San Marcos Logo Design

Virtually every new San Marcos venture realizes that they require a logo, but few new business owners entirely grasp the essential role their company logo can play in their financial success, or why one business logo functions better than another. A company logo has an instant and long term impact on the growth of a company, choose the right one and it can make the door swing and cash register ring, select the wrong one and it can be an obstacle and an impediment for the longevity of a company. The logos featured in the ImageCo portfolio help San Marcos companies prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs do not require deliberation, they can be understood in just a look.
  2. Scalability: from business cards to signboards a scalable business logo will continue to be legible and just as emotive at any dimension.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a logo must be timeless and should feel relevant today, tomorrow, and forty years from now.

Retro logo style of a bike produced for a San Marcos coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually opening in an older section of town and wanted to visualize an old-fashioned feel without appearing as monotonous or low energy. I accomplished each of the tasks by creating a logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo style with a microscopic lense slide and bacteria created for San Marcos medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the triggers and outcomes of diseases, mainly the branch of medicine that deals with the clinical examination of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I call to mind where I was able to integrate a bacteria-laden microscope slide within a business logo design.

Generally I attempt not to be extremely literal with a concept and to a point, this specific design approaches the company it represents rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more focus grabbing and more meaningful.

logo design with a jumping green frog made for a family members fun facility in San Marcos.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for health care providers, dental offices, and attorneys but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to integrate a couple of springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design including a group of birds, a hill, a path, a stream, and a tree - made for San Marcos travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche sector due to the fact that travel photographers don’t shoot locations or things but instead communicate emotional journeys by means of the pictures they record. The thought behind this logo composition was to use negative space to reveal more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be communicated with just words. I attempted to do something comparable to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  San Marcos logo design but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 San Marcos logo layout with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I seriously relish and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but my client, even though he loved the concept, really did not care for my choice of birds. This guy really loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his hatred for this specific kind of sea bird.

When I turn a concept over to a customer I urge all of them to share it with friends and family members as well as with folks that they don’t actually know so as to get honest opinions on the worthiness of a design. Fortunately, he shared it with his family members and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logo designs are a weird animal in the design world given that the people that tend to hire a professional to design their logo design recognize how important a logo is for their organization so they are much more vested in the final result. Every logo design job possesses it’s portion of difficulties, but the most significant obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for San Marcos book author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, yet it really is the most necessary part of a printed book considering that it is usually the primary thing a person views in the bookstore. With respect to a publishing company, it’s the most ideal opportunity they will likely ever have to publicize their brand and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems like that in many cases one of the aspects individuals usually tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service based in LA and while I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a good sense of airline flight and it was undoubtedly a success.

 San Marcos logo layout made use of for marketing as well as a tag layout for Vintage Case includes an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that appeared to be older cases. For this brand concept I attempted to come up with a logo that provided a fluid nostalgic feel to it and could be used for every thing from a web page to an insignia on brand new cases that appeared like they were from another era.

Logo design created for an orthodontist in San Marcos, style include an arc with lines converging through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most difficult logo projects because it seems that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to business branding, if restaurants approached their branding in the very same way dental practices do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo design includes 4 characters staggered in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization wants to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo that conveyed that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo to illustrate exactly how individuals ought to think or feel they don’t understand the mission of a logo. If people have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that describes itself won’t have the chance to be comprehended.

Logo design created for a hair style studio featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which communicated a spirit of serenity and class for their new hair studio. I came up with a concept that did not go the obvious path of designing simply a stylized orchid but instead created a logo that suggested a flower in the pattern of a swirl integrated into the letter O in the title and by putting attention on the logo design using the silhouette of a hummingbird hovering above the image itself. The obvious path in creating a business logo is in most cases the wrong course and in this case, the design ended up not being about the flower but alternately put the main focus on the emotion that they wanted to forecast to their customers.

Arabian steed logo layout produced for a horse ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed an original custom logo concept styled to symbolize the unique physical traits of the Arabian pedigree of horses. By having an identifiable head form and higher tail posture, the Arabian is one of the highly quite easily recognizable equine types in the entire world.

Las Coffee shop logo design a tiny dining establishment, design includes a customized manuscript typeface which hovers above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, design contains a changed manuscript typeface which floats over a group of luxuriant lines as well as dots.

Logo layout for a software application designer the design functions and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. However, it meant something to the owner of the business and in many cases the symbolism supporting a logo is equally as important as how it serves the business it stands for.

Progress logo style developed for a San Marcos interior designer, design attribute a collection of red circles that converge and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Marcos interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, researches, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that includes conceptual development, area planning, site examinations, programming, investigation, interacting with the stakeholders of a project, construction management, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and also A in middle of words progressed have actually been modified to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This San Marcos logo design project was undertaken for a management specialist that assists business professionals to become more efficient at handling people, expectations, and productivity.

A logo design featuring a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was prepared for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of passions, a spot to market their secondhand items to other sports enthusiasts. I created their San Marcos logo dsign using an image which pulls in the attention of traffic and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo style has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually composed for an San Marcos area farm it was actually developed for a products broker, and this business logo was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to produce a graphic that projects assurance, success, and opulence.
Logo design developed for using a sign for the restaurant (Brewgrrs), it is an elaborate manuscript font that is similar to a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked closely with the proprietor to develop a logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.