Spring Logo Design

Every new Spring business realizes that they need a logo, but few entrepreneurs fully recognize the essential role their company logo will play in their success, or why one logo performs better than another. A logo design has an instant and long term effect on the financial success of a company, go with the right one and it can make the door swing and phone ring, go with the wrong one and it will be an obstacle and a hindrance for the life span of a company. The logos included in the ImageCo portfolio help Spring companies succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t require consideration, they can be understood in merely a glance.
  2. Scalability: from business cards to signboards a scalable business logo will remain legible and just as emotive at any scale.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a company logo should be lasting and will feel relevant today, tomorrow, and 20 years from now.

Retro logo style of a bicycle created for a Spring coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were opening up in an old part of the city and wanted to visualize an old-fashioned vibe without coming across as uninteresting or low energy. I achieved the two jobs by creating a custom logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo style with a microscopic lense slide and also germs developed for Spring clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the triggers and outcomes of diseases, especially the field of healthcare that deals with the clinical examination of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be extremely literal with a concept and to a point, this design approaches the company it represents very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more attention grabbing and more unforgettable.

logo design with a jumping green frog created for a family members enjoyable facility in Spring.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dental offices, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to feature a some springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo featuring a flock of birds, a hill, a trail, a stream, and also a tree - created for Spring travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field because travel photographers don’t shoot locations or things but rather project emotional experiences by means of the pictures they capture. The idea behind this logo concept was to use negative space to communicate more than what was visible upon initial glance, which I think is representative of most professional photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I tried to do something much the same to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Spring logo but also to reveal the depth in her art and in the way that she perceives the world through the lens of her camera.

 Spring logo layout with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I honestly enjoy and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the client, even though he loved the concept, didn’t care for my choice of birds. This particular guy really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his scorn for this specific type of sea bird.

When I turn a design over to a customer I urge them to share it with friends and colleagues and family as well as with folks that they don’t actually know so as to get objective opinions on the benefit of a design concept. Fortunately, he discussed it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Custom logo designs are a strange animal in the design world because the people that are inclined to hire an expert to design their logo realize how essential a logo design is for their organization so they are much more invested in the final result. Every logo job possesses it’s share of difficulties, but the most significant obstacle is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Spring book author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, however it really is the most critical part of a printed book given that it is usually the primary thing a person views in the book store. Concerning a publisher, it’s the absolute best opportunity that they will ever have to promote their brand and get their logo design in front of the people that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many instances one of the aspects people usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline company located in LA and although I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to affording a sense of air travel and it was certainly a winner.

 Spring logo design utilized for marketing and a tag layout for Vintage Case includes an archaic typeface layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, which appeared to be vintage cases. For this custom logo design I tried to come up with a logo that possessed a fluid retro feel to it and could be used for every thing from a web site to an insignia on brand new cases that looked like they were from a different point in time.

Logo design produced for an orthodontist in Spring, style consist of an arc with lines converging via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most difficult logo projects due to the fact that it seems that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to business marketing, if dining establishments approached their advertising in the very same way dental practitioners do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo design features 4 characters startled in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo design which communicated that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to summarize precisely how individuals ought to think or feel they don’t understand the goal of a logo. If people have to ponder a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that illustrates itself won’t have the opportunity to be comprehended.

Logo design produced for a hair layout workshop featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which carried a feeling of calmness and class for their new hair salon. I created a design which didn’t go the obvious route of designing just a stylized orchid but alternatively delivered a business logo which suggested a flower in the pattern of a swirl featured in to the letter O in the name and by putting emphasis on the logo design using the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a logo is more often than not the incorrect route and in this case, the design ended up not being about the flower but instead put the attention on the emotion that they really wanted to project to their clients.

Arabian horse logo style developed for an equine cattle ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind logo concept tailored to epitomize the unique physical traits of the Arabian kind of equines. With an unique head form and very high tail posture, the Arabian is one of the highly easily identifiable equine types in the whole world.

Las Cafe logo layout a little dining establishment, design contains a changed script typeface which hovers above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, layout consists of a changed script typeface which floats over a group of ornate lines as well as dots.

Logo style for a software program developer the design features and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the business and in many cases the meaning behind a company logo is just as important as how it brands the business it stands for.

Evolve logo style produced for a Spring indoor developer, layout function a collection of red circles that converge and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Spring interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, researches, coordinates, and manages such ventures. Interior design is a diverse occupation that involves conceptual development, space planning, location evaluations, programming, study, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and also A in center of words advanced have actually been changed to tie straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Spring logo design job was done for a management specialist that aids business professionals to develop into more efficient at overseeing people, expectations, and productivity.

A logo style including an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly recognized the market was primed for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of passions, a place to market their previously owned goods to other sports enthusiasts. I designed their Spring business logo dsign with a graphic that garners the interest of traffic and sends an image that calls to mind the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo design has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really developed for an Spring regional farm it was actually designed for a commodities broker, and this logo design was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to develop an identity that projected trust, effectiveness, and prosperity.
Logo design made for making use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the owner to design a logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very legible from over a block away.