Kerrville Logo Design

Nearly every new Kerrville business realizes that they need a logo, but few new business owners thoroughly understand the crucial role their logo design will make in their financial success, or the reason that one business logo performs far better than another. A logo design has an immediate and long-term effect on the growth of a business, pick the correct one and it will make the door swing and phone ring, go with the wrong one and it can be a barrier and a hindrance for the life span of a company. The logos featured in the ImageCo portfolio help Kerrville companies succeed, they are effective in any given situation and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos don’t demand consideration, they can be grasped in just a look.
  2. Scalability: from business cards to billboards a scalable logo will stay legible and just as emotive at virtually any scale.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a company logo must be lasting and will feel relevant today, tomorrow, and twenty years from today.

Retro logo style of a bike developed for a Kerrville coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually launching in an older section of the community and really wanted to visualize a nostalgic atmosphere without coming across as stodgy or low energy. I achieved both of these tasks via designing a symbol design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo style with a microscopic lense slide as well as germs made for Kerrville clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the causes and outcomes of diseases, especially the field of medicine which works with the laboratory assessment of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Typically I try not to be overly literal with a design and to a degree, this specific design approaches the company it represents very literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more attention grabbing and even more meaningful.

logo layout with a jumping eco-friendly frog developed for a family fun center in Kerrville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects which come my way, I’ve done dozens of logo designs for physicians, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to feature a some springs into the concept but Cool Springz is a fun place to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design including a group of birds, a mountain, a route, a stream, and also a tree - made for Kerrville traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area because travel photographers tend not to capture places or things but rather communicate emotional experiences through the pictures they record. The idea behind this logo design was to utilize negative space to communicate more than what was visible upon initial glance, which I think is representative of the majority of professional photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be communicated with just words. I attempted to do something comparable to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Kerrville logo design but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 Kerrville logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I seriously relish and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however the client, even though he liked the concept, really did not care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his scorn for this specific type of sea bird.

When I turn a concept over to a customer I urge them to talk about it with colleagues and family members as well as with individuals that they don’t actually know so as to get impartial opinions on the value of a concept. Fortunately, he shared it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a strange creature in the design world given that the people that have a tendency to hire an expert to create their business logo realize how essential a logo design is for their business so they are way more vested in the end result. Every logo job has it’s share of obstacles, but the largest challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Kerrville publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, nevertheless it is the most essential part of a published book since it is ordinarily the initial thing a person views in the bookstore. With respect to a publisher, it’s the opportunity they will ever have to spotlight their brand and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it looks like that in many cases one of the things people often tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline situated in LA and although I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to imparting a feeling of airline flight and it was certainly a victory.

 Kerrville logo design made use of for marketing and a tag style for Vintage Case includes an antiquated font style layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that looked to be older cases. For this custom logo concept I strove to come up with a logo that possessed a fluid retro feel to it and could be used for everything from a web site to an insignia on brand new cases that looked like they were from another point in time.

Logo developed for an orthodontist in Kerrville, design consist of an arc with lines converging through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging and difficult logo projects due to the fact that it appears that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to company marketing, if restaurants approached their branding in the same way dental professionals do every one of their logos would be a picture trying to explain something they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo designed for a household not-for-profit, the logo design includes 4 characters startled in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to relate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that conveyed that they were about families without being openly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate how people should think or feel they don’t understand the objective of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that explains itself will never have the likelihood to be comprehended.

Logo style developed for a hair design workshop featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which conveyed an atmosphere of peace and elegance for their new hair studio. I came up with a concept which did not go the obvious route of designing simply a stylized orchid but instead delivered a logo that suggested a flower in the formation of a swirl incorporated into the letter O in the name and by placing attention on the concept along with the figure of a hummingbird floating above the image itself. The obvious path in designing a business logo is more often than not the incorrect path and in this case, the design ended up not being about the orchid but instead put the main focus on the emotion that they wanted to forecast to their customers.

Arabian equine logo layout developed for a steed cattle ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique creative logo design customized to epitomize the unique physical traits of the Arabian breed of horses. With an unique head form and high tail carriage, the Arabian is one of the most immediately identifiable horse breeds in the whole world.

Las Cafe logo layout a tiny restaurant, style contains a customized manuscript typeface which floats over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, design contains a modified script font style which floats above a team of ornate lines and also dots.

Logo layout for a software program designer the design attributes and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the company and in many cases the significance behind a company logo is just as important as how it serves the company it represents.

Progress logo style produced for a Kerrville interior designer, layout feature a series of red circles that intersect and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Kerrville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, explores, collaborates, and oversees such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, location assessments, programming, research study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V and A in middle of words progressed have actually been customized to link straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Kerrville logo design project was undertaken for a management advisor that assists business professionals to develop into more efficient at supervising people, expectations, and productivity.

A logo style featuring a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market place was ready for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of interests, a location to sell off their pre-owned equipment to other sports enthusiasts. I designed their Kerrville business logo dsign along with an illustration that garners the interest of traffic and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo design has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really produced for an Kerrville regional farm it was in reality designed for a products broker, and this logo was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to create a brand mark that projects assurance, success, and opulence.
Logo design designed for using a sign for the restaurant (Brewgrrs), it is an elaborate script font style that is evocative a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the business owner to produce a logo design which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very easy to read from over a block away.