Acute Care 360 ImageCo, Fort Worth, Texas, TX,

ImageCo, Fort Worth, Texas, TX,

Evolv Design logo designed by ImageCo, Fort Worth, Texas, TX,

Red Panda Publishers logo designed by ImageCo, Fort Worth, Texas, TX,

Fort Worth, Texas, TX,

ImageCo, Fort Worth, Texas, TX,
ImageCo, Fort Worth, Texas, TX,

Mid Valley Pathology logo designed by ImageCo, Fort Worth, Texas, TX,

FSA OK logo designed by ImageCo, Fort Worth, Texas, TX,

Emerald Heights logo designed by ImageCo, Fort Worth, Texas, TX,

Club Sapphire logo designed by ImageCo, Fort Worth, Texas, TX,

Downtown Dogs logo designed by ImageCo, Fort Worth, Texas, TX,

School board logo designed by ImageCo, Fort Worth, Texas, TX,

Ferry Street Coffee Company logo designed by ImageCo, Fort Worth, Texas, TX,

Stoney Forensic logo designed by ImageCo, Fort Worth, Texas, TX,

Smart kernels logo designed by ImageCo, Fort Worth, Texas, TX,

POINTERS FOR CHOOSING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so whenever a design company offers a money back guarantee try to keep in mind that they can’t refund the time you invest which is much more precious than your money is.

PORTFOLIO

Many designers talk a good game but ultimately a design agency can only be judged by the quality of their design work, if the work in their portfolio does not feature real world examples chances are they will never be able to produce a top quality logo design.

VISION

A logo’s goal is to be recognized and remembered, and it’s goal is to mirror your unique vision for your company. If a designer isn’t focused on realizing your vision, the thing they are really focused on is how soon they can get paid.

Fort Worth LOGO DESIGN​

For over twenty years ImageCo has been helping entrepreneurs establish unforgettable brand identities. We’ve undertaken brand identity design work for builders, colleges, diamond miners, wedding singers, coffee shops, retail stores, and just about every other kind of business you can think of. What makes ImageCo different compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every brand identity project as though it will be utilized as an electrical sign. As a result of our sign first strategy our logo designs can, and have been utilized in everything from clothing labels to billboards. Our sign first technique ensures that our logo designs are equally successful whether they are used in television commercials or website applications, they are consistently identifiable, comprehended, and always remembered regardless of scale or purpose.

American Made ★ Design

The one difference that seriously sets ImageCo apart from many of the design companies that you probably have stumbled upon on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are retained to do, we perform ourselves. Regardless of the kind of project we accept, logo, website, trade show display, or retail sign, we do not, and never will farm-out our customer’s work to organizations based outside the USA. Whenever you phone us at 1-855-IMAGECO the person that answers the phone is ImageCo’s owner and designer, not a middleman that increases the price of your design project and imposes the terms of how my customers and I do business.

CHARACTERISTICS OF AN EFFECTIVE LOGO DESIGN

Every new Fort Worth company understands that they need a logo, however few start-ups thoroughly realize the crucial role their logo can perform in their financial success, or exactly why one logo design functions more effectively than another. A logo has an instant and long term influence on the prosperity of a company, pick the correct one and it will make the door swing and cash register ring, go with the wrong one and it will be an obstacle and a hindrance for the longevity of an organization. The logos presented in the ImageCo portfolio help Fort Worth businesses succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not require deliberation, they can be grasped in just a look.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and just as emotive at every size.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or business they represent.
  5. Relevance: a business logo must be enduring and will feel equally relevant today, tomorrow, and thirty years from today.

understanding branding

Brand – It’s a verb as well as a noun, it is an identifying mark as well as the process of marking something so that it could be identified, its origin originates from the brand burned onto livestock. These days a brand indicates pretty much anything with an intention, regardless if it be profit or political parties, a brand is an intrinsic aspect of specifying the value of something in the consumer’s mind.

Branding – Is sort of like marketing and advertising’s sexy cousin, they are all from the same family, the distinction being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition aimed at a target market, it’s objective is to create a mental image that the audience can identify with.

Brand Image – An image planted and nurtured by advertising and marketing as well as identity design. When someone says the names Ferrari or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can transport us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and exotic . That is brand image and brand image is what makes people want those products. Brand image is why individuals acquire most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you look back at the origin of most branding agencies you’ll discover that they are often re-branded marketing and advertising companies. When someone claims they are in marketing many people will likely have a preconceived notion about what they do. However when somebody claims “I’m in branding”… it just sounds much more impressive, probably it’s due to the fact that the majority of people don’t recognize what it implies to be in branding so it comes off as mysterious and maybe even attractive.

Brand Identity – Is an inclusive term that explains the visual components of a product or company that affect understandings. This primarily includes the name, the logo design, the packaging, the different colors utilized yet can likewise include sound, lights, texture, signs, actually anything that can be seen, felt or heard become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that specializes in a type of visual design which helps shape the perception of a business, a product or an institution. Brand identity designers develop logo designs, sign designs, product packaging, and also collateral material such as business cards, stationery, as well as sales brochures. Some visual designers also design sites as well as user interfaces. The vital function of a brand identity designer is to develop the visual cues and a psychological tone with the goal of affecting activities, outcomes as well as understandings.

Featured signs/logos

Retro logo style of a bike created for a Fort Worth coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually launching in an old part of town and hoped to cast a nostalgic tone without coming across as uninteresting or low energy. I accomplished both of these jobs by designing a trademark design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo style with a microscopic lense slide and also germs designed for Fort Worth clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the causes and outcomes of diseases, especially the branch of healthcare which works with the laboratory evaluation of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recall where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be overly literal with a design and to a degree, this design approaches the company it serves fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more interest grabbing and even more memorable.

logo layout with a leaping eco-friendly frog made for a household fun center in Fort Worth.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for physicians, dental experts, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to incorporate a some springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for advertising. I also think this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo including a group of birds, a mountain, a route, a stream, as well as a tree - developed for Fort Worth travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche area due to the fact that travel photographers don’t shoot places or things but rather communicate emotional experiences by means of the pictures they record. The idea behind this logo concept was to make use of negative space to convey more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be revealed with just words. I made an effort to do something similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Fort Worth logo design but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 Fort Worth logo style with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I genuinely take pleasure in and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however the customer, while he liked the concept, didn’t care for my choice of birds. This particular guy truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his scorn for this specific type of sea bird.

When I turn a concept over to a customer I urge them to share it with colleagues and family members as well as with people that they don’t even know so as to get unprejudiced viewpoints on the benefit of a design. Fortunately, he talked about it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a weird animal in the design world given that the people that tend to hire an expert to design their logo recognize how important a logo design is for their company so they are much more invested in the result. Every logo design job has it’s allotment of difficulties, however the largest obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Fort Worth book author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, nevertheless it really is the most critical part of a published book considering that it is in most cases the first thing a person sees in the book store. With respect to a publishing company, it’s the optimal opportunity they will likely ever have to promote their label and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many cases one of the aspects people usually tend to recollect the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company located in LA and although I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a feeling of air travel and it was surely a victory.

 Fort Worth logo design used for advertising and marketing as well as a label style for Vintage Case includes an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that looked to be much older cases. For this custom logo concept I attempted to come up with a logo that provided a fluid retro feel to it and could be utilized for everything from a web site to an insignia on brand new cases that seemed like they were from a different point in time.

Logo design produced for an orthodontist in Fort Worth, design consist of an arc with lines intersecting via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo jobs considering that it appears that every single dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to company branding, if restaurants approached their advertising in the very same way dental professionals do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a household not-for-profit, the logo includes 4 characters staggered in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to relate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which communicated that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe precisely how people should think or feel they don’t understand the purpose of a logo. If people have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that describes itself won’t have the opportunity to be comprehended.

Logo design produced for a Fort Worth hair layout studio featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that communicated a feeling of simplicity and connection for their new hair studio. I came up with a concept which didn’t go the obvious path of designing merely a stylized orchid but rather designed a company logo which implied a flower in the formation of a swirl incorporated in to the letter O in the title and by putting attention on the logo design along with the silhouette of a hummingbird floating above the image itself. The obvious path in designing a business logo is frequently the wrong course and in this case, the design ended up not being about the orchid but alternately placed the attention on the emotion that they really wanted to transmit to their customers.

Arabian equine logo layout developed for a steed cattle ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind company logo design styled to symbolize the unique physical traits of the Arabian kind of equines. With an unique head form and higher tail carriage, the Arabian is one of the very most quite easily identifiable horse breeds in the world.

Las Cafe, A Fort Worth restaurant logo style a small restaurant, design contains a changed manuscript typeface which floats above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, layout includes a changed manuscript typeface which floats above a group of luxuriant lines and also dots.

Logo design for a software designer the layout functions as well as renowned Fort Worth component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. But it intimated something to the business owner of the business and in many cases the meaning supporting a logo is just as important as how it brands the enterprise it stands for.

Progress logo design developed for a Fort Worthinterior developer, layout function a collection of red circles that intersect as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fort Worth interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, investigates, coordinates, and oversees such ventures. Interior design is a diverse occupation that involves conceptual development, area planning, location inspections, programming, research study, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions in Fort Worth, the characters for letter V and also A in middle of words progressed have been changed to tie straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Fort Worth logo design assignment was carried out for a management coach that aids business leaders to develop into more successful at supervising people, expectations, and productivity.

A Fort Worth business logo style featuring a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly understood the market place was ready for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a place to sell off their secondhand goods to other sports enthusiasts.

I designed their Fort Worth logo design using a graphic that pulls in the interest of traffic and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.

Logo design MQ farms, this Fort Worth company logo design has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually created for an Fort Worth area farm it was in reality developed for a products broker, and this particular logo was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to design a brand mark that projected confidence, financial success, and luxury.

 Fort Worth Logo design for a not-for-profit, Turning Point Solutions - the logo layout attribute for outwardly dealing with arrow and also the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the liberty to explore any concept that comes to mind, bad in that it’s challenging to hit a bullseye without recognizing where exactly the target is. Fortunately, in this instance, I struck a bullseye with the very first go.

Logo designed for making use of a sign for the restaurant (Brewgrrs), it is an ornate script typeface that is similar to a renowned Fort Worth sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the owner to create a logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Fort Worth, Texas, TX,
Logo designed by ImageCo, Fort Worth, Texas, TX,
Logo designed by ImageCo, Fort Worth, Texas, TX,
Logo designed by ImageCo, Fort Worth, Texas, TX,
Electrical sign design for Fort Worth restaurnat designed by Fort Worth Sign Shop
Fort Worth logo design and brand identity design for Fort Worth retailers
Logo designed by ImageCo, Fort Worth, Texas, TX,
Logo designed by ImageCo, Fort Worth, Texas, TX,
Logo designed by ImageCo, Fort Worth, Texas, TX,
Logo designed by ImageCo, Fort Worth, Texas, TX,
Logo designed by ImageCo, Fort Worth, Texas, TX,

Logo designed by ImageCo, Fort Worth, Texas, TX,

Logo designed by ImageCo, Fort Worth, Texas, TX,

Logo designed by ImageCo, Fort Worth, Texas, TX,

Logo designed by ImageCo, Fort Worth, Texas, TX,

Logo designed by ImageCo, Fort Worth, Texas, TX,
Logo designed by ImageCo, Fort Worth, Texas, TX,
Logo designed by ImageCo, Fort Worth, Texas, TX,
Logo designed by ImageCo, Fort Worth, Texas, TX,
Logo designed by ImageCo, Fort Worth, Texas, TX,
Logo designed by ImageCo, Fort Worth, Texas, TX,
Logo designed by ImageCo, Fort Worth, Texas, TX,
Logo designed by ImageCo, Fort Worth, Texas, TX,
Logo designed by ImageCo, Fort Worth, Texas, TX,
Logo designed by ImageCo, Fort Worth, Texas, TX,