Acute Care 360 ImageCo, San Benito, Texas, TX,

ImageCo, San Benito, Texas, TX,

Evolv Design logo designed by ImageCo, San Benito, Texas, TX,

Red Panda Publishers logo designed by ImageCo, San Benito, Texas, TX,

San Benito, Texas, TX,

ImageCo, San Benito, Texas, TX,
ImageCo, San Benito, Texas, TX,

Mid Valley Pathology logo designed by ImageCo, San Benito, Texas, TX,

FSA OK logo designed by ImageCo, San Benito, Texas, TX,

Emerald Heights logo designed by ImageCo, San Benito, Texas, TX,

Club Sapphire logo designed by ImageCo, San Benito, Texas, TX,

Downtown Dogs logo designed by ImageCo, San Benito, Texas, TX,

School board logo designed by ImageCo, San Benito, Texas, TX,

Ferry Street Coffee Company logo designed by ImageCo, San Benito, Texas, TX,

Stoney Forensic logo designed by ImageCo, San Benito, Texas, TX,

Smart kernels logo designed by ImageCo, San Benito, Texas, TX,

POINTERS ON IDENTIFYING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so anytime a design agency presents a money back guarantee try to remember that they simply cannot reimburse the time you commit which is eminently more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but ultimately a designer can only be evaluated from the quality of their portfolio, if the work in their portfolio doesn’t contain real world samples chances are they will not be able to deliver a top quality logo design.

VISION

A logo’s objective is to be understood and be unforgettable, and it’s goal is to mirror your unique vision for your company. If a logo designer is not focused on realizing your vision, the thing they are actually focused on is how fast they will get paid.

San Benito LOGO DESIGN​

For over 2 decades ImageCo has been helping start ups and entrepreneurs develop unforgettable brands. We have done brand identity design work for ranchers, schools, heart surgeons, party planners, restaurants, retail stores, and just about every other kind of business you can imagine. What makes ImageCo different compared to our contemporaries is that our background is rooted in the electrical sign industry so we approach every design as if it will be utilized as an electric sign. As a result of our sign first approach our brand identity designs can, and have been employed in everything from clothing labels to billboards. Our sign first method ensures that our logos are equally reliable whether they are used in TV commercials or website headers, they are consistently identifiable, comprehended, and always remembered irrespective of scale or function.

American Made ★ Design

Something which really sets ImageCo apart from other design companies that you may have found in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are enlisted to do, we do ourselves. Irrespective of the kind of design project we take on, brand identity design, website, trade show booth, or electrical sign, we do not, and never will farm out our client’s work to 3rd parties based outside the US. Whenever you phone us at 1-855-IMAGECO the person that picks up the phone is ImageCo’s owner and designer, not an agent that increases the cost of your design project and determines the terms of how my customers and I do business.

ASPECTS OF AN EFFECTIVE LOGO DESIGN

Nearly every new San Benito organization knows they need a logo, but few start ups entirely grasp the crucial role their company logo will perform in their success, or precisely why one logo performs more effectively than another. A business logo has a critical and lasting effect on the financial success of a business, select the right one and it can make the door swing and cash register ring, go with the wrong one and it can be an obstacle and a hindrance for the life span of an organization. The logos presented in the ImageCo portfolio help San Benito companies succeed, they are effective in any given situation and the main reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos don’t need scrutiny, they can be comprehended in just a glance.
  2. Scalability: from clothing labels to retail signs a scalable logo design will stay legible and equally emotive at any scale.
  3. Versatility: logos which operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or organization they represent.
  5. Relevance: a business logo must be ageless and will feel equally relevant today, tomorrow, and twenty years from today.

understand your brand

Brand – It’s both a verb and also a noun, it’s an identifying mark as well as the act of marking something so that it can be identified, its foundation comes from the mark branded onto animals. Today a brand symbolizes basically anything with an objective, regardless of whether it be profit or government agencies, a brand is an intrinsic aspect of defining the worth of a specific thing in the customer’s mind.

Branding – Is kind of like advertising and marketing’s sexy sister, they are all from the very same family, the difference being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest directed at a specific audience, it’s objective is to develop a mental image that the audience can relate to.

Brand Image – An image planted and nurtured through advertising and marketing and identity design. When somebody mentions the names Ferrari or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and sexy . That is brand image and that is what makes people purchase those products. Brand image is why people purchase specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you look back at the beginning of a lot of branding companies you’ll discover that they are frequently re-branded marketing and advertising companies. When someone says they are in marketing lots of people will likely have a preconceived notion about what they do. But when someone states “I’m in branding”… it simply seems much more impressive, perhaps it’s due to the fact that the majority of people do not recognize what it suggests to be in branding so it comes off as more mysterious and even sexy.

Brand Identity – Is a comprehensive term that describes the visual components of a product or company that affect view points. This primarily includes the name, the logo, the product packaging, the different colors utilized however can also consist of audio, lights, texture, signage, really anything that can be seen, touched or listened to are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that specializes in a type of visual design that helps form the public image of a business, a product or an organization. Brand identity designers produce logo designs, sign designs, product packaging, and collateral material such as business cards, stationery, and also sales brochures. Some identity designers also design websites as well as software interfaces. The essential function of a brand identity designer is to create the visual cues as well as a psychological tone with the goal of affecting actions, end results as well as understandings.

select SIGNS & LOGOS

Retro logo layout of a bicycle created for a San Benito coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were opening in an old section of the area and really wanted to visualize a retro vibe without appearing as monotonous or low energy. I achieved both of these tasks by means of creating a symbol concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo layout with a microscope slide and also bacteria designed for San Benito medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the root causes and outcomes of diseases, mainly the field of healthcare that deals with the laboratory evaluation of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the sole instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be overly literal with a design and to a degree, this design approaches the company it represents rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more focus grabbing and much more memorable.

logo design with a leaping green frog created for a family enjoyable facility in San Benito.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for medical professionals, dentists, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to integrate a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo featuring a group of birds, a mountain, a path, a stream, as well as a tree - created for San Benito traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector due to the fact that travel photographers don’t capture places or things but rather convey emotional journeys by means of the photos they record. The thought behind this logo composition was to utilize negative space to project more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I made an effort to do something similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  San Benito logo but also to show the depth to her art and in the way that she perceives the world through the lens of her camera.

 San Benito logo design with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I genuinely take pleasure in and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the customer, even though he liked the concept, didn’t care for my choice of birds. This man genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his contempt for this particular variety of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with friends and family members as well as with people that they don’t even know so as to get unbiased point of views on the benefit of a design. Fortunately, he talked about it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a strange animal in the design world because the people that are inclined to hire an expert to design their logo comprehend how vital a logo is for their company so they are way more vested in the outcome. Every logo project possesses it’s share of hurdles, but the biggest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo in the background, layout for San Benito publication author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, but it is the most crucial part of a published book due to the fact that it is usually the initial thing a person views in the book shop. Regarding a publishing company, it’s the opportunity that they will ever get to publicize their product and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems like that in many instances 1 of the things consumers often tend to recollect the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service located in LA and although I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of airline flight and it was certainly a victory.

 San Benito logo layout utilized for marketing and a label layout for Vintage Case features an archaic font style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which appeared to be older cases. For this business logo concept I tried to come up with a logo that had a fluid retro feel to it and could be used for anything from a web site to a label on brand new cases that looked like they were from another point in time.

Logo design created for an orthodontist in San Benito, style include an arc with lines intersecting via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging and difficult logo jobs due to the fact that it seems that each and every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to small business marketing, if restaurants approached their advertising in the same way dentists do every one of their logo designs would be a picture trying to explain something they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dentistry logo designs simply because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo developed for a household nonprofit, the logo features 4 characters surprised in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which communicated that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to describe how people ought to think or feel they don’t understand the purpose of a logo. If you have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the likelihood to be understood.

Logo style produced for a San Benito hair style workshop including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that conveyed a spirit of peace and elegance for their new hair studio. I came up with a design that didn’t go the obvious route of making just a stylized orchid but alternatively delivered a logo design that suggested an orchid in the formation of a swirl featured into the letter O in the name and by putting emphasis on the concept with the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a company logo is usually the wrong direction and in this case, the design ended up not being about the flower but instead laid the emphasis on the feeling that they wanted to forecast to their clients.

Arabian equine logo design created for a steed ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original custom logo concept styled to illustrate the unique physical traits of the Arabian kind of horses. With an unique head shape and very high tail posture, the Arabian is one of the most immediately identifiable horse types in the world.

Las Cafe, A San Benito restaurant logo layout a small restaurant, style includes a modified manuscript font style which floats above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, design includes a modified script typeface which hovers above a group of ornate lines and dots.

Logo layout for a software application programmer the style attributes as well as renowned San Benito component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the business and in many cases the meaning supporting a logo design is just as important as how it serves the enterprise it stands for.

Advance logo style developed for a San Benitointerior designer, design attribute a collection of red circles that converge as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Benito interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, investigates, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that involves conceptual development, area planning, location examinations, programming, study, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions in San Benito, the characters for letter V as well as A in middle of words progressed have actually been modified to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This San Benito logo design job was done for a management consultant that helps business professionals to develop into more efficient at supervising people, expectations, and profitability.

A San Benito business logo design including an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was primed for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a location to sell off their previously owned products to other sports enthusiasts.

I tailored their San Benito logo design design along with a graphic that garners the interest of vehicles and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.

Logo design MQ ranches, this San Benito company logo style has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually produced for an San Benito area farm it was really devised for a products broker, and this particular company logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to design a graphic that projects esteem, financial success, and luxury.

 San Benito Logo design for a not-for-profit, Transforming Point Solutions - the logo design feature for ostensibly dealing with arrow and also the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where exactly the target is. Thankfully, in this particular case, I nailed a bullseye with the very first try.

Logo design developed for the use of an indication for the restaurant (Brewgrrs), it is an elaborate script font that is reminiscent of a well-known San Benito sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the business owner to create a business logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, San Benito, Texas, TX,
Logo designed by ImageCo, San Benito, Texas, TX,
Logo designed by ImageCo, San Benito, Texas, TX,
Logo designed by ImageCo, San Benito, Texas, TX,
Electrical sign design for San Benito restaurnat designed by San Benito Sign Shop
San Benito logo design and brand identity design for San Benito commercial businesses
Logo designed by ImageCo, San Benito, Texas, TX,
Logo designed by ImageCo, San Benito, Texas, TX,
Logo designed by ImageCo, San Benito, Texas, TX,
Logo designed by ImageCo, San Benito, Texas, TX,
Logo designed by ImageCo, San Benito, Texas, TX,

Logo designed by ImageCo, San Benito, Texas, TX,

Logo designed by ImageCo, San Benito, Texas, TX,

Logo designed by ImageCo, San Benito, Texas, TX,

Logo designed by ImageCo, San Benito, Texas, TX,

Logo designed by ImageCo, San Benito, Texas, TX,
Logo designed by ImageCo, San Benito, Texas, TX,
Logo designed by ImageCo, San Benito, Texas, TX,
Logo designed by ImageCo, San Benito, Texas, TX,
Logo designed by ImageCo, San Benito, Texas, TX,
Logo designed by ImageCo, San Benito, Texas, TX,
Logo designed by ImageCo, San Benito, Texas, TX,
Logo designed by ImageCo, San Benito, Texas, TX,
Logo designed by ImageCo, San Benito, Texas, TX,
Logo designed by ImageCo, San Benito, Texas, TX,