San Antonio Logo Design

Each and every new San Antonio organization knows they require a logo, yet few entrepreneurs thoroughly comprehend the pivotal role their logo can take in their financial success, or the reason that one logo design functions more effectively than another. A logo has an instant and lasting influence on the growth of a business, go with the correct one and it can make the door swing and cash register ring, choose the incorrect one and it can be a barrier and a hindrance for the longevity of a company. The logos presented in the ImageCo portfolio help San Antonio companies prosper, they are effective in any given situation and the reason why they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos do not demand consideration, they can be understood in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo will be legible and equally emotive at every scale.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a company logo should be lasting and will feel relevant today, tomorrow, and thirty years from today.

Retro logo style of a bike created for a San Antonio coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were opening in an older section of the city and wished to visualize a nostalgic atmosphere without appearing as uninteresting or low energy. I accomplished the two jobs by means of developing a business logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo layout with a microscopic lense slide as well as germs developed for San Antonio clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the causes and consequences of diseases, mainly the field of healthcare that works with the laboratory assessment of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I recall where I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Generally I try not to be excessively literal with a concept and to a point, this design approaches the company it represents very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more attention grabbing and even more memorable.

logo style with a jumping green frog made for a family fun facility in San Antonio.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects which come my way, I’ve done dozens of logo designs for surgeons, dental professionals, and lawyers but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to integrate a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo including a flock of birds, a hill, a trail, a stream, and a tree - made for San Antonio traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche field due to the fact that travel photographers don’t shoot locations or things but rather reveal emotional journeys by means of the pictures they capture. The thought behind this logo composition was to use negative space to convey more than what was visible upon initial glance, which I think is representative of most good photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be communicated with just words. I made an effort to do something much the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  San Antonio logo design but also to show the depth of her work and in the way that she perceives the world through the lens of her camera.

 San Antonio logo layout with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I truly take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my client, while he liked the concept, really did not care for my choice of birds. This particular man seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his scorn for this specific kind of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with friends and family as well as with folks that they don’t actually know so as to get unprejudiced opinions on the benefit of a concept. Fortunately, he discussed it with his whole family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a weird animal in the design world given that the people that have a tendency to hire a professional to create their business logo recognize how important a logo design is for their business so they are way more invested in the outcome. Every logo project has it’s share of difficulties, but the largest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for San Antonio book author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, but it is the most vital part of a printed book because it is ordinarily the very first thing a person sees in the bookstore. Regarding a publisher, it’s the absolute best opportunity that they will likely ever get to spotlight their label and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems like that in many cases one of the items consumers often tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service located in LA and while I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to affording a good sense of airline flight and it was definitely a victory.

 San Antonio logo design utilized for advertising and a tag style for Vintage Case features an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that appeared to be vintage cases. For this business logo concept I sought to come up with a logo that provided a fluid vintage feel to it and could easily be utilized for everything from a web page to an insignia on brand new cases that appeared like they were from a different era.

Logo produced for an orthodontist in San Antonio, layout include an arc with lines intersecting via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most difficult logo projects due to the fact that it seems that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to business marketing, if restaurants approached their branding in the same way dental professionals do every one of their company logos would be a picture trying to explain anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo design features 4 characters surprised in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name offered a unique opportunity to do a logo design which conveyed that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize specifically how people should think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the likelihood to be comprehended.

Logo style developed for a hair design workshop including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which related a spirit of relaxation and elegance for their new hair studio. I came up with a design which did not go the obvious direction of designing simply a stylized orchid but alternatively created a company logo which implied a flower in the pattern of a swirl incorporated in to the letter O in the name and by putting emphasis on the concept along with the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a logo is in most cases the incorrect course and in this case, the design ended up not being about the orchid but instead put the importance on the feeling that they really wanted to project to their patrons.

Arabian equine logo layout developed for a steed ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a distinct organization logo concept styled to epitomize the unique physical traits of the Arabian pedigree of equines. With an unique head shape and high tail carriage, the Arabian is one of the very most immediately recognizable equine lineages in the world.

Las Coffee shop logo style a tiny dining establishment, style contains a customized manuscript font which floats over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, design contains a customized script font which floats over a team of luxuriant lines and dots.

Logo layout for a software application programmer the design functions and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However it intimated something to the owner of the company and in quite a few cases the significance supporting a company logo is equally as important as how it serves the enterprise it represents.

Advance logo style developed for a San Antonio interior developer, style attribute a collection of red circles that converge and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Antonio interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, explores, coordinates, and oversees such tasks. Interior design is a diverse profession that involves conceptual development, space planning, location inspections, programming, investigation, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Management Solutions, the characters for letter V as well as A in center of words progressed have actually been customized to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This San Antonio logo design job was carried out for a leadership coach that assists business professionals to become more efficient at handling people, expectations, and productivity.

A logo style featuring an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly knew the market was ready for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of passions, a place to sell their pre-owned items to other sports enthusiasts. I tailored their San Antonio business logo dsign utilizing an image which garners the attention of traffic and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo style has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really created for an San Antonio area farm it was in reality designed for a products broker, and this brand was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to make a image that projects self-confidence, effectiveness, and prosperity.
Logo created for using an indication for the dining establishment (Brewgrrs), it is an ornate script typeface that is reminiscent of a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the proprietor to design a business logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.