Jollyville Logo Design

Each and every new Jollyville company realizes that they need a logo, however few entrepreneurs thoroughly grasp the essential role their company logo will play in their becoming successful, or the reason that one logo functions far better than another. A business logo has an immediate and lasting effect on the prosperity of a business, choose the correct one and it can make the door swing and phone ring, go with the wrong one and it will be an obstacle and an impediment for the longevity of a business. The logos featured in the ImageCo portfolio help Jollyville businesses prosper, they are effective in any given situation and the reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos don’t require deliberation, they can be realized in just a glance.
  2. Scalability: from business cards to posters a scalable logo will stay legible and just as emotive at virtually any size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a company logo needs to be timeless and should feel relevant today, tomorrow, and thirty years from now.

Retro logo layout of a bicycle produced for a Jollyville coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually opening in an older part of town and really wanted to visualize a nostalgic atmosphere without appearing as stodgy or low energy. I accomplished both of these jobs via creating a symbol concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo style with a microscopic lense slide and also germs made for Jollyville clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the causes and outcomes of diseases, especially the branch of healthcare that works with the clinical examination of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the only instance I recall where I was able to integrate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be overly literal with a design and to a point, this specific design approaches the company it represents quite literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more interest grabbing and more unforgettable.

logo layout with a leaping eco-friendly frog created for a family members fun facility in Jollyville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dentists, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo including a group of birds, a hill, a path, a stream, as well as a tree - designed for Jollyville traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to capture locations or things but rather reveal emotional journeys by means of the photos they capture. The idea behind this logo design was to utilize negative space to communicate more than what was visible upon initial view, which I think is representative of the majority of good photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I attempted to do something similar to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Jollyville logo design but also to illustrate the depth of her art and in the way that she views the world through the lens of her camera.

 Jollyville logo style with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I truly enjoy and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my customer, while he liked the concept, really did not care for my choice of birds. This man truly despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his hatred for this specific kind of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get objective judgements on the value of a concept. Fortunately, he shared it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a strange animal in the design world because the people that are inclined to hire an expert to create their business logo comprehend how essential a logo design is for their company so they are much more vested in the outcome. Every logo design project has it’s allotment of obstacles, but the largest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Jollyville book publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, however it is the most essential part of a published book because it is usually the first thing a person sees in the bookstore. With regard to a publisher, it’s the best opportunity that they will likely ever get to publicize their product and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many occurrences one of the things consumers often tend to remember the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle air service situated in LA and although I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a spirit of airline flight and it was undoubtedly a winner.

 Jollyville logo layout used for marketing and a tag layout for Vintage Instance includes an old font style style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which appeared to be vintage cases. For this brand design I strove to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for anything from a website to a label on brand new cases that appeared like they were from a different generation.

Logo design produced for an orthodontist in Jollyville, layout include an arc with lines intersecting through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo design projects because it appears that every single dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to small business marketing, if restaurants approached their branding in the exact same way dental offices do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a household not-for-profit, the logo design features 4 personalities surprised in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which conveyed that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe exactly how individuals should think or feel they don’t understand the purpose of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that describes itself will never have the likelihood to be understood.

Logo design created for a hair layout studio including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that conveyed an atmosphere of contentment and class for their new hair studio. I created a concept which did not go the obvious path of crafting just a stylized orchid but alternatively crafted a logo design which suggested a flower in the pattern of a swirl blended in to the letter O in the title and by putting emphasis on the concept along with the silhouette of a hummingbird floating over the image itself. The obvious path in designing a business logo is usually the incorrect direction and in this case, the design ended up not being about the orchid but alternately laid the main focus on the feeling that they wanted to transmit to their customers.

Arabian equine logo layout created for an equine cattle ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind business logo concept tailored to illustrate the unique physical traits of the Arabian kind of equines. By having a distinctive head form and higher tail posture, the Arabian is one of the very most easily identifiable equine types in the entire world.

Las Cafe logo layout a small restaurant, style consists of a customized script font style which hovers above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, layout contains a customized script font which floats above a team of elaborate lines and also dots.

Logo layout for a software programmer the style attributes and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. But it intimated something to the owner of the company and in quite a few cases the symbolism behind a logo is equally as important as how it brands the business it stands for.

Develop logo design produced for a Jollyville interior developer, design function a collection of red circles that intersect as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Jollyville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, coordinates, and oversees such tasks. Interior design is a diverse profession that includes conceptual development, area planning, site assessments, programming, research, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and A in center of the word progressed have been customized to link straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Jollyville logo design job was carried out for a leadership expert that aids business leaders to become more efficient at supervising people, expectations, and productivity.

A logo layout featuring an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was ready for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of passions, a place to sell off their secondhand goods to other sports enthusiasts. I designed their Jollyville business logo dsign utilizing a graphic that garners the attention of vehicles and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo layout has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really created for an Jollyville area farm it was actually created for a products broker, and this trademark was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to generate a graphic that projects trust, success, and wealth.
Logo made for the use of a sign for the restaurant (Brewgrrs), it is a luxuriant script font that is evocative a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the owner to create a logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very legible from over a block away.