Little Elm Logo Design

Nearly every new Little Elm venture realizes that they are in need of a logo, yet few entrepreneurs fully realize the essential role their business logo will make in their financial success, or the reason that one logo performs far better than another. A logo has a critical and long-term impact on the growth of a business, go with the correct one and it will make the door swing and phone ring, go with the incorrect one and it will be an obstacle and an impediment for the life of a business. The logos featured in the ImageCo portfolio help Little Elm businesses prosper, they are effective in any given situation and the main reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be comprehended in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and equally emotive at every size.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a business logo must be lasting and should feel relevant today, tomorrow, and 20 years from today.

Retro logo design of a bike developed for a Little Elm coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually opening up in an old part of the town and really wanted to cast an old-fashioned feel without coming across as stodgy or low energy. I achieved the two tasks via developing a company logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo style with a microscopic lense slide as well as bacteria developed for Little Elm medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the root causes and outcomes of diseases, mainly the branch of medicine that works with the laboratory assessment of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I remember where I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Usually I attempt not to be overly literal with a concept and to a degree, this design approaches the company it represents rather literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more attention grabbing and more unforgettable.

logo layout with a leaping environment-friendly frog made for a household fun facility in Little Elm.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dental offices, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to integrate a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a route, a stream, and a tree - developed for Little Elm traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche field because travel photographers don’t shoot locations or things but rather reveal emotional experiences by means of the images they capture. The idea behind this logo composition was to utilize negative space to communicate more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be communicated with mere words. I attempted to do something similar to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Little Elm logo design but also to illustrate the depth to her art and in the way that she sees the world through the lens of her camera.

 Little Elm logo style with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I seriously relish and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my client, even though he liked the concept, didn’t care for my choice of birds. This man really loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his contempt for this specific type of sea bird.

When I turn a design over to a client I encourage all of them to share it with colleagues and family as well as with people that they don’t even know so as to get unprejudiced assessments on the merit of a design. Fortunately, he discussed it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a strange animal in the design world given that the people that tend to hire a professional to design their logo design realize how essential a logo is for their organization so they are much more invested in the final result. Every logo project has it’s share of difficulties, but the most significant challenge is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Little Elm book author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, nevertheless it really is the most essential part of a published book given that it is ordinarily the first thing a person views in the book store. With regard to a publishing company, it’s the most ideal opportunity they will ever get to advertise their brand and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many instances 1 of the things people usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline situated in LA and although I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to conferring a good sense of air travel and it was definitely a winner.

 Little Elm logo design made use of for marketing and also a label layout for Vintage Case features an archaic font style design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that seemed to be antique cases. For this logo design I tried to come up with a logo that provided a fluid old-fashioned feel to it and could be utilized for anything from a web page to an insignia on brand new cases that appeared like they were from a different generation.

Logo design produced for an orthodontist in Little Elm, style consist of an arc with lines converging with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging and difficult logo design jobs due to the fact that it appears that every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to small business advertising, if restaurants approached their branding in the exact same way dental offices do every one of their logo designs would be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dental logos simply because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo created for a household not-for-profit, the logo features 4 personalities startled in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which communicated that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain precisely how people should think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the chance to be comprehended.

Logo style created for a hair layout workshop including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that carried a spirit of serenity and class for their new hair studio. I created a design which did not go the obvious path of creating merely a stylized orchid but rather created a company logo which suggested a flower in the formation of a swirl incorporated in to the letter O in the name and by putting emphasis on the concept with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a logo design is oftentimes the incorrect path and in this case, the design ended up not being about the orchid but instead laid the main focus on the emotion that they really wanted to forecast to their customers.

Arabian equine logo layout produced for an equine ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct brand design fashioned to epitomize the unique physical traits of the Arabian type of horses. By having an identifiable head shape and high tail posture, the Arabian is one of the most immediately identifiable equine breeds in the whole world.

Las Cafe logo design a small restaurant, layout includes a changed script font style which floats above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, style contains a modified script typeface which floats above a group of elaborate lines as well as dots.

Logo style for a software program designer the design functions and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. However it meant something to the owner of the business and in quite a few cases the substance supporting a logo design is just as important as how it brands the business it represents.

Evolve logo design created for a Little Elm indoor designer, layout feature a collection of red circles that intersect and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Little Elm interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, researches, collaborates, and oversees such projects. Interior design is a diverse occupation that involves conceptual development, area planning, location assessments, programming, research study, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V and also A in middle of words advanced have been customized to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Little Elm logo design assignment was undertaken for a leadership specialist that helps business professionals to develop into more effective at supervising people, expectations, and profitability.

A logo style including an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market was primed for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a location to sell off their pre-owned products to other sports enthusiasts. I created their Little Elm logo dsign with an illustration which seizes the attention of traffic and projects an image that evokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo design has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really produced for an Little Elm area farm it was in reality designed for an investments broker, and this trademark was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to produce a graphic that projected esteem, success, and luxury.
Logo design created for the use of an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is reminiscent of a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the proprietor to design a business logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.