Harker Heights Logo Design

Nearly every new Harker Heights company understands that they need a logo, however few entrepreneurs entirely comprehend the vital role their logo will perform in their financial success, or precisely why one logo design functions more effectively than another. A business logo has an instant and long-term influence on the financial success of a company, go with the right one and it will make the door swing and phone ring, choose the wrong one and it will be an obstacle and a hindrance for the longevity of an organization. The logos presented in the ImageCo portfolio help Harker Heights businesses prosper, they are effective in any given situation and the reason why they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be realized in just a look.
  2. Scalability: from business cards to billboards a scalable business logo will continue to be legible and just as emotive at any size.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a logo must be enduring and should feel relevant today, tomorrow, and forty years from today.

Retro logo layout of a bike created for a Harker Heights coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually opening up in an older section of the community and wished to project a vintage tone without coming across as stodgy or low energy. I achieved the two jobs by creating a company logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo style with a microscopic lense slide as well as bacteria made for Harker Heights medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the triggers and outcomes of diseases, mainly the field of medicine which works with the clinical assessment of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I recall in which I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Usually I try not to be excessively literal with a concept and to a point, this design approaches the company it represents very literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more focus grabbing and even more unforgettable.

logo design with a leaping green frog created for a family fun facility in Harker Heights.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dental professionals, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to incorporate a few springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a group of birds, a hill, a route, a stream, and a tree - developed for Harker Heights travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector due to the fact that travel photographers don’t shoot locations or things but rather convey emotional experiences through the images they capture. The idea behind this logo design was to make use of negative space to communicate more than what was visible upon first view, which I think is representative of the majority of good photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I attempted to do something similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Harker Heights logo design but also to reveal the depth of her work and in the way that she views the world through the lens of her camera.

 Harker Heights logo style with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the customer, even though he liked the concept, didn’t care for my choice of birds. This particular guy genuinely despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this specific breed of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and family as well as with other people that they don’t even know so as to get unbiased opinions on the worthiness of a design concept. Fortunately, he talked about it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept.

Custom logo designs are a weird creature in the design world given that the people that tend to hire a professional to design their logo design understand how vital a logo design is for their company so they are much more vested in the end result. Every logo project possesses it’s allotment of challenges, but the biggest obstacle is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Harker Heights book author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, yet it really is the most vital part of a published book because it is often the very first thing a person views in the book shop. For a publishing company, it’s the most ideal opportunity that they will ever have to publicize their product and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many instances one of the things people tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline based in LA and while I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a feeling of airline flight and it was undoubtedly a winner.

 Harker Heights logo layout utilized for marketing as well as a label style for Vintage Case features an archaic typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which seemed to be older cases. For this brand concept I sought to come up with a logo that offered a fluid retro feel to it and could easily be used for every thing from a web site to an insignia on brand new cases that looked like they were from a different point in time.

Logo design developed for an orthodontist in Harker Heights, style consist of an arc with lines converging with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most difficult logo jobs due to the fact that it seems that every single dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to small business branding, if dining establishments approached their advertising in the exact same way dental professionals do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo created for a family nonprofit, the logo design features 4 characters startled in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to relate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which communicated that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize precisely how people should think or feel they don’t understand the mission of a logo. If viewers have to consider a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that illustrates itself won’t have the opportunity to be comprehended.

Logo layout created for a hair design workshop featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that conveyed an atmosphere of simplicity and elegance for their new hair salon. I came up with a concept that didn’t go the obvious route of crafting merely a stylized orchid but alternatively designed a company logo that implied an orchid in the formation of a swirl integrated into the letter O in the title and by placing attention on the logo design using the silhouette of a hummingbird floating over the image itself. The obvious path in creating a logo is usually the incorrect course and in this case, the design ended up not being about the orchid but alternately put the importance on the emotion that they wanted to transmit to their customers.

Arabian steed logo style developed for an equine cattle ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct custom logo design fashioned to symbolize the unique physical traits of the Arabian kind of equines. With a different head shape and higher tail carriage, the Arabian is one of the very most easily recognizable horse types in the entire world.

Las Coffee shop logo style a little dining establishment, design includes a changed script font style which floats over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, design includes a changed manuscript font style which floats over a group of ornate lines as well as dots.

Logo layout for a software application programmer the design features and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the business and in quite a few cases the symbolism supporting a business logo is equally as important as how it serves the enterprise it stands for.

Progress logo style created for a Harker Heights indoor designer, style function a collection of red circles that converge as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Harker Heights interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, coordinates, and oversees such projects. Interior design is a diverse occupation that includes conceptual development, area planning, site inspections, programming, research study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words progressed have actually been changed to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Harker Heights logo design assignment was carried out for a management coach that helps business professionals to become more efficient at managing people, expectations, and productivity.

A logo style featuring a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly recognized the market place was ready for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of interests, a location to market their used equipment to other sports enthusiasts. I designed their Harker Heights business logo dsign using an illustration which captures the interest of vehicles and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo style has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really designed for an Harker Heights regional farm it was really developed for an investments broker, and this trademark was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to make a brand mark that projected self-confidence, financial success, and prosperity.
Logo design designed for the use of an indication for the dining establishment (Brewgrrs), it is an ornate script font that is evocative a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the owner to produce a logo design which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very easy to read from over a block away.