Irving Logo Design

Every new Irving company understands that they require a logo, yet few new business owners thoroughly recognize the key role their logo design will take in their financial success, or precisely why one logo design works far better than another. A logo has an instant and sustaining impact on the financial success of a company, pick the correct one and it can make the door swing and phone ring, choose the wrong one and it can be a barrier and an impediment for the life span of a company. The logos featured in the ImageCo portfolio help Irving businesses prosper, they are effective in any given scenario and the reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t require consideration, they can be understood in just a look.
  2. Scalability: from business cards to signboards a scalable logo design will stay legible and just as emotive at any size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo needs to be timeless and will feel relevant today, tomorrow, and forty years from now.

Retro logo style of a bicycle produced for a Irving coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were launching in an old part of town and really wanted to cast a nostalgic tone without coming across as stodgy or low energy. I accomplished each of the jobs by designing a trademark design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo design with a microscopic lense slide as well as germs created for Irving medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the causes and outcomes of diseases, especially the branch of medicine which deals with the laboratory assessment of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the only instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be excessively literal with a design and to a point, this design approaches the company it represents very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more interest grabbing and a lot more memorable.

logo style with a leaping eco-friendly frog designed for a family fun facility in Irving.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for health care providers, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to integrate a few springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for marketing. I also believe this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design including a group of birds, a mountain, a path, a stream, and a tree - made for Irving travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche profession because travel photographers tend not to capture locations or things but instead project emotional journeys through the images they capture. The idea behind this logo composition was to use negative space to communicate more than what was visible upon initial glance, which I think is representative of most good photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I tried to do something comparable to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Irving logo design but also to show the depth of her art and in the way that she sees the world through the lens of her camera.

 Irving logo design with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I really relish and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however the customer, even though he liked the concept, didn’t care for my choice of birds. This guy seriously despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his aversion for this specific breed of sea bird.

When I turn a concept over to a customer I urge them to discuss it with friends and family members as well as with individuals that they don’t actually know so as to get unprejudiced judgements on the worthiness of a concept. Fortunately, he discussed it with his family members and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logo designs are a weird creature in the design world because the people that are inclined to hire a professional to design their business logo realize how essential a logo design is for their organization so they are way more vested in the outcome. Every logo project has it’s allotment of hurdles, but the greatest challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Irving book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, nevertheless it is the most vital part of a printed book considering that it is often the very first thing a person views in the bookstore. With respect to a publishing company, it’s the absolute best opportunity that they will likely ever get to promote their label and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it seems like that in many occurrences one of the traits folks usually tend to recollect the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle air service situated in LA and while I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a sense of air travel and it was definitely a winner.

 Irving logo layout utilized for advertising and also a label design for Vintage Instance features an old font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that appeared to be older cases. For this business logo design I attempted to come up with a logo that provided a fluid vintage feel to it and could be used for every thing from a web site to an insignia on brand new cases that appeared like they were from a different point in time.

Logo design produced for an orthodontist in Irving, design consist of an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo design projects because it seems that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to small business marketing, if restaurants approached their advertising in the exact same way dental practices do every one of their company logos would be a picture explaining something they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family nonprofit, the logo features 4 characters surprised in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo that conveyed that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate specifically how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that explains itself won’t have the chance to be comprehended.

Logo style developed for a hair layout studio featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which communicated a feeling of simplicity and elegance for their new hair salon. I created a design that didn’t go the obvious path of crafting simply a stylized orchid but alternatively created a logo design that suggested an orchid in the formation of a swirl integrated in to the letter O in the name and by putting attention on the logo design with the silhouette of a hummingbird floating over the logo design itself. The obvious path in designing a business logo is generally the incorrect path and in this case, the design ended up not being about the orchid but instead placed the attention on the perception that they really wanted to forecast to their customers.

Arabian steed logo design created for a horse cattle ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique custom logo design fashioned to exemplify the unique physical traits of the Arabian kind of equines. With a distinctive head shape and high tail carriage, the Arabian is one of the most easily recognizable equine breeds in the world.

Las Cafe logo layout a little restaurant, style includes a changed script font which hovers over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, layout consists of a customized script font which floats above a group of luxuriant lines as well as dots.

Logo design for a software program developer the design functions as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the company and in many cases the substance behind a company logo is equally as important as how it brands the company it represents.

Advance logo style developed for a Irving interior developer, layout feature a collection of red circles that converge as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Irving interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, explores, coordinates, and manages such projects. Interior design is a diverse occupation that includes conceptual development, area planning, location evaluations, programming, study, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of the word advanced have actually been changed to connect directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Irving logo design job was completed for a leadership advisor that aids business leaders to develop into more effective at overseeing people, expectations, and profitability.

A logo layout including an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly understood the market was primed for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a location to market their used products to other sports enthusiasts. I created their Irving logo design dsign utilizing a graphic that seizes the attention of traffic and projects an image that wakens the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo layout has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really developed for an Irving area farm it was really created for a products broker, and this creative logo was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to make a brand mark that projected confidence, success, and opulence.
Logo made for using a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the business owner to produce a logo design that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.