Acute Care 360 ImageCo, Kyle, Texas, TX,

ImageCo, Kyle, Texas, TX,

Evolv Design logo designed by ImageCo, Kyle, Texas, TX,

Red Panda Publishers logo designed by ImageCo, Kyle, Texas, TX,

Kyle, Texas, TX,

ImageCo, Kyle, Texas, TX,

ImageCo, Kyle, Texas, TX,
Mid Valley Pathology logo designed by ImageCo, Kyle, Texas, TX,

FSA OK logo designed by ImageCo, Kyle, Texas, TX,

Emerald Heights logo designed by ImageCo, Kyle, Texas, TX,

Club Sapphire logo designed by ImageCo, Kyle, Texas, TX,

Downtown Dogs logo designed by ImageCo, Kyle, Texas, TX,

WSBA logo designed by ImageCo, Kyle, Texas, TX,

Ferry Street Coffee Company logo designed by ImageCo, Kyle, Texas, TX,

Stoney Forensic logo designed by ImageCo, Kyle, Texas, TX,

Smart kernels logo designed by ImageCo, Kyle, Texas, TX,

Memorable Logos That Tell Stories and Connect Emotionally

Crafting a brand identity or a logo design that is both memorable and tells the story of who you are or what you do is a monumental endeavor. The difficulty is to generate a logo design that is simplistic enough to be understood at a glance and conveys enough information that it can express who you are. But no logo can genuinely tell your story or explain your organization, and moving down that road frequently produces a brand identity design that accomplishes neither. Although, in skillful hands, it is quite possible to strike a balance between both and design a brand identity that both informs and emotes and reaching that sweet spot is what every business should hope for from their logo designer.

ImageCo is one person, Tim Garner, I am a freelance branding professional. For over twenty years I have been creating unforgettable logos and brand identity designs that tell stories and resonate with audiences. But don’t take my word for it, check out my work and discover for yourself. I do not assert that I am the best logo designer in the world, but, I do know what I am actually doing and my customers tend to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often said with such vehemence by individuals working in the branding sector, that a person might question why so many people in branding firms dislike logos as much as they seem to. It is definitely true that your logo is not your brand, however what does that mean for a business that has no logo? One thing is quite certain, it all but guarantees that a brand with no logo will be faceless and quickly forgotten.

Without a logo, a company’s brand is simply nothing more than a fading memory because customers would have nothing to anchor their experiences too.

Some people compare a logo to a smile or a handshake which is slightly accurate, however it’s also much more than that. A logo is a brand’s anchor and it also serves as the cornerstone of an organization’s brand. A logo acts as an anchor because the entire brand experience is anchored to it. It is also a brand’s cornerstone, because a cornerstone is the first stone laid when building the foundation of the structure above it, and once laid it will be the guiding reference point for every building block that comes after it. A logo functions in the same way, it is a foundational building block that supports the business it represents, and it also serves as a reference point that helps guide a brand as it develops.

ImageCo is a visual branding agency and our mission is to assist our clients lay that cornerstone as well as drop that anchor. We help businesses look more established, more refined, and more knowledgeable. This ensures that our clients will always be taken seriously, and are not only worthy of a seat at the table, but look like they should be seated at the head of that table.

Kyle LOGO DESIGN​

For over twenty years ImageCo has been helping businesses of all kinds cultivate memorable brand identities. We’ve done brand identity design work for ranchers, educational institutions, diamond miners, party planners, coffee roasters, retail stores, and virtually every other kind of business you can envision. What makes us different compared to our competitors is that our background is rooted in the electrical sign industry so we approach every brand identity project as though it will be used as an electrical sign. Because of our sign first technique our logo designs can, and have been utilized in everything from fashion labels to electrical signs. Our sign first approach insures that our logo designs are equally reliable whether they are used in television commercials or website apps, they are consistently identifiable, understood, and remembered regardless of scale or purpose.

American Made ★ Design

Something which really sets ImageCo apart from other design agencies that you might possibly have stumbled upon in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are retained to perform, we do ourselves. Irrespective of the kind of project we take on, logo, website, trade show banners, or retail sign, we do not, and never will farm out our customer’s projects to organizations based outside the USA. When you phone us at 1-855-IMAGECO the party that picks up the phone is ImageCo’s owner and designer, not an agent that marks up the cost of your project and imposes the terms of how we do business.

ASPECTS OF A POWERFUL LOGO DESIGN

Virtually every new Kyle organization knows they need a logo, but few start-ups thoroughly comprehend the key role their logo can perform in their financial success, or exactly why one logo performs better than another. A business logo has an immediate and sustaining influence on the viability of a company, select the right one and it will make the door swing and phone ring, select the wrong one and it can be an obstacle and a hindrance for the longevity of a business.

The logos featured in the ImageCo portfolio help Kyle companies succeed, they are effective in any given situation and the main reason they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logos don’t need deliberation, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to retail signs a scalable business logo will stay legible and just as emotive at virtually any size.
  3. Versatility: logos which operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or company they brand.
  5. Relevance: a business logo must be enduring and will feel equally relevant today, tomorrow, and thirty years from now.

understand your brand

Brand – It’s both a verb and also a noun, it is an identifying mark and the act of marking something so that it can be distinguished, its origin comes from the brand branded onto animals. Today a brand represents pretty much anything with an intention, whether it be earnings or government agencies, a brand is an inherent aspect of defining the value of a specific thing in the consumer’s mind.

Branding – Is sort of like advertising and marketing’s sexy cousin, they are both from the same family, the distinction being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest aimed at a target audience, it’s objective is to create a mental image that the target market will identify with.

Brand Image – An image planted and nurtured through advertising and marketing as well as identity design. When someone states the brand names Ferrari or Corvette what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can transport us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and exotic . That is brand image and that is what makes individuals buy those brands. Brand image is why people get specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you reflect on the beginning of many branding agencies you’ll discover that they are frequently rebranded advertising and marketing companies. When someone says they are in advertising and marketing most people will likely have a preconceived notion about the type of work they do anything that can be seen, touched or heard belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that focuses on a kind of visual design that helps form the image of a company, a product or a business organization. Brand identity designers create logo designs, sign designs, product packaging, and collateral products such as cards, stationery, as well as brochures. Some identity designers also build sites and also user interfaces. The necessary role of a brand identity designer is to create the visual cues as well as a psychological tone with the goal of affecting activities, results and also assumptions.

select signs/logos

Retro logo layout of a bicycle developed for a Kyle coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually opening up in an older part of town and hoped to visualize an old-fashioned tone without appearing as monotonous or low energy. I achieved the two jobs by designing a company logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo style with a microscopic lense slide and bacteria developed for Kyle clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the root causes and effects of diseases, especially the field of medicine that works with the clinical evaluation of samples of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the only instance I remember where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Generally I try not to be overly literal with a design and to a point, this design approaches the company it serves rather literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more interest grabbing and a lot more unforgettable.

logo layout with a jumping green frog created for a household fun facility in Kyle.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to feature a couple of springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo including a flock of birds, a hill, a route, a stream, and a tree - designed for Kyle travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field due to the fact that travel photographers don’t shoot locations or things but rather project emotional journeys through the pictures they capture. The idea behind this logo design was to utilize negative space to reveal more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I attempted to do something similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Kyle logo but also to show the depth in her art and in the way that she perceives the world through the lens of her camera.

 Kyle logo style with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I truly relish and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the customer, while he liked the concept, didn’t care for my choice of birds. This guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his aversion for this particular breed of sea bird.

When I turn a concept over to a client I encourage them to discuss it with colleagues and family members as well as with other people that they don’t even know so as to get impartial point of views on the worthiness of a design. Fortunately, he shared it with his family members and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a weird creature in the design world given that the people that tend to hire an expert to design their logo design understand how important a logo is for their business so they are much more vested in the final result. Every logo design project possesses it’s share of difficulties, however the greatest challenge is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Kyle publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, but it really is the most critical part of a published book given that it is usually the very first thing a person views in the bookstore. For a publisher, it’s the optimal opportunity that they will ever have to advertise their brand and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many occurrences one of the traits people usually tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company situated in LA and while I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to affording a good sense of airline flight and it was undoubtedly a success.

 Kyle logo design utilized for advertising and marketing and a tag style for Vintage Instance includes an archaic font style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that appeared to be vintage cases. For this brand concept I strove to come up with a logo that had a fluid old-fashioned feel to it and could easily be used for anything from a website to an insignia on brand new cases that seemed like they were from a different generation.

Logo created for an orthodontist in Kyle, layout consist of an arc with lines intersecting via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most difficult logo design jobs due to the fact that it seems that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to small business advertising, if dining establishments approached their advertising in the exact same way dental professionals do every one of their company logos would be a picture trying to explain anything they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dentist business logos because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo made for a household not-for-profit, the logo design includes 4 characters surprised in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo that conveyed that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe exactly how people ought to think or feel they don’t understand the mission of a logo. If you have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that explains itself will never have the opportunity to be comprehended.

Logo style developed for a Kyle hair design studio featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that conveyed a sense of serenity and elegance for their new hair studio. I came up with a design that didn’t go the obvious direction of creating merely a stylized orchid but rather delivered a logo design which implied an orchid in the pattern of a swirl blended in to the letter O in the title and by placing emphasis on the logo design using the figure of a hummingbird floating over the image itself. The obvious path in creating a logo is oftentimes the incorrect route and in this case, the design ended up not being about the orchid but alternately put the attention on the emotion that they really wanted to forecast to their clients.

Arabian horse logo style created for a steed cattle ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct custom logo concept tailored to embody the unique physical traits of the Arabian pedigree of equines. By having a distinctive head form and high tail posture, the Arabian is one of the highly quite easily recognizable equine breeds in the whole world.

Las Cafe, A Kyle Coffee shop logo layout a tiny restaurant, design consists of a customized script font which floats above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, design consists of a changed script typeface which floats over a team of elaborate lines as well as dots.

Logo design for a software application developer the layout functions as well as famous Kyle aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in many cases the substance behind a company logo is just as important as how it brands the business it stands for.

Evolve logo layout developed for a Kyleindoor developer, layout feature a series of red circles that converge as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Kyle interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, explores, collaborates, and oversees such ventures. Interior design is a diverse occupation that involves conceptual development, space planning, location assessments, programming, investigation, communicating with the stakeholders of a project, construction management, and execution of the design.

logo design provided for Advanced Leadership Solutions in Kyle, the personalities for letter V and also A in middle of words advanced have actually been customized to tie directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Kyle logo design assignment was done for a management consultant that enables business leaders to become more successful at managing people, expectations, and productivity.

A Kyle business logo design featuring an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was ready for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of passions, a location to market their secondhand products to other sports enthusiasts.

I designed their Kyle logo design design with a graphic which grabs the interest of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.

Logo design MQ ranches, this Kyle company logo design has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually produced for an Kyle area farm it was in reality designed for an investments broker, and this particular company was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to make an identity that projects self-assurance, financial success, and luxury.

 Kyle Logo design for a nonprofit, Transforming Point Solutions - the logo layout attribute for outwardly facing arrowhead as well as the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to delve into any idea that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where exactly the target is. Thankfully, in this instance, I nailed a bullseye with the 1st go.

Logo design created for making use of an indication for the restaurant (Brewgrrs), it is an ornate manuscript font that is reminiscent of a famous Kyle sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the owner to produce a logo that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very legible from over a block away.