Frisco, Texas Logo Design

Virtually every new Frisco company realizes that they need a logo, yet few new business owners thoroughly realize the vital role their organization’s logo will make in their success, or exactly why one logo design performs more effectively than another. A logo has an instant and lasting influence on the financial success of a business, select the correct one and it will make the door swing and phone ring, select the incorrect one and it can be an obstacle and an impediment for the life span of a business.

The logos featured in the ImageCo portfolio help Frisco, Texas businesses prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logo designs do not demand consideration, they can be comprehended in merely a look.
  2. Scalability: from business cards to movie screens a scalable business logo will continue to be legible and just as emotive at any size.
  3. Versatility: logos which function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a logo design must be timeless and will feel as relevant today, tomorrow, and thirty years from today.
Retro logo layout of a bike produced for a Frisco, Texas coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were actually launching in an old section of the area and hoped to project a retro feel without coming across as stodgy or low energy. I fulfilled both of these jobs by creating a logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo design with a microscopic lense slide and also germs designed for Frisco, Texas clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the root causes and effects of diseases, mainly the field of medicine which deals with the laboratory examination of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the sole instance I recall in which I was able to incorporate a bacteria-laden microscope slide into a logo design.

Usually I try not to be extremely literal with a design and to a degree, this design approaches the company it represents fairly literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more attention grabbing and more memorable.

logo style with a leaping green frog designed for a household fun facility in Frisco, Texas.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for physicians, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to integrate a few springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo featuring a flock of birds, a mountain, a trail, a stream, and also a tree - designed for Frisco, Texas travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area due to the fact that travel photographers don’t shoot places or things but rather project emotional experiences through the photos they record. The idea behind this logo design was to make use of negative space to communicate more than what was visible upon first glance, which I think is representative of almost all good photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be conveyed with just words. I made an effort to do something the same to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Frisco logo design but also to show the depth in her art and in the way that she perceives the world through the lens of her camera.

 Frisco logo design with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however my client, even though he liked the concept, really did not care for my choice of birds. This guy seriously loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his scorn for this specific kind of sea bird.

When I turn a design over to a client I encourage all of them to talk about it with colleagues and family members as well as with people that they don’t actually know so as to get objective viewpoints on the benefit of a design concept. Fortunately, he shared it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logos are a strange animal in the design world given that the people that have a tendency to hire an expert to create their business logo comprehend how vital a logo is for their company so they are much more invested in the final result. Every logo design job has it’s allotment of challenges, however the most significant challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Frisco, Texas book author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, but it really is the most essential part of a published book considering that it is usually the initial thing a person views in the book store. With respect to a publisher, it’s the optimal opportunity they will likely ever get to promote their product and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many occurrences one of the items people usually tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline located in LA and although I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a sense of air travel and it was definitely a success.

 Frisco logo layout utilized for advertising and marketing and also a tag design for Vintage Instance features an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which seemed to be older cases. For this brand concept I tried to come up with a logo that provided a fluid nostalgic feel to it and could easily be utilized for everything from a web page to an insignia on brand new cases that seemed like they were from another point in time.

Logo created for an orthodontist in Frisco, Texas, layout consist of an arc with lines intersecting via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging logo design jobs because it appears that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to business marketing, if restaurants approached their branding in the exact same way dental practices do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dentist logo designs simply because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family nonprofit, the logo design includes 4 characters staggered in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution hopes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that conveyed that they were about families without being openly tacky about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain precisely how individuals should think or feel they don’t understand the goal of a logo. If people have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that illustrates itself will never have the likelihood to be comprehended.

Logo design developed for a hair design workshop including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that conveyed an atmosphere of relaxation and connection for their new hair studio. I came up with a concept that did not go the obvious route of crafting simply a stylized orchid but instead created a logo design that implied an orchid in the pattern of a swirl incorporated into the letter O in the name and by putting emphasis on the concept along with the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a business logo is oftentimes the incorrect path and in this case, the design ended up not being about the orchid but instead laid the importance on the emotion that they wanted to transmit to their clients.

Arabian steed logo design created for a horse cattle ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a distinct logo design customized to exemplify the unique physical traits of the Arabian type of horses. By having a different head shape and high tail posture, the Arabian is one of the very most immediately recognizable equine lineages in the world.

Las Cafe logo style a little dining establishment, layout consists of a changed manuscript font which hovers over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, layout contains a customized manuscript font which floats over a group of elaborate lines and dots.

Logo layout for a software developer the design attributes and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. But it meant something to the business owner of the company and in many cases the meaning behind a logo design is equally as important as how it serves the business it represents.

Advance logo style created for a Frisco, Texas interior developer, layout function a collection of red circles that converge as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Frisco, Texas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, collaborates, and oversees such ventures. Interior design is a multifaceted profession that involves conceptual development, area planning, location inspections, programming, study, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and A in center of words advanced have been changed to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Frisco, Texas logo design project was carried out for a management guide that enables business professionals to develop into more effective at overseeing people, expectations, and productivity.
A logo design including a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was primed for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of passions, a place to sell their secondhand items to other sports enthusiasts. I created their Frisco logo dsign using an illustration that pulls in the attention of traffic and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo design has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really developed for an Frisco, Texas regional farm it was really designed for a commodities broker, and this trademark was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to generate an identity that projects confidence, effectiveness, and wealth.

 Frisco Logo design for a not-for-profit, Transforming Point Solutions - the logo layout function for ostensibly dealing with arrowhead and the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to delve into any concept that comes to mind, bad in that it’s tricky to hit a bullseye without realizing where the target is. Thankfully, in this case, I hit a bullseye with the first shot.

Logo created for using an indicator for the restaurant (Brewgrrs), it is a luxuriant manuscript font style that is reminiscent of a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project in which I worked directly with the proprietor to develop a logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.