Acute Care 360 ImageCo, Horizon City, Texas, TX,

ImageCo, Horizon City, Texas, TX,

Evolv Design logo designed by ImageCo, Horizon City, Texas, TX,

Red Panda Publishers logo designed by ImageCo, Horizon City, Texas, TX,

Horizon City, Texas, TX,

ImageCo, Horizon City, Texas, TX,
ImageCo, Horizon City, Texas, TX,

Mid Valley Pathology logo designed by ImageCo, Horizon City, Texas, TX,

FSA OK logo designed by ImageCo, Horizon City, Texas, TX,

Emerald Heights logo designed by ImageCo, Horizon City, Texas, TX,

Club Sapphire logo designed by ImageCo, Horizon City, Texas, TX,

Downtown Dogs logo designed by ImageCo, Horizon City, Texas, TX,

School board logo designed by ImageCo, Horizon City, Texas, TX,

Ferry Street Coffee Company logo designed by ImageCo, Horizon City, Texas, TX,

Stoney Forensic logo designed by ImageCo, Horizon City, Texas, TX,

Smart kernels logo designed by ImageCo, Horizon City, Texas, TX,

POINTERS FOR DETERMINING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design agency offers a money back guarantee try to bear in mind that they can’t reimburse the amount of time you commit which is eminently more precious than your money is.

PORTFOLIO

Some design firms talk a good game but ultimately a design firm can only be determined by the quality of their portfolio, if the work in their portfolio doesn’t feature real life samples chances are they will not be able to deliver a premium logo design.

VISION

A logo’s objective is to be recognized and remembered, and it’s purpose is to reflect your unique vision for your business. If a logo designer is not focused on fulfilling your vision, the thing they are really focused on is how fast they can get paid.

Horizon City LOGO DESIGN​

For over twenty years ImageCo has been helping business owners grow unforgettable brands. We have undertaken brand identity design work for ranchers, universities, diamond miners, wedding singers, bistros, retail stores, and virtually every other kind of business you can envision. What makes us unique compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every design as though it will be utilized as an electric sign. Because of our sign first strategy our identity designs can, and have been used in everything from clothing labels to electrical signs. Our sign first technique ensures that our logo designs are equally reliable whether they are used in TV commercials or website headers, they are consistently recognizable, understood, and always remembered no matter of size or function.

American Made ★ Design

The thing that really sets ImageCo apart from other design firms that you probably have stumbled upon on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are enlisted to perform, we do ourselves. Irrespective of the type of project we take on, business logo, business website, trade show booth, or commercial sign, we do not, and never will farm out our customer’s projects to 3rd parties based outside the US. Whenever you phone us at 1-855-IMAGECO the individual that picks up the telephone is ImageCo’s owner and designer, not a middleman that marks up the cost of your design project and dictates the conditions of how we conduct business.

CHARACTERISTICS OF AN EFFECTIVE LOGO DESIGN

Every new Horizon City company understands that they probably need a logo, yet few new business owners thoroughly understand the crucial role their company logo can play in their becoming successful, or precisely why one logo works more effectively than another. A logo has a critical and long term impact on the financial success of a company, select the correct one and it can make the door swing and phone ring, select the wrong one and it will be a barrier and an impediment for the longevity of a company. The logos presented in the ImageCo portfolio help Horizon City businesses succeed, they are effective in any given situation and the main reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs don’t need scrutiny, they can be understood in just a look.
  2. Scalability: from label to billboards a scalable logo design will remain legible and just as emotive at any dimension.
  3. Versatility: logos which work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or organization they brand.
  5. Relevance: a logo design should be timeless and should feel equally relevant today, tomorrow, and twenty five years from now.

understanding branding

Brand – It is a verb as well as a noun, it’s an identifying mark and also the act of marking something to make sure that it could be recognized, its genesis originates from the brand burned onto animals. These days a brand indicates virtually anything with an intention, whether it be revenue or politics, a brand is an intrinsic aspect of specifying the value of a specific thing in the public’s mind.

Branding – Is kind of like advertising and marketing’s attractive cousin, they are all from the exact same family, the distinction being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition targeted at a specific audience, it’s objective is to develop a mental image that the target market will connect to.

Brand Image – An image planted and cultivated by advertising and marketing and identity design. When somebody states the brand names Porsche or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and brand image is what makes individuals buy those products. Brand image is why people purchase most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Companies – If you look back at the history of the majority of branding agencies you’ll discover that they are frequently rebranded marketing and advertising agencies. When a person claims they are in marketing lots of people will likely have an idea about the type of work they do anything that can be seen, felt or heard belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that focuses on a kind of visual design which helps form the image of a company, a product or a business organization. Brand identity designers create logo designs, sign designs, packaging, and also collateral products such as cards, stationery, and also pamphlets. Some identity designers also develop web sites and software interfaces. The vital duty of a brand identity designer is to establish the visual cues as well as a psychological tone with the goal of influencing activities, end results and assumptions.

select logos & signs

Retro logo layout of a bike produced for a Horizon City coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually opening up in an old part of the area and wished to cast an old-fashioned atmosphere without coming across as boring or low energy. I accomplished both tasks by means of designing a symbol design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo layout with a microscope slide as well as germs created for Horizon City medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the root causes and outcomes of diseases, especially the field of healthcare that deals with the clinical examination of samples of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the sole instance I call to mind in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be extremely literal with a design and to a point, this design approaches the company it represents quite literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more focus grabbing and much more memorable.

logo layout with a leaping environment-friendly frog made for a family members fun center in Horizon City.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to include a handful of springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design featuring a group of birds, a mountain, a path, a stream, and a tree - made for Horizon City travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to capture places or things but rather reveal emotional experiences through the photos they capture. The idea behind this logo composition was to use negative space to project more than what was visible upon initial glance, which I think is representative of the majority of good photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be communicated with mere words. I attempted to do something very similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Horizon City logo design but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

 Horizon City logo design with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I genuinely savor and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the customer, while he liked the concept, really did not care for my choice of birds. This guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his aversion for this specific variety of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with friends and family members as well as with folks that they don’t even know so as to get honest opinions on the merit of a concept. Fortunately, he talked about it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a weird animal in the design world given that the people that tend to hire an expert to create their business logo comprehend how crucial a logo design is for their company so they are way more invested in the end result. Every logo design job possesses it’s share of obstacles, however the most significant challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Horizon City book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, however it really is the most essential part of a published book due to the fact that it is ordinarily the first thing a person sees in the bookstore. With respect to a publisher, it’s the absolute best opportunity they will likely ever get to promote their brand and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems like that in many instances 1 of the traits individuals often tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service located in LA and although I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to affording a feeling of air travel and it was undoubtedly a success.

 Horizon City logo design utilized for advertising and marketing as well as a tag style for Vintage Situation features an antiquated font style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which looked to be antique cases. For this logo design I tried to come up with a logo that had a fluid old style feel to it and could easily be utilized for every thing from a web site to a label on brand new cases that looked like they were from another generation.

Logo developed for an orthodontist in Horizon City, style include an arc with lines converging with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo projects considering that it appears that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to business advertising, if dining establishments approached their advertising in the exact same way dental offices do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dental care logos because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo created for a family members nonprofit, the logo design includes 4 personalities surprised in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name provided a unique opportunity to do a logo that conveyed that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate specifically how people should think or feel they don’t understand the objective of a logo. If people have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the likelihood to be understood.

Logo design created for a Horizon City hair style studio including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that conveyed a spirit of simplicity and elegance for their new hair salon. I created a design which didn’t go the obvious course of creating just a stylized orchid but rather designed a logo that implied an orchid in the formation of a swirl featured in to the letter O in the title and by putting emphasis on the concept using the silhouette of a hummingbird floating above the image itself. The obvious path in designing a business logo is generally the wrong course and in this case, the design ended up not being about the flower but alternately put the emphasis on the feeling that they really wanted to transmit to their customers.

Arabian steed logo design produced for a steed cattle ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed an original logotype concept customized to illustrate the unique physical traits of the Arabian type of equines. With an unique head form and higher tail posture, the Arabian is one of the most easily identifiable equine lineages in the world.

Las Cafe, A Horizon City restaurant logo layout a little restaurant, layout contains a changed script font which floats above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, design consists of a modified script typeface which hovers above a group of luxuriant lines and also dots.

Logo style for a software application developer the layout features as well as iconic Horizon City element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in quite a few cases the meaning behind a business logo is just as important as how it serves the company it stands for.

Advance logo style produced for a Horizon Cityinterior developer, design feature a collection of red circles that converge and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Horizon City interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, collaborates, and manages such ventures. Interior design is a multifaceted profession that involves conceptual development, space planning, site assessments, programming, investigation, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions in Horizon City, the characters for letter V and A in middle of the word advanced have been changed to link straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Horizon City logo design project was completed for a management advisor that assists business professionals to become more effective at managing people, expectations, and profitability.

A Horizon City business logo style including an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was primed for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a place to sell off their secondhand items to other sports enthusiasts.

I created their Horizon City logo design with a graphic that pulls in the interest of traffic and sends an image that calls to mind the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.

Logo design MQ ranches, this Horizon City company logo style has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually composed for an Horizon City area farm it was in reality devised for a products broker, and this brand was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to produce an identity that projects assurance, financial success, and opulence.

 Horizon City Logo design for a not-for-profit, Transforming Factor Solutions - the logo style attribute for ostensibly encountering arrowhead and also the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they wanted, that can be a good thing or a bad thing. Good in that it gives a designer the flexibility to delve into any idea that comes to mind, bad in that it’s challenging to hit a bullseye without recognizing where exactly the target is. Fortunately, in this instance, I struck a bullseye with the first shot.

Logo design designed for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a popular Horizon City sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked directly with the owner to develop a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Horizon City, Texas, TX,
Logo designed by ImageCo, Horizon City, Texas, TX,
Logo designed by ImageCo, Horizon City, Texas, TX,
Logo designed by ImageCo, Horizon City, Texas, TX,
Electrical sign design for Horizon City restaurnat designed by Horizon City Sign Business
Horizon City logo design and brand identity design for Horizon City retailers
Logo designed by ImageCo, Horizon City, Texas, TX,
Logo designed by ImageCo, Horizon City, Texas, TX,
Logo designed by ImageCo, Horizon City, Texas, TX,
Logo designed by ImageCo, Horizon City, Texas, TX,
Logo designed by ImageCo, Horizon City, Texas, TX,

Logo designed by ImageCo, Horizon City, Texas, TX,

Logo designed by ImageCo, Horizon City, Texas, TX,

Logo designed by ImageCo, Horizon City, Texas, TX,

Logo designed by ImageCo, Horizon City, Texas, TX,

Logo designed by ImageCo, Horizon City, Texas, TX,
Logo designed by ImageCo, Horizon City, Texas, TX,
Logo designed by ImageCo, Horizon City, Texas, TX,
Logo designed by ImageCo, Horizon City, Texas, TX,
Logo designed by ImageCo, Horizon City, Texas, TX,
Logo designed by ImageCo, Horizon City, Texas, TX,
Logo designed by ImageCo, Horizon City, Texas, TX,
Logo designed by ImageCo, Horizon City, Texas, TX,
Logo designed by ImageCo, Horizon City, Texas, TX,
Logo designed by ImageCo, Horizon City, Texas, TX,