Mission Logo Design

Each and every new Mission venture understands that they need a logo, but few new business owners fully recognize the crucial role their logo will take in their success, or exactly why one logo functions better than another. A logo design has an instant and long term influence on the success of a company, pick the right one and it will make the door swing and phone ring, select the incorrect one and it will be an obstacle and an impediment for the life span of an organization. The logos presented in the ImageCo portfolio help Mission companies prosper, they are effective in any given situation and the main reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos don’t require deliberation, they can be understood in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a logo must be enduring and will feel relevant today, tomorrow, and forty years from now.

Retro logo layout of a bicycle developed for a Mission coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were opening up in an older part of town and wished to project a nostalgic feel without coming across as stodgy or low energy. I achieved both jobs by designing a sign design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo layout with a microscope slide and also germs designed for Mission clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and consequences of diseases, mainly the branch of healthcare that deals with the laboratory examination of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the sole instance I call to mind where I was able to integrate a bacteria-laden microscope slide into a logo design.

Generally I try not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents fairly literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more interest grabbing and a lot more memorable.

logo style with a jumping green frog created for a household fun center in Mission.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to include a couple springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo including a flock of birds, a mountain, a path, a stream, as well as a tree - created for Mission travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche sector because travel photographers don’t capture locations or things but rather project emotional experiences through the images they capture. The idea behind this logo design was to use negative space to communicate more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I tried to do something comparable to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Mission logo design but also to show the depth to her work and in the way that she sees the world through the lens of her camera.

 Mission logo style with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I really savor and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my customer, even though he loved the concept, didn’t care for my choice of birds. This man seriously despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his scorn for this specific variety of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with colleagues and family members as well as with other people that they don’t even know so as to get unprejudiced point of views on the worthiness of a design concept. Fortunately, he discussed it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world because the people that tend to hire a professional to create their business logo realize how vital a logo design is for their organization so they are much more vested in the outcome. Every logo design project possesses it’s allotment of difficulties, however the biggest challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo style with bamboo in the background, design for Mission publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, however it really is the most crucial part of a published book due to the fact that it is often the primary thing a person sees in the bookstore. With respect to a publishing company, it’s the absolute best opportunity that they will ever get to publicize their product and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it seems like that in many cases one of the items individuals usually tend to remember the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company located in LA and while I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a feeling of flight and it was definitely a victory.

 Mission logo design made use of for advertising and a label layout for Vintage Instance includes an old font style layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that appeared to be antique cases. For this logo concept I strove to come up with a logo that provided a fluid retro feel to it and could easily be used for everything from a web page to an insignia on brand new cases that appeared like they were from another era.

Logo produced for an orthodontist in Mission, style consist of an arc with lines intersecting through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging and difficult logo design projects considering that it appears that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to company branding, if restaurants approached their branding in the very same way dental practitioners do every one of their company logos would be a picture explaining anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo design features 4 characters startled in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that communicated that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize specifically how individuals should think or feel they don’t understand the mission of a logo. If you have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that describes itself won’t have the chance to be comprehended.

Logo style developed for a hair design workshop including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which communicated a sense of ease and elegance for their new hair salon. I came up with a concept that did not go the obvious path of crafting simply a stylized orchid but instead crafted a logo design which implied a flower in the formation of a swirl blended into the letter O in the name and by putting attention on the concept with the figure of a hummingbird floating above the image itself. The obvious path in creating a business logo is in most cases the wrong route and in this case, the design ended up not being about the flower but instead put the focus on the emotion that they really wanted to transmit to their customers.

Arabian steed logo layout created for a steed ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct custom logo design fashioned to exemplify the unique physical traits of the Arabian breed of equines. By having an identifiable head shape and higher tail posture, the Arabian is one of the most quite easily identifiable horse lineages in the world.

Las Cafe logo style a small dining establishment, layout consists of a customized manuscript font style which hovers above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, design includes a customized manuscript font style which hovers over a team of ornate lines and also dots.

Logo layout for a software developer the style features as well as famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in many cases the significance supporting a company logo is equally as important as how it brands the organization it stands for.

Progress logo layout produced for a Mission interior designer, layout attribute a collection of red circles that intersect and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Mission interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, investigates, coordinates, and manages such ventures. Interior design is a multifaceted profession that includes conceptual development, area planning, site inspections, programming, research study, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design provided for Advanced Management Solutions, the characters for letter V and A in middle of words advanced have actually been modified to connect directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Mission logo design project was carried out for a management coach that aids business professionals to develop into more efficient at handling people, expectations, and productivity.

A logo style including a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was prepared for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a spot to sell their pre-owned items to other sports enthusiasts. I tailored their Mission logo design dsign using an illustration which seizes the interest of traffic and projects an image that invokes the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo design has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually composed for an Mission regional farm it was really created for a products broker, and this particular logo design was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to develop an identity that projected self-confidence, success, and opulence.
Logo design designed for the use of an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font that is similar to a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked directly with the business owner to create a logo design that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very legible from over a block away.