Acute Care 360 ImageCo, Longview, Texas, TX,

ImageCo, Longview, Texas, TX,

Evolv Design logo designed by ImageCo, Longview, Texas, TX,

Red Panda Publishers logo designed by ImageCo, Longview, Texas, TX,

Longview, Texas, TX,

ImageCo, Longview, Texas, TX,
ImageCo, Longview, Texas, TX,

Mid Valley Pathology logo designed by ImageCo, Longview, Texas, TX,

FSA OK logo designed by ImageCo, Longview, Texas, TX,

Emerald Heights logo designed by ImageCo, Longview, Texas, TX,

Club Sapphire logo designed by ImageCo, Longview, Texas, TX,

Downtown Dogs logo designed by ImageCo, Longview, Texas, TX,

School board logo designed by ImageCo, Longview, Texas, TX,

Ferry Street Coffee Company logo designed by ImageCo, Longview, Texas, TX,

Stoney Forensic logo designed by ImageCo, Longview, Texas, TX,

Smart kernels logo designed by ImageCo, Longview, Texas, TX,

TIPS FOR PICKING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so anytime a design agency offers a money back guarantee try to keep in mind that they simply cannot reimburse the amount of time you commit which is much more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but inevitably a design agency can only be judged by the quality of their portfolio, if the work in their portfolio doesn’t contain actual samples chances are they will never be able to produce a premium logo design.

VISION

A logo’s goal is to be recognized and be unforgettable, and it’s objective is to echo your personal vision for your company. If a designer is not focused on realizing your vision, the thing they are actually focused on is how quickly they will get paid.

Longview LOGO DESIGN​

For over two decades ImageCo has been helping business owners grow memorable brand identities. We’ve performed brand identity design work for builders, universities, diamond miners, wedding singers, diners, retail stores, and virtually every other kind of business concern you can imagine. What makes us different compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every branding project as if it will be employed as an electric sign. As a result of our sign first method our designs can, and have been used in everything from fashion labels to electrical signs. Our sign first method insures that our logos are just as effective whether they are used in TV commercials or website applications, they are consistently identifiable, comprehended, and always remembered regardless of scale or purpose.

American Made ★ Design

The one difference which seriously sets ImageCo apart from other design companies that you might have come across online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are retained to do, we perform ourselves. Regardless of the type of design project we accept, logo design, web site, trade show exhibit, or electric sign, we do not, and never will farm out our client’s work to organizations located outside the US. Whenever you call us at 1-855-IMAGECO the individual that answers the telephone is ImageCo’s owner and designer, not an agent that increases the price of your project and determines the terms of how you and I conduct business.

ASPECTS OF A GREAT LOGO DESIGN

Every new Longview entrepreneur understands that they need a logo, however few new business owners thoroughly realize the vital role their logo will perform in their success, or why one logo design performs far better than another. A logo design has a critical and sustaining impact on the viability of a business, choose the right one and it will make the door swing and phone ring, go with the wrong one and it can be a barrier and a hindrance for the longevity of a company. The logos included in the ImageCo portfolio help Longview companies succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos don’t need scrutiny, they can be grasped in merely a glimpse.
  2. Scalability: from label to store signs a scalable business logo will remain legible and just as emotive at every size.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or company they brand.
  5. Relevance: a logo design must be timeless and should feel equally relevant today, tomorrow, and thirty years from now.

understand your brand

Brand – It is a verb and also a noun, it is an identifying mark and the process of denoting something to make sure that it can be recognized, its foundation comes from the brand branded onto livestock. Today a brand represents practically anything with an objective, regardless of whether it be earnings or government agencies, a brand is an innate aspect of defining the worth of something in the public’s mind.

Branding – Is sort of like marketing and advertising’s sexy sister, they are each from the same family, the distinction being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition aimed at a target audience, it’s objective is to develop a mental image that the audience will likely connect to.

Brand Image – An image planted and cultivated by advertising and marketing and also identity design. When someone states the names Ferrari or Mustang what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can transport us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and sexy . That is brand image and that is what makes individuals buy those products. Brand image is why people identify with most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Companies – If you reflect on the history of the majority of branding firms you’ll discover that they are quite often re-branded marketing agencies. When a person states they are in advertising many people will likely have a preconceived notion about the type of work they do anything that can be seen, touched or heard belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that focuses on a type of visual design that helps shape the public image of a business, a product or a company. Brand identity designers produce logo designs, sign designs, packaging, as well as collateral material such as business cards, stationery, as well as sales brochures. Some identity designers also build web sites and user interfaces. The necessary function of a brand identity designer is to establish the visual cues as well as an emotional tone with the objective of affecting actions, outcomes and also assumptions.

select logos & signs

Retro logo layout of a bike produced for a Longview coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening up in an older part of the area and hoped to project a vintage feel without coming across as stodgy or low energy. I achieved both of these tasks by means of designing a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide and bacteria designed for Longview medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and outcomes of diseases, especially the branch of healthcare which works with the clinical evaluation of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the sole instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be extremely literal with a concept and to a degree, this design approaches the company it serves fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more attention grabbing and much more meaningful.

logo design with a jumping eco-friendly frog designed for a family fun center in Longview.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for physicians, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo including a flock of birds, a hill, a path, a stream, and also a tree - developed for Longview traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field due to the fact that travel photographers don’t capture locations or things but instead convey emotional experiences through the images they capture. The thought behind this logo composition was to make use of negative space to communicate more than what was visible upon initial view, which I think is representative of almost all good photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be conveyed with mere words. I made an effort to do something comparable to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Longview logo design but also to illustrate the depth in her art and in the way that she perceives the world through the lens of her camera.

 Longview logo style with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I really relish and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the customer, while he liked the concept, didn’t care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this particular variety of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with colleagues and family members as well as with people that they don’t even know so as to get neutral assessments on the merit of a concept. Fortunately, he talked about it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a weird animal in the design world because the people that have a tendency to hire a professional to create their logo recognize how crucial a logo design is for their business so they are much more invested in the end result. Every logo job has it’s portion of challenges, but the most significant obstacle is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Longview book publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, but it is the most necessary part of a printed book since it is usually the initial thing a person views in the book store. Regarding a publisher, it’s the best opportunity that they will ever have to advertise their brand and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many instances one of the aspects consumers often tend to recollect the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service based in LA and while I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to conferring a sense of flight and it was undoubtedly a winner.

 Longview logo style made use of for marketing and a label style for Vintage Situation includes an antiquated font design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that seemed to be vintage cases. For this brand design I sought to come up with a logo that offered a fluid old-fashioned feel to it and could be used for anything from a web site to an insignia on brand new cases that seemed like they were from another era.

Logo created for an orthodontist in Longview, style consist of an arc with lines converging through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most difficult logo jobs considering that it appears that every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to company advertising, if dining establishments approached their branding in the same way dental practices do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dentist logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo design includes 4 characters staggered in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which communicated that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to explain specifically how individuals ought to think or feel they don’t understand the objective of a logo. If you have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the likelihood to be understood.

Logo design produced for a Longview hair layout studio featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that carried an atmosphere of contentment and class for their new hair salon. I came up with a concept that didn’t go the obvious course of creating simply a stylized orchid but alternatively crafted a logo design which suggested an orchid in the formation of a swirl blended into the letter O in the name and by putting attention on the concept using the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a logo design is in most cases the wrong route and in this case, the design ended up not being about the flower but instead put the focus on the emotion that they wanted to forecast to their clients.

Arabian steed logo layout created for a steed cattle ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct brand concept fashioned to illustrate the unique physical traits of the Arabian breed of horses. By having a distinctive head shape and higher tail posture, the Arabian is one of the most immediately identifiable horse lineages in the world.

Las Cafe, A Longview Coffee shop logo layout a tiny restaurant, layout contains a changed manuscript typeface which floats over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, layout contains a customized script font style which hovers above a team of ornate lines as well as dots.

Logo style for a software program designer the style features as well as legendary Longview aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the business and in many cases the substance supporting a logo design is equally as important as how it serves the company it represents.

Progress logo style created for a Longviewindoor designer, layout function a series of red circles that intersect and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Longview interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, investigates, coordinates, and oversees such ventures. Interior design is a diverse profession that includes conceptual development, space planning, location assessments, programming, analysis, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions in Longview, the characters for letter V as well as A in middle of words advanced have actually been customized to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Longview logo design project was done for a management guide that aids business professionals to become more effective at supervising people, expectations, and profitability.

A Longview business logo design featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly realized the market was prepared for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a place to sell off their pre-owned products to other sports enthusiasts.

I created their Longview business logo design with a graphic that seizes the interest of vehicles and sends an image that wakens the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.

Logo style MQ ranches, this Longview company logo style has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually developed for an Longview regional farm it was really devised for an investments broker, and this particular trademark was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to develop an identity that projects confidence, success, and wealth.

 Longview Logo design for a nonprofit, Transforming Factor Solutions - the logo layout function for ostensibly encountering arrow and also the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of understanding where the target is. Thankfully, in this instance, I hit a bullseye with the first try.

Logo design developed for the use of an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is similar to a well-known Longview sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the proprietor to create a logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Longview, Texas, TX,
Logo designed by ImageCo, Longview, Texas, TX,
Logo designed by ImageCo, Longview, Texas, TX,
Logo designed by ImageCo, Longview, Texas, TX,
Electrical sign design for Longview restaurnat designed by Longview Sign Company
Longview logo design and brand identity design for Longview businesses
Logo designed by ImageCo, Longview, Texas, TX,
Logo designed by ImageCo, Longview, Texas, TX,
Logo designed by ImageCo, Longview, Texas, TX,
Logo designed by ImageCo, Longview, Texas, TX,
Logo designed by ImageCo, Longview, Texas, TX,

Logo designed by ImageCo, Longview, Texas, TX,

Logo designed by ImageCo, Longview, Texas, TX,

Logo designed by ImageCo, Longview, Texas, TX,

Logo designed by ImageCo, Longview, Texas, TX,

Logo designed by ImageCo, Longview, Texas, TX,
Logo designed by ImageCo, Longview, Texas, TX,
Logo designed by ImageCo, Longview, Texas, TX,
Logo designed by ImageCo, Longview, Texas, TX,
Logo designed by ImageCo, Longview, Texas, TX,
Logo designed by ImageCo, Longview, Texas, TX,
Logo designed by ImageCo, Longview, Texas, TX,
Logo designed by ImageCo, Longview, Texas, TX,
Logo designed by ImageCo, Longview, Texas, TX,
Logo designed by ImageCo, Longview, Texas, TX,