Acute Care 360 ImageCo, Kerrville, Texas, TX,

ImageCo, Kerrville, Texas, TX,

Evolv Design logo designed by ImageCo, Kerrville, Texas, TX,

Red Panda Publishers logo designed by ImageCo, Kerrville, Texas, TX,

Kerrville, Texas, TX,

ImageCo, Kerrville, Texas, TX,
ImageCo, Kerrville, Texas, TX,

Mid Valley Pathology logo designed by ImageCo, Kerrville, Texas, TX,

FSA OK logo designed by ImageCo, Kerrville, Texas, TX,

Emerald Heights logo designed by ImageCo, Kerrville, Texas, TX,

Club Sapphire logo designed by ImageCo, Kerrville, Texas, TX,

Downtown Dogs logo designed by ImageCo, Kerrville, Texas, TX,

School board logo designed by ImageCo, Kerrville, Texas, TX,

Ferry Street Coffee Company logo designed by ImageCo, Kerrville, Texas, TX,

Stoney Forensic logo designed by ImageCo, Kerrville, Texas, TX,

Smart kernels logo designed by ImageCo, Kerrville, Texas, TX,

STRATEGIES FOR SELECTING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so anytime a design company offers a money back guarantee try to bear in mind that they can’t refund the time you commit which is eminently more precious than your money is.

PORTFOLIO

Many design firms talk a good game but inevitably a design agency can only be judged by the quality of their design work, if the work in their design portfolio doesn’t contain actual examples odds are they will never be able to deliver a top quality logo design.

VISION

A logo’s goal is to be recognized and be unforgettable, and it’s objective is to reflect your personal vision for your company. If a designer is not focused on fulfilling your vision, the thing they are actually focused on is how fast they can get paid.

Kerrville LOGO DESIGN​

For over 20 years ImageCo has been helping businesses of all kinds cultivate memorable brands. We’ve done logo design work for mechanics, colleges, heart surgeons, wedding singers, coffee shops, retailers, and just about every other kind of business concern you can think of. What makes us different compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every design as if it will be employed as an electrical sign. Because of our sign first strategy our identity designs can, and have been employed in everything from garment labels to electrical signs. Our sign first method guarantees that our logos are equally reliable whether they are used in TV commercials or web headers, they are consistently recognizable, comprehended, and remembered regardless of size or use.

American Made ★ Design

The one difference that really sets ImageCo apart from other design agencies that you might have stumbled upon in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are hired to do, we do ourselves. Regardless of the type of design project we undertake, business logo, website, trade show banners, or electric sign, we do not, and never will farm out our client’s projects to 3rd parties based outside the US. Whenever you phone us at 1-855-IMAGECO the person that picks up the phone is ImageCo’s owner and designer, not a go-between that increases the price of your design project and imposes the terms of how my customers and I do business.

ASPECTS OF AN EFFECTIVE LOGO DESIGN

Nearly every new Kerrville company realizes that they need a logo, however few new business owners fully grasp the vital role their business logo can make in their becoming successful, or precisely why one logo design works far better than another. A business logo has an immediate and long-term effect on the prosperity of a business, pick the right one and it can make the door swing and phone ring, select the wrong one and it can be an obstacle and an impediment for the longevity of a company. The logos featured in the ImageCo portfolio help Kerrville businesses prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos don’t need consideration, they can be grasped in just a glimpse.
  2. Scalability: from label to posters a scalable business logo will stay legible and just as emotive at every size.
  3. Versatility: logos which function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or organization they brand.
  5. Relevance: a business logo must be timeless and will feel equally relevant today, tomorrow, and forty years from now.

understanding branding

Brand – It is both a verb and also a noun, it’s an identifying mark and the process of denoting something so that it could be recognized, its foundation comes from the brand branded onto livestock. These days a brand symbolizes virtually anything with an intention, whether it be revenue or politics, a brand is an intrinsic aspect of specifying the value of a specific thing in the customer’s mind.

Branding – Is sort of like advertising and marketing’s attractive cousin, they are all from the very same family, the difference being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition directed at a specific audience, it’s objective is to produce a mental image that the audience can connect to.

Brand Image – An image planted and nurtured by advertising and marketing and also identity design. When someone states the brand names Porsche or Corvette what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and exotic . That is brand image and that is what makes individuals purchase those products. Brand image is why individuals buy most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Companies – If you look back at the beginning of many branding agencies you’ll find that they are often rebranded marketing and advertising agencies. When a person says they are in advertising and marketing most individuals will likely have an idea about what they do. But when somebody claims “I’m in branding”… it simply sounds much more impressive, maybe it’s due to the fact that most individuals do not fully understand what it means to be in branding so it comes off as more mysterious and even attractive.

Brand Identity – Is an inclusive term that defines the visual components of a product or agency that affect perceptions. This primarily consists of the name, the logo design, the product packaging, the colors used but can additionally consist of audio, lights, texture, signage, actually anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that specializes in a type of visual design which helps shape the perception of a company, a product or an organization. Brand identity designers create logo designs, signage designs, packaging, and also collateral products such as business cards, stationery, as well as sales brochures. Some visual designers also build web sites as well as user interfaces. The vital role of a brand identity designer is to create the visual cues and also a psychological tone with the objective of influencing actions, outcomes and assumptions.

select signs/logos

Retro logo style of a bicycle produced for a Kerrville coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were launching in an old part of the town and hoped to visualize a retro tone without appearing as monotonous or low energy. I accomplished each of the tasks via developing a custom logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo layout with a microscope slide as well as bacteria developed for Kerrville medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the causes and consequences of diseases, mainly the field of medicine which works with the laboratory examination of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the sole instance I recollect in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I try not to be extremely literal with a concept and to a point, this design approaches the company it serves quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more focus grabbing and much more unforgettable.

logo layout with a leaping eco-friendly frog developed for a family members fun center in Kerrville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve done dozens of logo designs for doctors, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to include a some springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for marketing. I also think this is the only time that a logo I did was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo including a flock of birds, a mountain, a trail, a stream, and also a tree - created for Kerrville traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche field due to the fact that travel photographers don’t capture places or things but rather communicate emotional experiences by means of the photos they capture. The idea behind this logo composition was to use negative space to project more than what was visible upon initial view, which I think is representative of the majority of good photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness that can’t be revealed with mere words. I tried to do something the same to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Kerrville logo design but also to reveal the depth in her work and in the way that she perceives the world through the lens of her camera.

 Kerrville logo design with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I honestly take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my client, even though he liked the concept, didn’t care for my choice of birds. This guy really hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his aversion for this particular kind of sea bird.

When I turn a concept over to a client I encourage them to discuss it with friends and family members as well as with folks that they don’t even know so as to get neutral assessments on the merit of a concept. Fortunately, he shared it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a strange animal in the design world given that the people that are inclined to hire an expert to design their business logo recognize how vital a logo is for their company so they are way more invested in the outcome. Every logo design project possesses it’s allotment of difficulties, but the most significant obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Kerrville book author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it really is the most vital part of a printed book since it is often the very first thing a person views in the book shop. Regarding a publishing company, it’s the optimal opportunity that they will likely ever get to advertise their product and get their logo design in front of the people that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems that in many instances 1 of the aspects folks often tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company located in LA and although I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a spirit of air travel and it was certainly a success.

 Kerrville logo style utilized for marketing and also a tag layout for Vintage Instance features an old typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that seemed to be much older cases. For this logo concept I tried to come up with a logo that provided a fluid vintage feel to it and could easily be utilized for everything from a web site to an insignia on brand new cases that seemed like they were from a different generation.

Logo produced for an orthodontist in Kerrville, style include an arc with lines intersecting with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging logo projects considering that it seems that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to company branding, if restaurants approached their branding in the same way dental practitioners do every one of their logo designs would be a picture explaining something they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo design includes 4 characters staggered in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo design which communicated that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate specifically how people ought to think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that explains itself won’t have the likelihood to be understood.

Logo style produced for a Kerrville hair design workshop featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that projected an atmosphere of tranquility and elegance for their new hair studio. I created a concept which didn’t go the obvious path of creating just a stylized orchid but alternatively designed a business logo that implied an orchid in the pattern of a swirl blended in to the letter O in the title and by placing attention on the logo design along with the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a logo is generally the incorrect course and in this case, the design ended up not being about the flower but instead put the attention on the emotion that they wanted to transmit to their clients.

Arabian steed logo style created for a horse ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind brand concept styled to illustrate the unique physical traits of the Arabian type of equines. With an unique head shape and very high tail posture, the Arabian is one of the very most immediately recognizable horse breeds in the world.

Las Cafe, A Kerrville restaurant logo style a tiny restaurant, style includes a modified script font which hovers over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, style includes a customized manuscript font which floats over a team of elaborate lines as well as dots.

Logo design for a software application programmer the design attributes as well as famous Kerrville aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in many cases the significance behind a business logo is just as important as how it serves the company it represents.

Evolve logo layout produced for a Kerrvilleindoor developer, layout feature a collection of red circles that converge and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Kerrville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, explores, collaborates, and manages such tasks. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site inspections, programming, analysis, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions in Kerrville, the personalities for letter V as well as A in middle of the word advanced have actually been modified to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Kerrville logo design project was done for a management expert that enables business professionals to become more successful at supervising people, expectations, and profitability.

A Kerrville business logo design featuring an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly realized the market was prepared for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of interests, a spot to sell their pre-owned goods to other sports enthusiasts.

I tailored their Kerrville logo design along with an image that grabs the attention of vehicles and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.

Logo layout MQ ranches, this Kerrville company logo layout has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really composed for an Kerrville regional farm it was in reality developed for a commodities broker, and this particular company was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to develop a graphic that projects self-confidence, success, and opulence.

 Kerrville Logo design for a not-for-profit, Turning Factor Solutions - the logo design attribute for externally dealing with arrowhead and the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they would like, this can be a good thing or a bad thing. Good in that it provides a designer the opportunity to discover any idea that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where exactly the target is. Fortunately, in this particular case, I struck a bullseye with the 1st try.

Logo developed for making use of a sign for the restaurant (Brewgrrs), it is an ornate script typeface that is similar to a popular Kerrville sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the proprietor to design a business logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Kerrville, Texas, TX,
Logo designed by ImageCo, Kerrville, Texas, TX,
Logo designed by ImageCo, Kerrville, Texas, TX,
Logo designed by ImageCo, Kerrville, Texas, TX,
Electrical sign design for Kerrville restaurnat designed by Kerrville Sign Shop
Kerrville logo design and brand identity design for Kerrville commercial businesses
Logo designed by ImageCo, Kerrville, Texas, TX,
Logo designed by ImageCo, Kerrville, Texas, TX,
Logo designed by ImageCo, Kerrville, Texas, TX,
Logo designed by ImageCo, Kerrville, Texas, TX,
Logo designed by ImageCo, Kerrville, Texas, TX,

Logo designed by ImageCo, Kerrville, Texas, TX,

Logo designed by ImageCo, Kerrville, Texas, TX,

Logo designed by ImageCo, Kerrville, Texas, TX,

Logo designed by ImageCo, Kerrville, Texas, TX,

Logo designed by ImageCo, Kerrville, Texas, TX,
Logo designed by ImageCo, Kerrville, Texas, TX,
Logo designed by ImageCo, Kerrville, Texas, TX,
Logo designed by ImageCo, Kerrville, Texas, TX,
Logo designed by ImageCo, Kerrville, Texas, TX,
Logo designed by ImageCo, Kerrville, Texas, TX,
Logo designed by ImageCo, Kerrville, Texas, TX,
Logo designed by ImageCo, Kerrville, Texas, TX,
Logo designed by ImageCo, Kerrville, Texas, TX,
Logo designed by ImageCo, Kerrville, Texas, TX,