Acute Care 360 ImageCo, San Antonio, Texas, TX,

ImageCo, San Antonio, Texas, TX,

Evolv Design logo designed by ImageCo, San Antonio, Texas, TX,

Red Panda Publishers logo designed by ImageCo, San Antonio, Texas, TX,

San Antonio, Texas, TX,

ImageCo, San Antonio, Texas, TX,
ImageCo, San Antonio, Texas, TX,

Mid Valley Pathology logo designed by ImageCo, San Antonio, Texas, TX,

FSA OK logo designed by ImageCo, San Antonio, Texas, TX,

Emerald Heights logo designed by ImageCo, San Antonio, Texas, TX,

Club Sapphire logo designed by ImageCo, San Antonio, Texas, TX,

Downtown Dogs logo designed by ImageCo, San Antonio, Texas, TX,

School board logo designed by ImageCo, San Antonio, Texas, TX,

Ferry Street Coffee Company logo designed by ImageCo, San Antonio, Texas, TX,

Stoney Forensic logo designed by ImageCo, San Antonio, Texas, TX,

Smart kernels logo designed by ImageCo, San Antonio, Texas, TX,

POINTERS FOR CHOOSING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so anytime a design agency presents a money back guarantee try to keep in mind that they can not reimburse the time you commit which is much more precious than your money is.

PORTFOLIO

Many designers talk a good game but inevitably a designer can only be evaluated by the quality of their portfolio, if the work in their design portfolio doesn’t contain real world examples odds are they will never be able to produce a quality logo design.

VISION

A logo’s goal is to be understood and remembered, and it’s objective is to mirror your personal vision for your organization. If a logo designer is not focused on realizing your vision, the thing they are really focused on is how quickly they will get paid.

San Antonio LOGO DESIGN​

For over twenty years ImageCo has been helping business owners establish notable brand identities. We have undertaken branding work for mechanics, colleges, heart surgeons, party planners, bistros, retail stores, and practically every other kind of business you can think of. What makes ImageCo different compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every branding project as if it will be used as an electric sign. Because of our sign first technique our identity designs can, and have been utilized in everything from garment labels to electrical signs. Our sign first technique guarantees that our logos are just as successful whether they are used in TV commercials or website applications, they are consistently recognizable, comprehended, and remembered irrespective of size or function.

American Made ★ Design

The one difference which seriously sets ImageCo apart from many of the design agencies that you probably have come across on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are contracted to perform, we do in-house. Irrespective of the kind of project we accept, logo, website design, trade show exhibition, or electrical sign, we do not, and never will contract out our customer’s work to 3rd parties located outside the United States. When you phone us at 1-855-IMAGECO the person that answers the telephone is ImageCo’s owner and designer, not a middleman that marks up the cost of your design project and dictates the terms of how we conduct business.

ASPECTS OF A GOOD LOGO DESIGN

Virtually every new San Antonio entrepreneur understands that they probably need a logo, yet few new business owners thoroughly comprehend the pivotal role their business logo can perform in their becoming successful, or exactly why one business logo works more effectively than another. A business logo has a critical and long-term influence on the viability of a business, pick the right one and it can make the door swing and phone ring, choose the wrong one and it can be an obstacle and a hindrance for the life of an organization. The logos presented in the ImageCo portfolio help San Antonio businesses prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos don’t need contemplation, they can be comprehended in just a look.
  2. Scalability: from clothing labels to billboards a scalable logo will remain legible and just as emotive at any size.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or company they brand.
  5. Relevance: a logo needs to be enduring and will feel equally relevant today, tomorrow, and 20 years from now.

understanding branding

Brand – It is a verb and a noun, it is an identifying mark as well as the process of marking something to ensure that it can be identified, its foundation originates from the brand branded onto livestock. Today a brand signifies virtually anything with a motive, regardless of whether it be earnings or political parties, a brand is an inherent aspect of specifying the value of something in the public’s mind.

Branding – Is sort of like advertising and marketing’s sexy cousin, they are both from the exact same family, the difference being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest targeted at a specific audience, it’s goal is to develop an image that the audience will identify with.

Brand Image – An image planted and cultivated by advertising and marketing and identity design. When a person says the brand names Lamborghini or Corvette what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and exotic . That is brand image and brand image is what makes people buy those brands. Brand image is why individuals acquire specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Companies – If you look back at the origin of most branding firms you’ll discover that they are frequently re-branded marketing and advertising companies. When someone claims they are in advertising lots of people will likely have an idea about what they do. But when a person states “I am in branding”… it simply sounds much more attractive, perhaps it’s since the majority of people don’t know what it implies to be in branding so it comes off as more mysterious and maybe even sexy.

Brand Identity – Is an inclusive term that defines the visual elements of a product or company that affect understandings. This largely consists of the name, the logo, the packaging, the colors utilized but can likewise include audio, lights, texture, signage, actually anything that can be seen, touched or listened to become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that concentrates on a type of visual design which helps shape the perception of a business, a product or a company. Brand identity designers produce logo designs, sign designs, packaging, as well as collateral material such as business cards, stationery, as well as brochures. Some identity designers also develop web sites and user interfaces. The essential role of a brand identity designer is to develop the visual cues as well as a psychological tone with the objective of influencing activities, outcomes as well as understandings.

select signs/logos

Retro logo style of a bicycle created for a San Antonio coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were opening in an old part of the area and hoped to cast an old-fashioned feel without coming across as monotonous or low energy. I achieved both of these jobs by creating a custom logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo design with a microscope slide and germs created for San Antonio clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the causes and outcomes of diseases, especially the field of medicine which deals with the clinical assessment of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the only instance I recall where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be extremely literal with a design and to a degree, this specific design approaches the company it represents fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more focus grabbing and more memorable.

logo layout with a jumping eco-friendly frog created for a family fun center in San Antonio.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for physicians, dentists, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to include a some springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a group of birds, a hill, a trail, a stream, and also a tree - designed for San Antonio travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche profession because travel photographers tend not to shoot locations or things but rather communicate emotional journeys through the pictures they record. The idea behind this logo concept was to use negative space to convey more than what was visible upon initial view, which I think is representative of most good photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I attempted to do something comparable to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  San Antonio logo design but also to illustrate the depth of her art and in the way that she sees the world through the lens of her camera.

 San Antonio logo design with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I genuinely savor and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my customer, while he liked the concept, didn’t care for my choice of birds. This guy really disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his aversion for this specific kind of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with friends and family members as well as with individuals that they don’t even know so as to get neutral point of views on the merit of a concept. Fortunately, he shared it with his family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a weird animal in the design world because the people that tend to hire an expert to design their logo comprehend how important a logo design is for their organization so they are way more invested in the outcome. Every logo design project possesses it’s portion of obstacles, however the greatest challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for San Antonio book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, but it is the most important part of a printed book because it is ordinarily the initial thing a person views in the book shop. Concerning a publisher, it’s the optimal opportunity they will ever have to publicize their brand and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many cases 1 of the traits consumers usually tend to recall the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle air service situated in LA and although I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to affording a feeling of airline flight and it was undoubtedly a winner.

 San Antonio logo layout made use of for marketing and also a tag design for Vintage Case includes an antiquated font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that appeared to be antique cases. For this brand concept I sought to come up with a logo that offered a fluid vintage feel to it and could easily be utilized for everything from a web site to a label on brand new cases that seemed like they were from another generation.

Logo developed for an orthodontist in San Antonio, layout include an arc with lines intersecting with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging logo design projects due to the fact that it seems that every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to small business advertising, if dining establishments approached their branding in the exact same way dental offices do every one of their logos would definitely be a picture explaining something they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members not-for-profit, the logo features 4 personalities surprised in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo design that communicated that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain exactly how people should think or feel they don’t understand the mission of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that explains itself won’t have the opportunity to be understood.

Logo layout created for a San Antonio hair style workshop featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which conveyed an atmosphere of peace and elegance for their new hair studio. I created a concept which did not go the obvious route of crafting just a stylized orchid but instead crafted a logo which suggested an orchid in the pattern of a swirl incorporated in to the letter O in the name and by placing emphasis on the concept with the figure of a hummingbird hovering over the logo itself. The obvious path in creating a logo is oftentimes the incorrect route and in this case, the design ended up not being about the orchid but alternately placed the importance on the emotion that they really wanted to project to their clients.

Arabian equine logo style developed for a horse cattle ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique organization logo concept customized to illustrate the unique physical traits of the Arabian type of equines. By having a different head form and very high tail carriage, the Arabian is one of the most immediately recognizable equine lineages in the world.

Las Cafe, A San Antonio restaurant logo design a tiny restaurant, design includes a modified script font which floats above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, layout includes a customized manuscript font which hovers above a group of elaborate lines and dots.

Logo layout for a software application developer the style functions and also famous San Antonio component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the business and in quite a few cases the significance behind a company logo is equally as important as how it serves the enterprise it represents.

Evolve logo design produced for a San Antonioindoor developer, design function a collection of red circles that converge and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Antonio interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, coordinates, and oversees such tasks. Interior design is a diverse profession that includes conceptual development, space planning, site assessments, programming, investigation, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions in San Antonio, the characters for letter V and A in middle of words progressed have been changed to link directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This San Antonio logo design project was completed for a management specialist that helps business professionals to become more efficient at managing people, expectations, and productivity.

A San Antonio business logo layout featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly knew the market was primed for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of interests, a location to sell off their previously owned equipment to other sports enthusiasts.

I created their San Antonio logo design design using an image that garners the interest of vehicles and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.

Logo style MQ ranches, this San Antonio company logo design has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really designed for an San Antonio area farm it was actually designed for an investments broker, and this particular company was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to design an identity that projected self-confidence, success, and luxury.

 San Antonio Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout attribute for externally dealing with arrowhead as well as the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they would like, this can be a good thing or a bad thing. Good in that it gives a designer the freedom to discover any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of understanding where exactly the target is. Fortunately, in this particular case, I nailed a bullseye with the 1st try.

Logo created for making use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font that is evocative a famous San Antonio sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the business owner to develop a business logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, San Antonio, Texas, TX,
Logo designed by ImageCo, San Antonio, Texas, TX,
Logo designed by ImageCo, San Antonio, Texas, TX,
Logo designed by ImageCo, San Antonio, Texas, TX,
Electrical sign design for San Antonio restaurnat designed by San Antonio Sign Business
San Antonio logo design and brand identity design for San Antonio businesses
Logo designed by ImageCo, San Antonio, Texas, TX,
Logo designed by ImageCo, San Antonio, Texas, TX,
Logo designed by ImageCo, San Antonio, Texas, TX,
Logo designed by ImageCo, San Antonio, Texas, TX,
Logo designed by ImageCo, San Antonio, Texas, TX,

Logo designed by ImageCo, San Antonio, Texas, TX,

Logo designed by ImageCo, San Antonio, Texas, TX,

Logo designed by ImageCo, San Antonio, Texas, TX,

Logo designed by ImageCo, San Antonio, Texas, TX,

Logo designed by ImageCo, San Antonio, Texas, TX,
Logo designed by ImageCo, San Antonio, Texas, TX,
Logo designed by ImageCo, San Antonio, Texas, TX,
Logo designed by ImageCo, San Antonio, Texas, TX,
Logo designed by ImageCo, San Antonio, Texas, TX,
Logo designed by ImageCo, San Antonio, Texas, TX,
Logo designed by ImageCo, San Antonio, Texas, TX,
Logo designed by ImageCo, San Antonio, Texas, TX,
Logo designed by ImageCo, San Antonio, Texas, TX,
Logo designed by ImageCo, San Antonio, Texas, TX,