Keller Logo Design

Virtually every new Keller company knows they need a logo, but few entrepreneurs entirely understand the pivotal role their organization logo can perform in their becoming successful, or precisely why one logo performs better than another. A company logo has a critical and long term effect on the financial success of a business, pick the correct one and it will make the door swing and cash register ring, choose the incorrect one and it will be an obstacle and a hindrance for the life of an organization. The logos included in the ImageCo portfolio help Keller companies prosper, they are effective in any given situation and the main reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos don’t require deliberation, they can be understood in just a glance.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and equally emotive at any size.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo must be timeless and will feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bike created for a Keller coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were launching in an older part of town and really wanted to cast an old-fashioned feel without coming across as boring or low energy. I achieved the two jobs by designing a custom logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo layout with a microscope slide and bacteria made for Keller medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and effects of diseases, especially the field of healthcare that deals with the clinical assessment of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recollect where I was able to incorporate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be extremely literal with a design and to a point, this design approaches the company it represents very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more attention grabbing and more memorable.

logo design with a leaping green frog created for a family members fun center in Keller.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to integrate a few springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo featuring a group of birds, a hill, a path, a stream, and also a tree - made for Keller travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession due to the fact that travel photographers don’t shoot places or things but instead project emotional journeys through the images they capture. The idea behind this logo design was to utilize negative space to convey more than what was visible upon first glance, which I think is representative of most good photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I attempted to do something much the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Keller logo but also to show the depth to her work and in the way that she perceives the world through the lens of her camera.

 Keller logo design with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I really take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my client, while he loved the concept, really did not care for my choice of birds. This particular man genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his aversion for this particular type of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with colleagues and family members as well as with individuals that they don’t actually know so as to get neutral viewpoints on the benefit of a design concept. Fortunately, he shared it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a weird animal in the design world given that the people that tend to hire a professional to design their logo design comprehend how essential a logo design is for their business so they are much more vested in the result. Every logo job has it’s portion of hurdles, however the most significant challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Keller book author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, however it really is the most important part of a published book considering that it is often the first thing a person views in the book shop. With respect to a publisher, it’s the most ideal opportunity that they will likely ever get to publicize their label and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems like that in many occurrences 1 of the things people usually tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle air service located in LA and while I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of air travel and it was surely a victory.

 Keller logo design made use of for marketing as well as a label design for Vintage Case includes an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which seemed to be antique cases. For this custom logo design I sought to come up with a logo that offered a fluid old style feel to it and could easily be utilized for everything from a web page to an insignia on brand new cases that looked like they were from another point in time.

Logo created for an orthodontist in Keller, layout consist of an arc with lines intersecting through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most difficult logo design jobs considering that it appears that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to business branding, if restaurants approached their advertising in the very same way dental practitioners do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dental logo designs because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo design features 4 personalities startled in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which conveyed that they were about families without being openly corny about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe specifically how people ought to think or feel they don’t understand the mission of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that describes itself will never have the chance to be understood.

Logo style developed for a hair style workshop featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which conveyed a feeling of contentment and class for their new hair studio. I created a design which did not go the obvious course of creating simply a stylized orchid but alternatively delivered a logo that suggested an orchid in the pattern of a swirl featured into the letter O in the title and by putting emphasis on the concept with the figure of a hummingbird hovering above the logo design itself. The obvious path in creating a business logo is generally the incorrect path and in this case, the design ended up not being about the orchid but instead put the importance on the emotion that they wanted to project to their customers.

Arabian horse logo layout developed for a steed cattle ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a unique company logo design tailored to epitomize the unique physical traits of the Arabian kind of horses. By having a distinctive head shape and high tail posture, the Arabian is one of the highly immediately recognizable equine breeds in the whole world.

Las Coffee shop logo design a small restaurant, layout consists of a modified manuscript font which floats above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, design consists of a changed script font which floats above a group of elaborate lines and dots.

Logo layout for a software developer the style functions and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in quite a few cases the meaning supporting a company logo is equally as important as how it serves the company it stands for.

Advance logo layout created for a Keller interior designer, style attribute a collection of red circles that converge as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Keller interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, explores, collaborates, and manages such projects. Interior design is a diverse profession that involves conceptual development, area planning, location assessments, programming, study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V and also A in center of words progressed have actually been changed to connect straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Keller logo design assignment was done for a management advisor that enables business leaders to become more efficient at managing people, expectations, and profitability.

A logo design featuring an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market was ready for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of interests, a place to sell off their previously owned products to other sports enthusiasts. I tailored their Keller logo dsign along with a graphic that pulls in the attention of vehicles and projects an image that arouses the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo design has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really composed for an Keller area farm it was in reality created for an investments broker, and this brand was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to make a image that projects trust, effectiveness, and prosperity.
Logo designed for the use of an indication for the restaurant (Brewgrrs), it is an ornate script font that is reminiscent of a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the business owner to develop a logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.