Acute Care 360 ImageCo, San Angelo, Texas, TX,

ImageCo, San Angelo, Texas, TX,

Evolv Design logo designed by ImageCo, San Angelo, Texas, TX,

Red Panda Publishers logo designed by ImageCo, San Angelo, Texas, TX,

San Angelo, Texas, TX,

ImageCo, San Angelo, Texas, TX,
ImageCo, San Angelo, Texas, TX,

Mid Valley Pathology logo designed by ImageCo, San Angelo, Texas, TX,

FSA OK logo designed by ImageCo, San Angelo, Texas, TX,

Emerald Heights logo designed by ImageCo, San Angelo, Texas, TX,

Club Sapphire logo designed by ImageCo, San Angelo, Texas, TX,

Downtown Dogs logo designed by ImageCo, San Angelo, Texas, TX,

School board logo designed by ImageCo, San Angelo, Texas, TX,

Ferry Street Coffee Company logo designed by ImageCo, San Angelo, Texas, TX,

Stoney Forensic logo designed by ImageCo, San Angelo, Texas, TX,

Smart kernels logo designed by ImageCo, San Angelo, Texas, TX,

TIPS ON FINDING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so whenever a design firm offers a money back guarantee try to bear in mind that they can not refund the amount of time you invest which is eminently more precious than your money is.

PORTFOLIO

Some designers talk a good game but inevitably a designer can only be judged from the quality of their portfolio, if the work in their portfolio doesn’t contain actual examples chances are they won’t be able to produce a premium logo design.

VISION

A logo’s goal is to be understood and be unforgettable, and it’s purpose is to mirror your personal vision for your company. If a logo designer isn’t focused on fulfilling your vision, the thing they are really focused on is how fast they will get paid.

San Angelo LOGO DESIGN​

For over twenty years ImageCo has been helping start ups and entrepreneurs establish unforgettable brands. We’ve undertaken brand design work for mechanics, colleges, heart surgeons, wedding singers, restaurants, retail stores, and practically every other kind of business concern you can imagine. What makes us different compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every logo design project as though it will be employed as an electrical sign. Because of our sign first strategy our brand identity designs can, and have been employed in everything from garment labels to neon signs. Our sign first method insures that our logo designs are just as effective whether they are used in television commercials or web applications, they are consistently identifiable, understood, and always remembered regardless of size or application.

American Made ★ Design

The one difference which really sets ImageCo apart from other design firms that you may have encountered on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are enlisted to perform, we do ourselves. Regardless of the type of design project we accept, logo design, business website, trade show banners, or commercial sign, we do not, and never will job out our customer’s work to contractors located outside the United States. Whenever you call us at 1-855-IMAGECO the party that answers the telephone is ImageCo’s owner and designer, not a middleman that increases the price of your design project and dictates the conditions of how my customers and I conduct business.

CHARACTERISTICS OF A GOOD LOGO DESIGN

Every new San Angelo company realizes that they need a logo, however few new business owners thoroughly recognize the essential role their organization’s logo will play in their success, or the reason that one logo performs more effectively than another. A logo design has a critical and sustaining impact on the viability of a business, pick the right one and it can make the door swing and cash register ring, choose the incorrect one and it will be a barrier and a hindrance for the longevity of an organization. The logos featured in the ImageCo portfolio help San Angelo companies succeed, they are effective in any given situation and the main reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos do not need deliberation, they can be comprehended in just a glance.
  2. Scalability: from label to posters a scalable business logo will remain legible and equally emotive at any scale.
  3. Versatility: logos which function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or business they brand.
  5. Relevance: a business logo must be ageless and will feel equally relevant today, tomorrow, and 20 years from now.

understanding branding

Brand – It’s a verb and also a noun, it’s an identifying mark as well as the act of noting something to make sure that it could be distinguished, its foundation comes from the brand burned onto livestock. Nowadays a brand represents pretty much anything with an intention, whether it be earnings or politics, a brand is an intrinsic aspect of defining the value of a specific thing in the customer’s mind.

Branding – Is sort of like marketing and advertising’s attractive sister, they are each from the same family, the difference being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition aimed at a specific audience, it’s goal is to create a mental image that the target market can identify with.

Brand Image – An image planted and cultivated by advertising and marketing and also identity design. When somebody says the brand names Lamborghini or Corvette what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and sexy . That is brand image and brand image is what makes individuals purchase those brands. Brand image is why people acquire specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Companies – If you reflect on the beginning of most branding firms you’ll discover that they are quite often re-branded marketing agencies. When a person says they are in marketing most individuals will likely have an idea about the type of work they do anything that can be seen, felt or listened to become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that focuses on a kind of visual design which helps form the public image of a firm, a product or a business. Brand identity designers create logo designs, sign designs, product packaging, and also collateral products such as cards, stationery, and brochures. Some visual designers also design websites as well as software interfaces. The necessary duty of a brand identity designer is to develop the visual cues and a psychological tone with the objective of affecting activities, results as well as understandings.

Featured SIGNS & LOGOS

Retro logo design of a bike produced for a San Angelo coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were opening in an old section of the city and wished to cast a vintage vibe without appearing as monotonous or low energy. I fulfilled both of these jobs via developing a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo layout with a microscope slide and germs designed for San Angelo medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the causes and effects of diseases, mainly the branch of healthcare that deals with the clinical examination of specimens of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the sole instance I remember in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I try not to be extremely literal with a concept and to a degree, this design approaches the company it represents very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more focus grabbing and much more meaningful.

logo layout with a jumping environment-friendly frog designed for a family members fun center in San Angelo.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for doctors, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to integrate a couple springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo featuring a group of birds, a mountain, a route, a stream, and a tree - designed for San Angelo travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession due to the fact that travel photographers tend not to shoot places or things but rather reveal emotional journeys through the photos they record. The idea behind this logo composition was to use negative space to communicate more than what was visible upon initial glance, which I think is representative of the majority of professional photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be conveyed with just words. I tried to do something much the same to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  San Angelo logo design but also to reveal the depth to her work and in the way that she sees the world through the lens of her camera.

 San Angelo logo layout with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I really enjoy and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the customer, while he liked the concept, didn’t care for my choice of birds. This man truly despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his contempt for this specific kind of sea bird.

When I turn a design over to a client I urge all of them to share it with friends and colleagues and family members as well as with individuals that they don’t even know so as to get objective viewpoints on the benefit of a design. Fortunately, he shared it with his whole family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Logo designs are a strange animal in the design world given that the people that tend to hire a professional to create their business logo realize how vital a logo design is for their company so they are much more invested in the outcome. Every logo project has it’s share of hurdles, however the greatest challenge is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for San Angelo book author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, yet it really is the most necessary part of a published book since it is in most cases the initial thing a person sees in the book shop. With respect to a publishing company, it’s the opportunity that they will ever have to publicize their brand and get their logo design in front of the people that purchase actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many instances one of the items folks tend to recollect the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company located in LA and although I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to affording a spirit of flight and it was surely a winner.

 San Angelo logo design made use of for advertising and a label layout for Vintage Case includes an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which looked to be much older cases. For this logo design I tried to come up with a logo that had a fluid old-fashioned feel to it and could easily be utilized for every thing from a web site to a label on brand new cases that appeared like they were from another era.

Logo design created for an orthodontist in San Angelo, layout include an arc with lines intersecting via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most difficult logo projects due to the fact that it appears that each and every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to company advertising, if restaurants approached their branding in the exact same way dentists do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dentist logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo design features 4 personalities startled in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to convey.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which communicated that they were about families without being openly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize how individuals should think or feel they don’t understand the mission of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that describes itself will never have the chance to be understood.

Logo style created for a San Angelo hair design studio featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which conveyed an atmosphere of tranquility and connection for their new hair studio. I came up with a concept that didn’t go the obvious course of making merely a stylized orchid but rather crafted a logo which suggested a flower in the formation of a swirl integrated in to the letter O in the title and by placing emphasis on the logo design along with the figure of a hummingbird floating above the image itself. The obvious path in designing a company logo is in most cases the wrong course and in this case, the design ended up not being about the flower but alternately laid the emphasis on the emotion that they wanted to project to their patrons.

Arabian horse logo layout produced for a steed cattle ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created an original brand concept tailored to exemplify the unique physical traits of the Arabian kind of equines. With an identifiable head shape and very high tail carriage, the Arabian is one of the highly quite easily recognizable horse types in the entire world.

Las Cafe, A San Angelo restaurant logo design a small restaurant, style consists of a customized script font which hovers over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, layout consists of a modified manuscript font which hovers above a team of ornate lines and also dots.

Logo layout for a software application programmer the style attributes and also famous San Angelo component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the company and in many cases the substance behind a company logo is equally as important as how it serves the business it represents.

Advance logo design produced for a San Angeloindoor designer, design attribute a collection of red circles that converge and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Angelo interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, investigates, coordinates, and manages such ventures. Interior design is a multifaceted profession that includes conceptual development, area planning, site assessments, programming, analysis, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo style done for Advanced Leadership Solutions in San Angelo, the characters for letter V and A in middle of words advanced have actually been modified to connect directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This San Angelo logo design project was completed for a management advisor that enables business leaders to become more effective at handling people, expectations, and profitability.

A San Angelo business logo design featuring a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market place was primed for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a location to sell their used items to other sports enthusiasts.

I designed their San Angelo logo design design utilizing an illustration which garners the interest of vehicles and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.

Logo design MQ farms, this San Angelo company logo design has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really developed for an San Angelo regional farm it was really designed for a products broker, and this company logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to create a image that projects trust, financial success, and wealth.

 San Angelo Logo design for a nonprofit, Transforming Point Solutions - the logo style feature for externally dealing with arrow and the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to explore any concept that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where exactly the target is. Luckily, in this particular instance, I hit a bullseye with the 1st shot.

Logo design developed for the use of an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript font that is similar to a popular San Angelo sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the proprietor to create a logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, San Angelo, Texas, TX,
Logo designed by ImageCo, San Angelo, Texas, TX,
Logo designed by ImageCo, San Angelo, Texas, TX,
Logo designed by ImageCo, San Angelo, Texas, TX,
Electrical sign design for San Angelo restaurnat designed by San Angelo Sign Shop
San Angelo logo design and brand identity design for San Angelo commercial businesses
Logo designed by ImageCo, San Angelo, Texas, TX,
Logo designed by ImageCo, San Angelo, Texas, TX,
Logo designed by ImageCo, San Angelo, Texas, TX,
Logo designed by ImageCo, San Angelo, Texas, TX,
Logo designed by ImageCo, San Angelo, Texas, TX,

Logo designed by ImageCo, San Angelo, Texas, TX,

Logo designed by ImageCo, San Angelo, Texas, TX,

Logo designed by ImageCo, San Angelo, Texas, TX,

Logo designed by ImageCo, San Angelo, Texas, TX,

Logo designed by ImageCo, San Angelo, Texas, TX,
Logo designed by ImageCo, San Angelo, Texas, TX,
Logo designed by ImageCo, San Angelo, Texas, TX,
Logo designed by ImageCo, San Angelo, Texas, TX,
Logo designed by ImageCo, San Angelo, Texas, TX,
Logo designed by ImageCo, San Angelo, Texas, TX,
Logo designed by ImageCo, San Angelo, Texas, TX,
Logo designed by ImageCo, San Angelo, Texas, TX,
Logo designed by ImageCo, San Angelo, Texas, TX,
Logo designed by ImageCo, San Angelo, Texas, TX,