San Antonio, Texas Logo Design

Virtually every new San Antonio business understands that they require a logo, but few new business owners fully comprehend the key role their logo can take in their financial success, or precisely why one logo performs more effectively than another. A business logo has an immediate and lasting impact on the financial success of a company, choose the correct one and it can make the door swing and cash register ring, go with the incorrect one and it will be a barrier and a hindrance for the life span of an organization.

The logos featured in the ImageCo portfolio help San Antonio, Texas businesses succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these five things in common.

  1. Simplicity: simple logos don’t require consideration, they can be grasped in just a glance.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and equally emotive at virtually any scale.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo should be ageless and should feel relevant today, tomorrow, and forty years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike created for a San Antonio, Texas coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were launching in an older section of the city and wanted to project a nostalgic feel without coming across as monotonous or low energy. I accomplished each of the jobs by means of developing a logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo style with a microscope slide and germs made for San Antonio, Texas medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and outcomes of diseases, especially the field of healthcare which works with the laboratory evaluation of samples of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recall in which I was able to integrate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it serves quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more interest grabbing and even more meaningful.

logo layout with a jumping environment-friendly frog developed for a family fun center in San Antonio, Texas.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for physicians, dental offices, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to include a handful of springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo including a group of birds, a mountain, a trail, a stream, and a tree - created for San Antonio, Texas traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche area due to the fact that travel photographers tend not to shoot locations or things but rather convey emotional experiences through the images they record. The thought behind this logo concept was to utilize negative space to project more than what was visible upon first glance, which I think is representative of almost all good photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I tried to do something similar to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  San Antonio logo design but also to reveal the depth in her art and in the way that she sees the world through the lens of her camera.

 San Antonio logo style with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I really savor and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the client, even though he loved the concept, didn’t care for my choice of birds. This particular man really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his contempt for this particular type of sea bird.

When I turn a concept over to a customer I encourage them to talk about it with friends and colleagues and family members as well as with other people that they don’t even know so as to get impartial point of views on the worthiness of a design concept. Fortunately, he shared it with his family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a strange creature in the design world because the people that have a tendency to hire an expert to design their business logo comprehend how vital a logo design is for their business so they are much more vested in the outcome. Every logo job has it’s share of difficulties, but the greatest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for San Antonio, Texas book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, yet it really is the most crucial part of a printed book due to the fact that it is ordinarily the primary thing a person sees in the bookstore. Concerning a publishing company, it’s the absolute best opportunity they will ever get to publicize their product and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many instances 1 of the aspects people tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline located in LA and while I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to confering a feeling of air travel and it was surely a winner.

 San Antonio logo style utilized for marketing as well as a tag layout for Vintage Case features an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that seemed to be much older cases. For this brand design I tried to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for anything from a website to an insignia on brand new cases that appeared like they were from a different generation.

Logo design created for an orthodontist in San Antonio, Texas, design include an arc with lines intersecting via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging and difficult logo design projects considering that it seems that each and every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to company marketing, if restaurants approached their branding in the exact same way dental professionals do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dentist logos because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo includes 4 personalities staggered in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo which communicated that they were about families without being overtly corny about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to describe specifically how people should think or feel they don’t understand the purpose of a logo. If you have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that illustrates itself will never have the chance to be comprehended.

Logo layout developed for a hair style workshop featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which carried a feeling of ease and class for their new hair studio. I came up with a design that did not go the obvious direction of crafting merely a stylized orchid but rather crafted a logo design which suggested a flower in the formation of a swirl incorporated in to the letter O in the name and by putting attention on the concept using the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a logo is in most cases the incorrect course and in this case, the design ended up not being about the flower but instead put the main focus on the feeling that they really wanted to transmit to their clients.

Arabian horse logo layout developed for an equine cattle ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct company logo concept fashioned to display the unique physical traits of the Arabian kind of horses. By having a different head form and higher tail posture, the Arabian is one of the highly immediately recognizable equine breeds in the world.

Las Coffee shop logo layout a little dining establishment, design includes a changed manuscript typeface which hovers over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, style includes a changed script font which floats above a team of elaborate lines and also dots.

Logo style for a software developer the design features and also renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However it intimated something to the business owner of the business and in quite a few cases the significance supporting a business logo is just as important as how it serves the business it represents.

Advance logo style developed for a San Antonio, Texas indoor designer, style attribute a series of red circles that intersect and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Antonio, Texas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, collaborates, and oversees such tasks. Interior design is a multifaceted profession that involves conceptual development, space planning, location evaluations, programming, investigation, interacting with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word progressed have actually been customized to tie directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular San Antonio, Texas logo design job was performed for a management expert that helps business professionals to develop into more effective at supervising people, expectations, and productivity.
A logo style including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was ready for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of interests, a spot to market their secondhand products to other sports enthusiasts. I tailored their San Antonio business logo dsign along with a graphic which seizes the interest of vehicles and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo layout has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually created for an San Antonio, Texas regional farm it was really developed for an investments broker, and this company logo was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to design a graphic that projected self-assurance, success, and prosperity.

 San Antonio Logo design for a nonprofit, Transforming Factor Solutions - the logo design function for externally dealing with arrowhead as well as the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they would like, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to investigate any concept that comes to mind, bad in that it’s hard to hit a bullseye without knowing where exactly the target is. Fortunately, in this instance, I struck a bullseye with the 1st try.

Logo created for using an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is reminiscent of a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the proprietor to design a logo design that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.