Acute Care 360 ImageCo, Laredo, Texas, TX,

ImageCo, Laredo, Texas, TX,

Evolv Design logo designed by ImageCo, Laredo, Texas, TX,

Red Panda Publishers logo designed by ImageCo, Laredo, Texas, TX,

Laredo, Texas, TX,

ImageCo, Laredo, Texas, TX,
ImageCo, Laredo, Texas, TX,

Mid Valley Pathology logo designed by ImageCo, Laredo, Texas, TX,

FSA OK logo designed by ImageCo, Laredo, Texas, TX,

Emerald Heights logo designed by ImageCo, Laredo, Texas, TX,

Club Sapphire logo designed by ImageCo, Laredo, Texas, TX,

Downtown Dogs logo designed by ImageCo, Laredo, Texas, TX,

School board logo designed by ImageCo, Laredo, Texas, TX,

Ferry Street Coffee Company logo designed by ImageCo, Laredo, Texas, TX,

Stoney Forensic logo designed by ImageCo, Laredo, Texas, TX,

Smart kernels logo designed by ImageCo, Laredo, Texas, TX,

TIPS FOR IDENTIFYING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so whenever a design firm offers a money back guarantee try to keep in mind that they simply cannot reimburse the amount of time you commit which is much more precious than your money is.

PORTFOLIO

Some design firms talk a good game but ultimately a design firm can only be evaluated from the quality of their portfolio, if the work in their portfolio doesn’t contain actual samples chances are they will never be able to produce a premium logo design.

VISION

A logo’s goal is to be understood and remembered, and it’s objective is to echo your unique vision for your organization. If a designer isn’t focused on realizing your vision, the thing they are actually focused on is how quickly they will get paid.

Laredo LOGO DESIGN​

For over two decades ImageCo has been helping start ups and entrepreneurs cultivate notable brand identities. We have undertaken logo design work for mechanics, universities, heart surgeons, wedding singers, diners, retailers, and just about every other kind of business concern you can think of. What makes us different compared to our competitors is that our background is rooted in the electrical sign industry so we approach every brand identity project as though it will be employed as an electric sign. Because of our sign first approach our identity designs can, and have been utilized in everything from garment labels to electrical signs. Our sign first approach ensures that our logo designs are equally effective whether they are used in television commercials or web applications, they are consistently recognizable, comprehended, and remembered no matter of size or function.

American Made ★ Design

The thing that seriously sets ImageCo apart from many of the design companies that you might possibly have encountered in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are contracted to perform, we do in-house. No matter the type of project we take on, brand identity design, website design, trade show banners, or retail sign, we do not, and never will job-out our client’s projects to companies based outside the United States. Whenever you call us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not a go-between that increases the price of your project and dictates the conditions of how we conduct business.

CHARACTERISTICS OF A POWERFUL LOGO DESIGN

Nearly every new Laredo business knows they need a logo, yet few start ups entirely grasp the pivotal role their logo can make in their success, or the reason that one logo design functions more effectively than another. A business logo has an immediate and lasting influence on the viability of a business, select the right one and it will make the door swing and phone ring, select the wrong one and it will be an obstacle and a hindrance for the life of a company. The logos presented in the ImageCo portfolio help Laredo businesses prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos don’t need contemplation, they can be comprehended in merely a glance.
  2. Scalability: from clothing labels to posters a scalable business logo will stay legible and just as emotive at virtually any scale.
  3. Versatility: logos which work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or organization they represent.
  5. Relevance: a business logo needs to be ageless and should feel equally relevant today, tomorrow, and thirty years from now.

understanding branding

Brand – It is both a verb and a noun, it is an identifying mark and also the act of noting something so that it could be distinguished, its origin originates from the brand burned onto livestock. These days a brand symbolizes basically anything with an intention, whether it be profit or political parties, a brand is an intrinsic aspect of defining the value of something in the consumer’s mind.

Branding – Is kind of like marketing and advertising’s attractive cousin, they are both from the very same family, the distinction being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest targeted at a target market, it’s objective is to create a mental image that the target market will likely relate to.

Brand Image – An image planted and nurtured by advertising and marketing and also identity design. When someone says the brand names Lamborghini or Corvette what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and exotic . That is brand image and brand image is what makes people buy those brands. Brand image is why people purchase most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Agencies – If you look back at the beginning of a lot of branding firms you’ll discover that they are often re-branded marketing and advertising agencies. When someone says they are in marketing the majority of people will likely have a preconceived notion about the type of work they do anything that can be seen, felt or heard become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that concentrates on a type of visual design which helps shape the perception of a firm, a product or a company. Brand identity designers produce logo designs, sign designs, packaging, and collateral material such as business cards, stationery, and also brochures. Some visual designers also build websites and software interfaces. The vital function of a brand identity designer is to develop the visual cues and also an emotional tone with the goal of affecting actions, results and also assumptions.

select logos & signs

Retro logo design of a bicycle produced for a Laredo coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually opening up in an older part of the area and wanted to cast a retro atmosphere without coming across as stodgy or low energy. I achieved both jobs via creating a business logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo layout with a microscopic lense slide as well as germs developed for Laredo clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the triggers and outcomes of diseases, mainly the field of healthcare that deals with the laboratory assessment of samplings of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recall where I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be overly literal with a design and to a point, this design approaches the company it represents quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more attention grabbing and even more unforgettable.

logo style with a leaping eco-friendly frog developed for a family enjoyable center in Laredo.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for doctors, dentists, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for marketing. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo featuring a flock of birds, a hill, a path, a stream, and a tree - developed for Laredo traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area due to the fact that travel photographers tend not to shoot locations or things but instead project emotional experiences through the images they capture. The idea behind this logo composition was to utilize negative space to communicate more than what was visible upon initial glance, which I think is quintessential of the majority of good photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness which can’t be conveyed with mere words. I made an effort to do something comparable to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Laredo logo design but also to illustrate the depth of her art and in the way that she views the world through the lens of her camera.

 Laredo logo layout with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my client, even though he loved the concept, really did not care for my choice of birds. This particular guy truly loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his contempt for this particular breed of sea bird.

When I turn a concept over to a client I encourage them to share it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get unbiased point of views on the merit of a design concept. Fortunately, he discussed it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a weird animal in the design world because the people that have a tendency to hire an expert to design their logo design realize how vital a logo design is for their organization so they are much more invested in the outcome. Every logo design project has it’s allotment of hurdles, however the greatest challenge is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Laredo book publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, yet it is the most critical part of a printed book due to the fact that it is usually the very first thing a person sees in the book store. With respect to a publishing company, it’s the best opportunity they will likely ever get to advertise their label and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many occurrences one of the aspects consumers often tend to recollect the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline based in LA and while I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a good sense of air travel and it was undoubtedly a victory.

 Laredo logo style made use of for advertising and a tag design for Vintage Case features an old font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that appeared to be older cases. For this brand design I tried to come up with a logo that possessed a fluid vintage feel to it and could easily be used for anything from a web site to a label on brand new cases that seemed like they were from another era.

Logo developed for an orthodontist in Laredo, design include an arc with lines converging through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo design jobs considering that it seems that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to company advertising, if dining establishments approached their branding in the very same way dental practitioners do every one of their company logos would be a picture explaining anything they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dentist logo designs simply because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo made for a family nonprofit, the logo includes 4 personalities surprised in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo which conveyed that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain precisely how individuals should think or feel they don’t understand the mission of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the chance to be comprehended.

Logo layout produced for a Laredo hair layout workshop featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which projected a sense of relaxation and elegance for their new hair salon. I created a design which didn’t go the obvious route of creating just a stylized orchid but instead delivered a company logo that suggested an orchid in the pattern of a swirl incorporated into the letter O in the name and by placing emphasis on the logo design along with the figure of a hummingbird floating above the logo itself. The obvious path in creating a company logo is frequently the wrong path and in this case, the design ended up not being about the orchid but alternately put the importance on the emotion that they wanted to transmit to their customers.

Arabian steed logo design produced for a horse cattle ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a unique logo design styled to illustrate the unique physical traits of the Arabian breed of horses. With a distinctive head shape and higher tail carriage, the Arabian is one of the highly easily recognizable horse breeds in the whole world.

Las Cafe, A Laredo restaurant logo design a little dining establishment, design contains a customized manuscript font style which hovers above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, style contains a modified manuscript font which floats above a team of elaborate lines and dots.

Logo layout for a software program developer the layout attributes and also renowned Laredo aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the business and in many cases the symbolism behind a company logo is just as important as how it brands the organization it represents.

Evolve logo style developed for a Laredoindoor developer, style attribute a series of red circles that intersect as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Laredo interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, explores, collaborates, and oversees such projects. Interior design is a multifaceted occupation that includes conceptual development, space planning, site evaluations, programming, study, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions in Laredo, the characters for letter V and A in middle of words progressed have been modified to connect straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Laredo logo design job was undertaken for a management consultant that helps business professionals to become more effective at managing people, expectations, and profitability.

A Laredo business logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market place was primed for an outdoor sporting store that operates as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of passions, a place to sell off their secondhand equipment to other sports enthusiasts.

I designed their Laredo logo design using an illustration that seizes the attention of vehicles and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.

Logo layout MQ ranches, this Laredo company logo design has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really produced for an Laredo regional farm it was in reality created for an investments broker, and this particular creative logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to produce a brand mark that projected assurance, effectiveness, and luxury.

 Laredo Logo design for a not-for-profit, Transforming Factor Solutions - the logo design function for outwardly encountering arrow as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the opportunity to explore any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of recognizing where the target is. Thankfully, in this case, I hit a bullseye with the first go.

Logo design designed for using a sign for the dining establishment (Brewgrrs), it is an ornate script font that is evocative a well-known Laredo sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project in which I worked directly with the proprietor to design a logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Laredo, Texas, TX,
Logo designed by ImageCo, Laredo, Texas, TX,
Logo designed by ImageCo, Laredo, Texas, TX,
Logo designed by ImageCo, Laredo, Texas, TX,
Electrical sign design for Laredo restaurnat designed by Laredo Sign Shop
Laredo logo design and brand identity design for Laredo businesses
Logo designed by ImageCo, Laredo, Texas, TX,
Logo designed by ImageCo, Laredo, Texas, TX,
Logo designed by ImageCo, Laredo, Texas, TX,
Logo designed by ImageCo, Laredo, Texas, TX,
Logo designed by ImageCo, Laredo, Texas, TX,

Logo designed by ImageCo, Laredo, Texas, TX,

Logo designed by ImageCo, Laredo, Texas, TX,

Logo designed by ImageCo, Laredo, Texas, TX,

Logo designed by ImageCo, Laredo, Texas, TX,

Logo designed by ImageCo, Laredo, Texas, TX,
Logo designed by ImageCo, Laredo, Texas, TX,
Logo designed by ImageCo, Laredo, Texas, TX,
Logo designed by ImageCo, Laredo, Texas, TX,
Logo designed by ImageCo, Laredo, Texas, TX,
Logo designed by ImageCo, Laredo, Texas, TX,
Logo designed by ImageCo, Laredo, Texas, TX,
Logo designed by ImageCo, Laredo, Texas, TX,
Logo designed by ImageCo, Laredo, Texas, TX,
Logo designed by ImageCo, Laredo, Texas, TX,