Harker Heights, Texas Logo Design

Virtually every new Harker Heights company realizes that they are in need of a logo, however few entrepreneurs entirely are aware of the vital role their logo will perform in their financial success, or precisely why one logo works better than another. A business logo has an instant and long-term impact on the growth of a business, pick the correct one and it will make the door swing and cash register ring, choose the incorrect one and it will be a barrier and a hindrance for the life of a company.

The logos featured in the ImageCo portfolio help Harker Heights, Texas businesses succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logos don’t demand deliberation, they can be understood in just a glance.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and just as emotive at every size.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a logo should be ageless and should feel relevant today, tomorrow, and twenty five years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle developed for a Harker Heights, Texas coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually launching in an old section of the town and really wanted to visualize a vintage vibe without appearing as stodgy or low energy. I fulfilled each of the jobs by means of developing a business logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo style with a microscope slide and also bacteria created for Harker Heights, Texas clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the causes and consequences of diseases, especially the branch of medicine that deals with the laboratory assessment of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the only instance I recall in which I was able to integrate a bacteria-laden microscope slide into a business logo design.

Typically I attempt not to be excessively literal with a design and to a degree, this design approaches the company it serves very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more focus grabbing and much more memorable.

logo layout with a leaping green frog made for a family members fun facility in Harker Heights, Texas.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to integrate a some springs into the design but Cool Springz is a fun place to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for advertising. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design featuring a flock of birds, a hill, a route, a stream, as well as a tree - developed for Harker Heights, Texas traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche sector because travel photographers don’t capture places or things but instead communicate emotional journeys by means of the photos they record. The thought behind this logo design was to use negative space to communicate more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be revealed with mere words. I made an effort to do something very similar to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Harker Heights logo design but also to show the depth to her art and in the way that she views the world through the lens of her camera.

 Harker Heights logo layout with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I honestly savor and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the client, while he liked the concept, didn’t care for my choice of birds. This particular guy really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his hatred for this particular kind of sea bird.

When I turn a design over to a client I urge them to discuss it with colleagues and family as well as with people that they don’t actually know so as to get impartial point of views on the benefit of a design. Fortunately, he shared it with his whole family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logos are a strange creature in the design world given that the people that tend to hire a professional to design their logo recognize how essential a logo is for their organization so they are much more invested in the final result. Every logo job has it’s share of difficulties, but the largest challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Harker Heights, Texas publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, yet it is the most crucial part of a published book because it is ordinarily the primary thing a person views in the book shop. For a publishing company, it’s the most ideal opportunity that they will ever get to promote their brand and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems like that in many cases 1 of the things individuals tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service based in LA and although I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to affording a sense of airline flight and it was surely a success.

 Harker Heights logo design utilized for advertising and a tag design for Vintage Case features an old font style design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that looked to be antique cases. For this business logo concept I sought to come up with a logo that possessed a fluid retro feel to it and could easily be used for every thing from a website to an insignia on brand new cases that appeared like they were from a different era.

Logo created for an orthodontist in Harker Heights, Texas, design include an arc with lines converging with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most difficult logo projects because it seems that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to business branding, if dining establishments approached their advertising in the very same way dentists do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really really love doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo design includes 4 personalities surprised in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo that conveyed that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize precisely how people should think or feel they don’t understand the goal of a logo. If you have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that describes itself will never have the chance to be comprehended.

Logo layout produced for a hair style studio including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which conveyed a sense of relaxation and connection for their new hair studio. I created a concept which didn’t go the obvious direction of making merely a stylized orchid but rather created a logo that implied a flower in the formation of a swirl integrated in to the letter O in the title and by putting attention on the logo design with the figure of a hummingbird floating above the image itself. The obvious path in creating a business logo is generally the incorrect path and in this case, the design ended up not being about the orchid but alternately put the emphasis on the feeling that they really wanted to transmit to their patrons.

Arabian steed logo style developed for an equine ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct creative logo concept styled to symbolize the unique physical traits of the Arabian breed of equines. With a distinctive head shape and very high tail posture, the Arabian is one of the most quite easily recognizable horse lineages in the entire world.

Las Coffee shop logo style a tiny restaurant, layout includes a customized manuscript font style which hovers over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, layout contains a customized manuscript font which hovers above a team of luxuriant lines as well as dots.

Logo layout for a software designer the design features as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. However, it represented something to the business owner of the company and in many cases the meaning supporting a logo is just as important as how it serves the business it stands for.

Develop logo layout developed for a Harker Heights, Texas interior developer, layout attribute a series of red circles that converge and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Harker Heights, Texas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, investigates, coordinates, and oversees such ventures. Interior design is a multifaceted profession that consists of conceptual development, area planning, site evaluations, programming, research study, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V as well as A in middle of the word progressed have been customized to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Harker Heights, Texas logo design project was completed for a management specialist that aids business professionals to become more successful at supervising people, expectations, and profitability.
A logo layout including a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was ready for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of interests, a location to sell off their previously owned products to other sports enthusiasts. I tailored their Harker Heights logo dsign utilizing a graphic that captures the interest of traffic and projects an image that arouses the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo layout has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really produced for an Harker Heights, Texas area farm it was really designed for an investments broker, and this brand was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to design an identity that projects esteem, effectiveness, and wealth.

 Harker Heights Logo design for a not-for-profit, Transforming Factor Solutions - the logo style attribute for ostensibly facing arrowhead and also the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the freedom to delve into any idea that comes to mind, bad in that it’s difficult to hit a bullseye without realizing where the target is. Fortunately, in this particular case, I nailed a bullseye with the 1st try.

Logo developed for using an indicator for the restaurant (Brewgrrs), it is an elaborate script font style that is similar to a well-known sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked directly with the business owner to develop a logo design which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very legible from over a block away.