Nacogdoches Logo Design

Nearly every new Nacogdoches company knows they require a logo, yet few new business owners fully are aware of the key role their logo can perform in their becoming successful, or precisely why one business logo functions far better than another. A business logo has a critical and long term effect on the growth of a company, choose the right one and it will make the door swing and cash register ring, go with the wrong one and it will be a barrier and an impediment for the life of an organization. The logos included in the ImageCo portfolio help Nacogdoches businesses succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos don’t demand contemplation, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a company logo should be timeless and should feel relevant today, tomorrow, and twenty years from now.

Retro logo style of a bike produced for a Nacogdoches coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were opening up in an old section of the city and hoped to visualize a vintage tone without coming across as stodgy or low energy. I achieved both jobs via developing a custom logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo style with a microscope slide and germs created for Nacogdoches clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and outcomes of diseases, especially the field of healthcare that works with the clinical examination of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I remember where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more interest grabbing and a lot more meaningful.

logo layout with a jumping green frog created for a family fun facility in Nacogdoches.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects which come my way, I’ve done dozens of logo designs for health care providers, dental experts, and lawyers but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to include a couple springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design including a group of birds, a hill, a trail, a stream, and a tree - created for Nacogdoches travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche profession due to the fact that travel photographers tend not to shoot places or things but instead project emotional experiences through the pictures they capture. The idea behind this logo composition was to utilize negative space to convey more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I attempted to do something similar to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Nacogdoches logo design but also to reveal the depth of her art and in the way that she perceives the world through the lens of her camera.

 Nacogdoches logo layout with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I honestly savor and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the client, even though he liked the concept, really did not care for my choice of birds. This man truly disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his aversion for this particular kind of sea bird.

When I turn a design over to a client I urge all of them to discuss it with friends and colleagues and family members as well as with other people that they don’t even know so as to get unprejudiced opinions on the value of a design concept. Fortunately, he shared it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Logos are a strange creature in the design world because the people that are inclined to hire an expert to create their business logo realize how essential a logo design is for their company so they are way more invested in the final result. Every logo project has it’s portion of hurdles, however the greatest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, style for Nacogdoches publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, but it really is the most essential part of a printed book considering that it is in most cases the first thing a person views in the book shop. For a publisher, it’s the optimal opportunity that they will ever have to advertise their product and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems like that in many cases one of the traits individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service located in LA and although I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a good sense of flight and it was undoubtedly a success.

 Nacogdoches logo design made use of for advertising and also a label layout for Vintage Instance features an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that looked to be much older cases. For this logo design I tried to come up with a logo that offered a fluid nostalgic feel to it and could easily be used for anything from a web page to an insignia on brand new cases that looked like they were from another era.

Logo produced for an orthodontist in Nacogdoches, layout consist of an arc with lines converging via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging logo projects because it seems that almost every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to company marketing, if dining establishments approached their branding in the same way dental offices do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo design features 4 personalities staggered in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wishes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo that conveyed that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain exactly how people should think or feel they don’t understand the mission of a logo. If viewers have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that illustrates itself won’t have the opportunity to be understood.

Logo style developed for a hair style workshop featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that related a feeling of contentment and elegance for their new hair salon. I came up with a concept that didn’t go the obvious route of creating just a stylized orchid but instead crafted a logo design which implied an orchid in the formation of a swirl featured into the letter O in the title and by placing attention on the concept with the figure of a hummingbird hovering over the image itself. The obvious path in designing a logo is in most cases the wrong direction and in this case, the design ended up not being about the orchid but instead put the emphasis on the emotion that they really wanted to transmit to their patrons.

Arabian steed logo design created for a horse ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct company logo concept fashioned to embody the unique physical traits of the Arabian type of horses. With an unique head shape and higher tail posture, the Arabian is one of the most easily identifiable horse breeds in the entire world.

Las Cafe logo layout a little restaurant, layout contains a changed script font which floats above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, style contains a modified manuscript typeface which hovers over a team of ornate lines and also dots.

Logo design for a software program developer the style functions as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However, it meant something to the owner of the business and in many cases the meaning behind a logo is just as important as how it brands the business it represents.

Develop logo layout developed for a Nacogdoches interior designer, layout feature a collection of red circles that intersect and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Nacogdoches interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, researches, coordinates, and oversees such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, site inspections, programming, study, interacting with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and also A in middle of words progressed have actually been modified to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Nacogdoches logo design assignment was carried out for a management consultant that enables business leaders to develop into more effective at handling people, expectations, and productivity.

A logo design featuring an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was ready for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of interests, a spot to sell their previously owned goods to other sports enthusiasts. I designed their Nacogdoches logo design dsign with an illustration which seizes the interest of vehicles and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo layout has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually produced for an Nacogdoches regional farm it was really designed for an investments broker, and this company logo was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to make a brand mark that projects self-confidence, financial success, and luxury.
Logo created for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script font that is reminiscent of a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked closely with the proprietor to design a logo design that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very legible from over a block away.