Harlingen, Texas Logo Design

Every new Harlingen venture understands that they are in need of a logo, however few entrepreneurs are thoroughly aware of the key role their logo will play in their success, or exactly why one logo design functions better than another. A logo has an instant and long-term impact on the prosperity of a business, pick the right one and it will make the door swing and phone ring, choose the incorrect one and it will be a barrier and a hindrance for the life of an organization.

The logos included in the ImageCo portfolio help Harlingen, Texas companies prosper, they are effective in any given situation and the main reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logos do not require consideration, they can be understood in merely a look.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and just as emotive at any scale.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a company logo should be timeless and should feel relevant today, tomorrow, and forty years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle created for a Harlingen, Texas coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were launching in an older part of the town and wanted to visualize a retro tone without coming across as uninteresting or low energy. I fulfilled the two jobs by developing a business logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo design with a microscope slide and bacteria developed for Harlingen, Texas clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the triggers and effects of diseases, especially the field of healthcare which works with the laboratory examination of samplings of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be extremely literal with a concept and to a point, this specific design approaches the company it represents rather literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more interest grabbing and even more unforgettable.

logo design with a leaping green frog created for a family members fun facility in Harlingen, Texas.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to feature a couple springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo featuring a group of birds, a hill, a trail, a stream, and a tree - developed for Harlingen, Texas travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area due to the fact that travel photographers tend not to shoot locations or things but instead communicate emotional journeys through the pictures they capture. The idea behind this logo composition was to utilize negative space to convey more than what was visible upon initial view, which I think is representative of almost all good photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be revealed with just words. I tried to do something the same to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Harlingen logo design but also to show the depth of her art and in the way that she views the world through the lens of her camera.

 Harlingen logo style with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I truly enjoy and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the customer, while he loved the concept, really did not care for my choice of birds. This man really loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his hatred for this specific variety of sea bird.

When I turn a design over to a customer I urge all of them to share it with friends and family as well as with folks that they don’t even know so as to get unprejudiced assessments on the worthiness of a design. Fortunately, he discussed it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Business logos are a weird creature in the design world given that the people that are inclined to hire a professional to create their logo design recognize how crucial a logo is for their company so they are way more invested in the end result. Every logo job possesses it’s portion of obstacles, but the most significant challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Harlingen, Texas publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, yet it is the most critical part of a published book given that it is ordinarily the initial thing a person sees in the book store. With regard to a publisher, it’s the best opportunity they will likely ever have to advertise their product and get their logo design in front of the people that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many occurrences 1 of the aspects consumers tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service situated in LA and although I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of flight and it was undoubtedly a success.

 Harlingen logo design used for advertising and a label layout for Vintage Instance includes an archaic typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that appeared to be much older cases. For this custom logo design I sought to come up with a logo that possessed a fluid retro feel to it and could easily be utilized for everything from a web site to an insignia on brand new cases that seemed like they were from a different era.

Logo created for an orthodontist in Harlingen, Texas, style include an arc with lines converging via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo projects due to the fact that it seems that almost every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to small business marketing, if restaurants approached their advertising in the same way dentists do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo features 4 personalities startled in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which communicated that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to explain specifically how individuals should think or feel they don’t understand the objective of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that illustrates itself will never have the likelihood to be comprehended.

Logo layout developed for a hair style workshop including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that projected a spirit of peace and class for their new hair salon. I created a concept which didn’t go the obvious direction of designing just a stylized orchid but instead delivered a business logo that implied an orchid in the formation of a swirl incorporated into the letter O in the name and by placing attention on the concept with the silhouette of a hummingbird floating over the image itself. The obvious path in designing a logo design is oftentimes the incorrect direction and in this case, the design ended up not being about the orchid but instead placed the emphasis on the perception that they really wanted to forecast to their clients.

Arabian equine logo style developed for an equine cattle ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logotype concept customized to embody the unique physical traits of the Arabian pedigree of equines. With an identifiable head form and high tail carriage, the Arabian is one of the very most immediately identifiable equine breeds in the world.

Las Cafe logo layout a small restaurant, layout consists of a customized script font style which floats above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, design consists of a changed manuscript font which floats over a group of luxuriant lines and also dots.

Logo design for a software programmer the style functions and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the company and in many cases the substance behind a logo design is just as important as how it brands the organization it stands for.

Evolve logo design developed for a Harlingen, Texas interior developer, style attribute a series of red circles that intersect as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Harlingen, Texas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, investigates, collaborates, and manages such tasks. Interior design is a multifaceted profession that involves conceptual development, space planning, location evaluations, programming, research, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V as well as A in middle of the word advanced have been customized to link directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Harlingen, Texas logo design job was carried out for a leadership coach that enables business professionals to become more efficient at handling people, expectations, and productivity.
A logo design including an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was prepared for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a location to sell their used equipment to other sports enthusiasts. I created their Harlingen business logo dsign utilizing an illustration which garners the attention of vehicles and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo design has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually created for an Harlingen, Texas area farm it was actually designed for a commodities broker, and this particular creative logo was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to develop a brand mark that projects assurance, effectiveness, and opulence.

 Harlingen Logo design for a nonprofit, Transforming Point Solutions - the logo layout feature for externally facing arrowhead as well as the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they desired, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to explore any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of recognizing where the target is. Luckily, in this particular case, I hit a bullseye with the 1st shot.

Logo design created for the use of a sign for the restaurant (Brewgrrs), it is an ornate script typeface that is reminiscent of a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked directly with the proprietor to produce a logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very easy to read from over a block away.