Acute Care 360 ImageCo, Richardson, Texas, TX,

ImageCo, Richardson, Texas, TX,

Evolv Design logo designed by ImageCo, Richardson, Texas, TX,

Red Panda Publishers logo designed by ImageCo, Richardson, Texas, TX,

Richardson, Texas, TX,

ImageCo, Richardson, Texas, TX,
ImageCo, Richardson, Texas, TX,

Mid Valley Pathology logo designed by ImageCo, Richardson, Texas, TX,

FSA OK logo designed by ImageCo, Richardson, Texas, TX,

Emerald Heights logo designed by ImageCo, Richardson, Texas, TX,

Club Sapphire logo designed by ImageCo, Richardson, Texas, TX,

Downtown Dogs logo designed by ImageCo, Richardson, Texas, TX,

School board logo designed by ImageCo, Richardson, Texas, TX,

Ferry Street Coffee Company logo designed by ImageCo, Richardson, Texas, TX,

Stoney Forensic logo designed by ImageCo, Richardson, Texas, TX,

Smart kernels logo designed by ImageCo, Richardson, Texas, TX,

TIPS ON IDENTIFYING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design agency presents a money back guarantee try to bear in mind that they simply cannot reimburse the amount of time you invest which is much more precious than your money is.

PORTFOLIO

Many design firms talk a good game but ultimately a designer can only be determined by the quality of their portfolio, if the work in their portfolio does not feature real life examples chances are they won’t be able to deliver a quality logo design.

VISION

A logo’s goal is to be recognized and be unforgettable, and it’s purpose is to reflect your unique vision for your company. If a designer is not focused on realizing your vision, the thing they are really focused on is how quickly they can get paid.

Richardson LOGO DESIGN​

For over twenty years ImageCo has been helping businesses of all kinds cultivate notable brand identities. We’ve done brand design work for mechanics, schools, heart surgeons, wedding singers, coffee roasters, retailers, and just about every other kind of business you can envision. What makes us different compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every brand identity project as if it will be employed as an electric sign. As a result of our sign first technique our brand identity designs can, and have been used in everything from garment labels to billboards. Our sign first technique guarantees that our logos are equally successful whether they are used in television commercials or web headers, they are consistently recognizable, understood, and always remembered no matter of size or purpose.

American Made ★ Design

The one difference which seriously sets ImageCo apart from many of the design firms that you might have stumbled upon on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are retained to do, we perform ourselves. No matter the type of project we undertake, logo design, website, trade show exhibit, or electric sign, we do not, and never will contract out our client’s projects to agencies located outside the United States. When you call us at 1-855-IMAGECO the individual that answers the phone is ImageCo’s owner and designer, not a middleman that increases the cost of your design project and determines the terms of how my customers and I do business.

CHARACTERISTICS OF AN EFFECTIVE LOGO DESIGN

Virtually every new Richardson business realizes that they probably need a logo, however few new business owners thoroughly grasp the pivotal role their logo can play in their success, or the reason that one logo design functions far better than another. A logo design has an instant and long term impact on the success of a business, select the right one and it can make the door swing and phone ring, choose the wrong one and it can be an obstacle and an impediment for the longevity of a company. The logos featured in the ImageCo portfolio help Richardson businesses prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos don’t require consideration, they can be grasped in just a look.
  2. Scalability: from clothing labels to posters a scalable business logo will stay legible and equally emotive at virtually any size.
  3. Versatility: logos which function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or company they brand.
  5. Relevance: a company logo must be enduring and will feel equally relevant today, tomorrow, and thirty years from today.

understanding branding

Brand – It’s both a verb and also a noun, it is an identifying mark and also the act of denoting something to make sure that it could be distinguished, its foundation comes from the brand branded onto animals. Today a brand symbolizes virtually anything with an intention, whether it be earnings or political parties, a brand is an innate aspect of specifying the worth of something in the consumer’s mind.

Branding – Is sort of like marketing and advertising’s sexy cousin, they are both from the exact same family, the distinction being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition targeted at a target market, it’s objective is to create an image that the target market will relate to.

Brand Image – An image planted and nurtured through advertising and marketing and identity design. When a person says the names Lamborghini or Mustang what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and sexy . That is brand image and that is what makes individuals buy those products. Brand image is why individuals identify with specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Firms – If you look back at the origin of most branding firms you’ll find that they are frequently re-branded advertising firms. When somebody states they are in advertising the majority of people will likely have a preconceived notion about the type of work they do anything that can be seen, felt or heard are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that focuses on a kind of visual design that helps form the image of a company, a product or an organization. Brand identity designers develop logo designs, signage designs, product packaging, as well as collateral products such as cards, stationery, as well as pamphlets. Some visual designers also develop websites and also user interfaces. The necessary role of a brand identity designer is to develop the visual cues and an emotional tone with the goal of influencing activities, outcomes and also assumptions.

Featured SIGNS & LOGOS

Retro logo design of a bike produced for a Richardson coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually opening up in an old part of the area and hoped to visualize an old-fashioned atmosphere without appearing as stodgy or low energy. I accomplished each of the jobs by means of designing a company logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo design with a microscope slide and germs made for Richardson clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the triggers and effects of diseases, especially the branch of medicine that deals with the clinical assessment of samplings of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I recall in which I was able to integrate a bacteria-laden microscope slide into a logo design.

Normally I try not to be extremely literal with a concept and to a point, this design approaches the company it represents rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more attention grabbing and more memorable.

logo layout with a jumping environment-friendly frog made for a family fun facility in Richardson.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs which come my way, I’ve done dozens of logo designs for physicians, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to include a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for promotion and marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo featuring a flock of birds, a hill, a trail, a stream, and also a tree - created for Richardson travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche profession because travel photographers don’t shoot places or things but instead project emotional journeys by means of the images they record. The thought behind this logo concept was to make use of negative space to convey more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I made an effort to do something the same to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Richardson logo but also to illustrate the depth to her art and in the way that she sees the world through the lens of her camera.

 Richardson logo layout with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I genuinely take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however the customer, even though he loved the concept, didn’t care for my choice of birds. This particular guy really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this particular type of sea bird.

When I turn a design over to a client I urge all of them to discuss it with friends and family members as well as with folks that they don’t actually know so as to get unbiased point of views on the value of a concept. Fortunately, he talked about it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a strange animal in the design world given that the people that tend to hire a professional to design their business logo comprehend how essential a logo is for their organization so they are much more invested in the end result. Every logo design project has it’s share of challenges, however the biggest challenge is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Richardson book author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, yet it is the most important part of a published book due to the fact that it is in most cases the initial thing a person sees in the bookstore. Regarding a publisher, it’s the most ideal opportunity that they will ever get to promote their product and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many instances one of the things individuals often tend to remember the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service situated in LA and although I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a spirit of flight and it was certainly a victory.

 Richardson logo design utilized for advertising and marketing as well as a tag style for Vintage Instance includes an archaic typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that appeared to be older cases. For this custom logo design I tried to come up with a logo that provided a fluid nostalgic feel to it and could easily be utilized for everything from a website to an insignia on brand new cases that appeared like they were from another era.

Logo design produced for an orthodontist in Richardson, design include an arc with lines converging through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most difficult logo projects considering that it appears that every single dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to business branding, if dining establishments approached their branding in the very same way dental offices do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design created for a household not-for-profit, the logo design includes 4 characters startled in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that communicated that they were about families without being openly tacky about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate exactly how people ought to think or feel they don’t understand the mission of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that describes itself will never have the opportunity to be understood.

Logo style developed for a Richardson hair style workshop including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that communicated a sense of calmness and elegance for their new hair studio. I created a design that did not go the obvious course of making simply a stylized orchid but alternatively crafted a logo that implied an orchid in the pattern of a swirl incorporated in to the letter O in the title and by placing attention on the logo design using the silhouette of a hummingbird floating over the image itself. The obvious path in creating a company logo is oftentimes the incorrect direction and in this case, the design ended up not being about the orchid but alternately put the importance on the perception that they wanted to transmit to their clients.

Arabian horse logo design created for a horse cattle ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct logo design styled to exemplify the unique physical traits of the Arabian type of equines. With an identifiable head form and higher tail carriage, the Arabian is one of the most immediately recognizable horse breeds in the whole world.

Las Cafe, A Richardson Coffee shop logo style a little dining establishment, layout includes a customized script font style which hovers above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, style contains a changed script font style which floats above a team of ornate lines and dots.

Logo layout for a software program programmer the design attributes as well as famous Richardson component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. But it meant something to the business owner of the business and in many cases the substance supporting a logo design is just as important as how it serves the enterprise it represents.

Evolve logo layout created for a Richardsonindoor developer, style feature a series of red circles that intersect and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Richardson interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, coordinates, and manages such projects. Interior design is a diverse occupation that includes conceptual development, area planning, location inspections, programming, research study, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions in Richardson, the characters for letter V as well as A in middle of words advanced have been changed to connect straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Richardson logo design job was completed for a leadership consultant that assists business leaders to become more successful at handling people, expectations, and profitability.

A Richardson business logo design including an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly knew the market place was ready for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of passions, a place to market their secondhand goods to other sports enthusiasts.

I created their Richardson logo design design with an image which captures the attention of vehicles and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.

Logo design MQ farms, this Richardson company logo layout has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really designed for an Richardson area farm it was in reality created for a products broker, and this trademark was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to develop an identity that projected esteem, success, and opulence.

 Richardson Logo design for a not-for-profit, Transforming Point Solutions - the logo design function for ostensibly dealing with arrow as well as the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they desired, that can be a good thing or a bad thing. Good in that it gives a designer the opportunity to explore any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of recognizing where the target is. Luckily, in this particular instance, I struck a bullseye with the first go.

Logo design developed for the use of a sign for the dining establishment (Brewgrrs), it is an elaborate script typeface that is reminiscent of a famous Richardson sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the owner to design a logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Richardson, Texas, TX,
Logo designed by ImageCo, Richardson, Texas, TX,
Logo designed by ImageCo, Richardson, Texas, TX,
Logo designed by ImageCo, Richardson, Texas, TX,
Electrical sign design for Richardson restaurnat designed by Richardson Sign Company
Richardson logo design and brand identity design for Richardson businesses
Logo designed by ImageCo, Richardson, Texas, TX,
Logo designed by ImageCo, Richardson, Texas, TX,
Logo designed by ImageCo, Richardson, Texas, TX,
Logo designed by ImageCo, Richardson, Texas, TX,
Logo designed by ImageCo, Richardson, Texas, TX,

Logo designed by ImageCo, Richardson, Texas, TX,

Logo designed by ImageCo, Richardson, Texas, TX,

Logo designed by ImageCo, Richardson, Texas, TX,

Logo designed by ImageCo, Richardson, Texas, TX,

Logo designed by ImageCo, Richardson, Texas, TX,
Logo designed by ImageCo, Richardson, Texas, TX,
Logo designed by ImageCo, Richardson, Texas, TX,
Logo designed by ImageCo, Richardson, Texas, TX,
Logo designed by ImageCo, Richardson, Texas, TX,
Logo designed by ImageCo, Richardson, Texas, TX,
Logo designed by ImageCo, Richardson, Texas, TX,
Logo designed by ImageCo, Richardson, Texas, TX,
Logo designed by ImageCo, Richardson, Texas, TX,
Logo designed by ImageCo, Richardson, Texas, TX,