Sachse Logo Design

Every new Sachse venture knows they require a logo, yet few new business owners entirely realize the key role their logo design can perform in their success, or the reason that one logo design performs more effectively than another. A logo has an instant and sustaining influence on the prosperity of a company, choose the right one and it will make the door swing and phone ring, go with the wrong one and it can be a barrier and a hindrance for the life span of a company. The logos featured in the ImageCo portfolio help Sachse businesses prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos don’t demand scrutiny, they can be realized in just a glance.
  2. Scalability: from business cards to signboards a scalable business logo will continue to be legible and just as emotive at virtually any size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a company logo must be ageless and should feel relevant today, tomorrow, and thirty years from now.

Retro logo layout of a bike produced for a Sachse coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually opening in an older section of the city and wanted to visualize an old-fashioned tone without coming across as boring or low energy. I achieved each of the jobs via designing a business logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo design with a microscope slide and also germs created for Sachse clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the triggers and effects of diseases, mainly the branch of medicine which deals with the clinical assessment of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I call to mind where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I try not to be excessively literal with a design and to a degree, this specific design approaches the company it serves very literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more focus grabbing and even more meaningful.

logo style with a jumping eco-friendly frog designed for a household enjoyable center in Sachse.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to feature a couple of springs into the design but Cool Springz is a fun place to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo featuring a flock of birds, a mountain, a trail, a stream, as well as a tree - made for Sachse traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche field due to the fact that travel photographers don’t shoot locations or things but instead convey emotional experiences through the photos they record. The thought behind this logo design was to utilize negative space to project more than what was visible upon first view, which I think is representative of almost all good photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be conveyed with just words. I tried to do something similar to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Sachse logo but also to reveal the depth in her art and in the way that she sees the world through the lens of her camera.

 Sachse logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I genuinely enjoy and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A however my client, even though he liked the concept, really did not care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his scorn for this specific breed of sea bird.

When I turn a design over to a client I encourage all of them to discuss it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get unbiased point of views on the merit of a concept. Fortunately, he shared it with his whole family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Custom logo designs are a strange animal in the design world given that the people that tend to hire a professional to design their logo realize how important a logo is for their organization so they are way more invested in the outcome. Every logo project has it’s portion of obstacles, but the biggest obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Sachse publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, but it really is the most important part of a published book since it is in most cases the initial thing a person sees in the book store. For a publishing company, it’s the absolute best opportunity they will ever get to publicize their label and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems that in many cases one of the items people often tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline based in LA and while I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to conferring a good sense of flight and it was certainly a success.

 Sachse logo style used for advertising and marketing and also a tag style for Vintage Situation features an antiquated font style style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which looked to be much older cases. For this business logo design I strove to come up with a logo that had a fluid old-fashioned feel to it and could easily be used for anything from a web site to a label on brand new cases that looked like they were from another point in time.

Logo developed for an orthodontist in Sachse, design consist of an arc with lines intersecting via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most difficult logo design jobs because it appears that virtually every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to company branding, if dining establishments approached their advertising in the same way dental professionals do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo designed for a household nonprofit, the logo features 4 characters staggered in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo design which communicated that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe exactly how individuals should think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that explains itself will never have the opportunity to be comprehended.

Logo layout created for a hair design studio featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which related a sense of serenity and connection for their new hair salon. I came up with a design that did not go the obvious course of creating simply a stylized orchid but rather designed a logo that implied a flower in the formation of a swirl featured into the letter O in the title and by placing attention on the concept using the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a logo is generally the wrong course and in this case, the design ended up not being about the orchid but instead placed the attention on the emotion that they wanted to project to their customers.

Arabian equine logo style produced for a steed cattle ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind company logo concept customized to embody the unique physical traits of the Arabian kind of equines. With an identifiable head shape and high tail posture, the Arabian is one of the highly quite easily recognizable horse breeds in the entire world.

Las Cafe logo layout a small restaurant, design consists of a modified manuscript font which hovers above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, layout includes a modified manuscript font style which floats over a team of luxuriant lines and dots.

Logo layout for a software application designer the design attributes and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in quite a few cases the meaning behind a logo is equally as important as how it brands the company it stands for.

Evolve logo layout produced for a Sachse interior developer, style attribute a series of red circles that converge and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Sachse interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, researches, collaborates, and manages such tasks. Interior design is a diverse occupation that involves conceptual development, area planning, location inspections, programming, study, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and A in middle of words progressed have actually been modified to connect straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Sachse logo design job was undertaken for a leadership consultant that enables business professionals to develop into more efficient at supervising people, expectations, and profitability.

A logo layout including a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly realized the market place was primed for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a location to sell their secondhand products to other sports enthusiasts. I tailored their Sachse business logo dsign utilizing an illustration that grabs the attention of vehicles and projects an image that arouses the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo style has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually created for an Sachse area farm it was really developed for a products broker, and this company logo was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to make an identity that projected esteem, effectiveness, and wealth.
Logo design designed for making use of a sign for the restaurant (Brewgrrs), it is an ornate script font style that is similar to a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the business owner to produce a logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.