brand identity designer is to create the visual cues and also an emotional tone with the objective of influencing actions, end results and also perceptions.

Featured signs/logos

Retro logo design of a bicycle developed for a Euless coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually opening up in an older section of town and wanted to project a vintage atmosphere without coming across as monotonous or low energy. I fulfilled both tasks by means of designing a custom logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo layout with a microscopic lense slide and also germs made for Euless clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the causes and outcomes of diseases, mainly the field of medicine that deals with the clinical assessment of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Typically I try not to be excessively literal with a design and to a degree, this design approaches the company it serves fairly literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more focus grabbing and even more unforgettable.

logo design with a leaping eco-friendly frog developed for a family enjoyable facility in Euless.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve produced dozens of logo designs for doctors, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to feature a couple springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design including a group of birds, a mountain, a path, a stream, and a tree - designed for Euless travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector due to the fact that travel photographers tend not to capture places or things but rather project emotional journeys through the images they record. The idea behind this logo design was to utilize negative space to communicate more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be conveyed with mere words. I attempted to do something very similar to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Euless logo but also to illustrate the depth of her work and in the way that she perceives the world through the lens of her camera.

 Euless logo style with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I truly take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the client, even though he liked the concept, didn’t care for my choice of birds. This particular man truly disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his scorn for this specific variety of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with friends and colleagues and family as well as with folks that they don’t even know so as to get impartial judgements on the merit of a design concept. Fortunately, he shared it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a weird creature in the design world given that the people that have a tendency to hire an expert to create their logo design realize how crucial a logo is for their company so they are much more invested in the final result. Every logo design job has it’s allotment of challenges, however the greatest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Euless book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, but it really is the most critical part of a printed book since it is often the very first thing a person views in the book store. Concerning a publishing company, it’s the optimal opportunity that they will likely ever get to publicize their brand and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many instances one of the aspects individuals often tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company located in LA and while I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to affording a feeling of airline flight and it was undoubtedly a winner.

 Euless logo style made use of for advertising and marketing and a tag design for Vintage Instance includes an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that looked to be antique cases. For this custom logo concept I attempted to come up with a logo that offered a fluid old style feel to it and could be utilized for every thing from a website to an insignia on brand new cases that seemed like they were from a different era.

Logo created for an orthodontist in Euless, style include an arc with lines intersecting through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo projects because it appears that every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to business branding, if restaurants approached their branding in the very same way dental practitioners do every one of their company logos would be a picture explaining something they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really enjoy doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo includes 4 personalities staggered in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo design that conveyed that they were about families without being openly tacky about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate specifically how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that illustrates itself won’t have the chance to be comprehended.

Logo design created for a Euless hair design studio featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that conveyed a spirit of simplicity and class for their new hair studio. I created a design which did not go the obvious course of making simply a stylized orchid but rather crafted a logo design which suggested a flower in the pattern of a swirl featured in to the letter O in the title and by putting emphasis on the concept with the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a business logo is in most cases the wrong course and in this case, the design ended up not being about the flower but alternately placed the attention on the feeling that they really wanted to project to their customers.

Arabian horse logo style produced for a horse ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct logo concept fashioned to manifest the unique physical traits of the Arabian kind of horses. With a different head shape and very high tail posture, the Arabian is one of the very most immediately identifiable horse lineages in the whole world.

Las Cafe, A Euless Coffee shop logo style a little dining establishment, style consists of a customized script font style which floats above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, layout consists of a changed script font which hovers above a group of luxuriant lines and dots.

Logo style for a software application programmer the style features and legendary Euless element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the business and in many cases the substance supporting a company logo is just as important as how it brands the organization it stands for.

Progress logo design produced for a Eulessinterior designer, layout attribute a series of red circles that converge and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Euless interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, researches, collaborates, and manages such ventures. Interior design is a multifaceted occupation that involves conceptual development, area planning, location assessments, programming, research, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions in Euless, the personalities for letter V as well as A in middle of words progressed have been modified to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Euless logo design project was completed for a leadership expert that helps business professionals to develop into more efficient at supervising people, expectations, and productivity.

A Euless business logo design including a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was prepared for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of passions, a location to market their used equipment to other sports enthusiasts.

I created their Euless business logo design utilizing an illustration which grabs the attention of vehicles and sends an image that evokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.

Logo style MQ ranches, this Euless company logo style has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really produced for an Euless area farm it was actually created for an investments broker, and this particular trademark was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to generate a graphic that projects self-assurance, financial success, and wealth.

 Euless Logo design for a not-for-profit, Turning Factor Solutions - the logo style function for externally encountering arrow and also the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of knowing where exactly the target is. Fortunately, in this particular instance, I nailed a bullseye with the first go.

Logo designed for making use of an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is reminiscent of a well-known Euless sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project in which I worked directly with the business owner to develop a logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.