Houston, Texas Logo Design

Virtually every new Houston business professional understands that they need a logo, yet few new business owners thoroughly understand the vital role their business logo will make in their financial success, or precisely why one logo works more effectively than another. A company logo has an immediate and long term impact on the success of a company, go with the right one and it will make the door swing and phone ring, go with the incorrect one and it can be an obstacle and an impediment for the life span of a business.

The logos presented in the ImageCo portfolio help Houston, Texas companies prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these five things in common.

  1. Simplicity: simple logos do not demand consideration, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to movie screens a scalable logo design will be legible and equally emotive at every size.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo should be ageless and should feel as relevant today, tomorrow, and thirty years from today.
Retro logo layout of a bicycle created for a Houston, Texas coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were opening in an old part of the area and hoped to project a retro atmosphere without appearing as monotonous or low energy. I achieved both tasks via designing a sign design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo style with a microscope slide and also germs designed for Houston, Texas medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the root causes and effects of diseases, especially the branch of healthcare that works with the clinical examination of samples of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recollect where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Usually I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more attention grabbing and more memorable.

logo style with a jumping environment-friendly frog designed for a family members enjoyable facility in Houston, Texas.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve done dozens of logo designs for doctors, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to include a few springs into the design but Cool Springz is a fun location to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo including a group of birds, a mountain, a route, a stream, and also a tree - developed for Houston, Texas travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality because travel photographers don’t shoot places or things but instead reveal emotional journeys through the photos they record. The idea behind this logo concept was to utilize negative space to communicate more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I tried to do something the same to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Houston logo design but also to illustrate the depth to her art and in the way that she sees the world through the lens of her camera.

 Houston logo layout with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I truly savor and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but my client, while he loved the concept, really did not care for my choice of birds. This particular guy really loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his hatred for this specific type of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and family members as well as with folks that they don’t actually know so as to get honest judgements on the worthiness of a design concept. Fortunately, he talked about it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a weird creature in the design world because the people that tend to hire a professional to create their logo design comprehend how vital a logo is for their company so they are way more invested in the outcome. Every logo design project has it’s portion of obstacles, however the largest challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Houston, Texas publication author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, nevertheless it is the most essential part of a printed book since it is usually the first thing a person sees in the book store. With respect to a publishing company, it’s the best opportunity that they will likely ever have to promote their brand and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many cases one of the traits people tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company located in LA and although I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a feeling of air travel and it was certainly a winner.

 Houston logo design utilized for advertising and marketing and a label design for Vintage Case features an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which seemed to be much older cases. For this brand design I attempted to come up with a logo that possessed a fluid old-fashioned feel to it and could be utilized for every thing from a web site to an insignia on brand new cases that appeared like they were from a different generation.

Logo produced for an orthodontist in Houston, Texas, design consist of an arc with lines intersecting via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most difficult logo design projects because it appears that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to small business branding, if dining establishments approached their advertising in the exact same way dentists do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dentistry logos because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo design includes 4 characters surprised in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wants to project.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which communicated that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to summarize how individuals should think or feel they don’t understand the goal of a logo. If you have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that illustrates itself won’t have the opportunity to be comprehended.

Logo layout developed for a hair style studio including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that related a sense of tranquility and elegance for their new hair studio. I created a design that did not go the obvious route of creating merely a stylized orchid but instead created a company logo which suggested an orchid in the formation of a swirl integrated in to the letter O in the title and by placing attention on the logo design with the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a logo is oftentimes the wrong course and in this case, the design ended up not being about the flower but instead laid the attention on the perception that they wanted to forecast to their clients.

Arabian equine logo design created for an equine ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created an original custom logo concept tailored to embody the unique physical traits of the Arabian kind of equines. With a different head shape and very high tail posture, the Arabian is one of the highly easily identifiable equine lineages in the entire world.

Las Cafe logo style a tiny dining establishment, design consists of a modified script typeface which floats above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, design consists of a customized manuscript font style which hovers over a team of elaborate lines and dots.

Logo style for a software program developer the layout functions and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. But it meant something to the owner of the company and in quite a few cases the symbolism supporting a business logo is just as important as how it brands the enterprise it represents.

Advance logo design produced for a Houston, Texas interior developer, style function a collection of red circles that intersect as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Houston, Texas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, coordinates, and manages such tasks. Interior design is a multifaceted occupation that includes conceptual development, space planning, site evaluations, programming, research study, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V and A in center of the word progressed have been changed to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Houston, Texas logo design project was performed for a management expert that helps business leaders to develop into more efficient at overseeing people, expectations, and productivity.
A logo layout featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly realized the market place was prepared for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a location to sell off their previously owned equipment to other sports enthusiasts. I tailored their Houston business logo dsign along with a graphic that seizes the attention of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo layout has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually composed for an Houston, Texas area farm it was really designed for a products broker, and this particular company logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to make a brand mark that projected self-assurance, effectiveness, and opulence.

 Houston Logo design for a nonprofit, Transforming Point Solutions - the logo design function for outwardly facing arrow and also the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of realizing where the target is. Thankfully, in this instance, I struck a bullseye with the very first go.

Logo made for making use of a sign for the restaurant (Brewgrrs), it is an ornate manuscript font style that is similar to a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the proprietor to produce a logo design that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.