Killeen, Texas Logo Design

Nearly every new Killeen venture understands that they need a logo, yet few new business owners fully realize the essential role their logo design will perform in their becoming successful, or why one logo works better than another. A logo has an instant and long-term impact on the success of a company, choose the right one and it will make the door swing and phone ring, choose the incorrect one and it will be an obstacle and a hindrance for the life of an organization.

The logos included in the ImageCo portfolio help Killeen, Texas companies succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logo designs do not require deliberation, they can be grasped in just a glance.
  2. Scalability: from business cards to posters a scalable business logo will be legible and equally emotive at virtually any size.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a logo needs to be enduring and should feel relevant today, tomorrow, and forty years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike developed for a Killeen, Texas coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually opening in an old part of the community and really wanted to cast an old-fashioned vibe without coming across as boring or low energy. I accomplished both of these jobs by designing a company logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo layout with a microscope slide and also germs made for Killeen, Texas clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and outcomes of diseases, especially the field of medicine which works with the clinical assessment of samplings of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I remember in which I was able to incorporate a bacteria-laden microscope slide into a logo design.

Usually I try not to be extremely literal with a concept and to a point, this design approaches the company it serves fairly literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more focus grabbing and much more unforgettable.

logo design with a jumping green frog made for a family members fun facility in Killeen, Texas.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs which come my way, I’ve done dozens of logo designs for physicians, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun location to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design including a flock of birds, a hill, a trail, a stream, and a tree - developed for Killeen, Texas traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field due to the fact that travel photographers tend not to shoot places or things but rather communicate emotional experiences by means of the photos they record. The idea behind this logo concept was to use negative space to reveal more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be revealed with mere words. I tried to do something comparable to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Killeen logo but also to reveal the depth of her work and in the way that she perceives the world through the lens of her camera.

 Killeen logo design with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I really take pleasure in and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but my client, even though he liked the concept, didn’t care for my choice of birds. This particular guy really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his scorn for this specific type of sea bird.

When I turn a concept over to a client I urge them to discuss it with friends and family members as well as with folks that they don’t even know so as to get neutral point of views on the merit of a concept. Fortunately, he shared it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logo designs are a weird creature in the design world because the people that tend to hire a professional to create their business logo recognize how important a logo design is for their organization so they are much more invested in the final result. Every logo job possesses it’s allotment of difficulties, but the largest obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Killeen, Texas publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, however it really is the most essential part of a printed book given that it is usually the primary thing a person sees in the bookstore. Regarding a publisher, it’s the absolute best opportunity that they will likely ever get to spotlight their brand and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems that in many instances 1 of the items consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline company situated in LA and while I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to confering a sense of air travel and it was undoubtedly a victory.

 Killeen logo style made use of for advertising and marketing as well as a label design for Vintage Instance includes an archaic font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which appeared to be vintage cases. For this logo concept I sought to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be used for everything from a website to an insignia on brand new cases that looked like they were from a different era.

Logo created for an orthodontist in Killeen, Texas, layout include an arc with lines intersecting with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most difficult logo design jobs because it appears that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to small business branding, if dining establishments approached their advertising in the same way dental practitioners do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually enjoy doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a household nonprofit, the logo design includes 4 characters surprised in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to describe how individuals ought to think or feel they don’t understand the objective of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the likelihood to be comprehended.

Logo layout produced for a hair design workshop including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that conveyed a sense of tranquility and connection for their new hair salon. I created a design that did not go the obvious route of creating just a stylized orchid but rather delivered a logo which suggested an orchid in the formation of a swirl blended in to the letter O in the title and by putting emphasis on the concept along with the figure of a hummingbird hovering over the image itself. The obvious path in designing a logo design is frequently the incorrect path and in this case, the design ended up not being about the orchid but alternately placed the main focus on the feeling that they really wanted to forecast to their customers.

Arabian horse logo layout developed for a horse ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct organization logo concept styled to illustrate the unique physical traits of the Arabian pedigree of horses. With a different head shape and high tail posture, the Arabian is one of the most quite easily recognizable horse lineages in the world.

Las Cafe logo layout a little dining establishment, design includes a customized manuscript typeface which floats above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, style consists of a changed manuscript typeface which floats over a team of luxuriant lines and dots.

Logo layout for a software application developer the style features as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in many cases the substance behind a logo is just as important as how it brands the company it stands for.

Develop logo style developed for a Killeen, Texas indoor designer, style feature a collection of red circles that converge as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Killeen, Texas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, investigates, collaborates, and manages such projects. Interior design is a diverse profession that involves conceptual development, area planning, location inspections, programming, analysis, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and also A in middle of words advanced have been modified to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Killeen, Texas logo design job was done for a management consultant that assists business leaders to develop into more successful at overseeing people, expectations, and profitability.
A logo layout featuring an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly recognized the market was ready for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a location to sell their used goods to other sports enthusiasts. I tailored their Killeen business logo dsign using an illustration that grabs the attention of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo style has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really composed for an Killeen, Texas regional farm it was in reality devised for a products broker, and this particular company logo was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to produce a image that projects self-assurance, effectiveness, and opulence.

 Killeen Logo design for a not-for-profit, Turning Point Solutions - the logo design function for outwardly dealing with arrow and the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it offers a designer the liberty to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where the target is. Luckily, in this particular instance, I struck a bullseye with the very first try.

Logo design made for the use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant script font that is reminiscent of a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked closely with the proprietor to develop a business logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.