New Territory Logo Design

Each and every new New Territory company understands that they need a logo, however few entrepreneurs entirely are aware of the vital role their logo design can play in their financial success, or exactly why one logo functions far better than another. A logo design has an immediate and sustaining impact on the prosperity of a business, go with the correct one and it will make the door swing and cash register ring, choose the wrong one and it can be an obstacle and a hindrance for the longevity of a company. The logos featured in the ImageCo portfolio help New Territory companies prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos don’t require contemplation, they can be understood in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will be legible and just as emotive at any scale.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a logo design needs to be lasting and will feel relevant today, tomorrow, and twenty years from today.

Retro logo layout of a bicycle created for a New Territory coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were opening up in an old part of town and hoped to cast a nostalgic vibe without appearing as uninteresting or low energy. I achieved both tasks via designing a logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo layout with a microscope slide and also bacteria made for New Territory medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the triggers and consequences of diseases, especially the branch of medicine that deals with the clinical examination of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I recollect where I was able to integrate a bacteria-laden microscope slide into a logo design.

Usually I try not to be extremely literal with a concept and to a degree, this specific design approaches the company it serves fairly literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more interest grabbing and more unforgettable.

logo layout with a jumping eco-friendly frog designed for a family enjoyable facility in New Territory.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for surgeons, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to integrate a couple of springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo featuring a flock of birds, a hill, a path, a stream, and a tree - designed for New Territory travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field because travel photographers tend not to shoot places or things but instead communicate emotional journeys through the images they capture. The idea behind this logo concept was to use negative space to project more than what was visible upon first glance, which I think is representative of most professional photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I tried to do something the same to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  New Territory logo design but also to illustrate the depth to her art and in the way that she views the world through the lens of her camera.

 New Territory logo layout with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I honestly savor and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the customer, even though he liked the concept, didn’t care for my choice of birds. This guy seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his contempt for this specific kind of sea bird.

When I turn a design over to a client I urge all of them to share it with colleagues and family as well as with other people that they don’t actually know so as to get objective opinions on the worthiness of a concept. Fortunately, he shared it with his whole family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a weird animal in the design world because the people that tend to hire a professional to design their logo understand how vital a logo design is for their company so they are much more invested in the result. Every logo design project possesses it’s allotment of hurdles, however the greatest challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for New Territory publication author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, but it really is the most crucial part of a printed book since it is in most cases the very first thing a person sees in the bookstore. Regarding a publishing company, it’s the optimal opportunity that they will likely ever have to promote their product and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many occurrences 1 of the items people often tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle air service situated in LA and while I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to affording a spirit of air travel and it was certainly a success.

 New Territory logo layout made use of for marketing and a label design for Vintage Case includes an old font style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that looked to be antique cases. For this logo design I sought to come up with a logo that possessed a fluid vintage feel to it and could be utilized for every thing from a web page to an insignia on brand new cases that looked like they were from a different point in time.

Logo design created for an orthodontist in New Territory, design consist of an arc with lines intersecting with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging logo projects due to the fact that it appears that every single dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to company branding, if restaurants approached their branding in the very same way dental practices do every one of their company logos would be a picture explaining anything they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo includes 4 personalities staggered in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wants to project.

The McNally Foundation’s name offered a unique opportunity to do a logo design which conveyed that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain how people ought to think or feel they don’t understand the purpose of a logo. If you have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that illustrates itself won’t have the opportunity to be understood.

Logo design produced for a hair layout workshop featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that related a spirit of simplicity and connection for their new hair salon. I created a concept that did not go the obvious direction of crafting just a stylized orchid but instead crafted a logo design which suggested a flower in the formation of a swirl featured in to the letter O in the title and by putting emphasis on the concept using the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a logo is oftentimes the wrong route and in this case, the design ended up not being about the orchid but alternately put the emphasis on the emotion that they wanted to project to their patrons.

Arabian horse logo design developed for a steed cattle ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind custom logo design fashioned to exemplify the unique physical traits of the Arabian breed of equines. By having a different head shape and higher tail posture, the Arabian is one of the most immediately identifiable horse lineages in the whole world.

Las Coffee shop logo design a small dining establishment, layout includes a modified manuscript font style which floats above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, layout includes a customized manuscript font which hovers above a team of ornate lines and dots.

Logo style for a software programmer the design features and also legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. But it meant something to the business owner of the company and in quite a few cases the symbolism supporting a business logo is equally as important as how it brands the business it represents.

Develop logo layout created for a New Territory indoor designer, design attribute a collection of red circles that intersect and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a New Territory interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, explores, coordinates, and oversees such projects. Interior design is a diverse profession that includes conceptual development, area planning, location assessments, programming, analysis, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and A in center of the word progressed have actually been changed to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This New Territory logo design assignment was done for a leadership specialist that assists business leaders to become more efficient at supervising people, expectations, and profitability.

A logo style including a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly knew the market was ready for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of passions, a location to sell their pre-owned products to other sports enthusiasts. I created their New Territory business logo dsign using an image that garners the interest of vehicles and sends an image that evokes the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo design has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really produced for an New Territory regional farm it was in reality designed for an investments broker, and this company was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to create a brand mark that projects self-confidence, success, and affluence.
Logo design made for the use of an indication for the restaurant (Brewgrrs), it is an ornate script font style that is similar to a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked directly with the proprietor to produce a logo design that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very legible from over a block away.