Groves Logo Design

Virtually every new Groves company understands that they are in need of a logo, yet few new business owners thoroughly grasp the crucial role their logo can perform in their financial success, or exactly why one logo works better than another. A logo has a critical and sustaining influence on the growth of a company, go with the correct one and it can make the door swing and phone ring, choose the incorrect one and it can be an obstacle and a hindrance for the life span of a company. The logos presented in the ImageCo portfolio help Groves companies succeed, they are effective in any given situation and the reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos do not demand consideration, they can be understood in merely a look.
  2. Scalability: from business cards to billboards a scalable logo design will be legible and equally emotive at any size.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a business logo should be ageless and will feel relevant today, tomorrow, and thirty years from today.

Retro logo style of a bike created for a Groves coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were opening up in an old section of the city and really wanted to visualize a retro tone without appearing as stodgy or low energy. I fulfilled both jobs by means of designing a custom logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo layout with a microscope slide as well as bacteria developed for Groves medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and effects of diseases, mainly the branch of medicine that works with the clinical assessment of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the sole instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be extremely literal with a design and to a point, this design approaches the company it represents fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more attention grabbing and a lot more memorable.

logo design with a leaping green frog developed for a family members fun center in Groves.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for health care providers, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to feature a handful of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising. I also believe this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a hill, a trail, a stream, as well as a tree - created for Groves travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to capture locations or things but rather communicate emotional experiences through the images they capture. The thought behind this logo composition was to make use of negative space to project more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be conveyed with mere words. I tried to do something similar to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Groves logo design but also to show the depth of her art and in the way that she sees the world through the lens of her camera.

 Groves logo style with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I seriously relish and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the customer, even though he liked the concept, really did not care for my choice of birds. This guy really hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his aversion for this specific kind of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with friends and colleagues and family as well as with other people that they don’t even know so as to get unprejudiced judgements on the merit of a concept. Fortunately, he talked about it with his whole family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a weird creature in the design world because the people that are inclined to hire a professional to create their business logo realize how important a logo design is for their business so they are much more vested in the result. Every logo project possesses it’s share of difficulties, but the greatest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Groves book publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, but it is the most critical part of a published book because it is often the very first thing a person sees in the book shop. With regard to a publisher, it’s the opportunity they will ever get to spotlight their product and get their logo design in front of the people that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it looks like that in many cases one of the items folks usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company based in LA and while I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to affording a spirit of air travel and it was undoubtedly a victory.

 Groves logo style utilized for advertising and marketing and a label layout for Vintage Case features an antiquated font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which seemed to be much older cases. For this custom logo design I tried to come up with a logo that possessed a fluid old style feel to it and could easily be used for anything from a web site to an insignia on brand new cases that seemed like they were from another era.

Logo design developed for an orthodontist in Groves, design consist of an arc with lines converging via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo design projects due to the fact that it seems that virtually every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to company marketing, if restaurants approached their advertising in the exact same way dentists do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dental care logos because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo design features 4 characters surprised in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate exactly how people should think or feel they don’t understand the mission of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that describes itself won’t have the likelihood to be understood.

Logo style created for a hair design studio including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that projected a sense of ease and connection for their new hair salon. I created a concept which didn’t go the obvious route of creating simply a stylized orchid but rather delivered a logo which implied a flower in the pattern of a swirl integrated in to the letter O in the title and by putting emphasis on the logo design along with the figure of a hummingbird hovering above the image itself. The obvious path in creating a business logo is in most cases the wrong route and in this case, the design ended up not being about the flower but alternately put the main focus on the perception that they wanted to project to their patrons.

Arabian steed logo style developed for an equine ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind creative logo concept fashioned to epitomize the unique physical traits of the Arabian pedigree of equines. By having a distinctive head form and high tail carriage, the Arabian is one of the very most easily recognizable horse types in the whole world.

Las Coffee shop logo style a small restaurant, design includes a customized script typeface which hovers over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, style consists of a changed manuscript font style which hovers above a group of elaborate lines and also dots.

Logo layout for a software programmer the style features and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the company and in quite a few cases the significance behind a business logo is equally as important as how it serves the company it stands for.

Evolve logo style developed for a Groves indoor designer, style attribute a collection of red circles that intersect and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Groves interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, investigates, coordinates, and manages such projects. Interior design is a diverse profession that includes conceptual development, area planning, location assessments, programming, research study, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and also A in center of the word advanced have actually been customized to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Groves logo design job was done for a management coach that helps business professionals to develop into more efficient at supervising people, expectations, and profitability.

A logo layout featuring an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly understood the market place was prepared for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their previously owned equipment to other sports enthusiasts. I created their Groves logo design dsign along with an image that garners the interest of traffic and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo style has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really developed for an Groves regional farm it was actually created for an investments broker, and this particular trademark was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to design a graphic that projected trust, success, and luxury.
Logo developed for using a sign for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is evocative a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the business owner to design a logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.