Georgetown, Texas Logo Design

Nearly every new Georgetown company realizes that they need a logo, but few new business owners are thoroughly aware of the crucial role their company logo can take in their becoming successful, or why one logo works more effectively than another. A logo design has a critical and sustaining effect on the prosperity of a business, select the correct one and it will make the door swing and cash register ring, choose the incorrect one and it will be a barrier and a hindrance for the longevity of a business.

The logos included in the ImageCo portfolio help Georgetown, Texas companies succeed, they are effective in any given situation and the main reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logos do not require scrutiny, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and just as emotive at any size.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a business logo must be ageless and should feel relevant today, tomorrow, and twenty years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bike developed for a Georgetown, Texas coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were actually opening up in an older part of the city and wished to visualize a retro feel without appearing as monotonous or low energy. I achieved both jobs by designing a sign design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo layout with a microscopic lense slide as well as germs designed for Georgetown, Texas clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the root causes and outcomes of diseases, especially the field of healthcare that deals with the clinical assessment of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the sole instance I recall in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be excessively literal with a design and to a degree, this specific design approaches the company it serves fairly literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more interest grabbing and even more unforgettable.

logo style with a leaping eco-friendly frog developed for a family members enjoyable center in Georgetown, Texas.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for surgeons, dental experts, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to feature a handful of springs into the design but Cool Springz is a fun place to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design including a group of birds, a mountain, a route, a stream, and a tree - designed for Georgetown, Texas traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to capture places or things but rather communicate emotional journeys through the pictures they capture. The thought behind this logo composition was to use negative space to communicate more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I tried to do something much the same to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Georgetown logo but also to reveal the depth to her work and in the way that she views the world through the lens of her camera.

 Georgetown logo style with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I really relish and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my client, while he loved the concept, really did not care for my choice of birds. This particular man truly loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his scorn for this specific type of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with friends and colleagues and family members as well as with individuals that they don’t actually know so as to get objective judgements on the benefit of a concept. Fortunately, he talked about it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a strange creature in the design world given that the people that are inclined to hire an expert to create their logo recognize how important a logo design is for their business so they are much more invested in the outcome. Every logo design project has it’s portion of challenges, but the most significant obstacle is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for Georgetown, Texas publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, nevertheless it is the most essential part of a published book since it is ordinarily the initial thing a person sees in the book store. With respect to a publishing company, it’s the most ideal opportunity they will likely ever have to advertise their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many cases one of the aspects folks usually tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company located in LA and although I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a sense of air travel and it was certainly a winner.

 Georgetown logo style utilized for marketing and a tag style for Vintage Case includes an archaic typeface style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that seemed to be older cases. For this brand design I strove to come up with a logo that provided a fluid retro feel to it and could be used for every thing from a web site to an insignia on brand new cases that appeared like they were from a different generation.

Logo developed for an orthodontist in Georgetown, Texas, style include an arc with lines intersecting with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most difficult logo design jobs due to the fact that it seems that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to business advertising, if restaurants approached their advertising in the very same way dental practitioners do every one of their logos would definitely be a picture explaining something they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo design features 4 personalities surprised in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo that conveyed that they were about families without being openly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate specifically how people ought to think or feel they don’t understand the purpose of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that describes itself will never have the likelihood to be understood.

Logo style produced for a hair design workshop featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that conveyed an atmosphere of calmness and elegance for their new hair salon. I came up with a concept which did not go the obvious path of making simply a stylized orchid but instead designed a company logo that suggested an orchid in the formation of a swirl integrated in to the letter O in the name and by placing attention on the logo design along with the silhouette of a hummingbird floating above the logo design itself. The obvious path in creating a company logo is frequently the wrong direction and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the feeling that they really wanted to project to their customers.

Arabian steed logo layout created for a horse cattle ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique organization logo concept customized to illustrate the unique physical traits of the Arabian pedigree of horses. With a different head form and higher tail carriage, the Arabian is one of the most easily identifiable horse breeds in the whole world.

Las Coffee shop logo design a small restaurant, design contains a customized script font style which hovers above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, layout consists of a modified manuscript font which floats above a team of luxuriant lines as well as dots.

Logo layout for a software designer the design features and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. But it meant something to the owner of the company and in many cases the significance behind a business logo is just as important as how it brands the company it represents.

Develop logo layout developed for a Georgetown, Texas indoor developer, layout attribute a collection of red circles that intersect and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Georgetown, Texas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, explores, coordinates, and oversees such tasks. Interior design is a diverse occupation that consists of conceptual development, area planning, location assessments, programming, research, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and A in center of the word advanced have actually been customized to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Georgetown, Texas logo design project was performed for a management expert that assists business professionals to become more successful at handling people, expectations, and profitability.
A logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market was prepared for an outdoor sporting store that operates as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a place to market their previously owned goods to other sports enthusiasts. I tailored their Georgetown business logo dsign utilizing an illustration that garners the attention of traffic and projects an image that invokes the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo design has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really composed for an Georgetown, Texas regional farm it was actually developed for a products broker, and this brand was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to create a image that projected esteem, success, and opulence.

 Georgetown Logo design for a nonprofit, Transforming Factor Solutions - the logo design attribute for ostensibly facing arrow as well as the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where the target is. Luckily, in this particular instance, I struck a bullseye with the very first try.

Logo created for making use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the proprietor to create a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very legible from over a block away.