Fort Hood Logo Design

Every new Fort Hood business knows they are in need of a logo, yet few new business owners fully understand the essential role their logo design will take in their success, or exactly why one business logo performs far better than another. A business logo has an instant and long term influence on the prosperity of a company, go with the right one and it will make the door swing and phone ring, go with the wrong one and it will be an obstacle and an impediment for the life of a business. The logos featured in the ImageCo portfolio help Fort Hood companies prosper, they are effective in any given scenario and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo will remain legible and equally emotive at every dimension.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a company logo must be enduring and will feel relevant today, tomorrow, and 20 years from now.

Retro logo design of a bicycle developed for a Fort Hood coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were opening in an older part of town and wished to cast a retro feel without coming across as stodgy or low energy. I achieved the two tasks via developing a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo design with a microscopic lense slide as well as bacteria made for Fort Hood clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the causes and effects of diseases, especially the branch of medicine that deals with the clinical assessment of samplings of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I recollect where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be overly literal with a concept and to a point, this design approaches the company it represents quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more attention grabbing and a lot more meaningful.

logo design with a jumping environment-friendly frog designed for a household enjoyable facility in Fort Hood.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs that come my way, I’ve done dozens of logo designs for physicians, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to include a couple of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo including a flock of birds, a hill, a route, a stream, and also a tree - developed for Fort Hood traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche profession because travel photographers tend not to capture places or things but instead communicate emotional experiences through the pictures they capture. The idea behind this logo design was to utilize negative space to reveal more than what was visible upon first view, which I think is quintessential of most good photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I tried to do something similar to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Fort Hood logo but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 Fort Hood logo style with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I really enjoy and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my client, while he liked the concept, didn’t care for my choice of birds. This man really loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his hatred for this particular kind of sea bird.

When I turn a concept over to a customer I encourage them to talk about it with colleagues and family members as well as with individuals that they don’t even know so as to get impartial assessments on the benefit of a design concept. Fortunately, he shared it with his family members and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a strange creature in the design world because the people that are inclined to hire an expert to create their logo design realize how essential a logo design is for their organization so they are much more invested in the result. Every logo design job has it’s share of hurdles, however the biggest challenge is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Fort Hood book author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, however it really is the most critical part of a published book because it is in most cases the primary thing a person sees in the book store. Concerning a publisher, it’s the optimal opportunity they will ever have to promote their product and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many occurrences one of the items folks usually tend to remember the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company situated in LA and while I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to conferring a feeling of airline flight and it was undoubtedly a success.

 Fort Hood logo style made use of for marketing as well as a tag layout for Vintage Case includes an antiquated font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that seemed to be antique cases. For this business logo concept I sought to come up with a logo that possessed a fluid nostalgic feel to it and could be used for everything from a web site to a label on brand new cases that looked like they were from another point in time.

Logo created for an orthodontist in Fort Hood, design include an arc with lines converging with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging logo projects because it seems that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to company advertising, if dining establishments approached their branding in the same way dentists do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo design features 4 personalities staggered in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to relate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize specifically how individuals should think or feel they don’t understand the goal of a logo. If you have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that explains itself won’t have the opportunity to be comprehended.

Logo layout developed for a hair layout studio including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which carried an atmosphere of tranquility and connection for their new hair studio. I created a concept that did not go the obvious course of creating merely a stylized orchid but instead crafted a company logo that suggested an orchid in the formation of a swirl featured into the letter O in the title and by putting emphasis on the logo design along with the silhouette of a hummingbird floating over the image itself. The obvious path in creating a logo design is usually the incorrect route and in this case, the design ended up not being about the flower but instead put the emphasis on the perception that they wanted to forecast to their patrons.

Arabian steed logo design created for a steed ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind organization logo design customized to illustrate the unique physical traits of the Arabian breed of equines. By having an identifiable head form and high tail posture, the Arabian is one of the highly easily recognizable horse lineages in the world.

Las Coffee shop logo layout a small restaurant, design consists of a modified manuscript font which hovers above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, style consists of a changed manuscript typeface which hovers over a group of ornate lines and also dots.

Logo design for a software designer the design features and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the company and in quite a few cases the symbolism supporting a logo design is equally as important as how it brands the organization it stands for.

Evolve logo layout produced for a Fort Hood interior designer, layout feature a series of red circles that converge and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fort Hood interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, explores, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that involves conceptual development, space planning, location assessments, programming, analysis, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of the word progressed have actually been modified to link straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Fort Hood logo design assignment was undertaken for a leadership advisor that assists business professionals to become more effective at managing people, expectations, and productivity.

A logo layout featuring a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market was ready for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a place to sell off their pre-owned products to other sports enthusiasts. I tailored their Fort Hood business logo dsign along with a graphic which garners the attention of vehicles and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo design has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually designed for an Fort Hood area farm it was actually created for a products broker, and this particular company was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to create a graphic that projects assurance, effectiveness, and wealth.
Logo created for using an indicator for the restaurant (Brewgrrs), it is an ornate script font that is evocative a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked directly with the proprietor to design a logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.