Houston, Texas Logo Design

Each and every new Houston business professional understands that they require a logo, but few new business owners entirely grasp the key role their logo can make in their financial success, or precisely why one business logo works better than another. A logo design has an immediate and lasting effect on the growth of a company, pick the correct one and it can make the door swing and phone ring, select the wrong one and it will be an obstacle and an impediment for the longevity of a company.

The logos presented in the ImageCo portfolio help Houston, Texas companies prosper, they are effective in any given situation and the reason why they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logos don’t demand deliberation, they can be comprehended in merely a glance.
  2. Scalability: from labels to movie screens a scalable logo design will continue to be legible and just as emotive at any dimension.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a business logo must be ageless and will feel as relevant today, tomorrow, and twenty years from now.
Retro logo layout of a bike developed for a Houston, Texas coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were opening up in an old part of the community and wanted to project a vintage atmosphere without coming across as monotonous or low energy. I accomplished both tasks by developing a symbol concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo layout with a microscopic lense slide as well as germs created for Houston, Texas medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and effects of diseases, especially the branch of healthcare which works with the laboratory assessment of samplings of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the only instance I recollect where I was able to incorporate a bacteria-laden microscope slide within a logo design.

Generally I attempt not to be excessively literal with a design and to a point, this design approaches the company it represents rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more focus grabbing and a lot more memorable.

logo design with a jumping environment-friendly frog developed for a family enjoyable facility in Houston, Texas.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to feature a handful of springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design including a group of birds, a hill, a trail, a stream, as well as a tree - created for Houston, Texas travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche profession because travel photographers tend not to shoot locations or things but rather communicate emotional experiences by means of the photos they record. The thought behind this logo composition was to utilize negative space to convey more than what was visible upon initial glance, which I think is representative of the majority of good photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be revealed with mere words. I tried to do something much the same to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Houston logo design but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 Houston logo layout with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I really enjoy and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my client, even though he loved the concept, didn’t care for my choice of birds. This particular guy really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his contempt for this particular kind of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with friends and colleagues and family as well as with folks that they don’t actually know so as to get neutral viewpoints on the merit of a design concept. Fortunately, he discussed it with his whole family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Custom logo designs are a weird animal in the design world given that the people that are inclined to hire a professional to create their logo design comprehend how essential a logo design is for their company so they are much more vested in the outcome. Every logo project possesses it’s allotment of obstacles, but the biggest challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Houston, Texas book author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, however it really is the most critical part of a printed book since it is in most cases the primary thing a person views in the book shop. For a publishing company, it’s the opportunity they will ever have to publicize their product and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many instances one of the things consumers often tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline based in LA and although I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to affording a spirit of flight and it was surely a winner.

 Houston logo layout made use of for marketing and a label layout for Vintage Situation includes an archaic font layout.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which seemed to be antique cases. For this custom logo concept I strove to come up with a logo that possessed a fluid old-fashioned feel to it and could be used for anything from a web site to an insignia on brand new cases that looked like they were from a different era.

Logo produced for an orthodontist in Houston, Texas, style consist of an arc with lines intersecting via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most difficult logo projects because it appears that almost every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to small business advertising, if dining establishments approached their branding in the same way dental practitioners do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dental care logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members nonprofit, the logo includes 4 characters startled in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wishes to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe how individuals should think or feel they don’t understand the mission of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the likelihood to be comprehended.

Logo design developed for a hair style studio featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that carried a feeling of simplicity and elegance for their new hair studio. I created a design that did not go the obvious course of making simply a stylized orchid but instead crafted a business logo which implied an orchid in the pattern of a swirl incorporated in to the letter O in the name and by putting emphasis on the logo design using the silhouette of a hummingbird floating over the image itself. The obvious path in creating a company logo is oftentimes the wrong course and in this case, the design ended up not being about the flower but alternately put the main focus on the feeling that they really wanted to transmit to their customers.

Arabian horse logo design developed for a horse cattle ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original brand concept tailored to display the unique physical traits of the Arabian breed of equines. By having an identifiable head shape and high tail carriage, the Arabian is one of the highly immediately recognizable horse types in the world.

Las Cafe logo layout a tiny dining establishment, layout consists of a changed manuscript font which floats above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, layout includes a changed script typeface which hovers over a group of ornate lines and dots.

Logo style for a software application programmer the layout attributes as well as iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the company and in quite a few cases the significance behind a logo design is just as important as how it brands the organization it represents.

Evolve logo layout developed for a Houston, Texas interior designer, design function a series of red circles that converge as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Houston, Texas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, researches, collaborates, and manages such projects. Interior design is a multifaceted profession that includes conceptual development, area planning, location inspections, programming, research study, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and A in middle of the word advanced have actually been customized to connect directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Houston, Texas logo design project was completed for a leadership coach that enables business leaders to become more successful at handling people, expectations, and profitability.
A logo layout featuring an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly realized the market place was primed for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of passions, a location to sell off their previously owned goods to other sports enthusiasts. I designed their Houston business logo dsign using an illustration that garners the interest of traffic and projects an image that invokes the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo layout has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really created for an Houston, Texas area farm it was in reality designed for an investments broker, and this particular creative logo was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to design a graphic that projects trust, success, and opulence.

 Houston Logo design for a not-for-profit, Transforming Factor Solutions - the logo design feature for outwardly facing arrowhead and also the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the freedom to discover any idea that comes to mind, bad in that it’s difficult to hit a bullseye without realizing where exactly the target is. Luckily, in this instance, I struck a bullseye with the first shot.

Logo made for the use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font that is reminiscent of a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked closely with the owner to create a logo design which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very easy to read from over a block away.