New Braunfels Logo Design

Every new New Braunfels business knows they require a logo, however few new business owners thoroughly grasp the key role their logo can take in their success, or why one logo design functions far better than another. A company logo has a critical and lasting impact on the prosperity of a company, select the right one and it can make the door swing and cash register ring, select the incorrect one and it will be a barrier and an impediment for the life of a business. The logos included in the ImageCo portfolio help New Braunfels businesses succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs do not demand consideration, they can be grasped in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will stay legible and just as emotive at any size.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a logo should be timeless and will feel relevant today, tomorrow, and forty years from now.

Retro logo design of a bike developed for a New Braunfels coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening in an old part of the area and wished to project a vintage tone without coming across as stodgy or low energy. I accomplished both of these jobs by means of designing a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo layout with a microscopic lense slide and also germs developed for New Braunfels clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the root causes and outcomes of diseases, especially the field of healthcare that deals with the clinical examination of samplings of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be excessively literal with a design and to a point, this design approaches the company it serves very literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more attention grabbing and more meaningful.

logo design with a leaping green frog designed for a family fun center in New Braunfels.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for health care providers, dentists, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to include a few springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for advertising. I also believe this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design including a group of birds, a hill, a route, a stream, as well as a tree - made for New Braunfels traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area due to the fact that travel photographers don’t shoot places or things but rather communicate emotional experiences through the photos they record. The idea behind this logo design was to use negative space to communicate more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be communicated with just words. I attempted to do something much the same to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  New Braunfels logo but also to illustrate the depth to her art and in the way that she sees the world through the lens of her camera.

 New Braunfels logo design with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but my client, while he liked the concept, didn’t care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his hatred for this particular breed of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and family as well as with people that they don’t even know so as to get unbiased viewpoints on the benefit of a design. Fortunately, he talked about it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a weird creature in the design world because the people that have a tendency to hire an expert to create their business logo comprehend how vital a logo design is for their company so they are way more invested in the result. Every logo job has it’s allotment of hurdles, however the greatest challenge is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for New Braunfels book author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, but it really is the most important part of a printed book since it is in most cases the very first thing a person sees in the book shop. Regarding a publishing company, it’s the opportunity that they will ever get to promote their product and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it looks like that in many occurrences one of the items folks tend to recall the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle air service located in LA and although I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to affording a spirit of air travel and it was certainly a success.

 New Braunfels logo design made use of for advertising as well as a tag layout for Vintage Situation includes an antiquated typeface style.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that appeared to be antique cases. For this business logo concept I strove to come up with a logo that had a fluid old style feel to it and could easily be utilized for everything from a web page to an insignia on brand new cases that appeared like they were from another generation.

Logo design created for an orthodontist in New Braunfels, style include an arc with lines intersecting via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most difficult logo jobs considering that it appears that every single dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to small business marketing, if restaurants approached their branding in the exact same way dental offices do every one of their company logos would be a picture explaining something they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dentist logos because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design made for a family members nonprofit, the logo design includes 4 personalities startled in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wishes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo design that conveyed that they were about families without being openly corny about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to summarize precisely how individuals should think or feel they don’t understand the objective of a logo. If people have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the chance to be comprehended.

Logo style produced for a hair design studio featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that carried a feeling of peace and elegance for their new hair studio. I came up with a design that did not go the obvious route of making simply a stylized orchid but instead crafted a logo design that suggested a flower in the formation of a swirl incorporated in to the letter O in the title and by placing emphasis on the logo design using the silhouette of a hummingbird hovering over the logo design itself. The obvious path in designing a logo design is usually the incorrect path and in this case, the design ended up not being about the orchid but alternately put the focus on the emotion that they really wanted to forecast to their patrons.

Arabian horse logo style developed for an equine ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a distinct custom logo concept fashioned to embody the unique physical traits of the Arabian pedigree of equines. With an unique head form and high tail posture, the Arabian is one of the very most easily identifiable equine lineages in the whole world.

Las Coffee shop logo design a tiny dining establishment, layout consists of a customized script font style which hovers above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, layout includes a customized manuscript typeface which hovers over a team of elaborate lines and also dots.

Logo style for a software application designer the layout functions and also iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the business and in many cases the significance supporting a business logo is equally as important as how it serves the company it represents.

Advance logo design developed for a New Braunfels indoor designer, layout function a collection of red circles that intersect and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a New Braunfels interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, investigates, collaborates, and manages such ventures. Interior design is a diverse occupation that consists of conceptual development, space planning, location examinations, programming, study, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V as well as A in center of words progressed have been changed to link straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This New Braunfels logo design project was completed for a management specialist that enables business leaders to develop into more effective at supervising people, expectations, and productivity.

A logo layout including an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market place was prepared for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of passions, a location to sell their pre-owned items to other sports enthusiasts. I tailored their New Braunfels logo dsign along with an image that garners the interest of vehicles and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo layout has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually composed for an New Braunfels regional farm it was really devised for an investments broker, and this company logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to generate an identity that projected assurance, effectiveness, and wealth.
Logo design made for making use of an indicator for the restaurant (Brewgrrs), it is a luxuriant script typeface that is similar to a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the owner to produce a logo design that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very legible from over a block away.