Acute Care 360 ImageCo, Greenville, Texas, TX,

ImageCo, Greenville, Texas, TX,

Evolv Design logo designed by ImageCo, Greenville, Texas, TX,

Red Panda Publishers logo designed by ImageCo, Greenville, Texas, TX,

Greenville, Texas, TX,

ImageCo, Greenville, Texas, TX,

ImageCo, Greenville, Texas, TX,
Mid Valley Pathology logo designed by ImageCo, Greenville, Texas, TX,

FSA OK logo designed by ImageCo, Greenville, Texas, TX,

Emerald Heights logo designed by ImageCo, Greenville, Texas, TX,

Club Sapphire logo designed by ImageCo, Greenville, Texas, TX,

Downtown Dogs logo designed by ImageCo, Greenville, Texas, TX,

WSBA logo designed by ImageCo, Greenville, Texas, TX,

Ferry Street Coffee Company logo designed by ImageCo, Greenville, Texas, TX,

Stoney Forensic logo designed by ImageCo, Greenville, Texas, TX,

Smart kernels logo designed by ImageCo, Greenville, Texas, TX,

Memorable Logos That Tell Stories and Connect Emotionally

Developing a brand identity or a business logo that is both memorable and tells the story about who you are or what you do is a massive undertaking. The difficulty is to generate a logo design which is simple enough to be understood at a glance and conveys enough relevant information that it can articulate who you are. However no logo design can truly tell your story or explain your business, and moving down that road often produces a brand identity design that does neither. But, in skillful hands, it is quite possible to strike a balance between the two and design a logo that both informs and emotes and hitting that sweet spot is what every business should hope for from their logo designer.

ImageCo is one person, Tim Garner, I am a freelance branding specialist. For over two decades I have been creating unforgettable logos and brand identity designs that tell stories and resonate with viewers. However don’t take my word for it, just check out my logo portfolio and see for yourself. I do not assert that I’m the greatest logo designer in the world, but, I do know what Iam doing and my clients are inclined to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often said with such emphasis by people operating in the branding industry, that a person has to question why so many people in branding companies despise logos as much as they seem to. It is definitely true that your logo is not your brand, but what does that make a business that has no logo? One thing is certain, it all but guarantees that a brand with no logo will be faceless and forgettable.

Without a logo, a business’s brand is no more than a fading memory because people would have virtually nothing to anchor their brand experiences too.

Some people compare a business’s logo to a smile or a handshake which is slightly true, however it’s actually a lot more than that. A logo is a brand’s anchor and it also acts as the cornerstone of a business’s brand. A logo acts as an anchor because the entire brand experience is anchored to it. It is also a brand’s cornerstone, since a cornerstone is the first stone placed when constructing the foundation of the structure above it, and once it is laid it will serve as the reference point for every stone that comes after it. A logo serves in the same way, it is a foundational element that supports the organization it represents, and it also serves as a reference that helps guide a brand as it develops.

ImageCo is a brand identity firm and our goal is to assist our customers lay that cornerstone as well as drop that anchor. We help businesses look well established, more polished, and more knowledgeable. This helps ensure that our clients will always be taken seriously, and are not only deserving of a seat at the table, but look like they ought to be seated at the head of that table.

Greenville LOGO DESIGN​

For over twenty years ImageCo has been helping entrepreneurs develop memorable brands. We have done brand design work for ranchers, universities, diamond miners, wedding singers, bistros, retail stores, and just about every other kind of business concern you can think of. What makes ImageCo unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we approach every branding project as if it will be used as an electric sign. As a result of our sign first method our logo designs can, and have been used in everything from fashion labels to billboards. Our sign first approach ensures that our logo designs are just as effective whether they are used in TV commercials or web apps, they are consistently identifiable, comprehended, and remembered irrespective of scale or function.

American Made ★ Design

The one difference that really sets ImageCo apart from other design agencies that you might have come across in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are brought on board to do, we perform ourselves. Regardless of the kind of design project we take on, logo design, business website, trade show exhibition, or electric sign, we do not, and never will job out our customer’s work to agencies located outside the United States. When you call us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not a go-between that marks up the cost of your project and imposes the conditions of how you and I conduct business.

ASPECTS OF AN EFFECTIVE LOGO DESIGN

Nearly every new Greenville business knows they require a logo, however few start-ups thoroughly comprehend the essential role their logo design can play in their becoming successful, or the reason that one business logo works better than another. A company logo has a critical and long term effect on the growth of a business, choose the right one and it will make the door swing and cash register ring, select the incorrect one and it will be a barrier and an impediment for the life of an organization.

The logos included in the ImageCo portfolio help Greenville companies succeed, they are effective in any given situation and the reason they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t require deliberation, they can be comprehended in merely a glimpse.
  2. Scalability: from label to posters a scalable logo design will remain legible and equally emotive at any scale.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or business they represent.
  5. Relevance: a logo design should be lasting and should feel equally relevant today, tomorrow, and 20 years from today.

understand your brand

Brand – It’s both a verb and a noun, it’s an identifying mark as well as the process of noting something to ensure that it could be distinguished, its genesis originates from the brand burned onto animals. Today a brand signifies practically anything with an objective, regardless if it be revenue or politics, a brand is an inherent aspect of specifying the value of a specific thing in the public’s mind.

Branding – Is kind of like advertising and marketing’s attractive cousin, they are both from the same family, the difference being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition aimed at a target audience, it’s goal is to produce an image that the audience can connect to.

Brand Image – An image planted and nurtured through advertising and marketing and identity design. When somebody mentions the brand names Porsche or Corvette what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and exotic . That is brand image and that is what makes people buy those brands. Brand image is why people purchase specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Agencies – If you reflect on the origin of a lot of branding agencies you’ll find that they are often re-branded advertising and marketing companies. When someone claims they are in marketing most individuals will likely have an idea about what they do. But when a person claims “I’m in branding”… it simply sounds much more attractive, probably it’s since many people do not understand what it means to be in branding so it comes off as more mysterious and even attractive.

Brand Identity – Is a comprehensive term that describes the visual elements of a product or business that affect perceptions. This mostly includes the name, the logo design, the packaging, the colors used however can likewise include audio, illumination, texture, signs, actually anything that can be seen, touched or heard are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that concentrates on a kind of visual design that helps shape the public image of a company, a product or an institution. Brand identity designers create logo designs, signage designs, product packaging, as well as collateral products such as cards, stationery, as well as brochures. Some identity designers also develop sites and also user interfaces. The vital role of a brand identity designer is to create the visual cues as well as an emotional tone with the objective of affecting actions, results and understandings.

Featured logos & signs

Retro logo layout of a bicycle developed for a Greenville coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were opening up in an old part of the area and hoped to project a vintage atmosphere without appearing as stodgy or low energy. I achieved both jobs via developing a business logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo layout with a microscope slide as well as germs made for Greenville clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the causes and consequences of diseases, mainly the field of medicine which works with the laboratory evaluation of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the sole instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it represents very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more attention grabbing and much more unforgettable.

logo style with a jumping green frog made for a family members enjoyable facility in Greenville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects which come my way, I’ve done dozens of logo designs for physicians, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to include a couple of springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design including a group of birds, a mountain, a trail, a stream, and a tree - developed for Greenville travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality because travel photographers don’t capture locations or things but instead reveal emotional journeys by means of the images they record. The idea behind this logo design was to make use of negative space to communicate more than what was visible upon first view, which I think is quintessential of the majority of good photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be revealed with just words. I made an effort to do something comparable to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Greenville logo design but also to show the depth to her art and in the way that she perceives the world through the lens of her camera.

 Greenville logo style with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I honestly savor and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but the customer, while he liked the concept, really did not care for my choice of birds. This particular guy genuinely hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his scorn for this particular type of sea bird.

When I turn a concept over to a client I urge them to share it with friends and family members as well as with individuals that they don’t even know so as to get impartial opinions on the worthiness of a design. Fortunately, he talked about it with his family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a weird creature in the design world given that the people that are inclined to hire an expert to design their business logo comprehend how vital a logo is for their organization so they are much more vested in the result. Every logo job possesses it’s allotment of obstacles, but the most significant challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Greenville publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, but it is the most critical part of a printed book because it is usually the primary thing a person sees in the book store. With regard to a publishing company, it’s the optimal opportunity they will ever get to advertise their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems like that in many instances one of the aspects people often tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company located in LA and although I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to affording a spirit of air travel and it was certainly a victory.

 Greenville logo layout used for marketing as well as a label design for Vintage Case includes an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which seemed to be much older cases. For this custom logo concept I sought to come up with a logo that provided a fluid old-fashioned feel to it and could easily be used for every thing from a web site to a label on brand new cases that looked like they were from another point in time.

Logo design developed for an orthodontist in Greenville, layout include an arc with lines converging via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging and difficult logo design jobs due to the fact that it seems that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to company branding, if restaurants approached their advertising in the same way dentists do every one of their logo designs would be a picture explaining anything they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentist business logos simply because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design made for a family members nonprofit, the logo features 4 personalities staggered in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization hopes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo which conveyed that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize how people ought to think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that explains itself won’t have the chance to be comprehended.

Logo style developed for a Greenville hair layout workshop including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that projected a sense of relaxation and class for their new hair studio. I created a design that didn’t go the obvious route of crafting simply a stylized orchid but alternatively delivered a logo which implied a flower in the pattern of a swirl integrated in to the letter O in the name and by placing emphasis on the concept with the silhouette of a hummingbird floating over the logo design itself. The obvious path in creating a business logo is oftentimes the wrong path and in this case, the design ended up not being about the flower but instead laid the emphasis on the feeling that they wanted to project to their clients.

Arabian steed logo design produced for an equine ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind logotype concept tailored to symbolize the unique physical traits of the Arabian type of horses. By having a distinctive head form and very high tail carriage, the Arabian is one of the most easily recognizable horse breeds in the entire world.

Las Cafe, A Greenville restaurant logo layout a little restaurant, style contains a customized manuscript typeface which hovers over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, design consists of a changed script font style which floats above a team of ornate lines as well as dots.

Logo design for a software program programmer the layout attributes and famous Greenville aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the company and in many cases the symbolism supporting a logo design is equally as important as how it brands the enterprise it stands for.

Progress logo design created for a Greenvilleinterior developer, layout function a collection of red circles that intersect and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Greenville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, researches, coordinates, and manages such ventures. Interior design is a multifaceted profession that includes conceptual development, area planning, site evaluations, programming, study, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions in Greenville, the characters for letter V and A in center of words progressed have been changed to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Greenville logo design project was performed for a leadership consultant that helps business leaders to develop into more successful at handling people, expectations, and productivity.

A Greenville business logo style including a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly recognized the market place was ready for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a spot to sell off their pre-owned equipment to other sports enthusiasts.

I tailored their Greenville logo design design using a graphic which pulls in the interest of traffic and projects an image that invokes the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.

Logo layout MQ ranches, this Greenville company logo layout has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really produced for an Greenville area farm it was really developed for a commodities broker, and this brand was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to make a graphic that projects confidence, success, and luxury.

 Greenville Logo design for a nonprofit, Transforming Factor Solutions - the logo layout attribute for externally facing arrow as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they desired, this can be a good thing or a bad thing. Good in that it provides a designer the liberty to discover any idea that comes to mind, bad in that it’s hard to hit a bullseye without knowing where the target is. Fortunately, in this particular instance, I struck a bullseye with the 1st try.

Logo developed for using an indication for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is evocative a renowned Greenville sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the proprietor to design a logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.