Pasadena, Texas Logo Design

Virtually every new Pasadena business realizes that they are in need of a logo, however few new business owners entirely understand the essential role their company logo can perform in their financial success, or the reason that one logo design functions better than another. A business logo has an instant and long term influence on the prosperity of a company, choose the correct one and it can make the door swing and cash register ring, go with the incorrect one and it will be a barrier and an impediment for the longevity of an organization.

The logos presented in the ImageCo portfolio help Pasadena, Texas companies succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logo designs do not require scrutiny, they can be realized in just a look.
  2. Scalability: from business cards to signboards a scalable logo design will be legible and equally emotive at every size.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design needs to be enduring and should feel relevant today, tomorrow, and twenty years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bike produced for a Pasadena, Texas coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening up in an older section of the city and really wanted to cast a retro atmosphere without appearing as stodgy or low energy. I achieved both of these tasks by developing a business logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo design with a microscope slide and germs designed for Pasadena, Texas medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the triggers and effects of diseases, mainly the field of medicine that works with the clinical assessment of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the sole instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be extremely literal with a concept and to a point, this design approaches the company it represents fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more interest grabbing and more memorable.

logo style with a jumping green frog developed for a family fun center in Pasadena, Texas.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for surgeons, dentists, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to feature a couple springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for advertising. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design including a group of birds, a hill, a trail, a stream, and a tree - designed for Pasadena, Texas travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to shoot places or things but instead project emotional experiences by means of the pictures they capture. The idea behind this logo concept was to make use of negative space to convey more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I made an effort to do something the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Pasadena logo but also to show the depth to her art and in the way that she sees the world through the lens of her camera.

 Pasadena logo style with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I really relish and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the customer, while he liked the concept, really did not care for my choice of birds. This particular guy truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his contempt for this particular kind of sea bird.

When I turn a design over to a customer I encourage them to talk about it with colleagues and family members as well as with individuals that they don’t actually know so as to get honest opinions on the benefit of a design. Fortunately, he talked about it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a strange creature in the design world given that the people that have a tendency to hire a professional to create their logo recognize how essential a logo is for their organization so they are much more invested in the outcome. Every logo job possesses it’s portion of challenges, but the most significant challenge is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Pasadena, Texas book author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, however it really is the most critical part of a published book given that it is ordinarily the primary thing a person views in the book store. With respect to a publisher, it’s the opportunity they will ever have to spotlight their product and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many instances one of the items people usually tend to remember the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service based in LA and although I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a good sense of airline flight and it was definitely a winner.

 Pasadena logo style used for marketing and also a label style for Vintage Instance features an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that seemed to be much older cases. For this brand concept I sought to come up with a logo that possessed a fluid retro feel to it and could easily be utilized for every thing from a web site to a label on brand new cases that appeared like they were from another era.

Logo design created for an orthodontist in Pasadena, Texas, design consist of an arc with lines converging via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging logo design projects because it seems that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to business marketing, if restaurants approached their branding in the very same way dental practices do every one of their company logos would definitely be a picture explaining something they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really really love doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo features 4 characters startled in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo design that communicated that they were about families without being openly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize exactly how people ought to think or feel they don’t understand the mission of a logo. If you have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that explains itself will never have the chance to be understood.

Logo layout created for a hair style workshop including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that conveyed a sense of ease and elegance for their new hair salon. I came up with a concept which did not go the obvious course of designing merely a stylized orchid but instead delivered a business logo which implied an orchid in the pattern of a swirl featured into the letter O in the title and by placing attention on the logo design with the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a company logo is usually the incorrect route and in this case, the design ended up not being about the flower but instead put the emphasis on the emotion that they wanted to transmit to their customers.

Arabian horse logo style produced for an equine cattle ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed an original company logo design fashioned to exemplify the unique physical traits of the Arabian pedigree of horses. By having an identifiable head form and higher tail posture, the Arabian is one of the highly easily recognizable equine types in the whole world.

Las Coffee shop logo layout a tiny restaurant, layout contains a modified script typeface which hovers over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, design includes a changed manuscript font which floats above a team of luxuriant lines and dots.

Logo style for a software application developer the layout functions and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the company and in many cases the meaning supporting a logo is equally as important as how it brands the enterprise it stands for.

Advance logo layout developed for a Pasadena, Texas indoor developer, design function a collection of red circles that intersect and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Pasadena, Texas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, researches, coordinates, and manages such projects. Interior design is a diverse occupation that includes conceptual development, area planning, location assessments, programming, analysis, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and also A in center of the word advanced have actually been customized to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Pasadena, Texas logo design assignment was performed for a leadership specialist that helps business leaders to develop into more effective at handling people, expectations, and productivity.
A logo layout featuring an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market was ready for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a place to sell off their secondhand goods to other sports enthusiasts. I created their Pasadena logo dsign utilizing an image which garners the interest of traffic and projects an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo design has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really produced for an Pasadena, Texas area farm it was in reality designed for a commodities broker, and this company was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to develop an identity that projects self-confidence, success, and affluence.

 Pasadena Logo design for a nonprofit, Transforming Factor Solutions - the logo layout function for ostensibly encountering arrow as well as the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they desired, this can be a good thing or a bad thing. Good in that it gives a designer the freedom to explore any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where exactly the target is. Thankfully, in this particular case, I nailed a bullseye with the first shot.

Logo design made for the use of a sign for the restaurant (Brewgrrs), it is an elaborate script typeface that is evocative a well-known sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked closely with the business owner to create a logo design which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.