Acute Care 360 ImageCo, Harlingen, Texas, TX,

ImageCo, Harlingen, Texas, TX,

Evolv Design logo designed by ImageCo, Harlingen, Texas, TX,

Red Panda Publishers logo designed by ImageCo, Harlingen, Texas, TX,

Harlingen, Texas, TX,

ImageCo, Harlingen, Texas, TX,
ImageCo, Harlingen, Texas, TX,

Mid Valley Pathology logo designed by ImageCo, Harlingen, Texas, TX,

FSA OK logo designed by ImageCo, Harlingen, Texas, TX,

Emerald Heights logo designed by ImageCo, Harlingen, Texas, TX,

Club Sapphire logo designed by ImageCo, Harlingen, Texas, TX,

Downtown Dogs logo designed by ImageCo, Harlingen, Texas, TX,

School board logo designed by ImageCo, Harlingen, Texas, TX,

Ferry Street Coffee Company logo designed by ImageCo, Harlingen, Texas, TX,

Stoney Forensic logo designed by ImageCo, Harlingen, Texas, TX,

Smart kernels logo designed by ImageCo, Harlingen, Texas, TX,

STRATEGIES ON PICKING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design firm offers a money back guarantee try to remember that they can’t reimburse the time you commit which is much more valuable than your money is.

PORTFOLIO

Some designers talk a good game but inevitably a design firm can only be determined from the quality of their portfolio, if the work in their design portfolio doesn’t contain real life examples odds are they won’t be able to deliver a top quality logo design.

VISION

A logo’s objective is to be understood and be unforgettable, and it’s goal is to echo your personal vision for your company. If a designer is not focused on fulfilling your vision, the thing they are really focused on is how quickly they will get paid.

Harlingen LOGO DESIGN​

For over 2 decades ImageCo has been helping start ups and entrepreneurs cultivate unforgettable brand identities. We’ve performed brand identity design work for farmers, schools, diamond miners, party planners, bistros, retail stores, and practically every other kind of business concern you can think of. What makes us different compared to our contemporaries is that our background is rooted in the electrical sign industry so we approach every brand identity project as though it will be used as an electric sign. Because of our sign first technique our designs can, and have been employed in everything from fashion labels to electrical signs. Our sign first method guarantees that our logo designs are equally effective whether they are used in TV commercials or web headers, they are consistently recognizable, comprehended, and always remembered regardless of size or function.

American Made ★ Design

The thing which truly sets ImageCo apart from other design agencies that you may have found online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are brought on board to do, we perform ourselves. Regardless of the type of design project we take on, logo design, business website, trade show booth, or electrical sign, we do not, and never will farm out our client’s work to contractors based outside the US. Whenever you call us at 1-855-IMAGECO the party that picks up the phone is ImageCo’s owner and designer, not a go-between that increases the price of your project and imposes the conditions of how my customers and I conduct business.

CHARACTERISTICS OF A POWERFUL LOGO DESIGN

It’s likely that every new Harlingen entrepreneur understands that they need a logo, however few start-ups entirely comprehend the key role their company logo can perform in their success, or precisely why one logo design functions more effectively than another. A logo has a critical and lasting impact on the viability of a business, go with the right one and it will make the door swing and phone ring, choose the wrong one and it will be a barrier and an impediment for the longevity of an organization. The logos presented in the ImageCo portfolio help Harlingen companies prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not require deliberation, they can be understood in just a glance.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and just as emotive at virtually any size.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or company they brand.
  5. Relevance: a business logo needs to be enduring and should feel equally relevant today, tomorrow, and 20 years from now.

understanding branding

Brand – It’s both a verb and also a noun, it’s an identifying mark and also the act of denoting something to make sure that it can be distinguished, its foundation originates from the brand burned onto animals. Nowadays a brand symbolizes virtually anything with an intention, regardless of whether it be earnings or government agencies, a brand is an inherent aspect of specifying the worth of a specific thing in the public’s mind.

Branding – Is kind of like advertising and marketing’s sexy sister, they are all from the same family, the distinction being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition aimed at a target market, it’s objective is to create a mental image that the audience will likely relate to.

Brand Image – An image planted and cultivated through advertising and marketing and identity design. When a person says the names Lamborghini or Mustang what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and brand image is what makes people purchase those products. Brand image is why individuals purchase most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Companies – If you reflect on the history of many branding firms you’ll discover that they are often rebranded advertising companies. When someone says they are in advertising the majority of people will likely have a preconceived notion about what they do. However when someone says “I am in branding”… it simply sounds much more attractive, probably it’s since most people do not know what it indicates to be in branding so it comes off as more mysterious and kind of attractive.

Brand Identity – Is a comprehensive term that describes the visual components of a product or company that influence perceptions. This mostly includes the name, the logo design, the packaging, the different colors used however can additionally include sound, lighting, texture, signage, actually anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that focuses on a type of visual design which helps shape the perception of a company, a product or a business organization. Brand identity designers develop logo designs, sign designs, packaging, as well as collateral products such as cards, stationery, and also sales brochures. Some identity designers also develop sites and also software interfaces. The necessary role of a brand identity designer is to develop the visual cues and also a psychological tone with the objective of influencing actions, outcomes and perceptions.

select SIGNS & LOGOS

Retro logo layout of a bicycle developed for a Harlingen coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening in an older part of town and wanted to project a retro vibe without appearing as monotonous or low energy. I fulfilled both jobs by means of developing a custom logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo design with a microscopic lense slide as well as bacteria developed for Harlingen medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the causes and outcomes of diseases, especially the branch of medicine which works with the clinical assessment of samples of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Usually I try not to be extremely literal with a design and to a point, this design approaches the company it represents fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more focus grabbing and a lot more unforgettable.

logo layout with a jumping green frog created for a family members fun facility in Harlingen.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for physicians, dental offices, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to integrate a some springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo featuring a flock of birds, a mountain, a route, a stream, and a tree - developed for Harlingen travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche speciality because travel photographers tend not to capture locations or things but rather reveal emotional experiences through the pictures they capture. The thought behind this logo design was to use negative space to project more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I made an effort to do something the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Harlingen logo design but also to reveal the depth of her art and in the way that she perceives the world through the lens of her camera.

 Harlingen logo design with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I seriously enjoy and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my customer, while he liked the concept, really did not care for my choice of birds. This guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his hatred for this particular breed of sea bird.

When I turn a concept over to a customer I urge them to share it with friends and colleagues and family as well as with people that they don’t actually know so as to get unprejudiced opinions on the value of a concept. Fortunately, he discussed it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logo designs are a weird animal in the design world given that the people that are inclined to hire an expert to design their logo design recognize how essential a logo is for their business so they are much more invested in the end result. Every logo design job has it’s allotment of hurdles, however the greatest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Harlingen book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it is the most crucial part of a published book since it is usually the initial thing a person views in the bookstore. Concerning a publisher, it’s the absolute best opportunity that they will likely ever get to promote their label and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many occurrences 1 of the traits individuals often tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline based in LA and while I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a good sense of flight and it was certainly a success.

 Harlingen logo layout used for advertising and marketing and a tag design for Vintage Situation features an archaic typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that looked to be much older cases. For this brand concept I attempted to come up with a logo that possessed a fluid old style feel to it and could easily be used for every thing from a website to a label on brand new cases that appeared like they were from a different generation.

Logo design produced for an orthodontist in Harlingen, design consist of an arc with lines converging through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo jobs due to the fact that it appears that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to small business marketing, if dining establishments approached their branding in the very same way dental professionals do every one of their company logos would be a picture explaining anything they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family members nonprofit, the logo includes 4 characters surprised in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization wants to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which communicated that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate how individuals ought to think or feel they don’t understand the objective of a logo. If people have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the likelihood to be comprehended.

Logo design created for a Harlingen hair design workshop featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that communicated a sense of ease and elegance for their new hair salon. I created a design that did not go the obvious course of creating merely a stylized orchid but rather crafted a company logo that suggested an orchid in the pattern of a swirl incorporated in to the letter O in the title and by putting attention on the logo design along with the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a business logo is usually the wrong path and in this case, the design ended up not being about the orchid but alternately placed the importance on the feeling that they wanted to transmit to their patrons.

Arabian steed logo style developed for a horse cattle ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind organization logo design fashioned to epitomize the unique physical traits of the Arabian breed of horses. By having a different head form and higher tail posture, the Arabian is one of the very most quite easily identifiable horse types in the entire world.

Las Cafe, A Harlingen restaurant logo style a tiny dining establishment, style consists of a modified manuscript font which hovers over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, layout consists of a customized script font style which floats over a group of elaborate lines and also dots.

Logo design for a software developer the design features as well as legendary Harlingen element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the company and in many cases the symbolism behind a business logo is equally as important as how it serves the company it stands for.

Advance logo design created for a Harlingenindoor developer, design attribute a series of red circles that intersect and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Harlingen interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, explores, collaborates, and manages such tasks. Interior design is a diverse occupation that involves conceptual development, area planning, location inspections, programming, analysis, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo style done for Advanced Leadership Solutions in Harlingen, the personalities for letter V and A in middle of words advanced have been modified to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Harlingen logo design project was done for a management consultant that enables business professionals to develop into more efficient at managing people, expectations, and productivity.

A Harlingen business logo style featuring an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly realized the market was prepared for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a spot to sell off their pre-owned products to other sports enthusiasts.

I designed their Harlingen business logo design using an illustration that garners the attention of traffic and projects an image that wakens the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.

Logo design MQ ranches, this Harlingen company logo layout has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really developed for an Harlingen area farm it was in reality created for a products broker, and this brand was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to produce an identity that projects self-confidence, financial success, and luxury.

 Harlingen Logo design for a not-for-profit, Turning Factor Solutions - the logo design attribute for outwardly encountering arrowhead and also the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they would like, this can be a good thing or a bad thing. Good in that it gives a designer the liberty to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of knowing where the target is. Fortunately, in this particular instance, I hit a bullseye with the first try.

Logo design made for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate script typeface that is similar to a renowned Harlingen sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked closely with the business owner to design a logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Harlingen, Texas, TX,
Logo designed by ImageCo, Harlingen, Texas, TX,
Logo designed by ImageCo, Harlingen, Texas, TX,
Logo designed by ImageCo, Harlingen, Texas, TX,
Electrical sign design for Harlingen restaurnat designed by Harlingen Sign Company
Harlingen logo design and brand identity design for Harlingen companies
Logo designed by ImageCo, Harlingen, Texas, TX,
Logo designed by ImageCo, Harlingen, Texas, TX,
Logo designed by ImageCo, Harlingen, Texas, TX,
Logo designed by ImageCo, Harlingen, Texas, TX,
Logo designed by ImageCo, Harlingen, Texas, TX,

Logo designed by ImageCo, Harlingen, Texas, TX,

Logo designed by ImageCo, Harlingen, Texas, TX,

Logo designed by ImageCo, Harlingen, Texas, TX,

Logo designed by ImageCo, Harlingen, Texas, TX,

Logo designed by ImageCo, Harlingen, Texas, TX,
Logo designed by ImageCo, Harlingen, Texas, TX,
Logo designed by ImageCo, Harlingen, Texas, TX,
Logo designed by ImageCo, Harlingen, Texas, TX,
Logo designed by ImageCo, Harlingen, Texas, TX,
Logo designed by ImageCo, Harlingen, Texas, TX,
Logo designed by ImageCo, Harlingen, Texas, TX,
Logo designed by ImageCo, Harlingen, Texas, TX,
Logo designed by ImageCo, Harlingen, Texas, TX,
Logo designed by ImageCo, Harlingen, Texas, TX,