Richardson Logo Design

Virtually every new Richardson organization understands that they require a logo, but few new business owners fully recognize the crucial role their logo design will make in their success, or why one logo functions far better than another. A logo design has a critical and long-term impact on the success of a business, choose the right one and it can make the door swing and phone ring, go with the incorrect one and it can be an obstacle and an impediment for the life of an organization. The logos included in the ImageCo portfolio help Richardson companies succeed, they are effective in any given scenario and the reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t demand contemplation, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo will continue to be legible and just as emotive at any dimension.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a company logo needs to be ageless and should feel relevant today, tomorrow, and twenty years from today.

Retro logo layout of a bike produced for a Richardson coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening up in an older section of the town and really wanted to cast an old-fashioned atmosphere without coming across as uninteresting or low energy. I accomplished the two jobs via creating a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo layout with a microscopic lense slide and bacteria designed for Richardson clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the triggers and effects of diseases, mainly the branch of healthcare which deals with the clinical examination of samplings of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the sole instance I recall where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it serves very literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more interest grabbing and a lot more memorable.

logo style with a jumping eco-friendly frog created for a family fun facility in Richardson.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs which come my way, I’ve done dozens of logo designs for physicians, dental practices, and lawyers but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to feature a few springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo including a flock of birds, a mountain, a trail, a stream, as well as a tree - created for Richardson travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche profession because travel photographers don’t shoot places or things but instead reveal emotional experiences by means of the photos they record. The idea behind this logo composition was to use negative space to project more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I tried to do something much the same to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Richardson logo design but also to reveal the depth in her work and in the way that she perceives the world through the lens of her camera.

 Richardson logo style with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I seriously take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the customer, while he loved the concept, really did not care for my choice of birds. This particular guy really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his aversion for this specific breed of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with friends and family members as well as with folks that they don’t even know so as to get honest judgements on the worthiness of a design concept. Fortunately, he discussed it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a strange animal in the design world because the people that are inclined to hire a professional to create their logo recognize how essential a logo design is for their company so they are much more invested in the end result. Every logo job has it’s portion of hurdles, however the biggest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Richardson publication author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, yet it really is the most necessary part of a printed book since it is in most cases the very first thing a person sees in the bookstore. For a publisher, it’s the best opportunity that they will likely ever have to promote their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many instances 1 of the items individuals tend to remember the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company located in LA and although I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a good sense of air travel and it was definitely a success.

 Richardson logo design utilized for marketing and a label design for Vintage Case features an old font layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that seemed to be much older cases. For this business logo design I sought to come up with a logo that provided a fluid vintage feel to it and could be used for everything from a web page to a label on brand new cases that looked like they were from a different era.

Logo produced for an orthodontist in Richardson, layout include an arc with lines converging with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo jobs because it appears that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to small business marketing, if restaurants approached their advertising in the exact same way dental practices do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members not-for-profit, the logo includes 4 characters staggered in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo that conveyed that they were about families without being overtly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe specifically how individuals ought to think or feel they don’t understand the goal of a logo. If people have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that describes itself won’t have the likelihood to be comprehended.

Logo style produced for a hair design workshop featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that communicated a feeling of tranquility and connection for their new hair studio. I came up with a concept that did not go the obvious route of designing simply a stylized orchid but instead designed a logo that implied an orchid in the formation of a swirl integrated in to the letter O in the title and by placing attention on the concept along with the silhouette of a hummingbird hovering above the logo itself. The obvious path in designing a logo is frequently the wrong course and in this case, the design ended up not being about the orchid but instead laid the importance on the feeling that they really wanted to project to their patrons.

Arabian horse logo design created for an equine cattle ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique logotype design styled to exemplify the unique physical traits of the Arabian breed of horses. By having an unique head shape and high tail posture, the Arabian is one of the very most easily recognizable equine lineages in the whole world.

Las Coffee shop logo layout a tiny dining establishment, style consists of a changed manuscript font which hovers over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, style includes a customized manuscript font style which floats above a team of ornate lines and dots.

Logo design for a software application programmer the style attributes and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the business and in quite a few cases the symbolism behind a business logo is just as important as how it serves the company it represents.

Develop logo layout created for a Richardson interior developer, design feature a collection of red circles that intersect and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Richardson interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, investigates, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that involves conceptual development, area planning, location assessments, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V as well as A in center of the word progressed have actually been modified to link directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Richardson logo design assignment was carried out for a leadership consultant that assists business professionals to develop into more successful at managing people, expectations, and profitability.

A logo style including an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was primed for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of passions, a location to sell their used products to other sports enthusiasts. I tailored their Richardson logo design dsign using an image that garners the interest of vehicles and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo design has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually created for an Richardson regional farm it was in reality developed for an investments broker, and this particular company was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to make a graphic that projects confidence, financial success, and luxury.
Logo design developed for using an indicator for the dining establishment (Brewgrrs), it is an elaborate script font that is reminiscent of a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the owner to develop a logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.