Grand Prairie, Texas Logo Design

Each and every new Grand Prairie business professional understands that they need a logo, yet few new business owners entirely recognize the crucial role their logo design will take in their becoming successful, or the reason that one business logo performs better than another. A business logo has a critical and long term impact on the viability of a business, select the correct one and it will make the door swing and cash register ring, choose the incorrect one and it will be a barrier and a hindrance for the life of a business.

The logos featured in the ImageCo portfolio help Grand Prairie, Texas businesses prosper, they are effective in any given situation and the main reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logos do not demand scrutiny, they can be comprehended in just a glance.
  2. Scalability: from labels to signboards a scalable logo design will continue to be legible and equally emotive at every dimension.
  3. Versatility: logos which work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a company logo needs to be ageless and will feel as relevant today, tomorrow, and twenty five years from today.
Retro logo layout of a bicycle created for a Grand Prairie, Texas coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually opening in an older part of the area and wished to visualize a retro tone without appearing as boring or low energy. I fulfilled the two tasks by designing a symbol concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo design with a microscope slide as well as germs developed for Grand Prairie, Texas clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the triggers and effects of diseases, mainly the branch of medicine that deals with the clinical assessment of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the sole instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be excessively literal with a design and to a degree, this design approaches the company it represents quite literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more attention grabbing and more unforgettable.

logo design with a leaping green frog made for a family fun center in Grand Prairie, Texas.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for doctors, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to integrate a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo including a flock of birds, a hill, a path, a stream, and also a tree - made for Grand Prairie, Texas travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field due to the fact that travel photographers tend not to shoot locations or things but instead convey emotional journeys through the photos they record. The thought behind this logo design was to utilize negative space to reveal more than what was visible upon first view, which I think is quintessential of most good photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I tried to do something the same to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Grand Prairie logo design but also to show the depth to her art and in the way that she sees the world through the lens of her camera.

 Grand Prairie logo design with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I truly enjoy and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however the customer, even though he liked the concept, really did not care for my choice of birds. This guy really despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his scorn for this particular kind of sea bird.

When I turn a concept over to a customer I urge them to share it with friends and colleagues and family members as well as with people that they don’t actually know so as to get honest viewpoints on the merit of a design. Fortunately, he shared it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a strange creature in the design world given that the people that have a tendency to hire an expert to create their business logo recognize how crucial a logo is for their business so they are much more invested in the outcome. Every logo job possesses it’s allotment of challenges, but the biggest challenge is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Grand Prairie, Texas book author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, however it is the most necessary part of a published book because it is usually the initial thing a person views in the bookstore. Regarding a publishing company, it’s the opportunity that they will likely ever have to promote their label and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many cases one of the items individuals tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company situated in LA and while I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a sense of airline flight and it was certainly a winner.

 Grand Prairie logo layout utilized for advertising as well as a tag style for Vintage Situation features an old font layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which seemed to be much older cases. For this brand concept I tried to come up with a logo that had a fluid old style feel to it and could easily be used for everything from a web site to a label on brand new cases that appeared like they were from another generation.

Logo produced for an orthodontist in Grand Prairie, Texas, style include an arc with lines converging with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most difficult logo design jobs due to the fact that it seems that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to business marketing, if dining establishments approached their advertising in the very same way dental professionals do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually love doing dentist logos simply because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo made for a family nonprofit, the logo design features 4 characters staggered in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo design that conveyed that they were about families without being openly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate specifically how individuals should think or feel they don’t understand the objective of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that describes itself will never have the chance to be comprehended.

Logo design created for a hair style workshop including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which communicated an atmosphere of tranquility and connection for their new hair studio. I created a concept which didn’t go the obvious path of making simply a stylized orchid but instead created a logo that implied an orchid in the pattern of a swirl blended into the letter O in the title and by putting attention on the logo design with the figure of a hummingbird floating above the image itself. The obvious path in creating a logo is oftentimes the wrong direction and in this case, the design ended up not being about the flower but instead placed the main focus on the emotion that they wanted to transmit to their patrons.

Arabian steed logo layout created for a horse cattle ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created an original logotype design styled to exemplify the unique physical traits of the Arabian breed of horses. By having an unique head form and high tail carriage, the Arabian is one of the very most immediately recognizable horse breeds in the entire world.

Las Coffee shop logo style a tiny dining establishment, design consists of a customized script typeface which floats over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, layout includes a modified manuscript typeface which hovers above a group of ornate lines as well as dots.

Logo design for a software programmer the style features as well as iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in many cases the substance behind a logo design is just as important as how it serves the enterprise it stands for.

Progress logo layout developed for a Grand Prairie, Texas indoor designer, design attribute a collection of red circles that converge as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Grand Prairie, Texas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, researches, coordinates, and manages such tasks. Interior design is a diverse profession that involves conceptual development, area planning, site evaluations, programming, research, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and also A in middle of the word progressed have actually been changed to tie directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Grand Prairie, Texas logo design assignment was completed for a management advisor that helps business leaders to develop into more successful at supervising people, expectations, and productivity.
A logo style including a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was ready for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of interests, a location to sell off their pre-owned items to other sports enthusiasts. I designed their Grand Prairie logo design dsign along with an image that seizes the attention of traffic and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo style MQ ranches, this logo style has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually designed for an Grand Prairie, Texas area farm it was really created for a products broker, and this particular trademark was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to produce a image that projected esteem, effectiveness, and prosperity.

 Grand Prairie Logo design for a not-for-profit, Transforming Point Solutions - the logo layout function for outwardly encountering arrowhead as well as the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they preferred, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to discover any idea that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where exactly the target is. Thankfully, in this instance, I hit a bullseye with the very first shot.

Logo design developed for the use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is reminiscent of a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked closely with the proprietor to develop a logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very legible from over a block away.