Acute Care 360 ImageCo, Lubbock, Texas, TX,

ImageCo, Lubbock, Texas, TX,

Evolv Design logo designed by ImageCo, Lubbock, Texas, TX,

Red Panda Publishers logo designed by ImageCo, Lubbock, Texas, TX,

Lubbock, Texas, TX,

ImageCo, Lubbock, Texas, TX,
ImageCo, Lubbock, Texas, TX,

Mid Valley Pathology logo designed by ImageCo, Lubbock, Texas, TX,

FSA OK logo designed by ImageCo, Lubbock, Texas, TX,

Emerald Heights logo designed by ImageCo, Lubbock, Texas, TX,

Club Sapphire logo designed by ImageCo, Lubbock, Texas, TX,

Downtown Dogs logo designed by ImageCo, Lubbock, Texas, TX,

School board logo designed by ImageCo, Lubbock, Texas, TX,

Ferry Street Coffee Company logo designed by ImageCo, Lubbock, Texas, TX,

Stoney Forensic logo designed by ImageCo, Lubbock, Texas, TX,

Smart kernels logo designed by ImageCo, Lubbock, Texas, TX,

TIPS FOR IDENTIFYING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so whenever a design agency presents a money back guarantee try to bear in mind that they can’t refund the time you commit which is much more valuable than your money is.

PORTFOLIO

Some designers talk a good game but inevitably a designer can only be determined from the quality of their portfolio, if the work in their design portfolio does not feature real world examples odds are they will not be able to produce a top quality logo design.

VISION

A logo’s objective is to be understood and be unforgettable, and it’s purpose is to reflect your unique vision for your organization. If a designer is not focused on fulfilling your vision, the thing they are actually focused on is how quickly they can get paid.

Lubbock LOGO DESIGN​

For over 20 years ImageCo has been helping businesses of all kinds cultivate memorable brands. We’ve undertaken brand identity design work for ranchers, colleges, diamond miners, party planners, cafes, retailers, and practically every other kind of business concern you can imagine. What makes ImageCo different compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every branding project as though it will be used as an electric sign. As a result of our sign first strategy our logo designs can, and have been employed in everything from garment labels to electrical signs. Our sign first technique insures that our logo designs are just as successful whether they are used in TV commercials or website apps, they are consistently identifiable, understood, and always remembered regardless of scale or function.

American Made ★ Design

Something which truly sets ImageCo apart from many of the design firms that you probably have found online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are brought on board to do, we do in-house. Regardless of the kind of design project we undertake, logo, web page, trade show exhibition, or electrical sign, we do not, and never will contract out our customer’s projects to agencies based outside the United States. Whenever you phone us at 1-855-IMAGECO the party that answers the phone is ImageCo’s owner and designer, not an agent that marks up the price of your project and dictates the terms of how we do business.

ASPECTS OF A GREAT LOGO DESIGN

Every new Lubbock business knows they probably need a logo, but few new business owners thoroughly realize the vital role their logo can perform in their becoming successful, or why one business logo functions better than another. A logo design has an instant and long-term impact on the growth of a company, choose the right one and it can make the door swing and phone ring, select the incorrect one and it can be a barrier and a hindrance for the life span of a company. The logos presented in the ImageCo portfolio help Lubbock companies succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos don’t need scrutiny, they can be understood in merely a glimpse.
  2. Scalability: from clothing labels to retail signs a scalable business logo will continue to be legible and just as emotive at every dimension.
  3. Versatility: logos which work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or business they represent.
  5. Relevance: a logo design must be enduring and should feel equally relevant today, tomorrow, and thirty years from today.

understand your brand

Brand – It’s a verb and also a noun, it’s an identifying mark and the process of denoting something to make sure that it can be identified, its foundation originates from the mark burned onto livestock. Today a brand indicates basically anything with an intention, whether it be earnings or government agencies, a brand is an innate aspect of defining the value of something in the public’s mind.

Branding – Is sort of like advertising and marketing’s attractive cousin, they are both from the exact same family, the distinction being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition aimed at a specific audience, it’s goal is to develop an image that the audience will relate to.

Brand Image – An image planted and cultivated by advertising and marketing and also identity design. When somebody states the names Ferrari or Corvette what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and sexy . That is brand image and brand image is what makes people buy those brands. Brand image is why individuals buy specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you reflect on the history of a lot of branding agencies you’ll discover that they are often re-branded marketing and advertising firms. When someone says they are in advertising the majority of people will likely have a preconceived notion about what they do. Yet when someone claims “I’m in branding”… it just seems more impressive, possibly it’s because the majority of people don’t recognize what it suggests to be in branding so it comes off as more mysterious and sexy.

Brand Identity – Is a comprehensive term that describes the visual elements of a product or company that influence view points. This largely includes the name, the logo, the product packaging, the different colors utilized however can also include sound, lights, texture, signs, actually anything that can be seen, touched or heard are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that concentrates on a kind of visual design which helps form the public image of a business, a product or a business organization. Brand identity designers produce logo designs, signage designs, packaging, and also collateral products such as cards, stationery, as well as sales brochures. Some identity designers also develop sites and user interfaces. The crucial role of a brand identity designer is to develop the visual cues and also a psychological tone with the goal of influencing activities, results and perceptions.

Featured logos & signs

Retro logo layout of a bicycle created for a Lubbock coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were opening in an old part of town and wanted to visualize a vintage atmosphere without coming across as boring or low energy. I achieved both of these jobs via creating a company logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo style with a microscopic lense slide and bacteria created for Lubbock clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and effects of diseases, especially the field of medicine that deals with the laboratory examination of specimens of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the sole instance I call to mind in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be excessively literal with a design and to a point, this specific design approaches the company it serves quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more focus grabbing and a lot more meaningful.

logo style with a leaping environment-friendly frog created for a household enjoyable facility in Lubbock.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dentists, and legal professionals but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to include a couple of springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a mountain, a trail, a stream, as well as a tree - designed for Lubbock traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession because travel photographers tend not to shoot locations or things but rather project emotional journeys by means of the pictures they record. The thought behind this logo composition was to make use of negative space to project more than what was visible upon initial view, which I think is representative of most good photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be conveyed with mere words. I attempted to do something much the same to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Lubbock logo but also to show the depth of her art and in the way that she views the world through the lens of her camera.

 Lubbock logo style with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however my client, while he loved the concept, didn’t care for my choice of birds. This particular man genuinely loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his hatred for this specific variety of sea bird.

When I turn a design over to a client I urge them to discuss it with friends and family as well as with other people that they don’t even know so as to get neutral judgements on the benefit of a design. Fortunately, he shared it with his whole family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a weird animal in the design world because the people that are inclined to hire an expert to design their business logo realize how crucial a logo is for their company so they are way more invested in the end result. Every logo project possesses it’s portion of obstacles, however the largest obstacle is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Lubbock publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, but it really is the most important part of a printed book because it is usually the first thing a person sees in the bookstore. Regarding a publishing company, it’s the most ideal opportunity they will likely ever get to advertise their product and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many instances one of the items people usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline company located in LA and while I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a spirit of air travel and it was definitely a winner.

 Lubbock logo design utilized for advertising as well as a tag style for Vintage Situation features an archaic font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that seemed to be vintage cases. For this business logo concept I strove to come up with a logo that had a fluid vintage feel to it and could easily be utilized for every thing from a web site to an insignia on brand new cases that seemed like they were from a different generation.

Logo produced for an orthodontist in Lubbock, layout include an arc with lines converging with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo design jobs considering that it appears that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to business advertising, if dining establishments approached their branding in the same way dental professionals do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dental business logos because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo design includes 4 personalities staggered in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wishes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that communicated that they were about families without being openly corny about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to explain how individuals should think or feel they don’t understand the objective of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that explains itself will never have the chance to be comprehended.

Logo style developed for a Lubbock hair style workshop including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that related a spirit of calmness and class for their new hair salon. I came up with a design which didn’t go the obvious direction of crafting simply a stylized orchid but rather delivered a company logo that suggested a flower in the formation of a swirl blended in to the letter O in the title and by putting emphasis on the logo design using the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a logo is frequently the wrong course and in this case, the design ended up not being about the flower but alternately laid the main focus on the perception that they wanted to forecast to their customers.

Arabian equine logo layout developed for a steed ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed an original custom logo design fashioned to epitomize the unique physical traits of the Arabian pedigree of equines. With a distinctive head form and very high tail carriage, the Arabian is one of the most immediately identifiable equine lineages in the entire world.

Las Cafe, A Lubbock restaurant logo layout a tiny restaurant, style includes a customized manuscript font style which floats over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, style includes a changed script font style which floats over a team of luxuriant lines and also dots.

Logo style for a software application programmer the design attributes as well as legendary Lubbock aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. But it represented something to the owner of the business and in quite a few cases the significance behind a logo design is equally as important as how it serves the business it represents.

Advance logo layout developed for a Lubbockinterior developer, design feature a series of red circles that intersect as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lubbock interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, investigates, coordinates, and manages such projects. Interior design is a multifaceted profession that consists of conceptual development, space planning, site inspections, programming, research, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions in Lubbock, the characters for letter V as well as A in center of words advanced have actually been changed to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Lubbock logo design project was completed for a leadership expert that assists business leaders to develop into more effective at managing people, expectations, and profitability.

A Lubbock business logo style featuring a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly understood the market place was primed for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a place to sell their used products to other sports enthusiasts.

I tailored their Lubbock business logo design with an illustration that garners the interest of vehicles and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.

Logo style MQ farms, this Lubbock company logo design has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really produced for an Lubbock area farm it was really devised for a products broker, and this particular logo design was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to generate a image that projected confidence, success, and opulence.

 Lubbock Logo design for a nonprofit, Turning Point Solutions - the logo design function for outwardly encountering arrow as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they desired, this can be a good thing or a bad thing. Good in that it provides a designer the opportunity to discover any idea that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where the target is. Fortunately, in this case, I nailed a bullseye with the 1st try.

Logo design designed for using a sign for the dining establishment (Brewgrrs), it is an ornate script font that is reminiscent of a famous Lubbock sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the proprietor to create a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Lubbock, Texas, TX,
Logo designed by ImageCo, Lubbock, Texas, TX,
Logo designed by ImageCo, Lubbock, Texas, TX,
Logo designed by ImageCo, Lubbock, Texas, TX,
Electrical sign design for Lubbock restaurnat designed by Lubbock Sign Shop
Lubbock logo design and brand identity design for Lubbock retailers
Logo designed by ImageCo, Lubbock, Texas, TX,
Logo designed by ImageCo, Lubbock, Texas, TX,
Logo designed by ImageCo, Lubbock, Texas, TX,
Logo designed by ImageCo, Lubbock, Texas, TX,
Logo designed by ImageCo, Lubbock, Texas, TX,

Logo designed by ImageCo, Lubbock, Texas, TX,

Logo designed by ImageCo, Lubbock, Texas, TX,

Logo designed by ImageCo, Lubbock, Texas, TX,

Logo designed by ImageCo, Lubbock, Texas, TX,

Logo designed by ImageCo, Lubbock, Texas, TX,
Logo designed by ImageCo, Lubbock, Texas, TX,
Logo designed by ImageCo, Lubbock, Texas, TX,
Logo designed by ImageCo, Lubbock, Texas, TX,
Logo designed by ImageCo, Lubbock, Texas, TX,
Logo designed by ImageCo, Lubbock, Texas, TX,
Logo designed by ImageCo, Lubbock, Texas, TX,
Logo designed by ImageCo, Lubbock, Texas, TX,
Logo designed by ImageCo, Lubbock, Texas, TX,
Logo designed by ImageCo, Lubbock, Texas, TX,