Acute Care 360 ImageCo, Midland, Texas, TX,

ImageCo, Midland, Texas, TX,

Evolv Design logo designed by ImageCo, Midland, Texas, TX,

Red Panda Publishers logo designed by ImageCo, Midland, Texas, TX,

Midland, Texas, TX,

ImageCo, Midland, Texas, TX,
ImageCo, Midland, Texas, TX,

Mid Valley Pathology logo designed by ImageCo, Midland, Texas, TX,

FSA OK logo designed by ImageCo, Midland, Texas, TX,

Emerald Heights logo designed by ImageCo, Midland, Texas, TX,

Club Sapphire logo designed by ImageCo, Midland, Texas, TX,

Downtown Dogs logo designed by ImageCo, Midland, Texas, TX,

School board logo designed by ImageCo, Midland, Texas, TX,

Ferry Street Coffee Company logo designed by ImageCo, Midland, Texas, TX,

Stoney Forensic logo designed by ImageCo, Midland, Texas, TX,

Smart kernels logo designed by ImageCo, Midland, Texas, TX,

POINTERS FOR IDENTIFYING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design company offers a money back guarantee try to keep in mind that they simply cannot refund the amount of time you commit which is eminently more valuable than your money is.

PORTFOLIO

Many designers talk a good game but in the end a designer can only be evaluated from the quality of their portfolio, if the work in their design portfolio doesn’t contain real world samples odds are they will never be able to produce a quality logo design.

VISION

A logo’s aim is to be recognized and be unforgettable, and it’s goal is to mirror your unique vision for your organization. If a designer isn’t focused on realizing your vision, the thing they are actually focused on is how fast they can get paid.

Midland LOGO DESIGN​

For over 2 decades ImageCo has been helping start ups and entrepreneurs grow memorable brand identities. We have performed brand identity design work for ranchers, schools, diamond miners, wedding singers, coffee roasters, retailers, and practically every other kind of business concern you can envision. What makes us different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every design as though it will be used as an electrical sign. Because of our sign first approach our designs can, and have been employed in everything from fashion labels to billboards. Our sign first technique guarantees that our logos are just as successful whether they are used in TV commercials or web apps, they are consistently identifiable, comprehended, and remembered regardless of scale or function.

American Made ★ Design

Something which truly sets ImageCo apart from other design agencies that you might have encountered in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are enlisted to do, we do ourselves. No matter the kind of project we accept, logo, website, trade show banners, or electric sign, we do not, and never will contract out our customer’s work to contractors based outside the USA. Whenever you phone us at 1-855-IMAGECO the person that answers the telephone is ImageCo’s owner and designer, not an agent that increases the price of your design project and dictates the conditions of how my customers and I conduct business.

CHARACTERISTICS OF A GREAT LOGO DESIGN

Nearly every new Midland company knows they probably need a logo, however few new business owners entirely recognize the crucial role their logo will play in their success, or the reason that one logo design performs more effectively than another. A logo design has a critical and long-term effect on the growth of a company, go with the correct one and it will make the door swing and phone ring, go with the incorrect one and it will be a barrier and a hindrance for the longevity of a business. The logos presented in the ImageCo portfolio help Midland companies prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos don’t need scrutiny, they can be grasped in merely a look.
  2. Scalability: from business cards to billboards a scalable logo will remain legible and just as emotive at every size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or business they represent.
  5. Relevance: a business logo should be lasting and should feel equally relevant today, tomorrow, and twenty years from today.

understand your brand

Brand – It is a verb and a noun, it’s an identifying mark and also the process of marking something to ensure that it could be distinguished, its foundation comes from the mark branded onto animals. These days a brand signifies virtually anything with an intention, whether it be earnings or government agencies, a brand is an inherent aspect of specifying the value of something in the customer’s mind.

Branding – Is kind of like marketing and advertising’s attractive cousin, they are each from the same family, the distinction being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition targeted at a target market, it’s objective is to produce an image that the target market will likely relate to.

Brand Image – An image planted and cultivated by advertising and marketing and also identity design. When somebody states the names Lamborghini or Corvette what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and unique . That is brand image and brand image is what makes people buy those products. Brand image is why individuals identify with specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Agencies – If you reflect on the origin of a lot of branding firms you’ll find that they are quite often rebranded advertising and marketing companies. When a person claims they are in advertising and marketing most individuals will likely have a preconceived notion about the type of work they do anything that can be seen, touched or listened to become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that specializes in a type of visual design that helps shape the perception of a firm, a product or a business. Brand identity designers create logo designs, sign designs, product packaging, and also collateral products such as cards, stationery, as well as brochures. Some visual designers also develop web sites and also user interfaces. The essential function of a brand identity designer is to develop the visual cues and an emotional tone with the goal of influencing actions, end results as well as assumptions.

select logos & signs

Retro logo design of a bicycle developed for a Midland coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were opening in an old section of the city and wished to cast an old-fashioned atmosphere without coming across as uninteresting or low energy. I accomplished each of the tasks by designing a trademark concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo layout with a microscopic lense slide and also germs created for Midland medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the root causes and effects of diseases, mainly the field of medicine that works with the laboratory evaluation of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the only instance I remember in which I was able to integrate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be extremely literal with a concept and to a degree, this design approaches the company it represents quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more attention grabbing and more meaningful.

logo layout with a jumping green frog developed for a household fun facility in Midland.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for physicians, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to integrate a couple springs into the concept but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design including a flock of birds, a mountain, a trail, a stream, and a tree - designed for Midland travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche sector because travel photographers don’t capture locations or things but rather reveal emotional journeys through the photos they record. The idea behind this logo concept was to use negative space to communicate more than what was visible upon first view, which I think is representative of almost all professional photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I tried to do something much the same to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Midland logo but also to illustrate the depth in her art and in the way that she perceives the world through the lens of her camera.

 Midland logo style with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I seriously savor and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the client, even though he liked the concept, really did not care for my choice of birds. This particular guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his contempt for this specific kind of sea bird.

When I turn a concept over to a client I urge them to discuss it with friends and colleagues and family members as well as with people that they don’t even know so as to get honest viewpoints on the value of a design concept. Fortunately, he discussed it with his whole family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Business logos are a weird animal in the design world given that the people that are inclined to hire an expert to design their logo understand how essential a logo design is for their business so they are way more invested in the outcome. Every logo job has it’s share of hurdles, but the biggest challenge is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Midland publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, nevertheless it is the most important part of a published book since it is ordinarily the primary thing a person views in the bookstore. Concerning a publishing company, it’s the optimal opportunity they will ever get to publicize their label and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems that in many occurrences one of the traits consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline situated in LA and although I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a spirit of flight and it was surely a victory.

 Midland logo design utilized for marketing as well as a label design for Vintage Instance includes an archaic font style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which looked to be vintage cases. For this logo concept I strove to come up with a logo that had a fluid old style feel to it and could be used for anything from a web site to a label on brand new cases that seemed like they were from another point in time.

Logo developed for an orthodontist in Midland, style consist of an arc with lines intersecting via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo design projects because it appears that almost every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to business advertising, if restaurants approached their advertising in the exact same way dental practices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo design includes 4 characters staggered in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo which communicated that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe precisely how individuals ought to think or feel they don’t understand the goal of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the likelihood to be comprehended.

Logo design created for a Midland hair layout workshop including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which conveyed a feeling of relaxation and class for their new hair salon. I came up with a design that didn’t go the obvious route of designing simply a stylized orchid but instead designed a business logo that suggested an orchid in the pattern of a swirl incorporated in to the letter O in the name and by placing attention on the logo design with the figure of a hummingbird hovering over the image itself. The obvious path in designing a logo design is in most cases the wrong direction and in this case, the design ended up not being about the flower but alternately placed the emphasis on the emotion that they wanted to transmit to their patrons.

Arabian equine logo layout developed for a steed cattle ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind creative logo design styled to illustrate the unique physical traits of the Arabian pedigree of horses. By having an unique head shape and higher tail posture, the Arabian is one of the highly immediately recognizable horse types in the entire world.

Las Cafe, A Midland restaurant logo style a little dining establishment, style contains a changed manuscript typeface which floats above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, layout contains a modified script typeface which hovers over a team of ornate lines as well as dots.

Logo design for a software designer the design functions and renowned Midland aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the company and in quite a few cases the symbolism behind a logo is just as important as how it brands the company it stands for.

Progress logo layout created for a Midlandindoor designer, style feature a collection of red circles that intersect and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Midland interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, explores, coordinates, and manages such projects. Interior design is a multifaceted occupation that involves conceptual development, space planning, site evaluations, programming, research, interacting with the stakeholders of a project, construction management, and execution of the design.

logo design provided for Advanced Leadership Solutions in Midland, the personalities for letter V and also A in middle of the word advanced have been customized to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Midland logo design project was done for a management guide that aids business leaders to develop into more successful at handling people, expectations, and profitability.

A Midland business logo layout including an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was prepared for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a spot to sell off their previously owned equipment to other sports enthusiasts.

I designed their Midland business logo design along with an image that seizes the attention of vehicles and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.

Logo style MQ farms, this Midland company logo layout has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really developed for an Midland area farm it was actually created for a commodities broker, and this brand was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to produce a graphic that projected self-assurance, financial success, and affluence.

 Midland Logo design for a nonprofit, Transforming Point Solutions - the logo layout attribute for outwardly dealing with arrow and also the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the liberty to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where exactly the target is. Fortunately, in this instance, I nailed a bullseye with the 1st try.

Logo made for making use of a sign for the restaurant (Brewgrrs), it is an ornate script font that is evocative a well-known Midland sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the business owner to produce a logo design which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Midland, Texas, TX,
Logo designed by ImageCo, Midland, Texas, TX,
Logo designed by ImageCo, Midland, Texas, TX,
Logo designed by ImageCo, Midland, Texas, TX,
Electrical sign design for Midland restaurnat designed by Midland Sign Company
Midland logo design and brand identity design for Midland businesses
Logo designed by ImageCo, Midland, Texas, TX,
Logo designed by ImageCo, Midland, Texas, TX,
Logo designed by ImageCo, Midland, Texas, TX,
Logo designed by ImageCo, Midland, Texas, TX,
Logo designed by ImageCo, Midland, Texas, TX,

Logo designed by ImageCo, Midland, Texas, TX,

Logo designed by ImageCo, Midland, Texas, TX,

Logo designed by ImageCo, Midland, Texas, TX,

Logo designed by ImageCo, Midland, Texas, TX,

Logo designed by ImageCo, Midland, Texas, TX,
Logo designed by ImageCo, Midland, Texas, TX,
Logo designed by ImageCo, Midland, Texas, TX,
Logo designed by ImageCo, Midland, Texas, TX,
Logo designed by ImageCo, Midland, Texas, TX,
Logo designed by ImageCo, Midland, Texas, TX,
Logo designed by ImageCo, Midland, Texas, TX,
Logo designed by ImageCo, Midland, Texas, TX,
Logo designed by ImageCo, Midland, Texas, TX,
Logo designed by ImageCo, Midland, Texas, TX,