Lufkin Logo Design

Virtually every new Lufkin business realizes that they require a logo, but few new business owners thoroughly are aware of the crucial role their logo will perform in their success, or precisely why one logo design works far better than another. A logo has an instant and long term impact on the success of a company, select the correct one and it can make the door swing and cash register ring, select the incorrect one and it can be a barrier and an impediment for the longevity of a company. The logos presented in the ImageCo portfolio help Lufkin businesses succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not demand consideration, they can be realized in just a look.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and just as emotive at any scale.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design must be timeless and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo layout of a bicycle developed for a Lufkin coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually launching in an old section of the area and wished to project a nostalgic feel without appearing as boring or low energy. I achieved both tasks by means of creating a trademark design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo style with a microscopic lense slide as well as bacteria developed for Lufkin clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the causes and outcomes of diseases, mainly the branch of healthcare which works with the clinical evaluation of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be overly literal with a design and to a degree, this design approaches the company it represents very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more focus grabbing and even more memorable.

logo style with a leaping eco-friendly frog developed for a family members enjoyable center in Lufkin.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for health care providers, dental experts, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to integrate a couple springs into the design but Cool Springz is a fun place to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I did was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design including a group of birds, a hill, a path, a stream, and a tree - developed for Lufkin travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche field because travel photographers tend not to shoot places or things but rather reveal emotional experiences by means of the pictures they record. The thought behind this logo concept was to utilize negative space to convey more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I tried to do something similar to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Lufkin logo but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 Lufkin logo design with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I genuinely enjoy and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my client, even though he liked the concept, didn’t care for my choice of birds. This guy really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his aversion for this specific kind of sea bird.

When I turn a concept over to a customer I encourage them to talk about it with friends and family as well as with folks that they don’t even know so as to get honest judgements on the worthiness of a concept. Fortunately, he shared it with his family members and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logos are a strange creature in the design world given that the people that are inclined to hire a professional to create their logo design realize how essential a logo design is for their business so they are much more invested in the outcome. Every logo job has it’s allotment of obstacles, but the most significant obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Lufkin publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, however it really is the most crucial part of a printed book given that it is ordinarily the first thing a person views in the book store. With regard to a publishing company, it’s the opportunity that they will ever have to publicize their product and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems like that in many instances 1 of the items people usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline based in LA and although I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to affording a sense of airline flight and it was surely a success.

 Lufkin logo style made use of for advertising and marketing and a label design for Vintage Instance features an old font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which looked to be antique cases. For this brand concept I tried to come up with a logo that provided a fluid vintage feel to it and could be utilized for everything from a web site to a label on brand new cases that looked like they were from a different era.

Logo design developed for an orthodontist in Lufkin, design include an arc with lines intersecting through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging logo design jobs considering that it appears that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to small business branding, if dining establishments approached their branding in the very same way dental professionals do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dental care logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo designed for a household not-for-profit, the logo design includes 4 personalities staggered in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo which communicated that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to explain precisely how individuals should think or feel they don’t understand the goal of a logo. If you have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo that illustrates itself will never have the chance to be understood.

Logo layout created for a hair design studio featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that carried a sense of simplicity and connection for their new hair salon. I created a concept that did not go the obvious path of crafting simply a stylized orchid but alternatively designed a logo which implied a flower in the pattern of a swirl integrated into the letter O in the title and by placing emphasis on the logo design with the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a logo is oftentimes the incorrect path and in this case, the design ended up not being about the flower but alternately laid the importance on the feeling that they wanted to transmit to their clients.

Arabian steed logo style created for an equine cattle ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind business logo concept fashioned to illustrate the unique physical traits of the Arabian pedigree of horses. With a distinctive head shape and higher tail carriage, the Arabian is one of the most quite easily identifiable horse lineages in the world.

Las Coffee shop logo style a small restaurant, layout consists of a customized script font style which hovers over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, style consists of a customized manuscript typeface which hovers over a group of luxuriant lines as well as dots.

Logo layout for a software application developer the style features and also legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However, it meant something to the business owner of the company and in many cases the meaning supporting a business logo is just as important as how it brands the business it represents.

Evolve logo style created for a Lufkin interior designer, design feature a series of red circles that intersect and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lufkin interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, investigates, collaborates, and oversees such tasks. Interior design is a diverse profession that consists of conceptual development, area planning, site assessments, programming, investigation, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V and also A in center of words progressed have actually been modified to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Lufkin logo design assignment was completed for a management expert that aids business leaders to develop into more successful at supervising people, expectations, and productivity.

A logo design including a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly knew the market was ready for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a location to sell their pre-owned products to other sports enthusiasts. I designed their Lufkin business logo dsign with an illustration that garners the attention of traffic and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo design has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually created for an Lufkin area farm it was in reality created for an investments broker, and this particular logo was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to make a image that projects self-assurance, financial success, and prosperity.
Logo design created for using an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the proprietor to design a logo design that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.