Killeen, Texas Logo Design

Each and every new Killeen business person realizes that they are in need of a logo, yet few entrepreneurs fully realize the essential role their business logo can take in their success, or the reason that one logo design performs better than another. A business logo has an instant and sustaining effect on the growth of a business, pick the correct one and it can make the door swing and cash register ring, choose the wrong one and it will be an obstacle and a hindrance for the longevity of an organization.

The logos featured in the ImageCo portfolio help Killeen, Texas businesses prosper, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logos don’t require scrutiny, they can be grasped in just a glance.
  2. Scalability: from business cards to billboards a scalable logo will continue to be legible and equally emotive at every size.
  3. Versatility: logos which function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a logo design should be ageless and should feel as relevant today, tomorrow, and twenty years from now.
Retro logo style of a bicycle developed for a Killeen, Texas coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually opening up in an old part of the town and really wanted to visualize a retro vibe without appearing as boring or low energy. I fulfilled both of these jobs by means of creating a logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo style with a microscopic lense slide as well as germs created for Killeen, Texas clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the root causes and effects of diseases, especially the field of healthcare which deals with the laboratory examination of specimens of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the sole instance I recall where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be overly literal with a design and to a degree, this design approaches the company it represents very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more focus grabbing and a lot more meaningful.

logo design with a jumping environment-friendly frog made for a family enjoyable facility in Killeen, Texas.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve done dozens of logo designs for medical professionals, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to feature a some springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo including a flock of birds, a hill, a path, a stream, and also a tree - made for Killeen, Texas travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector because travel photographers don’t shoot locations or things but rather convey emotional experiences by means of the images they capture. The thought behind this logo design was to utilize negative space to project more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I tried to do something much the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Killeen logo but also to illustrate the depth in her work and in the way that she sees the world through the lens of her camera.

 Killeen logo design with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I truly relish and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however the client, while he loved the concept, really did not care for my choice of birds. This man really despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his contempt for this specific type of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with colleagues and family members as well as with people that they don’t even know so as to get neutral viewpoints on the benefit of a design. Fortunately, he shared it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logo designs are a strange animal in the design world given that the people that are inclined to hire an expert to create their logo design realize how important a logo design is for their business so they are much more vested in the result. Every logo job has it’s allotment of hurdles, but the greatest challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Killeen, Texas publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, but it is the most critical part of a printed book due to the fact that it is often the very first thing a person views in the book shop. Regarding a publisher, it’s the absolute best opportunity that they will ever get to advertise their product and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many cases one of the aspects folks often tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service based in LA and while I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to imparting a sense of flight and it was surely a success.

 Killeen logo style made use of for advertising and marketing and also a label layout for Vintage Instance includes an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that seemed to be antique cases. For this brand design I attempted to come up with a logo that possessed a fluid retro feel to it and could easily be used for anything from a web site to a label on brand new cases that looked like they were from a different era.

Logo developed for an orthodontist in Killeen, Texas, style include an arc with lines converging with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging logo design jobs considering that it appears that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to business branding, if dining establishments approached their advertising in the exact same way dental professionals do every one of their company logos would be a picture explaining anything they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dental business logos because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo features 4 characters surprised in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to describe precisely how people ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the opportunity to be understood.

Logo layout created for a hair design studio including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that related a spirit of contentment and class for their new hair salon. I came up with a design which did not go the obvious path of designing simply a stylized orchid but instead designed a logo design which implied an orchid in the formation of a swirl integrated into the letter O in the name and by putting emphasis on the logo design with the figure of a hummingbird floating above the logo itself. The obvious path in creating a business logo is generally the incorrect course and in this case, the design ended up not being about the flower but alternately put the main focus on the perception that they really wanted to project to their clients.

Arabian equine logo style created for an equine cattle ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind logo design fashioned to epitomize the unique physical traits of the Arabian breed of horses. With an identifiable head shape and very high tail carriage, the Arabian is one of the highly quite easily identifiable equine lineages in the world.

Las Cafe logo layout a little restaurant, layout contains a modified manuscript font style which hovers above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, design contains a customized manuscript font which hovers above a team of elaborate lines as well as dots.

Logo design for a software application developer the style attributes and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in quite a few cases the symbolism supporting a logo is equally as important as how it brands the organization it stands for.

Progress logo design developed for a Killeen, Texas indoor developer, design attribute a series of red circles that intersect and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Killeen, Texas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, coordinates, and manages such tasks. Interior design is a diverse occupation that consists of conceptual development, area planning, location evaluations, programming, investigation, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and A in center of words advanced have been modified to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Killeen, Texas logo design job was performed for a management guide that helps business professionals to develop into more successful at supervising people, expectations, and productivity.
A logo style featuring an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market was ready for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of passions, a place to market their used products to other sports enthusiasts. I created their Killeen logo design dsign with a graphic that seizes the interest of traffic and sends an image that invokes the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo design has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really developed for an Killeen, Texas regional farm it was in reality designed for a commodities broker, and this logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to make a image that projects esteem, effectiveness, and opulence.

 Killeen Logo design for a nonprofit, Transforming Point Solutions - the logo design attribute for outwardly encountering arrow and the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they wanted, this can be a good thing or a bad thing. Good in that it gives a designer the flexibility to discover any concept that comes to mind, bad in that it’s difficult to hit a bullseye without recognizing where the target is. Fortunately, in this particular case, I hit a bullseye with the very first go.

Logo designed for the use of an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is reminiscent of a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the owner to create a logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very legible from over a block away.