Acute Care 360 ImageCo, Portland, Texas, TX,

ImageCo, Portland, Texas, TX,

Evolv Design logo designed by ImageCo, Portland, Texas, TX,

Red Panda Publishers logo designed by ImageCo, Portland, Texas, TX,

Portland, Texas, TX,

ImageCo, Portland, Texas, TX,
ImageCo, Portland, Texas, TX,

Mid Valley Pathology logo designed by ImageCo, Portland, Texas, TX,

FSA OK logo designed by ImageCo, Portland, Texas, TX,

Emerald Heights logo designed by ImageCo, Portland, Texas, TX,

Club Sapphire logo designed by ImageCo, Portland, Texas, TX,

Downtown Dogs logo designed by ImageCo, Portland, Texas, TX,

School board logo designed by ImageCo, Portland, Texas, TX,

Ferry Street Coffee Company logo designed by ImageCo, Portland, Texas, TX,

Stoney Forensic logo designed by ImageCo, Portland, Texas, TX,

Smart kernels logo designed by ImageCo, Portland, Texas, TX,

STRATEGIES FOR IDENTIFYING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design agency offers a money back guarantee try to keep in mind that they can’t refund the time you invest which is eminently more precious than your money is.

PORTFOLIO

Some design firms talk a good game but ultimately a design firm can only be evaluated from the quality of their portfolio, if the work in their portfolio does not feature actual examples odds are they will never be able to deliver a premium logo design.

VISION

A logo’s goal is to be recognized and remembered, and it’s purpose is to echo your personal vision for your organization. If a logo designer isn’t focused on realizing your vision, the thing they are really focused on is how soon they can get paid.

Portland LOGO DESIGN​

For over 20 years ImageCo has been helping start ups and entrepreneurs establish unforgettable brand identities. We have done branding work for ranchers, educational institutions, diamond miners, wedding singers, bistros, retail stores, and virtually every other kind of business concern you can envision. What makes ImageCo unique compared to our competitors is that our background is rooted in the electrical sign industry so we approach every branding project as though it will be employed as an electrical sign. As a result of our sign first technique our logo designs can, and have been utilized in everything from clothing labels to billboards. Our sign first technique insures that our logo designs are equally successful whether they are used in TV commercials or website apps, they are consistently identifiable, understood, and always remembered no matter of size or application.

American Made ★ Design

The thing which really sets ImageCo apart from many of the design companies that you might possibly have come across in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are brought on board to do, we perform in-house. Regardless of the type of project we undertake, brand identity design, web site, trade show exhibition, or retail sign, we do not, and never will job out our customer’s work to companies located outside the USA. When you call us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not a middleman that increases the price of your design project and dictates the conditions of how you and I conduct business.

QUALITIES OF A POWERFUL LOGO DESIGN

Virtually every new Portland company realizes that they require a logo, yet few new business owners entirely comprehend the vital role their business logo can make in their becoming successful, or the reason that one logo design functions far better than another. A logo design has an instant and long term impact on the financial success of a business, choose the correct one and it can make the door swing and phone ring, choose the incorrect one and it will be a barrier and a hindrance for the life span of a company. The logos included in the ImageCo portfolio help Portland businesses succeed, they are effective in any given situation and the reason why they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t require consideration, they can be comprehended in just a glance.
  2. Scalability: from business cards to retail signs a scalable logo design will continue to be legible and equally emotive at virtually any scale.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or company they represent.
  5. Relevance: a logo design needs to be ageless and should feel equally relevant today, tomorrow, and forty years from today.

understand your brand

Brand – It is a verb and also a noun, it’s an identifying mark and the process of noting something so that it can be distinguished, its genesis originates from the mark branded onto animals. These days a brand represents practically anything with a motive, regardless if it be profit or political parties, a brand is an intrinsic aspect of defining the worth of something in the consumer’s mind.

Branding – Is kind of like marketing and advertising’s attractive cousin, they are both from the very same family, the distinction being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest targeted at a specific audience, it’s goal is to produce an image that the audience will identify with.

Brand Image – An image planted and nurtured through advertising and marketing and also identity design. When somebody says the brand names Porsche or Mustang what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and unique . That is brand image and brand image is what makes people purchase those products. Brand image is why individuals buy specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Companies – If you look back at the history of the majority of branding companies you’ll discover that they are often re-branded advertising companies. When somebody states they are in marketing many people will likely have an idea about what they do. Yet when somebody says “I am in branding”… it simply sounds more attractive, probably it’s because most people don’t fully understand what it implies to be in branding so it comes off as more mysterious and perhaps even attractive.

Brand Identity – Is a comprehensive term that explains the visual aspects of a product or company that influence understandings. This primarily consists of the name, the logo design, the product packaging, the colors used however can likewise include sound, illumination, texture, signage, really anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that concentrates on a kind of visual design which helps shape the public image of a business, a product or a business organization. Brand identity designers develop logo designs, sign designs, packaging, and collateral material such as business cards, stationery, as well as sales brochures. Some identity designers also build websites and also software interfaces. The crucial function of a brand identity designer is to establish the visual cues and an emotional tone with the objective of affecting actions, outcomes as well as perceptions.

select signs/logos

Retro logo style of a bike created for a Portland coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were launching in an older section of town and wished to visualize an old-fashioned atmosphere without coming across as stodgy or low energy. I achieved each of the tasks via developing a logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo style with a microscope slide and bacteria designed for Portland medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the root causes and outcomes of diseases, mainly the branch of healthcare which works with the laboratory examination of samples of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the only instance I recall where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be overly literal with a concept and to a degree, this specific design approaches the company it serves quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more focus grabbing and much more meaningful.

logo design with a leaping green frog created for a household enjoyable center in Portland.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for physicians, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to include a few springs into the concept but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo featuring a group of birds, a mountain, a path, a stream, and a tree - created for Portland traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area because travel photographers tend not to shoot places or things but rather reveal emotional experiences by means of the pictures they record. The idea behind this logo composition was to make use of negative space to project more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I attempted to do something comparable to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Portland logo but also to illustrate the depth of her work and in the way that she perceives the world through the lens of her camera.

 Portland logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I seriously enjoy and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the customer, while he liked the concept, really did not care for my choice of birds. This particular man truly disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his aversion for this specific breed of sea bird.

When I turn a concept over to a client I urge them to share it with colleagues and family members as well as with people that they don’t even know so as to get honest viewpoints on the merit of a design concept. Fortunately, he talked about it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logos are a weird creature in the design world given that the people that tend to hire an expert to design their logo realize how essential a logo is for their organization so they are way more invested in the end result. Every logo job possesses it’s allotment of hurdles, but the biggest challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Portland publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, but it really is the most critical part of a printed book because it is in most cases the initial thing a person views in the bookstore. With respect to a publishing company, it’s the best opportunity that they will ever have to spotlight their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many cases 1 of the items people usually tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline based in LA and although I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to affording a good sense of air travel and it was surely a victory.

 Portland logo style made use of for marketing and also a tag layout for Vintage Case includes an old font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that seemed to be vintage cases. For this logo concept I tried to come up with a logo that possessed a fluid old style feel to it and could be utilized for anything from a web page to a label on brand new cases that seemed like they were from a different generation.

Logo developed for an orthodontist in Portland, style include an arc with lines intersecting with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo jobs due to the fact that it appears that almost every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to small business marketing, if restaurants approached their advertising in the very same way dentists do every one of their logos would be a picture trying to explain something they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dentist logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo design features 4 personalities staggered in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name offered a unique opportunity to do a logo design which conveyed that they were about families without being openly corny about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain specifically how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that describes itself will never have the likelihood to be understood.

Logo design developed for a Portland hair style studio featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that projected a feeling of calmness and class for their new hair studio. I came up with a design which did not go the obvious course of designing just a stylized orchid but rather created a business logo which suggested an orchid in the pattern of a swirl incorporated into the letter O in the name and by putting attention on the logo design with the silhouette of a hummingbird floating above the image itself. The obvious path in creating a company logo is more often than not the incorrect direction and in this case, the design ended up not being about the flower but alternately laid the attention on the perception that they wanted to transmit to their customers.

Arabian horse logo design produced for an equine cattle ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct custom logo concept fashioned to symbolize the unique physical traits of the Arabian kind of horses. With an unique head shape and higher tail carriage, the Arabian is one of the very most easily identifiable equine breeds in the world.

Las Cafe, A Portland restaurant logo design a tiny dining establishment, layout consists of a changed manuscript typeface which floats above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, layout includes a changed manuscript typeface which hovers above a team of luxuriant lines and dots.

Logo layout for a software application programmer the design features and legendary Portland aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in many cases the substance behind a business logo is just as important as how it serves the company it represents.

Progress logo layout produced for a Portlandindoor developer, style attribute a series of red circles that intersect as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Portland interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, explores, coordinates, and oversees such ventures. Interior design is a diverse occupation that involves conceptual development, space planning, site evaluations, programming, analysis, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions in Portland, the personalities for letter V and A in middle of words advanced have been changed to tie straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Portland logo design assignment was performed for a management specialist that aids business leaders to become more successful at managing people, expectations, and profitability.

A Portland business logo design featuring a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market was primed for an outdoor sporting store that operates as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of passions, a place to sell their used products to other sports enthusiasts.

I tailored their Portland business logo design using a graphic which seizes the interest of vehicles and sends an image that invokes the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.

Logo style MQ ranches, this Portland company logo style has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually designed for an Portland regional farm it was in reality devised for a products broker, and this brand was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to make a image that projected confidence, financial success, and prosperity.

 Portland Logo design for a nonprofit, Turning Point Solutions - the logo style feature for externally dealing with arrow and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they would like, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to discover any concept that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where the target is. Luckily, in this instance, I struck a bullseye with the 1st try.

Logo designed for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script typeface that is reminiscent of a well-known Portland sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked closely with the proprietor to develop a logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Portland, Texas, TX,
Logo designed by ImageCo, Portland, Texas, TX,
Logo designed by ImageCo, Portland, Texas, TX,
Logo designed by ImageCo, Portland, Texas, TX,
Electrical sign design for Portland restaurnat designed by Portland Sign Business
Portland logo design and brand identity design for Portland businesses
Logo designed by ImageCo, Portland, Texas, TX,
Logo designed by ImageCo, Portland, Texas, TX,
Logo designed by ImageCo, Portland, Texas, TX,
Logo designed by ImageCo, Portland, Texas, TX,
Logo designed by ImageCo, Portland, Texas, TX,

Logo designed by ImageCo, Portland, Texas, TX,

Logo designed by ImageCo, Portland, Texas, TX,

Logo designed by ImageCo, Portland, Texas, TX,

Logo designed by ImageCo, Portland, Texas, TX,

Logo designed by ImageCo, Portland, Texas, TX,
Logo designed by ImageCo, Portland, Texas, TX,
Logo designed by ImageCo, Portland, Texas, TX,
Logo designed by ImageCo, Portland, Texas, TX,
Logo designed by ImageCo, Portland, Texas, TX,
Logo designed by ImageCo, Portland, Texas, TX,
Logo designed by ImageCo, Portland, Texas, TX,
Logo designed by ImageCo, Portland, Texas, TX,
Logo designed by ImageCo, Portland, Texas, TX,
Logo designed by ImageCo, Portland, Texas, TX,