Acute Care 360 ImageCo, San Marcos, Texas, TX,

ImageCo, San Marcos, Texas, TX,

Evolv Design logo designed by ImageCo, San Marcos, Texas, TX,

Red Panda Publishers logo designed by ImageCo, San Marcos, Texas, TX,

San Marcos, Texas, TX,

ImageCo, San Marcos, Texas, TX,
ImageCo, San Marcos, Texas, TX,

Mid Valley Pathology logo designed by ImageCo, San Marcos, Texas, TX,

FSA OK logo designed by ImageCo, San Marcos, Texas, TX,

Emerald Heights logo designed by ImageCo, San Marcos, Texas, TX,

Club Sapphire logo designed by ImageCo, San Marcos, Texas, TX,

Downtown Dogs logo designed by ImageCo, San Marcos, Texas, TX,

School board logo designed by ImageCo, San Marcos, Texas, TX,

Ferry Street Coffee Company logo designed by ImageCo, San Marcos, Texas, TX,

Stoney Forensic logo designed by ImageCo, San Marcos, Texas, TX,

Smart kernels logo designed by ImageCo, San Marcos, Texas, TX,

TIPS ON IDENTIFYING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design company presents a money back guarantee try to bear in mind that they can not refund the time you commit which is eminently more precious than your money is.

PORTFOLIO

Some design firms talk a good game but ultimately a design agency can only be determined from the quality of their design work, if the work in their design portfolio doesn’t feature real life samples chances are they will never be able to deliver a top quality logo design.

VISION

A logo’s aim is to be understood and remembered, and it’s goal is to echo your unique vision for your business. If a designer isn’t focused on realizing your vision, the thing they are really focused on is how fast they can get paid.

San Marcos LOGO DESIGN​

For over 20 years ImageCo has been helping businesses of all kinds grow notable brands. We have done branding work for builders, universities, diamond miners, party planners, cafes, retailers, and virtually every other kind of business you can envision. What makes us unique compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every branding project as if it will be employed as an electric sign. As a result of our sign first strategy our logo designs can, and have been used in everything from clothing labels to electrical signs. Our sign first technique insures that our logos are equally effective whether they are used in TV commercials or website headers, they are consistently identifiable, understood, and remembered irrespective of size or function.

American Made ★ Design

The one difference which seriously sets ImageCo apart from other design companies that you might have encountered in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are brought on board to do, we perform in-house. Regardless of the kind of design project we take on, logo design, web page, trade show booth, or commercial sign, we do not, and never will farm out our customer’s work to agencies located outside the United States. When you contact us at 1-855-IMAGECO the person that answers the phone is ImageCo’s owner and designer, not a broker that marks up the price of your project and imposes the conditions of how my customers and I do business.

ASPECTS OF AN EFFECTIVE LOGO DESIGN

Nearly every new San Marcos company understands that they probably need a logo, but few start ups entirely understand the essential role their logo will play in their financial success, or why one logo design functions better than another. A logo has an immediate and sustaining effect on the success of a business, choose the correct one and it can make the door swing and phone ring, select the wrong one and it will be an obstacle and an impediment for the life span of a business. The logos presented in the ImageCo portfolio help San Marcos companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t need scrutiny, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to retail signs a scalable logo design will be legible and equally emotive at every scale.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or organization they represent.
  5. Relevance: a logo design needs to be ageless and should feel equally relevant today, tomorrow, and 20 years from now.

understanding branding

Brand – It is both a verb and a noun, it is an identifying mark as well as the process of noting something so that it can be distinguished, its genesis originates from the brand burned onto livestock. These days a brand indicates practically anything with an intention, whether it be profit or government agencies, a brand is an intrinsic aspect of defining the value of a specific thing in the consumer’s mind.

Branding – Is kind of like advertising and marketing’s sexy sister, they are all from the exact same family, the difference being that advertising and marketing are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition directed at a specific audience, it’s objective is to create an image that the audience will likely connect to.

Brand Image – An image planted and nurtured by advertising and marketing as well as identity design. When somebody mentions the brand names Ferrari or Corvette what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and sexy . That is brand image and brand image is what makes individuals want those brands. Brand image is why people acquire most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Agencies – If you look back at the beginning of most branding agencies you’ll discover that they are often rebranded marketing companies. When somebody states they are in advertising many people will likely have an idea about the type of work they do anything that can be seen, felt or listened to are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that specializes in a type of visual design that helps shape the perception of a business, a product or a business organization. Brand identity designers create logo designs, sign designs, product packaging, and collateral material such as cards, stationery, and brochures. Some visual designers also build sites as well as user interfaces. The necessary function of a brand identity designer is to develop the visual cues as well as a psychological tone with the objective of affecting activities, outcomes and understandings.

select signs/logos

Retro logo layout of a bike developed for a San Marcos coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually launching in an older section of the town and hoped to visualize a nostalgic tone without coming across as boring or low energy. I accomplished the two tasks by developing a logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo layout with a microscopic lense slide and also germs developed for San Marcos medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the root causes and consequences of diseases, mainly the branch of healthcare that deals with the laboratory examination of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the sole instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Usually I try not to be overly literal with a design and to a point, this design approaches the company it represents very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more attention grabbing and more unforgettable.

logo style with a leaping environment-friendly frog designed for a family fun facility in San Marcos.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dentists, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to integrate a handful of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo featuring a flock of birds, a hill, a trail, a stream, and also a tree - created for San Marcos traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to capture places or things but instead project emotional journeys by means of the pictures they record. The thought behind this logo design was to utilize negative space to project more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I tried to do something comparable to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  San Marcos logo design but also to reveal the depth of her art and in the way that she perceives the world through the lens of her camera.

 San Marcos logo style with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I honestly enjoy and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however the customer, while he loved the concept, really did not care for my choice of birds. This particular man seriously loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his hatred for this particular breed of sea bird.

When I turn a design over to a client I urge all of them to discuss it with friends and family members as well as with folks that they don’t actually know so as to get unbiased point of views on the merit of a design. Fortunately, he discussed it with his whole family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a weird animal in the design world given that the people that are inclined to hire an expert to create their logo design comprehend how crucial a logo design is for their business so they are way more invested in the final result. Every logo design job possesses it’s allotment of obstacles, but the largest challenge is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, layout for San Marcos publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, however it really is the most essential part of a printed book because it is in most cases the primary thing a person views in the bookstore. Concerning a publisher, it’s the best opportunity they will ever get to advertise their label and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many occurrences one of the traits folks usually tend to recollect the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company based in LA and while I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a sense of air travel and it was surely a winner.

 San Marcos logo layout made use of for marketing and a label design for Vintage Case features an antiquated font style design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that appeared to be much older cases. For this custom logo concept I sought to come up with a logo that provided a fluid old style feel to it and could be utilized for anything from a web site to an insignia on brand new cases that appeared like they were from another generation.

Logo design developed for an orthodontist in San Marcos, style include an arc with lines converging through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most difficult logo projects considering that it appears that every single dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to company advertising, if restaurants approached their branding in the very same way dental practices do every one of their company logos would be a picture explaining something they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family nonprofit, the logo design features 4 personalities staggered in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that communicated that they were about families without being openly corny about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate precisely how individuals ought to think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the opportunity to be understood.

Logo layout created for a San Marcos hair style studio including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that carried an atmosphere of contentment and elegance for their new hair salon. I created a concept that did not go the obvious course of crafting just a stylized orchid but alternatively delivered a business logo which implied a flower in the pattern of a swirl incorporated into the letter O in the name and by placing emphasis on the concept with the figure of a hummingbird hovering over the logo itself. The obvious path in designing a logo is generally the incorrect course and in this case, the design ended up not being about the flower but instead laid the focus on the perception that they wanted to transmit to their clients.

Arabian equine logo style developed for an equine ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed an original logotype concept fashioned to manifest the unique physical traits of the Arabian type of equines. With an identifiable head form and higher tail carriage, the Arabian is one of the very most easily identifiable horse lineages in the world.

Las Cafe, A San Marcos restaurant logo style a small dining establishment, layout includes a changed manuscript typeface which floats above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, layout contains a changed manuscript typeface which hovers above a team of ornate lines and dots.

Logo layout for a software application programmer the layout functions and also iconic San Marcos aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the company and in many cases the substance behind a company logo is equally as important as how it brands the business it stands for.

Develop logo style produced for a San Marcosindoor designer, design feature a series of red circles that converge and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Marcos interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, explores, collaborates, and oversees such projects. Interior design is a diverse profession that includes conceptual development, space planning, location assessments, programming, research, communicating with the stakeholders of a project, construction management, and execution of the design.

logo design provided for Advanced Leadership Solutions in San Marcos, the characters for letter V and also A in middle of the word advanced have actually been modified to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular San Marcos logo design project was completed for a leadership specialist that aids business leaders to become more successful at supervising people, expectations, and productivity.

A San Marcos business logo style including a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly recognized the market place was prepared for an outdoor sporting store that operates as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a place to sell their pre-owned items to other sports enthusiasts.

I tailored their San Marcos logo design design along with an illustration which garners the attention of traffic and projects an image that wakens the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.

Logo style MQ farms, this San Marcos company logo design has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really developed for an San Marcos regional farm it was really designed for a products broker, and this company logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to produce a brand mark that projects assurance, financial success, and luxury.

 San Marcos Logo design for a nonprofit, Transforming Factor Solutions - the logo design attribute for ostensibly encountering arrowhead as well as the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they desired, this can be a good thing or a bad thing. Good in that it offers a designer the liberty to discover any idea that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where the target is. Thankfully, in this particular case, I nailed a bullseye with the very first try.

Logo designed for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script font style that is similar to a renowned San Marcos sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the business owner to produce a logo design which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, San Marcos, Texas, TX,
Logo designed by ImageCo, San Marcos, Texas, TX,
Logo designed by ImageCo, San Marcos, Texas, TX,
Logo designed by ImageCo, San Marcos, Texas, TX,
Electrical sign design for San Marcos restaurnat designed by San Marcos Sign Shop
San Marcos logo design and brand identity design for San Marcos companies
Logo designed by ImageCo, San Marcos, Texas, TX,
Logo designed by ImageCo, San Marcos, Texas, TX,
Logo designed by ImageCo, San Marcos, Texas, TX,
Logo designed by ImageCo, San Marcos, Texas, TX,
Logo designed by ImageCo, San Marcos, Texas, TX,

Logo designed by ImageCo, San Marcos, Texas, TX,

Logo designed by ImageCo, San Marcos, Texas, TX,

Logo designed by ImageCo, San Marcos, Texas, TX,

Logo designed by ImageCo, San Marcos, Texas, TX,

Logo designed by ImageCo, San Marcos, Texas, TX,
Logo designed by ImageCo, San Marcos, Texas, TX,
Logo designed by ImageCo, San Marcos, Texas, TX,
Logo designed by ImageCo, San Marcos, Texas, TX,
Logo designed by ImageCo, San Marcos, Texas, TX,
Logo designed by ImageCo, San Marcos, Texas, TX,
Logo designed by ImageCo, San Marcos, Texas, TX,
Logo designed by ImageCo, San Marcos, Texas, TX,
Logo designed by ImageCo, San Marcos, Texas, TX,
Logo designed by ImageCo, San Marcos, Texas, TX,