Laredo Logo Design

Nearly every new Laredo venture knows they need a logo, yet few entrepreneurs entirely are aware of the crucial role their company logo will perform in their financial success, or precisely why one logo performs better than another. A company logo has an instant and lasting effect on the growth of a business, select the correct one and it will make the door swing and phone ring, select the incorrect one and it can be a barrier and an impediment for the longevity of an organization. The logos featured in the ImageCo portfolio help Laredo businesses succeed, they are effective in any given scenario and the reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be comprehended in just a glance.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and just as emotive at any dimension.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a company logo needs to be timeless and should feel relevant today, tomorrow, and twenty years from now.

Retro logo style of a bike produced for a Laredo coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were launching in an old part of town and really wanted to cast a nostalgic vibe without appearing as monotonous or low energy. I accomplished each of the jobs by means of developing a logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo design with a microscopic lense slide and also germs developed for Laredo medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the causes and effects of diseases, mainly the branch of medicine that deals with the laboratory evaluation of specimens of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be overly literal with a design and to a degree, this specific design approaches the company it represents rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more focus grabbing and even more memorable.

logo style with a leaping environment-friendly frog designed for a family members fun center in Laredo.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to include a handful of springs into the concept but Cool Springz is a fun location to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo including a group of birds, a hill, a path, a stream, and also a tree - made for Laredo traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality because travel photographers tend not to shoot places or things but rather convey emotional experiences by means of the photos they record. The thought behind this logo composition was to make use of negative space to project more than what was visible upon first view, which I think is representative of most professional photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I made an effort to do something very similar to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Laredo logo design but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

 Laredo logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I genuinely enjoy and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my customer, while he liked the concept, really did not care for my choice of birds. This particular guy really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his contempt for this particular variety of sea bird.

When I turn a concept over to a client I encourage them to share it with friends and family as well as with people that they don’t even know so as to get impartial point of views on the benefit of a design concept. Fortunately, he shared it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Business logos are a strange creature in the design world because the people that tend to hire an expert to design their business logo comprehend how essential a logo design is for their business so they are much more vested in the result. Every logo job has it’s share of obstacles, however the greatest obstacle is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Laredo publication author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it is the most essential part of a published book since it is ordinarily the primary thing a person sees in the book shop. Concerning a publishing company, it’s the most ideal opportunity they will likely ever have to promote their label and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many occurrences one of the aspects people tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline based in LA and although I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a spirit of air travel and it was undoubtedly a winner.

 Laredo logo style used for advertising and also a tag style for Vintage Situation includes an old font style style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which seemed to be vintage cases. For this logo concept I tried to come up with a logo that offered a fluid vintage feel to it and could easily be utilized for every thing from a website to a label on brand new cases that seemed like they were from a different point in time.

Logo developed for an orthodontist in Laredo, design consist of an arc with lines intersecting with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo projects considering that it appears that almost every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to business advertising, if restaurants approached their advertising in the exact same way dental offices do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dentistry logos because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo developed for a household nonprofit, the logo includes 4 characters surprised in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo which conveyed that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to illustrate precisely how people ought to think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the opportunity to be understood.

Logo layout developed for a hair design studio including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that carried a spirit of simplicity and elegance for their new hair salon. I created a concept that did not go the obvious direction of making merely a stylized orchid but rather designed a logo that implied a flower in the pattern of a swirl blended into the letter O in the title and by putting attention on the logo design along with the figure of a hummingbird floating above the logo design itself. The obvious path in creating a company logo is frequently the incorrect path and in this case, the design ended up not being about the orchid but instead placed the focus on the perception that they really wanted to project to their patrons.

Arabian steed logo layout produced for a steed cattle ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind company logo design fashioned to epitomize the unique physical traits of the Arabian breed of horses. With a different head shape and very high tail carriage, the Arabian is one of the most immediately identifiable equine lineages in the entire world.

Las Coffee shop logo style a small restaurant, design consists of a modified script typeface which hovers over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, design includes a modified manuscript font which hovers over a group of luxuriant lines as well as dots.

Logo layout for a software application programmer the style features and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However, it meant something to the owner of the business and in quite a few cases the significance supporting a company logo is just as important as how it brands the business it represents.

Progress logo style developed for a Laredo interior developer, style feature a series of red circles that converge and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Laredo interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, explores, collaborates, and oversees such tasks. Interior design is a multifaceted profession that includes conceptual development, area planning, site evaluations, programming, investigation, interacting with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and A in center of words advanced have been customized to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Laredo logo design job was done for a leadership guide that assists business leaders to develop into more effective at supervising people, expectations, and productivity.

A logo layout including an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was prepared for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a location to market their secondhand equipment to other sports enthusiasts. I designed their Laredo business logo dsign using an image that pulls in the attention of traffic and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo layout has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really produced for an Laredo area farm it was really designed for a commodities broker, and this particular logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to make an identity that projects confidence, financial success, and opulence.
Logo design developed for using an indicator for the restaurant (Brewgrrs), it is an ornate script font that is reminiscent of a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the owner to create a logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.