Fort Worth, Texas Logo Design

Nearly every new Fort Worth organization knows they need a logo, yet few entrepreneurs thoroughly realize the essential role their company logo will play in their financial success, or precisely why one logo design functions more effectively than another. A business logo has a critical and lasting impact on the financial success of a company, go with the correct one and it can make the door swing and phone ring, select the incorrect one and it will be an obstacle and a hindrance for the life of an organization.

The logos presented in the ImageCo portfolio help Fort Worth, Texas businesses succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logos do not require deliberation, they can be comprehended in merely a look.
  2. Scalability: from labels to billboards a scalable logo will remain legible and equally emotive at virtually any scale.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a business logo needs to be ageless and will feel as relevant today, tomorrow, and thirty years from now.
Retro logo layout of a bicycle created for a Fort Worth, Texas coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually opening up in an old section of town and wanted to project a retro tone without coming across as boring or low energy. I accomplished each of the jobs by creating a symbol design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo style with a microscope slide and germs designed for Fort Worth, Texas medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the triggers and consequences of diseases, especially the field of healthcare which deals with the clinical assessment of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the only instance I recall where I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Typically I attempt not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more focus grabbing and even more meaningful.

logo design with a leaping green frog developed for a household fun facility in Fort Worth, Texas.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for doctors, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to include a couple of springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for advertising. I also believe this is the only time that a logo I designed was made into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design featuring a group of birds, a hill, a path, a stream, as well as a tree - created for Fort Worth, Texas traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field because travel photographers don’t shoot locations or things but instead reveal emotional journeys by means of the pictures they record. The thought behind this logo design was to use negative space to reveal more than what was visible upon first view, which I think is representative of the majority of good photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I tried to do something very similar to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Fort Worth logo design but also to reveal the depth in her work and in the way that she sees the world through the lens of her camera.

 Fort Worth logo layout with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I really savor and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however my client, even though he loved the concept, really did not care for my choice of birds. This man really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his aversion for this particular kind of sea bird.

When I turn a concept over to a customer I encourage all of them to share it with friends and colleagues and family members as well as with folks that they don’t even know so as to get impartial viewpoints on the worthiness of a design concept. Fortunately, he discussed it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a weird creature in the design world because the people that have a tendency to hire an expert to design their logo design recognize how essential a logo is for their organization so they are way more vested in the result. Every logo design project possesses it’s allotment of obstacles, but the biggest obstacle is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Fort Worth, Texas publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it really is the most critical part of a published book since it is often the very first thing a person sees in the book store. With regard to a publisher, it’s the optimal opportunity that they will likely ever get to promote their label and get their logo design in front of the people that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many occurrences one of the traits folks often tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company situated in LA and while I’m not certain it really “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to conferring a feeling of airline flight and it was certainly a victory.

 Fort Worth logo design utilized for advertising and a label design for Vintage Instance includes an archaic font style style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which appeared to be older cases. For this brand design I tried to come up with a logo that provided a fluid retro feel to it and could be used for every thing from a web page to an insignia on brand new cases that looked like they were from another generation.

Logo design created for an orthodontist in Fort Worth, Texas, design include an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most difficult logo design jobs due to the fact that it seems that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to business branding, if dining establishments approached their branding in the same way dental practitioners do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo made for a family nonprofit, the logo design includes 4 characters staggered in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo which conveyed that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to summarize specifically how people should think or feel they don’t understand the objective of a logo. If you have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the opportunity to be understood.

Logo layout created for a hair design workshop including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which carried an atmosphere of ease and connection for their new hair salon. I came up with a concept which didn’t go the obvious route of crafting just a stylized orchid but instead designed a logo which suggested a flower in the formation of a swirl featured into the letter O in the name and by placing emphasis on the concept with the silhouette of a hummingbird floating above the image itself. The obvious path in designing a logo design is in most cases the incorrect path and in this case, the design ended up not being about the flower but alternately placed the attention on the emotion that they wanted to project to their patrons.

Arabian horse logo layout created for a horse cattle ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind logo concept customized to manifest the unique physical traits of the Arabian pedigree of horses. With a different head form and high tail posture, the Arabian is one of the most immediately identifiable equine breeds in the whole world.

Las Cafe logo style a little dining establishment, design consists of a modified script typeface which hovers over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, design includes a customized script font style which hovers over a group of luxuriant lines and dots.

Logo style for a software program designer the design features and also legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the company and in quite a few cases the symbolism supporting a logo design is just as important as how it brands the enterprise it stands for.

Progress logo layout developed for a Fort Worth, Texas indoor developer, layout function a series of red circles that intersect and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fort Worth, Texas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, investigates, coordinates, and manages such ventures. Interior design is a diverse profession that involves conceptual development, space planning, site inspections, programming, study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and A in center of the word advanced have actually been modified to tie straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Fort Worth, Texas logo design project was completed for a management coach that assists business professionals to develop into more efficient at managing people, expectations, and productivity.
A logo design featuring a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was primed for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of passions, a place to sell off their previously owned goods to other sports enthusiasts. I created their Fort Worth business logo dsign along with a graphic which captures the interest of vehicles and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo layout has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually created for an Fort Worth, Texas area farm it was in reality devised for an investments broker, and this particular business logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to make a image that projected confidence, effectiveness, and luxury.

 Fort Worth Logo design for a nonprofit, Turning Factor Solutions - the logo style function for outwardly facing arrow and also the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the freedom to explore any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where exactly the target is. Luckily, in this case, I nailed a bullseye with the 1st shot.

Logo design developed for using an indicator for the dining establishment (Brewgrrs), it is an elaborate script typeface that is similar to a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked directly with the proprietor to produce a business logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.