Gatesville Logo Design

Each and every new Gatesville venture realizes that they require a logo, however few new business owners thoroughly comprehend the crucial role their logo design can play in their financial success, or why one logo functions more effectively than another. A logo design has a critical and long-term influence on the prosperity of a business, select the right one and it can make the door swing and cash register ring, select the wrong one and it can be an obstacle and an impediment for the longevity of a company. The logos featured in the ImageCo portfolio help Gatesville companies prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos do not require deliberation, they can be understood in merely a look.
  2. Scalability: from business cards to billboards a scalable business logo will remain legible and equally emotive at any dimension.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a logo must be timeless and should feel relevant today, tomorrow, and forty years from today.

Retro logo layout of a bike developed for a Gatesville coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually opening in an old part of town and wanted to cast a vintage atmosphere without appearing as stodgy or low energy. I accomplished both jobs via developing a company logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo design with a microscopic lense slide and also bacteria developed for Gatesville clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the root causes and outcomes of diseases, mainly the field of healthcare which works with the clinical evaluation of samples of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I call to mind in which I was able to integrate a bacteria-laden microscope slide within a business logo design.

Usually I try not to be extremely literal with a concept and to a degree, this design approaches the company it serves very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more focus grabbing and more memorable.

logo design with a leaping environment-friendly frog designed for a family fun center in Gatesville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for health care providers, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to incorporate a some springs into the design but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design featuring a flock of birds, a mountain, a route, a stream, and a tree - created for Gatesville traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche profession due to the fact that travel photographers tend not to shoot places or things but rather communicate emotional experiences through the photos they record. The idea behind this logo composition was to use negative space to reveal more than what was visible upon first view, which I think is representative of almost all good photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I made an effort to do something much the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Gatesville logo but also to illustrate the depth to her work and in the way that she views the world through the lens of her camera.

 Gatesville logo layout with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the client, even though he loved the concept, didn’t care for my choice of birds. This particular guy genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his contempt for this specific variety of sea bird.

When I turn a design over to a client I urge all of them to talk about it with friends and family as well as with other people that they don’t even know so as to get unbiased judgements on the value of a concept. Fortunately, he discussed it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Logo designs are a weird animal in the design world given that the people that have a tendency to hire an expert to design their logo design recognize how vital a logo design is for their organization so they are much more vested in the final result. Every logo project possesses it’s portion of challenges, however the largest obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Gatesville publication author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, but it really is the most necessary part of a printed book given that it is usually the primary thing a person sees in the bookstore. For a publisher, it’s the optimal opportunity they will ever get to promote their product and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems like that in many instances 1 of the aspects people tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline situated in LA and while I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to conferring a good sense of flight and it was surely a winner.

 Gatesville logo layout made use of for advertising as well as a tag style for Vintage Situation features an archaic typeface design.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that seemed to be much older cases. For this business logo concept I strove to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be utilized for every thing from a web page to an insignia on brand new cases that appeared like they were from a different point in time.

Logo design produced for an orthodontist in Gatesville, design include an arc with lines intersecting via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging logo design projects due to the fact that it appears that each and every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to business branding, if restaurants approached their advertising in the exact same way dental offices do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members not-for-profit, the logo design includes 4 characters staggered in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization wants to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo design which communicated that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize precisely how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that describes itself will never have the likelihood to be understood.

Logo layout developed for a hair design workshop featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which carried a sense of simplicity and connection for their new hair salon. I created a design that did not go the obvious path of making just a stylized orchid but instead delivered a logo design which suggested a flower in the formation of a swirl featured in to the letter O in the title and by putting emphasis on the logo design with the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a logo design is usually the incorrect course and in this case, the design ended up not being about the flower but instead laid the main focus on the perception that they wanted to forecast to their patrons.

Arabian equine logo style produced for a horse cattle ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique company logo design tailored to manifest the unique physical traits of the Arabian pedigree of equines. By having an identifiable head shape and higher tail carriage, the Arabian is one of the very most easily recognizable horse types in the world.

Las Coffee shop logo layout a little restaurant, style includes a customized manuscript typeface which hovers above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, layout contains a changed script font which floats over a group of elaborate lines and dots.

Logo design for a software designer the style features and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. But it intimated something to the owner of the business and in quite a few cases the substance behind a company logo is just as important as how it serves the organization it stands for.

Advance logo design developed for a Gatesville interior designer, style attribute a collection of red circles that converge and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Gatesville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, researches, collaborates, and oversees such ventures. Interior design is a diverse profession that consists of conceptual development, area planning, location assessments, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and A in middle of the word advanced have actually been customized to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Gatesville logo design assignment was done for a management advisor that aids business leaders to develop into more efficient at supervising people, expectations, and profitability.

A logo style including an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly realized the market place was prepared for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a spot to market their previously owned goods to other sports enthusiasts. I tailored their Gatesville logo design dsign utilizing an illustration which seizes the interest of traffic and sends an image that arouses the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo layout has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really composed for an Gatesville regional farm it was actually devised for a commodities broker, and this particular logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to create a brand mark that projected confidence, success, and luxury.
Logo created for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script typeface that is reminiscent of a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked closely with the business owner to develop a logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.