Acute Care 360 ImageCo, Irving, Texas, TX,

ImageCo, Irving, Texas, TX,

Evolv Design logo designed by ImageCo, Irving, Texas, TX,

Red Panda Publishers logo designed by ImageCo, Irving, Texas, TX,

Irving, Texas, TX,

ImageCo, Irving, Texas, TX,
ImageCo, Irving, Texas, TX,

Mid Valley Pathology logo designed by ImageCo, Irving, Texas, TX,

FSA OK logo designed by ImageCo, Irving, Texas, TX,

Emerald Heights logo designed by ImageCo, Irving, Texas, TX,

Club Sapphire logo designed by ImageCo, Irving, Texas, TX,

Downtown Dogs logo designed by ImageCo, Irving, Texas, TX,

School board logo designed by ImageCo, Irving, Texas, TX,

Ferry Street Coffee Company logo designed by ImageCo, Irving, Texas, TX,

Stoney Forensic logo designed by ImageCo, Irving, Texas, TX,

Smart kernels logo designed by ImageCo, Irving, Texas, TX,

POINTERS ON PICKING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design agency offers a money back guarantee try to remember that they simply cannot refund the time you invest which is eminently more valuable than your money is.

PORTFOLIO

Many designers talk a good game but ultimately a design firm can only be determined from the quality of their design work, if the work in their design portfolio doesn’t feature real life samples chances are they will never be able to produce a premium logo design.

VISION

A logo’s aim is to be understood and be unforgettable, and it’s objective is to mirror your personal vision for your organization. If a logo designer is not focused on realizing your vision, the thing they are actually focused on is how soon they can get paid.

Irving LOGO DESIGN​

For over 2 decades ImageCo has been helping businesses of all kinds establish notable brands. We have undertaken logo design work for mechanics, universities, diamond miners, party planners, cafes, retail stores, and virtually every other kind of business you can think of. What makes us unique compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every branding project as though it will be employed as an electric sign. Because of our sign first approach our identity designs can, and have been used in everything from clothing labels to neon signs. Our sign first technique ensures that our logos are equally effective whether they are used in television commercials or web headers, they are consistently recognizable, understood, and remembered regardless of size or function.

American Made ★ Design

The thing which seriously sets ImageCo apart from other design agencies that you might possibly have encountered in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are contracted to do, we perform in-house. Irrespective of the type of design project we accept, logo design, website design, trade show booth, or electric sign, we do not, and never will job-out our client’s work to agencies based outside the USA. When you phone us at 1-855-IMAGECO the individual that answers the phone is ImageCo’s owner and designer, not a middleman that increases the price of your project and determines the terms of how my customers and I conduct business.

ASPECTS OF A GREAT LOGO DESIGN

Every new Irving company knows they need a logo, yet few start ups thoroughly understand the crucial role their organization’s logo can perform in their success, or why one business logo performs more effectively than another. A logo has an immediate and long term influence on the prosperity of a business, select the right one and it can make the door swing and phone ring, select the incorrect one and it can be a barrier and a hindrance for the life span of a company. The logos included in the ImageCo portfolio help Irving businesses succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos do not require scrutiny, they can be understood in just a glance.
  2. Scalability: from label to posters a scalable logo design will stay legible and just as emotive at any size.
  3. Versatility: logos which function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or business they represent.
  5. Relevance: a logo should be timeless and will feel equally relevant today, tomorrow, and 20 years from now.

understand your brand

Brand – It is both a verb and a noun, it’s an identifying mark and the act of marking something to ensure that it could be recognized, its foundation originates from the mark burned onto livestock. Nowadays a brand symbolizes pretty much anything with a motive, regardless of whether it be revenue or politics, a brand is an inherent aspect of specifying the value of a specific thing in the public’s mind.

Branding – Is sort of like advertising and marketing’s attractive cousin, they are both from the exact same family, the distinction being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest directed at a target audience, it’s objective is to produce an image that the audience will likely connect to.

Brand Image – An image planted and nurtured by advertising and marketing and identity design. When somebody states the brand names Porsche or Corvette what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and exotic . That is brand image and that is what makes people purchase those brands. Brand image is why people buy specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Companies – If you reflect on the history of a lot of branding firms you’ll discover that they are frequently re-branded advertising and marketing firms. When someone states they are in advertising most people will likely have an idea about the type of work they do anything that can be seen, touched or heard belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that specializes in a type of visual design which helps shape the public image of a business, a product or a business organization. Brand identity designers develop logo designs, signage designs, product packaging, as well as collateral material such as business cards, stationery, and also pamphlets. Some visual designers also develop sites and also software interfaces. The crucial duty of a brand identity designer is to develop the visual cues and a psychological tone with the goal of influencing actions, outcomes as well as understandings.

select logos & signs

Retro logo design of a bicycle created for a Irving coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually opening up in an old section of the community and wanted to visualize a retro feel without coming across as stodgy or low energy. I fulfilled each of the jobs via designing a symbol concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo style with a microscopic lense slide and bacteria developed for Irving medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the triggers and effects of diseases, especially the field of medicine that deals with the clinical examination of samples of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the sole instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Normally I attempt not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents rather literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more interest grabbing and more meaningful.

logo style with a leaping green frog designed for a family fun facility in Irving.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve produced dozens of logo designs for physicians, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to integrate a handful of springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a route, a stream, and a tree - designed for Irving travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to capture locations or things but rather convey emotional journeys through the images they capture. The idea behind this logo concept was to utilize negative space to reveal more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I attempted to do something similar to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Irving logo but also to show the depth in her art and in the way that she sees the world through the lens of her camera.

 Irving logo style with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I honestly relish and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the client, while he liked the concept, didn’t care for my choice of birds. This particular man truly loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his contempt for this particular type of sea bird.

When I turn a design over to a client I urge them to talk about it with friends and colleagues and family as well as with individuals that they don’t even know so as to get impartial point of views on the worthiness of a design. Fortunately, he talked about it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logo designs are a strange creature in the design world because the people that are inclined to hire a professional to design their logo recognize how important a logo design is for their business so they are way more invested in the final result. Every logo project possesses it’s allotment of challenges, but the biggest challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for Irving publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, however it is the most important part of a published book considering that it is often the very first thing a person sees in the bookstore. With regard to a publishing company, it’s the most ideal opportunity that they will likely ever get to spotlight their brand and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems like that in many instances one of the traits individuals tend to recall the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company located in LA and while I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to affording a spirit of airline flight and it was surely a winner.

 Irving logo layout used for marketing as well as a tag design for Vintage Case features an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which seemed to be older cases. For this brand design I tried to come up with a logo that offered a fluid nostalgic feel to it and could be used for anything from a web page to a label on brand new cases that appeared like they were from a different era.

Logo produced for an orthodontist in Irving, design include an arc with lines converging through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging and difficult logo design projects due to the fact that it seems that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to business branding, if dining establishments approached their advertising in the exact same way dental offices do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo includes 4 characters staggered in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo which conveyed that they were about families without being openly corny about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe how individuals should think or feel they don’t understand the goal of a logo. If viewers have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that explains itself will never have the chance to be comprehended.

Logo layout created for a Irving hair style studio including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that conveyed a sense of relaxation and elegance for their new hair studio. I created a design that did not go the obvious route of designing merely a stylized orchid but alternatively delivered a company logo which suggested a flower in the formation of a swirl featured in to the letter O in the title and by placing attention on the concept along with the figure of a hummingbird hovering over the logo itself. The obvious path in designing a logo is oftentimes the wrong course and in this case, the design ended up not being about the flower but alternately put the importance on the emotion that they really wanted to project to their customers.

Arabian equine logo layout developed for a steed ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct creative logo design tailored to manifest the unique physical traits of the Arabian pedigree of equines. With an unique head form and higher tail posture, the Arabian is one of the very most immediately identifiable horse types in the whole world.

Las Cafe, A Irving Coffee shop logo layout a little restaurant, style contains a changed script font which floats over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, layout includes a changed script font which hovers above a team of ornate lines as well as dots.

Logo style for a software program developer the style functions and also renowned Irving component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the company and in quite a few cases the symbolism supporting a logo is equally as important as how it brands the enterprise it stands for.

Advance logo design developed for a Irvinginterior developer, design function a series of red circles that converge as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Irving interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, collaborates, and manages such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, site assessments, programming, research, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Leadership Solutions in Irving, the characters for letter V and A in center of words advanced have been changed to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Irving logo design project was carried out for a leadership specialist that helps business professionals to become more successful at overseeing people, expectations, and profitability.

A Irving business logo design featuring an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market was ready for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a spot to sell off their secondhand goods to other sports enthusiasts.

I designed their Irving logo design utilizing an image that garners the interest of vehicles and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.

Logo design MQ ranches, this Irving company logo style has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really created for an Irving regional farm it was actually devised for a commodities broker, and this trademark was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to generate a graphic that projected assurance, financial success, and wealth.

 Irving Logo design for a not-for-profit, Transforming Point Solutions - the logo style attribute for externally encountering arrow and also the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they wanted, this can be a good thing or a bad thing. Good in that it provides a designer the opportunity to investigate any idea that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where exactly the target is. Fortunately, in this particular instance, I hit a bullseye with the first shot.

Logo created for making use of an indication for the restaurant (Brewgrrs), it is an ornate manuscript font that is evocative a renowned Irving sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the owner to create a logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Irving, Texas, TX,
Logo designed by ImageCo, Irving, Texas, TX,
Logo designed by ImageCo, Irving, Texas, TX,
Logo designed by ImageCo, Irving, Texas, TX,
Electrical sign design for Irving restaurnat designed by Irving Sign Company
Irving logo design and brand identity design for Irving commercial businesses
Logo designed by ImageCo, Irving, Texas, TX,
Logo designed by ImageCo, Irving, Texas, TX,
Logo designed by ImageCo, Irving, Texas, TX,
Logo designed by ImageCo, Irving, Texas, TX,
Logo designed by ImageCo, Irving, Texas, TX,

Logo designed by ImageCo, Irving, Texas, TX,

Logo designed by ImageCo, Irving, Texas, TX,

Logo designed by ImageCo, Irving, Texas, TX,

Logo designed by ImageCo, Irving, Texas, TX,

Logo designed by ImageCo, Irving, Texas, TX,
Logo designed by ImageCo, Irving, Texas, TX,
Logo designed by ImageCo, Irving, Texas, TX,
Logo designed by ImageCo, Irving, Texas, TX,
Logo designed by ImageCo, Irving, Texas, TX,
Logo designed by ImageCo, Irving, Texas, TX,
Logo designed by ImageCo, Irving, Texas, TX,
Logo designed by ImageCo, Irving, Texas, TX,
Logo designed by ImageCo, Irving, Texas, TX,
Logo designed by ImageCo, Irving, Texas, TX,