Midlothian Logo Design

Nearly every new Midlothian organization knows they require a logo, however few entrepreneurs entirely realize the essential role their organization logo can play in their becoming successful, or the reason that one logo design works better than another. A company logo has a critical and sustaining influence on the success of a business, choose the right one and it can make the door swing and phone ring, select the wrong one and it will be a barrier and a hindrance for the life of an organization. The logos presented in the ImageCo portfolio help Midlothian businesses succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs do not require consideration, they can be understood in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and equally emotive at every scale.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a logo should be timeless and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo layout of a bicycle developed for a Midlothian coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening in an old part of the town and wanted to cast a retro feel without appearing as monotonous or low energy. I fulfilled each of the tasks by developing a company logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo style with a microscope slide as well as bacteria developed for Midlothian medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and consequences of diseases, especially the field of healthcare which works with the laboratory assessment of specimens of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the only instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I try not to be extremely literal with a design and to a point, this specific design approaches the company it serves very literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more interest grabbing and even more memorable.

logo design with a jumping environment-friendly frog designed for a family fun center in Midlothian.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for health care providers, dentists, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to integrate a some springs into the concept but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo including a group of birds, a hill, a path, a stream, and a tree - created for Midlothian traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche profession because travel photographers tend not to shoot locations or things but instead project emotional journeys through the images they record. The thought behind this logo concept was to utilize negative space to project more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I made an effort to do something much the same to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Midlothian logo design but also to show the depth in her art and in the way that she views the world through the lens of her camera.

 Midlothian logo style with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I seriously enjoy and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my customer, even though he liked the concept, really did not care for my choice of birds. This guy really loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his aversion for this particular type of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with colleagues and family as well as with other people that they don’t actually know so as to get objective viewpoints on the worthiness of a concept. Fortunately, he discussed it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a strange animal in the design world given that the people that have a tendency to hire an expert to create their business logo realize how vital a logo design is for their company so they are way more invested in the outcome. Every logo job has it’s portion of difficulties, however the most significant challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Midlothian publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it is the most necessary part of a printed book because it is in most cases the primary thing a person views in the bookstore. With respect to a publishing company, it’s the best opportunity that they will likely ever get to promote their label and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems that in many instances one of the traits individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline based in LA and while I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a feeling of flight and it was undoubtedly a winner.

 Midlothian logo style utilized for marketing as well as a label style for Vintage Situation includes an archaic font design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, which seemed to be much older cases. For this brand design I strove to come up with a logo that provided a fluid old-fashioned feel to it and could easily be utilized for everything from a website to an insignia on brand new cases that appeared like they were from another point in time.

Logo produced for an orthodontist in Midlothian, style include an arc with lines intersecting with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging and difficult logo design jobs due to the fact that it appears that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to small business marketing, if restaurants approached their advertising in the very same way dental offices do every one of their logos would be a picture trying to explain something they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dental logos because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members not-for-profit, the logo design features 4 personalities startled in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that conveyed that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain specifically how people ought to think or feel they don’t understand the purpose of a logo. If you have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that describes itself will never have the chance to be comprehended.

Logo layout developed for a hair design workshop including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that conveyed a spirit of serenity and connection for their new hair studio. I came up with a concept that did not go the obvious course of creating merely a stylized orchid but rather crafted a company logo which suggested a flower in the pattern of a swirl blended in to the letter O in the name and by placing attention on the logo design using the figure of a hummingbird hovering above the logo itself. The obvious path in creating a business logo is in most cases the wrong direction and in this case, the design ended up not being about the flower but alternately put the attention on the emotion that they really wanted to project to their customers.

Arabian horse logo style developed for an equine ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique company logo concept tailored to illustrate the unique physical traits of the Arabian kind of equines. By having an unique head shape and higher tail carriage, the Arabian is one of the highly immediately recognizable equine breeds in the entire world.

Las Coffee shop logo design a small dining establishment, design contains a modified script font which floats above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, design includes a changed script font style which hovers over a team of ornate lines and dots.

Logo layout for a software program programmer the style attributes and iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. But it intimated something to the owner of the business and in many cases the significance behind a logo is equally as important as how it brands the business it represents.

Progress logo style produced for a Midlothian interior designer, layout function a collection of red circles that intersect and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Midlothian interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, explores, coordinates, and manages such projects. Interior design is a multifaceted occupation that includes conceptual development, area planning, site examinations, programming, study, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V and also A in center of words progressed have been customized to connect straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Midlothian logo design assignment was done for a leadership coach that helps business leaders to develop into more successful at supervising people, expectations, and profitability.

A logo design featuring an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly realized the market place was prepared for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a spot to sell off their pre-owned goods to other sports enthusiasts. I tailored their Midlothian business logo dsign using an image which grabs the attention of vehicles and projects an image that evokes the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo style MQ ranches, this logo layout has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually produced for an Midlothian regional farm it was really developed for an investments broker, and this particular brand was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to make a graphic that projects trust, effectiveness, and prosperity.
Logo design developed for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script font that is evocative a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the business owner to produce a logo design which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very legible from over a block away.