Harker Heights, Texas Logo Design

Every new Harker Heights business realizes that they require a logo, however few entrepreneurs thoroughly realize the crucial role their organization’s logo can take in their becoming successful, or exactly why one business logo performs better than another. A logo design has an instant and long-term effect on the success of a business, choose the correct one and it will make the door swing and phone ring, go with the incorrect one and it can be a barrier and a hindrance for the life of a company.

The logos presented in the ImageCo portfolio help Harker Heights, Texas companies prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs do not demand consideration, they can be understood in just a look.
  2. Scalability: from labels to signboards a scalable logo will stay legible and just as emotive at any dimension.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a logo design must be timeless and should feel as relevant today, tomorrow, and forty years from now.
Retro logo layout of a bicycle developed for a Harker Heights, Texas coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were launching in an older section of the city and wished to visualize a vintage tone without appearing as stodgy or low energy. I achieved both of these jobs via designing a logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo design with a microscopic lense slide and germs designed for Harker Heights, Texas medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the causes and outcomes of diseases, especially the branch of medicine which works with the laboratory evaluation of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recall in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Normally I try not to be extremely literal with a design and to a point, this design approaches the company it represents quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more interest grabbing and more meaningful.

logo style with a jumping eco-friendly frog made for a family members enjoyable center in Harker Heights, Texas.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to include a couple springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design including a flock of birds, a mountain, a trail, a stream, as well as a tree - designed for Harker Heights, Texas traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area due to the fact that travel photographers tend not to capture locations or things but rather communicate emotional experiences by means of the images they record. The thought behind this logo design was to use negative space to communicate more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I tried to do something the same to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Harker Heights logo but also to reveal the depth in her work and in the way that she sees the world through the lens of her camera.

 Harker Heights logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I honestly relish and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but my client, while he loved the concept, didn’t care for my choice of birds. This man genuinely despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this specific kind of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and family as well as with people that they don’t even know so as to get honest judgements on the merit of a design concept. Fortunately, he discussed it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a weird creature in the design world because the people that have a tendency to hire an expert to design their logo design understand how essential a logo is for their business so they are way more invested in the final result. Every logo design project has it’s portion of challenges, but the biggest obstacle is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Harker Heights, Texas book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it really is the most critical part of a printed book because it is in most cases the primary thing a person sees in the bookstore. Concerning a publisher, it’s the most ideal opportunity they will likely ever have to publicize their label and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many occurrences 1 of the traits people often tend to remember the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle air service situated in LA and although I’m not certain it really “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to affording a good sense of flight and it was surely a winner.

 Harker Heights logo layout used for marketing and also a label layout for Vintage Case includes an old typeface style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which appeared to be much older cases. For this custom logo design I tried to come up with a logo that provided a fluid old style feel to it and could easily be used for everything from a web site to an insignia on brand new cases that seemed like they were from another point in time.

Logo created for an orthodontist in Harker Heights, Texas, layout consist of an arc with lines intersecting with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging and difficult logo design projects considering that it seems that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to business branding, if restaurants approached their branding in the very same way dental professionals do every one of their logo designs would be a picture trying to explain something they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo created for a family members nonprofit, the logo includes 4 personalities surprised in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wants to project.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate exactly how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that illustrates itself will never have the opportunity to be comprehended.

Logo design created for a hair layout studio including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which communicated a spirit of ease and connection for their new hair salon. I came up with a concept that didn’t go the obvious course of creating merely a stylized orchid but rather created a logo design which implied a flower in the pattern of a swirl blended into the letter O in the name and by putting attention on the logo design using the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a logo design is more often than not the incorrect route and in this case, the design ended up not being about the flower but alternately laid the importance on the feeling that they really wanted to project to their customers.

Arabian equine logo style created for a horse cattle ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original creative logo design tailored to symbolize the unique physical traits of the Arabian pedigree of horses. With an unique head form and high tail carriage, the Arabian is one of the most quite easily identifiable horse breeds in the world.

Las Coffee shop logo layout a little dining establishment, layout consists of a modified script font which hovers above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, design consists of a customized script font which floats over a group of elaborate lines as well as dots.

Logo style for a software program designer the style attributes and also iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. But it intimated something to the business owner of the business and in many cases the meaning supporting a company logo is equally as important as how it serves the enterprise it stands for.

Progress logo style produced for a Harker Heights, Texas interior developer, design attribute a collection of red circles that converge and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Harker Heights, Texas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, researches, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that involves conceptual development, area planning, site assessments, programming, research, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style done for Advanced Management Solutions, the characters for letter V and A in middle of the word advanced have been changed to connect directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Harker Heights, Texas logo design project was performed for a management consultant that helps business leaders to develop into more successful at overseeing people, expectations, and profitability.
A logo layout featuring an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was primed for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a place to sell off their used goods to other sports enthusiasts. I designed their Harker Heights logo dsign utilizing an image which garners the attention of vehicles and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo design has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually developed for an Harker Heights, Texas area farm it was in reality developed for a products broker, and this business logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to create a graphic that projected trust, financial success, and luxury.

 Harker Heights Logo design for a not-for-profit, Transforming Factor Solutions - the logo design attribute for outwardly facing arrow and also the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to delve into any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where exactly the target is. Luckily, in this particular instance, I hit a bullseye with the first try.

Logo created for the use of an indicator for the restaurant (Brewgrrs), it is a luxuriant script font style that is reminiscent of a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the owner to create a business logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.