Grapevine Logo Design

Virtually every new Grapevine company realizes that they need a logo, yet few new business owners thoroughly recognize the key role their organization logo will make in their financial success, or why one business logo works far better than another. A logo design has an instant and lasting influence on the prosperity of a company, select the correct one and it will make the door swing and cash register ring, go with the incorrect one and it can be an obstacle and an impediment for the longevity of a business. The logos presented in the ImageCo portfolio help Grapevine companies prosper, they are effective in any given situation and the main reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos don’t demand deliberation, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will remain legible and equally emotive at any scale.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a business logo needs to be enduring and will feel relevant today, tomorrow, and forty years from today.

Retro logo layout of a bicycle produced for a Grapevine coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were launching in an old section of the community and wanted to project a retro vibe without coming across as monotonous or low energy. I accomplished the two tasks by means of creating a logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo design with a microscope slide as well as bacteria designed for Grapevine clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the triggers and consequences of diseases, mainly the branch of healthcare that works with the clinical evaluation of specimens of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the only instance I recollect where I was able to integrate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be extremely literal with a concept and to a degree, this design approaches the company it serves quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more attention grabbing and more meaningful.

logo design with a leaping eco-friendly frog developed for a family members enjoyable facility in Grapevine.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for medical professionals, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun place to go and spring does not really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo including a flock of birds, a mountain, a route, a stream, and also a tree - designed for Grapevine travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality because travel photographers tend not to capture places or things but instead reveal emotional experiences by means of the images they record. The thought behind this logo concept was to make use of negative space to project more than what was visible upon first glance, which I think is representative of most professional photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be conveyed with mere words. I made an effort to do something similar to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Grapevine logo but also to illustrate the depth of her art and in the way that she perceives the world through the lens of her camera.

 Grapevine logo style with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I really take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my client, even though he liked the concept, didn’t care for my choice of birds. This particular man genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his aversion for this specific type of sea bird.

When I turn a design over to a client I encourage all of them to talk about it with friends and colleagues and family members as well as with people that they don’t even know so as to get neutral viewpoints on the merit of a design concept. Fortunately, he shared it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a weird creature in the design world given that the people that tend to hire an expert to design their logo recognize how essential a logo design is for their organization so they are much more vested in the end result. Every logo job possesses it’s portion of obstacles, however the largest obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Grapevine publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, however it really is the most necessary part of a printed book considering that it is often the first thing a person sees in the bookstore. Concerning a publisher, it’s the absolute best opportunity they will ever get to spotlight their brand and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it looks like that in many instances one of the aspects individuals often tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline based in LA and although I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to conferring a good sense of flight and it was surely a victory.

 Grapevine logo layout made use of for marketing and also a label style for Vintage Situation includes an archaic font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that seemed to be vintage cases. For this business logo design I attempted to come up with a logo that had a fluid vintage feel to it and could easily be utilized for every thing from a web page to a label on brand new cases that seemed like they were from another generation.

Logo produced for an orthodontist in Grapevine, design include an arc with lines converging via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging logo design jobs considering that it seems that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to small business advertising, if restaurants approached their branding in the same way dentists do every one of their logos would be a picture explaining something they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design made for a family members not-for-profit, the logo design includes 4 characters staggered in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization wants to convey.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain how people ought to think or feel they don’t understand the goal of a logo. If people have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that explains itself will never have the likelihood to be comprehended.

Logo design produced for a hair style workshop featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which carried a sense of ease and class for their new hair salon. I came up with a concept which didn’t go the obvious path of making merely a stylized orchid but instead crafted a logo design which implied an orchid in the pattern of a swirl blended into the letter O in the name and by putting emphasis on the concept using the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a logo design is generally the incorrect route and in this case, the design ended up not being about the orchid but instead laid the importance on the emotion that they really wanted to project to their customers.

Arabian equine logo layout developed for a horse cattle ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind logo design fashioned to manifest the unique physical traits of the Arabian type of equines. By having a different head shape and high tail posture, the Arabian is one of the highly easily identifiable horse types in the whole world.

Las Coffee shop logo style a little restaurant, layout consists of a customized manuscript font which hovers over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, layout contains a changed manuscript typeface which floats above a team of ornate lines and also dots.

Logo style for a software application programmer the style functions as well as legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the company and in quite a few cases the significance supporting a business logo is equally as important as how it serves the company it represents.

Evolve logo style developed for a Grapevine interior designer, style function a series of red circles that intersect and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Grapevine interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, explores, collaborates, and oversees such projects. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location inspections, programming, investigation, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V as well as A in middle of words progressed have been modified to link directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Grapevine logo design assignment was performed for a management consultant that enables business professionals to develop into more effective at overseeing people, expectations, and productivity.

A logo layout including an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market place was primed for an outdoor sporting store that operates as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of passions, a place to sell their pre-owned products to other sports enthusiasts. I designed their Grapevine business logo dsign along with a graphic that garners the attention of vehicles and projects an image that arouses the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo design has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually created for an Grapevine area farm it was actually devised for an investments broker, and this trademark was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to design an identity that projected esteem, success, and prosperity.
Logo made for using an indication for the dining establishment (Brewgrrs), it is an ornate script font that is reminiscent of a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the business owner to design a logo design that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very legible from over a block away.