Horizon City Logo Design

Nearly every new Horizon City company understands that they need a logo, yet few entrepreneurs thoroughly comprehend the pivotal role their organization logo will make in their success, or the reason that one logo design works more effectively than another. A logo design has an instant and lasting influence on the financial success of a company, select the right one and it will make the door swing and cash register ring, choose the incorrect one and it will be a barrier and an impediment for the longevity of a company. The logos featured in the ImageCo portfolio help Horizon City businesses succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos do not demand consideration, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will remain legible and equally emotive at any size.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a logo should be enduring and should feel relevant today, tomorrow, and forty years from now.

Retro logo layout of a bike produced for a Horizon City coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening in an older section of the town and wanted to project a vintage feel without appearing as stodgy or low energy. I accomplished both jobs by means of developing a custom logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo design with a microscope slide and bacteria created for Horizon City clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the triggers and effects of diseases, mainly the branch of healthcare that works with the laboratory evaluation of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be excessively literal with a concept and to a degree, this design approaches the company it serves quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more interest grabbing and much more meaningful.

logo style with a jumping environment-friendly frog developed for a household enjoyable facility in Horizon City.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dentists, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to feature a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a route, a stream, and a tree - made for Horizon City traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality because travel photographers tend not to capture places or things but rather project emotional journeys through the pictures they capture. The idea behind this logo concept was to make use of negative space to communicate more than what was visible upon initial view, which I think is quintessential of most good photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I made an effort to do something much the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Horizon City logo but also to illustrate the depth in her art and in the way that she views the world through the lens of her camera.

 Horizon City logo style with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I seriously take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my customer, even though he loved the concept, didn’t care for my choice of birds. This particular guy really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his contempt for this particular type of sea bird.

When I turn a design over to a client I urge all of them to share it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get honest viewpoints on the value of a design concept. Fortunately, he talked about it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a weird creature in the design world given that the people that are inclined to hire an expert to design their logo design realize how important a logo is for their business so they are much more vested in the result. Every logo job has it’s portion of hurdles, but the largest obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Horizon City book author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, nevertheless it really is the most important part of a published book due to the fact that it is often the very first thing a person views in the bookstore. With regard to a publishing company, it’s the most ideal opportunity that they will ever have to promote their brand and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many cases one of the aspects individuals tend to remember the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company situated in LA and although I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to conferring a feeling of flight and it was certainly a victory.

 Horizon City logo design utilized for advertising and a label design for Vintage Situation includes an old-fashioned font style design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that seemed to be vintage cases. For this logo design I attempted to come up with a logo that offered a fluid old style feel to it and could easily be used for anything from a web site to an insignia on brand new cases that looked like they were from a different point in time.

Logo design developed for an orthodontist in Horizon City, design consist of an arc with lines converging via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo jobs because it seems that each and every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to small business advertising, if dining establishments approached their advertising in the same way dental offices do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo made for a household not-for-profit, the logo design features 4 characters staggered in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that communicated that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain how people ought to think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that describes itself won’t have the likelihood to be understood.

Logo style created for a hair design workshop featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which carried an atmosphere of calmness and connection for their new hair salon. I created a design which didn’t go the obvious route of designing just a stylized orchid but instead created a logo which suggested an orchid in the pattern of a swirl featured into the letter O in the title and by putting emphasis on the concept using the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a business logo is frequently the wrong course and in this case, the design ended up not being about the flower but alternately placed the attention on the feeling that they wanted to forecast to their customers.

Arabian equine logo layout produced for a horse ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique company logo design tailored to symbolize the unique physical traits of the Arabian breed of horses. With a different head form and very high tail carriage, the Arabian is one of the very most quite easily recognizable horse lineages in the whole world.

Las Cafe logo design a little dining establishment, layout consists of a customized manuscript typeface which hovers above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, layout consists of a customized manuscript typeface which floats over a team of ornate lines and dots.

Logo style for a software program developer the layout attributes as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. But it meant something to the owner of the business and in many cases the significance supporting a logo is just as important as how it brands the enterprise it stands for.

Progress logo layout developed for a Horizon City indoor developer, design feature a collection of red circles that intersect and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Horizon City interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, researches, coordinates, and manages such tasks. Interior design is a diverse profession that consists of conceptual development, space planning, location evaluations, programming, research, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Management Solutions, the personalities for letter V as well as A in center of words advanced have actually been customized to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Horizon City logo design assignment was performed for a leadership consultant that aids business leaders to develop into more successful at overseeing people, expectations, and productivity.

A logo design featuring an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly realized the market was primed for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a spot to sell their secondhand equipment to other sports enthusiasts. I tailored their Horizon City logo dsign utilizing an image which garners the attention of vehicles and projects an image that invokes the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo layout has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really developed for an Horizon City regional farm it was actually developed for a commodities broker, and this brand was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to generate a brand mark that projected confidence, financial success, and prosperity.
Logo design designed for using an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked directly with the business owner to create a business logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very legible from over a block away.