Richardson, Texas Logo Design

Virtually every new Richardson venture understands that they are in need of a logo, yet few entrepreneurs are thoroughly aware of the pivotal role their business logo will perform in their becoming successful, or the reason that one business logo works better than another. A company logo has an instant and sustaining influence on the success of a business, choose the correct one and it can make the door swing and phone ring, choose the incorrect one and it can be an obstacle and an impediment for the longevity of a company.

The logos featured in the ImageCo portfolio help Richardson, Texas companies prosper, they are effective in any given situation and the reason why they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logo designs do not require deliberation, they can be understood in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo will stay legible and just as emotive at virtually any dimension.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a logo design should be enduring and will feel relevant today, tomorrow, and 20 years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bike produced for a Richardson, Texas coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually launching in an older section of the community and wanted to cast an old-fashioned tone without coming across as uninteresting or low energy. I fulfilled both of these jobs by means of designing a company logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo design with a microscope slide as well as bacteria made for Richardson, Texas medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the root causes and outcomes of diseases, mainly the field of healthcare that deals with the laboratory evaluation of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the sole instance I remember in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be overly literal with a design and to a point, this specific design approaches the company it serves rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more interest grabbing and much more meaningful.

logo layout with a jumping green frog developed for a household enjoyable center in Richardson, Texas.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for health care providers, dentists, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to include a couple springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design including a flock of birds, a mountain, a path, a stream, as well as a tree - developed for Richardson, Texas traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field due to the fact that travel photographers don’t capture locations or things but rather project emotional journeys through the images they record. The thought behind this logo composition was to use negative space to communicate more than what was visible upon first glance, which I think is quintessential of most good photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I attempted to do something comparable to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Richardson logo but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

 Richardson logo layout with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I genuinely savor and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my client, while he liked the concept, didn’t care for my choice of birds. This man truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his contempt for this specific variety of sea bird.

When I turn a design over to a client I encourage them to discuss it with friends and colleagues and family as well as with people that they don’t actually know so as to get objective viewpoints on the worthiness of a concept. Fortunately, he talked about it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Logos are a weird creature in the design world given that the people that are inclined to hire an expert to design their logo comprehend how essential a logo design is for their company so they are much more invested in the final result. Every logo project has it’s allotment of hurdles, however the biggest obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Richardson, Texas book author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, yet it really is the most necessary part of a published book due to the fact that it is in most cases the primary thing a person views in the book store. For a publisher, it’s the opportunity that they will ever get to promote their product and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many occurrences 1 of the traits people usually tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company located in LA and while I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to affording a spirit of flight and it was undoubtedly a winner.

 Richardson logo layout used for marketing and also a label layout for Vintage Situation includes an old font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that appeared to be antique cases. For this business logo concept I sought to come up with a logo that possessed a fluid retro feel to it and could be utilized for everything from a web site to an insignia on brand new cases that appeared like they were from another point in time.

Logo design produced for an orthodontist in Richardson, Texas, layout consist of an arc with lines converging via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo design projects considering that it seems that almost every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to business advertising, if restaurants approached their branding in the exact same way dentists do every one of their company logos would be a picture explaining anything they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really really love doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo created for a household not-for-profit, the logo design includes 4 characters startled in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution hopes to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo design that communicated that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate exactly how people should think or feel they don’t understand the goal of a logo. If people have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that describes itself will never have the likelihood to be comprehended.

Logo design created for a hair design workshop featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that communicated a feeling of serenity and connection for their new hair studio. I came up with a concept which did not go the obvious course of creating just a stylized orchid but alternatively delivered a logo design that suggested an orchid in the formation of a swirl integrated into the letter O in the name and by placing attention on the logo design along with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in designing a business logo is generally the wrong course and in this case, the design ended up not being about the orchid but alternately put the attention on the perception that they wanted to transmit to their customers.

Arabian horse logo style produced for an equine cattle ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique creative logo concept tailored to embody the unique physical traits of the Arabian breed of equines. With a different head form and higher tail carriage, the Arabian is one of the most quite easily identifiable equine lineages in the entire world.

Las Cafe logo style a tiny dining establishment, style contains a modified manuscript font which floats over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, design consists of a customized script font style which floats above a team of luxuriant lines and also dots.

Logo style for a software application programmer the style functions and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in many cases the meaning supporting a logo is just as important as how it brands the enterprise it stands for.

Progress logo design developed for a Richardson, Texas indoor designer, style feature a series of red circles that intersect and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Richardson, Texas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, explores, coordinates, and oversees such projects. Interior design is a diverse occupation that includes conceptual development, area planning, site evaluations, programming, analysis, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Management Solutions, the characters for letter V as well as A in middle of the word advanced have been customized to connect directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Richardson, Texas logo design project was completed for a leadership expert that enables business leaders to become more efficient at supervising people, expectations, and profitability.
A logo design featuring a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly understood the market was ready for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of interests, a place to sell their pre-owned products to other sports enthusiasts. I tailored their Richardson logo design dsign with an illustration which pulls in the attention of traffic and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo design has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually created for an Richardson, Texas area farm it was in reality designed for an investments broker, and this company logo was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to produce a graphic that projected trust, effectiveness, and wealth.

 Richardson Logo design for a nonprofit, Transforming Factor Solutions - the logo design feature for outwardly encountering arrowhead and the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they wanted, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to explore any idea that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where the target is. Thankfully, in this particular instance, I nailed a bullseye with the 1st go.

Logo designed for making use of an indication for the dining establishment (Brewgrrs), it is a luxuriant script font style that is reminiscent of a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the proprietor to produce a logo design which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.