Pasadena Logo Design

Nearly every new Pasadena organization realizes that they require a logo, however few entrepreneurs fully recognize the essential role their company logo will take in their success, or why one logo design performs more effectively than another. A logo design has an immediate and lasting impact on the growth of a company, pick the correct one and it will make the door swing and phone ring, choose the incorrect one and it can be an obstacle and a hindrance for the life of an organization. The logos included in the ImageCo portfolio help Pasadena businesses prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos don’t demand contemplation, they can be grasped in just a glance.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and just as emotive at virtually any size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design should be ageless and should feel relevant today, tomorrow, and forty years from today.

Retro logo layout of a bicycle created for a Pasadena coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were launching in an older section of the town and wanted to cast a retro feel without appearing as stodgy or low energy. I achieved both of these jobs via designing a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo design with a microscope slide as well as bacteria developed for Pasadena medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the triggers and effects of diseases, especially the field of medicine which works with the laboratory examination of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the only instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be overly literal with a design and to a degree, this design approaches the company it represents very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more attention grabbing and much more unforgettable.

logo layout with a jumping environment-friendly frog developed for a family enjoyable facility in Pasadena.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for surgeons, dentists, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun location to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for advertising. I also think this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design including a group of birds, a hill, a trail, a stream, and also a tree - created for Pasadena traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche area because travel photographers tend not to shoot places or things but rather convey emotional journeys by means of the pictures they record. The thought behind this logo composition was to make use of negative space to communicate more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I made an effort to do something similar to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Pasadena logo design but also to show the depth to her art and in the way that she perceives the world through the lens of her camera.

 Pasadena logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I honestly relish and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the customer, even though he loved the concept, really did not care for my choice of birds. This guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his aversion for this specific kind of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with friends and family members as well as with people that they don’t even know so as to get objective viewpoints on the benefit of a concept. Fortunately, he discussed it with his family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Logo designs are a strange creature in the design world because the people that have a tendency to hire an expert to design their business logo recognize how crucial a logo design is for their business so they are way more vested in the end result. Every logo design job possesses it’s share of difficulties, however the biggest challenge is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Pasadena book publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, nevertheless it really is the most crucial part of a published book due to the fact that it is usually the very first thing a person views in the book store. Concerning a publishing company, it’s the most ideal opportunity that they will likely ever get to promote their brand and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many instances 1 of the items people tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle air service based in LA and while I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to affording a spirit of air travel and it was certainly a victory.

 Pasadena logo style made use of for advertising and also a tag design for Vintage Case features an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which seemed to be older cases. For this brand concept I tried to come up with a logo that provided a fluid vintage feel to it and could easily be used for anything from a website to a label on brand new cases that seemed like they were from a different generation.

Logo design developed for an orthodontist in Pasadena, style include an arc with lines converging with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging logo design jobs due to the fact that it appears that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to business marketing, if dining establishments approached their advertising in the exact same way dental professionals do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really enjoy doing dental logo designs because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo designed for a household not-for-profit, the logo design features 4 characters surprised in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo that communicated that they were about families without being openly corny about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate how individuals should think or feel they don’t understand the objective of a logo. If viewers have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that illustrates itself won’t have the chance to be understood.

Logo style developed for a hair layout workshop featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that communicated an atmosphere of ease and class for their new hair studio. I created a design which did not go the obvious course of crafting just a stylized orchid but instead designed a logo which implied a flower in the formation of a swirl integrated into the letter O in the title and by placing attention on the concept along with the figure of a hummingbird hovering over the logo itself. The obvious path in designing a company logo is more often than not the wrong path and in this case, the design ended up not being about the flower but instead laid the focus on the perception that they really wanted to transmit to their clients.

Arabian steed logo style created for a horse ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a distinct logo design tailored to exemplify the unique physical traits of the Arabian breed of horses. By having a different head shape and higher tail posture, the Arabian is one of the most immediately identifiable horse types in the world.

Las Coffee shop logo design a small dining establishment, layout includes a modified script font which floats above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, layout consists of a modified manuscript font style which hovers over a group of luxuriant lines as well as dots.

Logo style for a software programmer the design features and legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the company and in quite a few cases the meaning behind a business logo is just as important as how it brands the enterprise it stands for.

Progress logo style produced for a Pasadena indoor designer, style attribute a collection of red circles that converge as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Pasadena interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, investigates, coordinates, and oversees such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, site examinations, programming, research, interacting with the stakeholders of a project, construction management, and execution of the design.

logo design done for Advanced Management Solutions, the characters for letter V and A in center of words progressed have been changed to connect directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Pasadena logo design job was carried out for a leadership guide that assists business professionals to develop into more successful at supervising people, expectations, and productivity.

A logo layout including a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market place was primed for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a location to sell their pre-owned products to other sports enthusiasts. I designed their Pasadena logo dsign utilizing a graphic which garners the attention of vehicles and sends an image that arouses the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo style has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually designed for an Pasadena area farm it was actually created for a commodities broker, and this particular trademark was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to create a brand mark that projected self-assurance, success, and luxury.
Logo made for making use of an indicator for the restaurant (Brewgrrs), it is an elaborate script font style that is evocative a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the business owner to develop a business logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very legible from over a block away.