La Marque Logo Design

Nearly every new La Marque venture knows they require a logo, yet few new business owners entirely are aware of the pivotal role their logo design will make in their success, or exactly why one logo functions far better than another. A logo has an instant and long-term impact on the prosperity of a company, choose the right one and it will make the door swing and phone ring, select the incorrect one and it can be a barrier and a hindrance for the life span of a company. The logos included in the ImageCo portfolio help La Marque businesses prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not demand contemplation, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will be legible and just as emotive at virtually any scale.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a business logo needs to be ageless and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo design of a bike produced for a La Marque coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were opening up in an older section of the town and wanted to visualize a retro tone without appearing as stodgy or low energy. I fulfilled both tasks by creating a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo design with a microscopic lense slide as well as bacteria made for La Marque clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the root causes and consequences of diseases, mainly the branch of healthcare which works with the clinical evaluation of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the sole instance I recall where I was able to integrate a bacteria-laden microscope slide within a business logo design.

Normally I try not to be extremely literal with a concept and to a point, this design approaches the company it represents very literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more focus grabbing and more meaningful.

logo style with a leaping environment-friendly frog created for a household enjoyable facility in La Marque.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for doctors, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I did was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo including a flock of birds, a mountain, a route, a stream, and a tree - developed for La Marque travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality because travel photographers tend not to capture places or things but instead reveal emotional journeys through the pictures they capture. The thought behind this logo composition was to make use of negative space to convey more than what was visible upon initial view, which I think is representative of almost all professional photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be revealed with just words. I attempted to do something comparable to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  La Marque logo but also to illustrate the depth to her work and in the way that she views the world through the lens of her camera.

 La Marque logo style with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I really take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the client, while he liked the concept, really did not care for my choice of birds. This particular guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this particular type of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get neutral judgements on the worthiness of a concept. Fortunately, he talked about it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a strange creature in the design world because the people that are inclined to hire a professional to design their logo design understand how essential a logo design is for their company so they are much more invested in the final result. Every logo project possesses it’s allotment of obstacles, however the biggest challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for La Marque publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, however it is the most critical part of a printed book given that it is often the initial thing a person views in the bookstore. With regard to a publishing company, it’s the absolute best opportunity that they will ever have to advertise their label and get their logo design in front of the people that buy actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many cases 1 of the traits consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle air service situated in LA and while I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to affording a good sense of airline flight and it was surely a winner.

 La Marque logo layout utilized for advertising and also a label style for Vintage Case features an archaic typeface design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which seemed to be much older cases. For this business logo concept I attempted to come up with a logo that provided a fluid retro feel to it and could easily be utilized for every thing from a web page to a label on brand new cases that seemed like they were from a different point in time.

Logo produced for an orthodontist in La Marque, style consist of an arc with lines intersecting with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most difficult logo design projects considering that it seems that every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to small business advertising, if dining establishments approached their branding in the exact same way dental professionals do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo features 4 characters startled in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo which conveyed that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to explain specifically how individuals should think or feel they don’t understand the objective of a logo. If people have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that describes itself will never have the likelihood to be comprehended.

Logo design produced for a hair design studio featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that related an atmosphere of peace and class for their new hair studio. I came up with a concept which did not go the obvious path of crafting simply a stylized orchid but alternatively crafted a logo that suggested a flower in the formation of a swirl featured into the letter O in the name and by putting attention on the logo design with the figure of a hummingbird floating over the logo itself. The obvious path in designing a company logo is oftentimes the wrong path and in this case, the design ended up not being about the orchid but instead put the focus on the perception that they wanted to forecast to their clients.

Arabian steed logo layout created for a horse ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique logotype design fashioned to epitomize the unique physical traits of the Arabian type of horses. By having an identifiable head shape and very high tail posture, the Arabian is one of the most easily recognizable equine types in the entire world.

Las Cafe logo design a little dining establishment, layout includes a customized manuscript typeface which hovers over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, layout contains a modified script font style which floats over a group of elaborate lines and dots.

Logo layout for a software application developer the style attributes as well as famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. But it represented something to the owner of the company and in many cases the meaning behind a business logo is just as important as how it serves the company it stands for.

Evolve logo design developed for a La Marque interior designer, layout attribute a series of red circles that intersect and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a La Marque interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, researches, coordinates, and oversees such projects. Interior design is a diverse profession that involves conceptual development, area planning, location examinations, programming, research study, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and also A in center of words advanced have actually been customized to link straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular La Marque logo design assignment was performed for a leadership consultant that enables business leaders to become more effective at handling people, expectations, and productivity.

A logo layout including an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market place was primed for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a place to sell off their previously owned items to other sports enthusiasts. I created their La Marque business logo dsign using a graphic that garners the interest of vehicles and sends an image that wakens the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo layout has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really designed for an La Marque regional farm it was really designed for a commodities broker, and this particular logo was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to develop a brand mark that projected esteem, financial success, and wealth.
Logo designed for using an indication for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is similar to a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked closely with the proprietor to create a logo design which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.