Sherman, Texas Logo Design

Every new Sherman business realizes that they need a logo, however few new business owners fully comprehend the pivotal role their logo design can perform in their success, or precisely why one logo functions more effectively than another. A business logo has an immediate and long-term impact on the prosperity of a company, go with the correct one and it can make the door swing and cash register ring, go with the wrong one and it can be an obstacle and a hindrance for the life span of a company.

The logos presented in the ImageCo portfolio help Sherman, Texas businesses prosper, they are effective in any given situation and the main reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs don’t require scrutiny, they can be grasped in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will remain legible and equally emotive at virtually any dimension.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a logo should be lasting and will feel relevant today, tomorrow, and thirty years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bike developed for a Sherman, Texas coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were launching in an older section of the city and hoped to project a nostalgic tone without coming across as stodgy or low energy. I achieved both of these tasks by means of creating a business logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo style with a microscopic lense slide as well as germs created for Sherman, Texas medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the root causes and effects of diseases, mainly the field of medicine that works with the clinical assessment of samples of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be excessively literal with a design and to a degree, this design approaches the company it represents very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more attention grabbing and even more meaningful.

logo style with a leaping eco-friendly frog designed for a household enjoyable center in Sherman, Texas.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to integrate a couple springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design including a flock of birds, a hill, a route, a stream, and a tree - created for Sherman, Texas travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t capture places or things but rather convey emotional journeys through the images they capture. The idea behind this logo design was to make use of negative space to convey more than what was visible upon first view, which I think is quintessential of most good photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be conveyed with just words. I made an effort to do something much the same to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Sherman logo design but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

 Sherman logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I truly enjoy and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however my client, even though he loved the concept, didn’t care for my choice of birds. This particular guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his scorn for this particular variety of sea bird.

When I turn a design over to a client I urge all of them to share it with colleagues and family members as well as with people that they don’t even know so as to get impartial point of views on the benefit of a design concept. Fortunately, he discussed it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Custom logo designs are a strange creature in the design world given that the people that are inclined to hire an expert to design their logo understand how essential a logo is for their business so they are much more vested in the outcome. Every logo design project has it’s portion of hurdles, however the largest obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Sherman, Texas publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, yet it really is the most essential part of a printed book considering that it is in most cases the first thing a person sees in the bookstore. For a publishing company, it’s the opportunity that they will likely ever have to publicize their product and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go yet it looks like that in many occurrences 1 of the items folks usually tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline company based in LA and although I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to confering a sense of flight and it was surely a success.

 Sherman logo layout used for advertising and a label design for Vintage Case includes an old-fashioned font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which appeared to be much older cases. For this business logo design I attempted to come up with a logo that had a fluid retro feel to it and could be used for everything from a web site to a label on brand new cases that seemed like they were from a different generation.

Logo developed for an orthodontist in Sherman, Texas, layout include an arc with lines converging with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging and difficult logo jobs considering that it appears that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to small business branding, if dining establishments approached their branding in the exact same way dental practitioners do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really really love doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo includes 4 personalities surprised in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which communicated that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to describe precisely how people ought to think or feel they don’t understand the goal of a logo. If you have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the chance to be comprehended.

Logo layout created for a hair design studio featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that communicated a sense of contentment and connection for their new hair salon. I came up with a design which did not go the obvious direction of crafting merely a stylized orchid but alternatively crafted a logo design that suggested an orchid in the pattern of a swirl featured into the letter O in the title and by putting attention on the concept with the figure of a hummingbird floating over the logo design itself. The obvious path in designing a business logo is frequently the wrong route and in this case, the design ended up not being about the orchid but instead laid the main focus on the emotion that they really wanted to project to their clients.

Arabian horse logo layout created for a steed ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct company logo concept tailored to embody the unique physical traits of the Arabian pedigree of equines. With a distinctive head shape and very high tail carriage, the Arabian is one of the very most easily identifiable horse lineages in the whole world.

Las Coffee shop logo layout a tiny restaurant, style includes a changed manuscript font style which hovers above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, style consists of a modified manuscript typeface which hovers over a team of ornate lines as well as dots.

Logo style for a software programmer the layout features and also iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in quite a few cases the significance behind a company logo is just as important as how it serves the business it stands for.

Evolve logo style produced for a Sherman, Texas indoor designer, layout function a collection of red circles that converge and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Sherman, Texas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, researches, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that includes conceptual development, space planning, location examinations, programming, research, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V and A in center of words advanced have actually been changed to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Sherman, Texas logo design job was completed for a management coach that enables business professionals to become more efficient at supervising people, expectations, and productivity.
A logo design featuring an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was prepared for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a spot to sell off their secondhand equipment to other sports enthusiasts. I designed their Sherman logo design dsign along with a graphic which grabs the interest of traffic and sends an image that arouses the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo style has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really created for an Sherman, Texas area farm it was in reality designed for a products broker, and this company logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to generate a image that projected self-confidence, success, and opulence.

 Sherman Logo design for a not-for-profit, Turning Point Solutions - the logo design attribute for externally facing arrow and also the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they would like, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to delve into any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of understanding where the target is. Thankfully, in this particular instance, I hit a bullseye with the 1st shot.

Logo designed for using an indication for the restaurant (Brewgrrs), it is an ornate manuscript font style that is evocative a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the proprietor to design a business logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.