Southlake Logo Design

Each and every new Southlake company knows they require a logo, yet few entrepreneurs thoroughly realize the essential role their business logo will take in their becoming successful, or precisely why one logo performs more effectively than another. A logo has an immediate and lasting effect on the success of a business, select the correct one and it can make the door swing and cash register ring, choose the wrong one and it can be an obstacle and an impediment for the life of a business. The logos presented in the ImageCo portfolio help Southlake businesses succeed, they are effective in any given situation and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will remain legible and equally emotive at any size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a logo must be lasting and should feel relevant today, tomorrow, and forty years from today.

Retro logo layout of a bicycle produced for a Southlake coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually launching in an older section of the city and hoped to project a nostalgic atmosphere without coming across as stodgy or low energy. I accomplished both tasks by designing a logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo design with a microscope slide as well as bacteria made for Southlake medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and consequences of diseases, mainly the field of medicine that works with the clinical evaluation of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I remember in which I was able to integrate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents very literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more attention grabbing and even more unforgettable.

logo style with a jumping green frog created for a family members fun facility in Southlake.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for health care providers, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to feature a some springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo including a flock of birds, a mountain, a path, a stream, as well as a tree - developed for Southlake travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field due to the fact that travel photographers don’t shoot locations or things but instead project emotional experiences through the images they capture. The thought behind this logo composition was to use negative space to project more than what was visible upon first view, which I think is representative of almost all professional photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be conveyed with mere words. I attempted to do something comparable to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Southlake logo design but also to show the depth to her work and in the way that she views the world through the lens of her camera.

 Southlake logo layout with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I genuinely savor and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however the client, while he liked the concept, didn’t care for my choice of birds. This man genuinely despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his hatred for this particular type of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with colleagues and family as well as with other people that they don’t actually know so as to get objective viewpoints on the value of a design concept. Fortunately, he talked about it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a strange creature in the design world given that the people that tend to hire a professional to create their logo realize how important a logo design is for their business so they are way more invested in the outcome. Every logo project possesses it’s allotment of difficulties, but the greatest challenge is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Southlake book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, nevertheless it really is the most vital part of a printed book because it is in most cases the primary thing a person sees in the bookstore. With respect to a publishing company, it’s the absolute best opportunity they will likely ever get to spotlight their brand and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems that in many cases 1 of the items people usually tend to recall the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline located in LA and although I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a good sense of flight and it was definitely a winner.

 Southlake logo design made use of for marketing and also a label design for Vintage Situation includes an old-fashioned font style.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that seemed to be vintage cases. For this brand concept I attempted to come up with a logo that provided a fluid retro feel to it and could be utilized for anything from a web page to an insignia on brand new cases that seemed like they were from a different generation.

Logo design created for an orthodontist in Southlake, style consist of an arc with lines converging with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most difficult logo design projects considering that it seems that each and every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to company branding, if dining establishments approached their advertising in the very same way dental professionals do every one of their logo designs would be a picture explaining something they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental care logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo includes 4 characters startled in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo which conveyed that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate exactly how people should think or feel they don’t understand the mission of a logo. If you have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that explains itself will never have the opportunity to be understood.

Logo design created for a hair design studio featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which related a feeling of peace and connection for their new hair salon. I came up with a concept which did not go the obvious route of designing simply a stylized orchid but instead crafted a business logo that implied an orchid in the pattern of a swirl featured in to the letter O in the title and by placing emphasis on the concept using the silhouette of a hummingbird hovering over the image itself. The obvious path in creating a company logo is generally the wrong route and in this case, the design ended up not being about the flower but instead laid the importance on the feeling that they really wanted to forecast to their customers.

Arabian equine logo style created for a horse cattle ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct company logo concept styled to symbolize the unique physical traits of the Arabian type of horses. By having an identifiable head shape and higher tail posture, the Arabian is one of the very most immediately recognizable equine breeds in the world.

Las Coffee shop logo style a tiny dining establishment, layout consists of a customized manuscript font style which hovers above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, design consists of a customized manuscript font style which floats above a team of ornate lines and dots.

Logo design for a software application programmer the layout attributes and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However it intimated something to the owner of the business and in many cases the substance behind a company logo is equally as important as how it serves the business it represents.

Develop logo layout produced for a Southlake indoor designer, layout attribute a collection of red circles that intersect and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Southlake interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, explores, coordinates, and manages such tasks. Interior design is a diverse occupation that involves conceptual development, space planning, location examinations, programming, investigation, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and A in middle of words advanced have actually been customized to tie straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Southlake logo design job was done for a management consultant that aids business leaders to become more efficient at handling people, expectations, and profitability.

A logo style including a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was prepared for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of passions, a place to sell their used items to other sports enthusiasts. I created their Southlake logo dsign with an illustration which garners the attention of vehicles and sends an image that arouses the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo design has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really designed for an Southlake regional farm it was actually devised for a products broker, and this particular trademark was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to create an identity that projects self-confidence, effectiveness, and wealth.
Logo design made for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is evocative a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked closely with the business owner to create a business logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.